In this two-part audio, you’ll hear David answer specific
questions from his students about everything from how to market the
workshops to whether or not they should carry a laptop. And like always,
you’ll get all the intricate details. So if you have a question in mind,
chances are, it’s covered in this two-hour discussion.
This audio interview consists of a two-part audio (Part One is 54
minutes and Part Two is 52 minutes) and an accompanying 64-page
transcript that includes both parts.
Part One: Take The Pressure Off Yourself… And Your Prospects
Most likely, you’re going to be nervous before your first workshop.
It’s completely normal and completely expected. But there are ways to
alleviate the stress. And in Part One, you’ll hear all about them.
David says it helps to just be yourself, have fun with it, and NEVER
even think about selling. This takes the pressure off of you and your
prospects. And believe it or not, it’s the non-threatening, no-sales
sales pitch that gets them every time.
Questions Covered In Part One:
- What businesses work best for
first-time consultants?
- All about the 15-minute free
consultation – what to do, what to say
and what happens when the 15 minutes
are up?
- How does David talk about stuff for
4 hours at a workshop?
- What day and time work best to run
workshops?
- What to outsource, where to find the
help, and what you can expect to pay
- All about setting up squeeze pages
for clients
- How to track affiliate Paypal
payments
- How to get on the radio as an expert
- The advantages and disadvantages of
paid upfront workshop vs. free ones
Part Two: Keep It Simple
According
to David, business owners are
black-and-white people who like things
simple. So don’t worry. Even hem away with
phrases like “HTML” and “autoresponder
series”.
But if
you know for sure you’re not the type of
person who can get up in front of a live
audience and perform a workshop, David
includes some alternatives to that method at
the end of the section.
You’ll Also Hear…
- The easiest way to get in with the Small
Business Association in your area
- A link to 500 different products to use
in your promotions
- All about pricing – David offers a wide
range of prices and packages and you’ll
hear what determines what
- Details about how to put a profitable
joint venture together
- Why David never charges a set-up fee and
why he suggests you don’t either
- How to make sure your outsourced work is
high quality and worth it
- How to overcome a lack of credibility
- Tips and tricks for building a list at
lightning speed
David says the most important thing is to just get out there, do it, and see what happens. Like with anything else, it’s that first step that’s usually the hardest to take. But if you set goals and strategies for yourself, you’ll be surprised at how easy success can be. And this section will help ease any fears you might still have about taking that initial plunge.
2)
How To Gather Clients…And Start Collecting Upfront And Residual
Income
It only takes four clients to get anywhere from $10,000 to $20,000
for yourself upfront – and that’s not including the extra $1,000 a month
in residual income you’ll earn for every four business owners you get.
And in this audio you’ll hear how to land those clients. David has a
multitude of ways to go about doing it, so you’re bound to find a few
you like, feel comfortable with, and know will work for you.
This audio interview consists of a two-part audio (Part One is 33
minutes and Part Two is 30 minutes) and an accompanying 59-page
transcript that includes both parts.
Part One: Work Smarter, Not Harder
Running workshops is one of the best ways to gather “pre-sold”
clients who are chasing you down instead of vice versa. And in Part One,
you’ll hear how to set those workshops up with the Small Business
Association in your area.
But if that doesn’t sound like something you want to do, you’ll also
hear many other ways to gather clients including…
- What David casually asks every business owner he meets in order
to pick up clients everywhere he goes
- How to get business-to-business people to pitch your services to
their client list – and piggyback on their established credibility
- Proven resources for finding quick leads (for free or pretty
close to it)
- How to use local non-profits to run workshops through – split
the profit 50/50, write off your “expenses”, and make residual
clients for yourself – all while helping out a charity!
- How to use the Yellow Pages to hunt for the kind of clients you
know will be able to use your help
- Residual income opportunities you probably weren’t aware of
Part Two: How To Set Up A Consultation…And Other Important
Questions
The goal in the client-gathering step is to set up a free 15-minute
consultation with prospects. And in Part Two, you’ll hear more on how to
do that.
David never does a presentation on the spot no matter how badly
anybody wants him to. And in Part Two, you’ll understand why he does
that. You’ll also hear answers to the most frequently asked questions
about client gathering like…
- How to use prospects’ existing websites to show them exactly how
they can make more money by going with you
- A word-for-word pitch that prospects can’t resist
- Exactly what clients get for their $5,000 package
- The 2 things you’ll have to set up yourself – even if you
outsource all the work
The HIMA System is the perfect stepping-stone to a marketing career as an HMA consultant because you’re already finding clients who desperately
need marketing help. Imagine being able to take those businesses to the next level without ever increasing their advertising budgets. And if you use the
clients you get from the HIMA System, you’ll have all the funding you need to get the ball rolling on an HIMA System today.
3)
How To Work The HIMA
System Like You’ve Been Doing It For
Years: ~ Private Coaching
Session ~
In this private coaching session, David walks students
through the steps of the HIMA System, answering all of their questions
along the way.
David highly recommends you run workshops to get
clients, and in this audio you’ll hear all the details that go into
setting those up, including how to advertise for them and what kind of
results you can expect.
But David says not to worry if only a handful of people
show up. Workshops are not a numbers game. Believe it or not, only about
seven people showed up to David’s first workshop – and it was being put
on for free! Even with such a poor showing, he still made $15,000 on the
backend. Now, he makes about $50,000 from his workshops. And in this
two-part training session, you’ll hear how to do that too.
This audio interview consists of a two-part audio (Part
One is 40 minutes and Part Two is 30 minutes) and an accompanying
80-page transcript that includes both parts.
Part One: You’re Giving Your Clients A System, Not A
Website
David says he once had a business owner gasp at the high
price tag for his services, but he didn’t care. He knew the guy would
pay it. Why? Because owners are getting more than a site – they’re
getting an alternative to advertising that keeps on giving. They’re
getting list building, database management, and email promotions.
They’re getting a reason to have a website in the first place.
And because you’re the one showing them how all this “crazy marketing
stuff” works, you’ll also be the one they come to when they need help
with it all (and they will usually need help with it all). And in Part
One, you’ll hear how to make sure owners understand what you’re giving
them and all the benefits they’ll be getting.
You’ll Also Hear…
-
What percentage of people at a workshop usually go
for the backend – and why you shouldn’t worry if at first it doesn’t
seem like anyone
-
How David uses church radio to promote his workshops
and business – for free
-
If you do need to follow up with prospects after a
workshop, exactly what to say to them to close the deal
-
How to find business license information online, and
what to do with it
-
How to work with IT guys so you’re not stepping on
their toes when you change around their websites
-
Simple ways to prove to clients that your email
promotions are working
-
A quick trick to make even more money with a
client’s list and also introduce yourself to a host of potential new
clients
Part Two: The Tips And Tricks For Success
David was once told his brain isn’t wired like everybody
else’s. He took that as a compliment and in Part Two, you’ll understand
why. David seems to have a way around every obstacle and a trick for
every trap. Fortunately, you can benefit from his “out-of-the-box” kind
of thinking with ideas like…
-
Exactly how to get B2B salespeople to promote your
business – The word-for-word advertisement David uses to attract
them, the unusual place he meets with them, the conversation he has
during the meeting, and the exact deal he makes
-
How much
running time you should give yourself when
setting up your first workshop
-
What David does that gets almost a 100% closing rate
-
A trick that gets Google to index your sites right
away – without paying a dime
-
A quick and easy trick for landing a top spot on
Google
-
Strategies for joint ventures and how to stay one
step ahead of other affiliates
-
How to set up an outsourcing network and go from
being a consultant/worker to a consultant/coordinator
Most business owners know very little about marketing, so anyone who shows them a trick or two will be instantly branded an expert. That’s why the workshops work so well for landing clients and why David recommends them. And if you combine the HIMA System with the HMA System, you’ll be well on your way to earning an unbelievable income with just a few clients.
4) Internet Marketing Techniques That Increase
Profits, Cut Advertising …And Edge Out The Competition:
~ Sample Workshop For the HIMA System ~
The easiest way to get clients for your Hidden Marketing Internet
Assets System is by running a workshop. Not only will you make money on
the front end by charging for it, but you’ll also get more clients than
you can handle on the back end as well. And in this sample workshop,
you’ll hear exactly how they’re run.
This particular audio was taken straight from David’s practice. So
you’ll hear him “in action” selling without really selling. Because the
workshop runs about three hours, it’s broken into three easily
digestible parts. And here’s a quick rundown of each.
This audio interview consists of a three-part audio (Part One is 35
minutes, Part Two is 36 minutes, and Part Three is 33 minutes) and an
accompanying 37-page transcript that includes all three parts.
Part One: How To Stay In Touch With Customers…And Keep Them
Interested
Although direct mail is still a useful way to contact customers, it’s
also very expensive when you add in the costs for printing, packaging,
and postage. Fortunately, email is free. And according to David, it’s
also a lot more effective than direct mail if you do it right. And in
Part One, you’ll hear how to tell prospects all about it.
You’ll Also Hear…
- How to set up an auto-responder system for a website – and make
it be like having a virtual assistant 24/7 that never gripes
- All about setting up and managing a database for current customers
and how to make the most of it
- A look at typical advertising methods and how they stack up in
today’s society – what still works and what’s just not worth it
anymore
- The 3 key factors people need in order to turn prospects into
customers.
Part Two: Never Take The “Shotgun Approach” With Your
Advertising
According to David, if business owners aren’t tracking
their advertising, they’re throwing money away. It’s absolutely
essential that they figure out what’s working and what’s not in order to
reduce advertising budgets and make the most of every dollar.
Fortunately, tracking advertising dollars online is much
easier than offline with embedded links and coupons. And in Part Two,
you’ll hear methods for tracking both online and offline advertising so
that you can help your prospects eliminate the guesswork and figure out
a practical strategy.
You’ll Also Hear…
-
How prospects can quit wasting space on their cash
register receipts and credit card terminals – and how to use that
space instead to promote a website
-
Ways to use emails to bring in customers, track
advertising and stay in touch – and what to suggest to prospects who
are just not good at writing email copy
-
The best time to send out emails for an upcoming
promotion
-
A do-it-yourself approach to building a list from
scratch using just a website and a lead-capture form
-
How to get a website set up cheaply and what people
can expect to pay for good web hosting
Part Three: The Importance Of Lifetime Customer Value…And Specific Ways To Get It
According to Internet statistics, you have about three seconds to get a
prospect’s attention before they move onto another site. It may seem
impossible to try to build a relationship with potential customers in
such a short period of time, but David’s methods are designed to capture
leads and establish quick connections.
And in Part 3, you’re going to hear all about those methods including
how to show your workshop audience ways they can use free products, an
autoresponder series and “preferred customer” discounts to achieve the
kind of Lifetime Customer Value they need – and the best part is: it’s
all automated, so they’ll never even lift a finger to do it.
You’ll Also Hear…
- To outsource or not to outsource – and if they decide to have
someone build their site for them, 3 questions they’ll definitely
want to ask
- How to have a website that gets customers to take action right
now, not next week or even tomorrow
- Why people may want to have a landing page that offers a
valuable product for free – and where to get those products if they
don’t currently have anything to offer
- The #1 mistake most everyone makes when they first start out on
the web that instantly turns potential customers away – and how to
avoid it
- Exactly how to set up joint ventures with other businesses that
will make for long-term win-win situations for everybody involved
These workshops are the best way so far to land clients and receive a residual income. And this audio shows you exactly how Dave does it – no theories, just practice. All you have to do is follow his example, and you’ll have all the clients you need to finance a full HMA System and be well on your way to a lucrative career as a marketing consultant and obvious expert.
5) HIMA Power Point Presentation
You'll get your HIMA Power Point Slide Presentation that
you'll use when doing your own workshops. This is the sales presentation
that you'll use to fuel your consulting business. Feel free to modify
the header page on your slide presentation slides to reflect your brand
name. Also the pdf of the slides are made available for you if you want
to print out a set to do a one on one presentation either face to face
or over the phone. Having the slides in a printable form will make it
easy to use if a computer is not available to you.
You'll also
get a downloadable PDF of the HIMA Power Point Presentation
Both the HIMA Power Point Slide Presentation and accompanying PDF are 18
slides.
6) Downloadable Customizable HIMA
Transcipts / Slide Notes
This document consists of 37-pages of Slide Notes in
Microsoft Word form, so you can modify it to your own presentation
needs.
7) Download PDF of HIMA
Transcripts From A Workshop that can be used as Slide Notes
This document consists of 37-pages of Slide Notes in PDF
format.
8) HIMA Workshop Lessons
Listed below are the HIMA Workshop Lessons that will teach you exactly
what you need to know to start cashing in on your local business market.
Given are the tools and guidance you need to capitalize on this
incredible market.
Local business owners are really struggling today.
Through these in-depth lessons, you will be shown how to help them cut
their expenses, increase their profits, and pay you well in the process!
There is no greater feeling than being paid well for
helping a fellow business owner. Another great thing about this business
is the worse the economy gets, the more they need your help. This is a
totally recession proof industry.
You can make a big difference in the profitability of
your clients and for accomplishing that, they will pay you well. It’s a
true win-win scenario for everybody.
Lesson #1 – Selecting Your Location For The Workshop
- An 8-page instructional PDF document plus additional content.
Learn how to book a conference room for your workshop in
a hotel for no out of pocket money
Learn how to get Joint Ventures with Non-Profit Organizations and
schools or campuses.
The tools you’ll need to conduct your workshop and how to get those
tools for free.
Below is new additional content:
-
A customizable Initial Email to send to Non-Profit
Organizations (.txt format).
-
A customizable Word document to send to interested
Non-Profit Organizations who reply to your email (.doc format).
-
A customizable Word document to be used as a “New
Client” flyer to drop off at local businesses (.doc format)
-
A customizable Word document to be used for offering
Radio Interviews with you to generate publicity for your workshops
(.doc format)
-
Instructions and advice from David Preston on the
best method to drop off New Client flyers at local businesses (.txt
format)
-
A customizable ad for hiring B to B Salespeople to
fill your workshops (.txt format).
All documents in the .zip file should be customized with your personal information.
The documents that are in MS Word Format should be customized with your personal information and then made into PDF files. If you do not have PDF creation software, go to http://www.pdfonline.com to create your PDF for free.
Lesson #2 – How To Set Up The Workshop - A 6
page instructional PDF document plus additional content.
The three methods that will fill a workshop fast!
Learn how to get free publicity – radio shows, press
releases, and public service announcements.
Learn about paid advertising and how to advertise in
newspapers at 70-80% off.
How to find business owner Joint Venture partners.
- A customizable HTML document template for your workshop (to be
put on your own website – see Lesson # 6).
- Clip Art images that may be used on your HTML template.
- Three (3) customizable Auto-responder Emails to be sent to
business owners who have signed up for your workshop.
Lesson #3 – Workshop Content - A 4-page instructional PDF
document
This lesson discusses each step that David Preston uses in his own
Workshops. Also included are answers to Frequently Asked Questions by
workshop attendees.
Use Lesson #3 in conjunction with the audio and transcripts from the
actual workshop conducted by David Preston to obtain the valuable
knowledge you’ll need to conduct winning workshops.
Lesson #4 – The Hidden Closing Technique That Works Every Time
- A 3-page instructional PDF document
- How to get mobbed for your business card.
- Hear the free offer that generates thousands.
- The method to ensure that every call is a sale.
- Learn a referral system that will give your clients an extra
incentive.
- …and much, much more!
Lesson #5 – The Initial Meeting With the Business Owner - A
5-page instructional PDF document
- How to start the conversation and important questions to ask.
- How to close with what David Preston calls the “helpful
breakdown” close.
- Why it’s important that the client ask YOU for the sale.
- The answers to Frequently Asked Questions during your initial
meeting with the prospect.
Lesson #6 – Setting Up Your Own Outsourcing Network
- A 6-page instructional PDF document and additional content
- Discover why you need to outsource and how to build your
outsourcing network quickly and easily.
- Where to find outsourcing partners and how to approach them.
- David Preston’s main outsourcing partner and how YOU can work
with him too!
- Additional Content:
- Downloadable 6-page outsourcing contacts and packages
- Downloadable short version questionnaire (2 pages)
- Downloadable more detailed version questionnaire (6 pages)
- Note that these are to help the site designers design the best
quality site matching your clients needs
Lesson #7 – Increasing Your Volume Through Demand
- A 5-page instructional PDF document
- Learn ways to create multiple income streams.
- How to create a “supply and demand” network for your workshops.
- How to quickly and easily brand yourself.
- Ways to Joint Venture with your clients for fun and profit!
Lesson Lesson 8 – Words of Wisdom
This lesson consists of the audios and transcripts from David Preston’s “Private Coaching Call that is all ready for you below. *(note that I have this audio further up on the page too)
How To Work The HIMA
System Like You’ve Been Doing It For
Years: ~ Private Coaching
Session ~
In this private coaching session, David walks students
through the steps of the HIMA System, answering all of their questions
along the way.
David highly recommends you run workshops to get
clients, and in this audio you’ll hear all the details that go into
setting those up, including how to advertise for them and what kind of
results you can expect.
But David says not to worry if only a handful of people
show up. Workshops are not a numbers game. Believe it or not, only about
seven people showed up to David’s first workshop – and it was being put
on for free! Even with such a poor showing, he still made $15,000 on the
backend. Now, he makes about $50,000 from his workshops. And in this
two-part training session, you’ll hear how to do that too.
This audio interview consists of a two-part audio (Part
One is 40 minutes and Part Two is 30 minutes) and an accompanying
80-page transcript that includes both parts.
Part One: You’re Giving Your Clients A System, Not A
Website
David says he once had a business owner gasp at the high
price tag for his services, but he didn’t care. He knew the guy would
pay it. Why? Because owners are getting more than a site – they’re
getting an alternative to advertising that keeps on giving. They’re
getting list building, database management, and email promotions.
They’re getting a reason to have a website in the first place.
And because you’re the one showing them how all this “crazy marketing
stuff” works, you’ll also be the one they come to when they need help
with it all (and they will usually need help with it all). And in Part
One, you’ll hear how to make sure owners understand what you’re giving
them and all the benefits they’ll be getting.
You’ll Also Hear…
-
What percentage of people at a workshop usually go
for the backend – and why you shouldn’t worry if at first it doesn’t
seem like anyone
-
How David uses church radio to promote his workshops
and business – for free
-
If you do need to follow up with prospects after a
workshop, exactly what to say to them to close the deal
-
How to find business license information online, and
what to do with it
-
How to work with IT guys so you’re not stepping on
their toes when you change around their websites
-
Simple ways to prove to clients that your email
promotions are working
-
A quick trick to make even more money with a
client’s list and also introduce yourself to a host of potential new
clients
Part Two: The Tips And Tricks For Success
David was once told his brain isn’t wired like everybody
else’s. He took that as a compliment and in Part Two, you’ll understand
why. David seems to have a way around every obstacle and a trick for
every trap. Fortunately, you can benefit from his “out-of-the-box” kind
of thinking with ideas like…
-
Exactly how to get B2B salespeople to promote your
business – The word-for-word advertisement David uses to attract
them, the unusual place he meets with them, the conversation he has
during the meeting, and the exact deal he makes
-
How much
running time you should give yourself when
setting up your first workshop
-
What David does that gets almost a 100% closing rate
-
A trick that gets Google to index your sites right
away – without paying a dime
-
A quick and easy trick for landing a top spot on
Google
-
Strategies for joint ventures and how to stay one
step ahead of other affiliates
-
How to set up an outsourcing network and go from
being a consultant/worker to a consultant/coordinator
Most business owners know very little about marketing, so anyone who shows them a trick or two will be instantly branded an expert. That’s why the workshops work so well for landing clients and why David recommends them. And if you combine the HIMA System with the HMA System, you’ll be well on your way to earning an unbelievable income with just a few clients.
