1.
How much
competition is there for licensing products?
2. Is
there still room for the little guy to license well-known properties?
3. How can I avoid expensive legal
pitfalls?
4. Where are
the best places to source intellectual property that most people never consider?
5. Can you shed
some light on different types of licensing?
6. Can you
license territories or state by
state?
7. How do I make
an idea marketable for licensing and actually get paid for it?
8. How do I prove
marketability if I don’t have the license to a product?
9. How can a
small company approach big companies and get a deal?
10. Can you land an
IP deal
without putting money down?
11. What are some
websites that list different IP available?
12. Do universities
list IP available online?
13. Do you need money upfront to license university IP?
14. What
categories are are the hottest right now for licensing
deals?
15. What are some criteria to determine the potential of a
licensing deal?
16. How do you
approach someone to license a product?
17. What are some
risks involved in intellectual property
licensing?
18. Are there IP
opportunities from all these bankruptcies
that are going on that one could take advantage of?
19. Are there IP
deals available on a smaller level you can get in
on?
20. How does the state place
a value on a intellectual property in a bankruptsy situation?
21. Where are the
highest leverage points with intellectual property and licensing?
22. Do I need a lawyers
to do licensing?
23. How do I
decide if I should sell my intellectual property out right versus
just licensing it?
24. If I don’t
have any intellectual property to license, is there still an opportunity
for me to make money in licensing other people’s intellectual property?
25. Right now at
this point with the recession still looming, what kind of products are
best to get licenses for?
26. How do you
find the right person to talk with at any given company to get
your licensing deal negotiated?
27. Can you
trademark a nickname to create a product around, sort
of like Gene Simmons did with the rock group KISS?
28. I want to
sell my designs to a licensing distributor. For example, someone who
sells products to Target or Wal-Mart. Where do I begin?
29. Is it
important to have connections in the media or entertainment industry
that do licensing, or can someone do this starting from scratch?
30. Without any
connections whatsoever, is it doable by telephone or is the personal
meeting required to close the deal? I ask because I live in Asia.
31. What unique
approaches have you used to talk to authors about licensing their
products?
32. Can show me how to make money licensing intellectual property of almost
any kind?
33. How does
licensing increase the overall value of a business and make it
attractive to potential investors?
34. How protected
are you if you sell your IP to a large corporation?
35. When you said
you may sell intellectual property to a large company and they may sit
on it. Is that some kind of strategy on their part
to maybe gain some kind of upper hand, or is it just that they sometimes
or slow moving and never do anything with the property that you sell
them?
36. Let’s say you’re doing the research say with universities, and you find something that is a direct competitor and a
threat to a large company. You acquire the license and then go to the
competitor
and ask them if they want to license it knowing that it’s a competitive
technology or intellectual property. Might the competitor buy from
you anyway?
37. How can
someone license the rights to lyrics of a song?
38. Would it be
necessary or advisable to form a separate corporation or an LLC in
order to promote and sell intellectual property licenses?
39. How do you
set up territories when you license a product to someone?
For more advanced licensing training go to
40. Are there
recognized certifications, due diligence other than ask around or
ratings to identify a top IP attorney to work with, and should they
practice in state you do business in?
41. What is the
process of protecting my intellectual property?
42. Can you
license a procedure or a process to create or manufacture an item or
service?
43. If you could
suggest one single licensing method to use if someone wanted to create a
large income stream and simultaneously create viral marketing for their
digital product, what method would you choose?
44. How much
equity is intellectual property in a biotech or high tech company worth
to the investor?
45. What
specific steps can I taker to find someone to negotiate deals on my
behalf?
46. What one
skill would you identify as attributing to most of your success as the
licensing guy?
47. What are the
three most important questions to consider when purchasing a license?
48. Does
intellectual property include software?
49. How do I set
up a system to control the royalties?
50. How would I
know if an agreement I’m offering is a fair one that is industry
standard and not unduly slanted to the other party’s benefit?
51. My concern in
working with and licensing intellectual property, especially from
smaller unknown companies has to do with a best process for
identifying and determining who actually owns the property. Is there a
way short of spending thousands on legal fees to know that this person really owns the intellectual
property?
52. So many brick
and mortar businesses are clueless when it comes to marketing their
businesses online. I know there has to be an opportunity for licensing
with them, but I’m stumped as to what and how, where to begin.
53. What steps
should a software designer take to protect their intellectual property?
54. How do you
overcome a prospect’s reluctance to license something they believe that
they can create for themselves?
55. How long does
it take to obtain a license?
56. What are
some things that are not possible to license?
57.
Is there a secret insider source for finding expired
licensing IP?
58. What would be
a good example of a relatively simple licensing scenario that the average
Joe could arrange in just about any local, small town
economy to get into profit as quickly as possible.
59. There is a
restaurant here that is just kicking butt called Phil’s Barbeque. It
started in a tiny little house, and they just opened up their second
restaurant. The line out the door, two hours, and I don’t think they
have a barbeque sauce that’s distributed locally here in San Diego, but
let’s say I negotiated a licensing deal to market their barbeque sauce.
What are you going to tell me as my licensing coach, what am I looking
for? Am I looking for exclusivity for a certain time period where no one
else can market the barbeque sauce?
60. Before I
discuss it with them, would I do a non-disclosure agreement so they
don’t steal my idea and just market their own barbeque sauce?
61. Is it best to
talk money before the terms of an ID deal?
62. What do you
sign with them if you’re in an option and that’s a "see what’s
going to happen"? What do you sign with them to lock in that nothing done at five
percent? What kind of agreement?
63. Let’s say I
acquire a license to an IP. My contract gives me the ability to sell the license. Is it important to think about selling out with a licensing deal
when someone negotiates one? Let’s say you build it, and you want to
get out from under the license.
64. Where can I
get sample agreements for licensing IP?
65. How do you
handle highly regarded and trusted people who privately show themselves
as untrustworthy and unreliable well into the deal?
66. What effect
will globalization and cross border issues have upon the effectiveness
of your licensing program?
67. Is simply
publishing my work online in print enough to protect my property? What
other steps really need to be taken?
68. Can you give some examples of how
a regular person can profit from intellectual property licensing?
69. What are the
pros and cons to an exclusive versus a non-exclusive agreement, and are
there any basic rules for when you should choose one over the other?
70. How can the
owner of the intellectual property audit all those transactions to be
assured he or she is getting the proper credit and percent on each sale.
71. What steps
would a small book publisher take to license its children’s animal or
fantasy or super hero character?
72. I write
response driven copy, and I’d like to participate in a success of
licensing campaigns I create for clients. In short, I write all the
different copy pieces and clients license that copy, if successful, to
similar businesses around the country. So, what type of businesses
would most benefit from the copy I create that can be licensed out –
successful real estate brokers, insurance agent, auto dealers? What
niches are hungry for good sales copy?
73. How can I use mobile phones as a new source of
customers for IP licensing in general or to make money with existing
ones – selling, training, and products. Where do you see the trend in
this area?
For more advanced licensing training go to
74. As a small
business marketing consultant, how can I leverage my intellectual
property in order to create a consistent stream of passive income?
I am a marketing consultant.
75. How could I
bring licensing to bear as far as my e-book series is concerned?
76. If I wanted
to license a sales letter or a marketing piece, how can I find out the
specific results the marketing piece is doing, and how would I be able
to find out the creator of the marketing piece?
77. What are some ways that
a person who wants to get into licensing but
doesn’t feel like doing the due diligence get through that hurdle?
78. I’d like to
train ex-Weight Watcher leaders how to have their own diet coaching
business. What kind of trouble would I run into with this? I
think they may mean because they were ex-Weight Watchers they didn’t
want to get any flack from Weight Watchers.
79. I have a
software program I’ve developed, and I want to make sure it’s
protected. How do I do this in the shortest amount of time and the
least cost?
80. How do I
shorten the timeline to getting an offer and creating time urgency to
close a licensing deal?
81. I do a
joint venture concerning my SME. Would it be prudent to use franchise or
trademark license and copyright license agreements to protect myself
from infringements?
82. Let’s
say you have a business opportunity idea
that you create an information product and you’re selling that or you
want to license it to other people. It’s still in essence a business
opportunity, but how do we get in the legal area where it’s a license
and not a franchise?
83. I have a
product and I’m thinking of licensing it to a group of schools. I’ve
created it, but I want to make money licensing it to them. How do I go
about it?
84. I’m a writer,
product developer, and I have lots of product concepts, but I live in
Nigeria. I have no clue how I can get these ideas licensed in the
US, Britain and other countries successfully while still living in my
country. How can I do this?
85. Can one from
Nigeria create a corporation in the United States?
86. I’m writing
a book relating to law and professional standards for a very specific
aspect of law. There is a gap in the market here. Is there an IP issue
here? It’s not a specific product that I own, as such, but an approach
to a particular subject area. I don’t obviously know much about IP, but
would appreciate any pointers.
For more advanced licensing training go to
87. I have a
methodology on how to use an outdoor experience to build character and
develop leadership. What are some of the steps that I need to take that
and convert it into a profit center?
88. We’re
contemplating licensing using our name, logo and marketing methods. We
have a unique business method providing a professional service in a
coffee house. Any ideas?
89. How do I use
the celebrity image or celebrity name on my product and pay them a
licensing fee for that?
90. I have legal
ownership of a trademark that I think a bigger named company could
leverage, but which has zero public recognition. How can I best license
my trademark to them for a profit? Is licensing it to them a good
prelude to selling them the trademark?
91. My family
and I created our own playing card game. We printed up our own design
and laminated the cards. Everyone who plays absolutely loves it. How
would I license this product to a major company like Mattel? They’re the
ones who do the game Uno.
92. I’m in
negotiations with a company to license my product. They supply the
agreement, but there’s nothing in there about a royalty advance. I
don’t think it’s an oversight. They didn’t want to pay a lawyer to
draft up a fancy agreement. I have a lawyer and he’s going to ask for a
signing fee and an advance on royalties. I don’t want to blow this deal.
What do I do?
93. How can I
get protection for an anti-aging herbal remedy?
94. What is the
best way to approach a state CPA association about licensing a book for
small businesses on marketing and advertising?
95. I have an
idea for an invention. I have a prototype made. The product works very
well. I want to patent it, but I don’t want to manufacture or market
it. I’m not sure who to trust or what is the best way to sell my idea
without giving it away.
96. Are provisional patents pretty inexpensive?
97. Having recently filed my patent, is it
necessary that I have my prospective licensee sign a non-disclosure
agreement?
98. I’ve created
the best short pocket billiard in billiard sports ever, perfect for TV.
I think I need an agent or negotiator or someone such as that to
navigate the next steps, unless I can do it via a website. How could I
find such an agent or negotiator because it’s easy to steal?
99. Chicago
wants to be the nation’s greenest city. How would you recommend working
towards that goal by putting together technology licensing deals? It
seems like a worthy niche to go after.
100. How does
licensing work for digital goods? What if I have an idea to make an existing product better for
instance? What are the next steps?
101. Rand, what is
your best strategy for being a little guy with a great idea and who has
gotten of his butt and done at least something about it to show it’s
interesting at least, to hold on those valuable rights up front when a
bigger player comes sniffing around you and your cool project?
102. I represent
a company and am a shareholder which owns the patent on a pollution
cleaning solution containing a high content of acids which has been
proven to allow the remediation of just about any property. I would very
much like to talk to you about licensing this technology. How could we
get in touch with you?
103. Do you handle syndication for clients or just licensing? A friend
of mine has a talk radio show that he’d like to syndicate, and I want to
refer him to you if you could help him.
104. You mention
you’re working on a very detailed event on how to do this. Could
you give the details of this event?
105. Who is
licensing IP not
for? Who is it for?
These questions are answered in a series of seven (7) audios with
accompanying transcripts:
