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Hidden Licensing Marketing Assets

Licensing is a creative game with very little boundaries or limitations. Known as the poor man’s advertising, it can give enormous media exposure to even the smallest of businesses by leveraging off the popularity of movies, events, personalities or brands.

Licensing crosses over into all markets, can easily launch a product, expand a business, make a career, or make you a household name overnight.

And in this two-part seminar, you’ll hear all about it from one of Hollywood's top dog licensing experts. His name is Rand Brenner.

Rand's been in the licensing game since the early days when huge corporations were still guessing at how to make money from it.

He helped Warner Brothers Studios successfully license the first Batman movie and also helped Saban Entertainment make it big with the Mighty Morphine Power Rangers brand.

And in this two-part seminar, you’ll hear all about it from one of Hollywood's top dog licensing experts. His name is Rand Brenner.

Rand's been in the licensing game since the early days when huge corporations were still guessing at how to make money from it.

He helped Warner Brothers Studios successfully license the first Batman movie and also helped Saban Entertainment make it big with the Mighty Morphine Power Rangers brand.

And in this interview, Rand shares his biggest (and easiest) secret techniques he’s learned along the way so you can make it big in the intellectual property licensing game.

Rand demystifies the truth about how use licensing as a shortcut to success even if you're on a shoestring budget.
This HMA Intellectual Property Licensing Training System is not made available anywhere.

           HERE'S WHAT YOU GET . . .

1. Part One: Exploring The Possibilities

- 51-minute audio interview, 34-page transcript containing both Part One and Part Two

For the full description of each interview click here.

2. Part Two: Getting Started
- 37-minute audio interview, 34-page transcript containing both Part One and Part Two
For the full description of each interview click here.

3. How To Take A Start-Up From Zero To Millions… Using Licensing Alone

- 34-minute audio, 23-page transcript

For the full description of this Q&A Part 1 click here.

4. Capitalizing On The Goodwill Of Bankrupt Brands

- 36-minute audio, 22-page transcript

For the full description of this Q&A Part 2 click here.

5. How To Use Licensing To Gain A Competitive Advantage

- 34-minute audio, 19-page transcript

For the full description of this Q&A Part 3 click here.

6. Formulating A Plan To Start Local… And Go National

- 37-minute audio, 19-page transcript

For the full description of this Q&A Part 4 click here.

7. A Hands-On Demonstration For Figuring Out The Next Best Licensing Opportunity

- 35-minute audio, 19-page transcript

For the full description of this Q&A Part 5 click here.

8. Licensing Your Business Know-How

- 33-minute audio, 19-page transcript

For the full description of this Q&A Part 6 click here.

9. Expanding Your Geographic Footprint

- 20-minute audio, 12-page transcript

For the full description of this Q&A Part 7 click here.

10. The Most Important 105 Questions About The Subject Of Licensing Intellectual Property

For the complete list of questions answered by Rand Brenner in Q&A Parts 1 through 7 click here.

If you have any questions at all, feel free to call me at 858-274-7851.

The HMA Intellectual Property Licensing Training System Detailed Interview Descriptions Below

You'll be able to immediately download the HMA Intellectual Property Licensing Training System which includes:

1) Part One: Exploring The Possibilities
According to Rand, timing is everything when it comes to licensing. So in Part One, you’ll hear surefire ways to identify licensing opportunities before the competition. You’ll also hear an overview of licensing with specific examples of how even the smallest of companies use licensing every day to expand their businesses and break into new territories.

You'll learn . . .

• Examples of intellectual property licensing
• 5 quick-start steps for using it to make money
• A "can't miss" way to get started.
• How to present yourself when putting license agreements together
• How to start with no prior experience
• Everything you need to find intellectual properties to license
• License VS selling . . . The truth about both.
• Exploding the education myth with IP licensing
• Steps to go from zero to making money in licensing in 90 days.
• Real-life insights into identifying lucrative licensing opportunity
• What your first move should be once you find a product to license
• The surprising reason why you don't you have to be a lawyer

This audio interview consists of an 51-minute audio and accompanying 34-page transcript containing both Part One and Part Two.

2) Part Two: Getting Started

Licensing is a game that everyone can get involved in. And Rand walks you through the entire process no matter where you are right now.

So in Part Two, you’ll hear what your options are for getting started and how to determine your best approach.

You’ll also learn . .

• An almost unknown way to compete with the IP big boys
• Very simple tactic to lock up exclusive rights deals
• An "almost magic" way to get a fast-start in international licensing
• The one best way to avoid legal pitfalls
• 2 overlooked places to source IP
• The single, critical key to make your idea marketable for licensing
• The simple little tip that will show what your product is worth
• What the best industries are profit-wise for licensing
• How a small company can approach a big company and get a deal
• What categories are the "hottest" right now for licensing
• Who's the right person to talk with at any given company
• Exactly where to go/what to do for making connections in IP
• Breakthrough solutions for drafting easy IP agreements

Licensing is a huge part of every market and a billion-dollar industry. The opportunities licensing offers are not only mind-boggling, they’re also completely obtainable – even for the average small business owner who's struggling in today’s economy.

And in this interview, you’ll hear all about it.

This audio interview consists of an 37-minute audio and accompanying 34-page transcript containing both Part One and Part Two.

3) How To Take A Start-Up From Zero To Millions… Using Licensing Alone

When it comes to licensing, you’re never too small to play with the big dogs – even if you’re a start-up. There are plenty of opportunities for every size business. But the best part about it is -- if you know what you’re doing, you can significantly increase the worth of your start-up right from the get-go, just by acquiring a license to use as an asset on your balance sheet.

And in Part One of this Q-and-A session with Rand, you’ll hear how to do that along with instructions for finding the right licensing for you.

You’ll Also Hear…

• A quick tactic that will help you establish yourself as a business in about half the time and at a fraction of the cost
• The only two websites you’ll need to stay up on all the trends in business, entertainment, social, and media How to spot underexploited areas and what to do when you find them
• A quickie "idiot's guide" to the different types of licensing
• The only correct way to produce “demand” for your product
• How to acquire an “option to license’ for no money down and what you can do with it
• The fastest-track for start-ups (or anyone else) using university licensing (with the universities throwing in free human resources and office space too!)
• A "real-life" look at how to use tradeshows to get your foot in the door and an easy referral into a company
Licensing is all about trends – finding them, capitalizing on them, and recognizing under-exploited areas. But spotting these trends isn’t guesswork; it’s homework. And in Part One, you’ll hear how to capitalize on the latest trends – even if you’re currently a no-name start-up.
This audio interview consists of an 34-minute audio and accompanying 23-page transcript.

4) Capitalizing On The Goodwill Of Bankrupt Brands

As the economy worsens and well-known companies start to go under, the hottest trend in licensing is to leverage off the goodwill created by these established, yet now-defunct, brands (think Circuit City or Sharper Image). When a company goes into bankruptcy, investment firms are usually one of the first to step in, but they’re not interested in the stores or the merchandise. They’re looking for the branding.

Although there are endless possibilities with big name bankruptcies, there are also many opportunities to be had with smaller local companies that go under as well – where the branding may be easier and less expensive to obtain. And Rand explains it all in Part Two of this Q-and-A session.

You’ll Also Hear…

• A word-for-word email you can use that will help you acquire a brand after a company goes into bankruptcy
• Exactly where to look for opportunities in licensing (Rand calls it the “intellectual property warehouse”) – if you’re stuck for ideas, start here
• The one and only time you’ll definitely need a lawyer, and what to do the rest of the time
• The biggest challenge you’ll ever face when selling your intellectual property
• The hidden opportunities in “sublicensing” (or how to make money licensing when you don’t have anything to license)
• The three surefire licensing lessons to learn from Gene Simmons and the band KISS (these guys make more off their branding than they do off their concerts)
• The “almost magic” way to run most of your licensing business from home

There’s no reason you should ever “reinvent the wheel” in business when you can take advantage of the goodwill from an established company. It’s a quick way to jumpstart a start-up, revamp your business when sales flatten out, or simply open a door that would otherwise have remained closed. And in Part Two, you’ll hear all about it.

This audio interview consists of an 36-minute audio and accompanying 22-page transcript.

5) How To Use Licensing To Gain A Competitive Advantage

Potential investors are attracted to competitive advantage. They like companies that have something nobody else has – whether it’s the latest and greatest gadget, technology, or process. Competitive advantage = money. And in Part Three of this Q-and-A session, you’ll hear how to give yourself that competitive advantage just by acquiring the right intellectual property.

But the biggest secret to licensing success is in getting yourself out there – knowing your market and how to network within it. So in this audio, you’ll also hear exactly what to do to give yourself the best possible start into the licensing game.

You’ll Also Hear…

• Where and how to get “pre-paid” on a licensing agreement (if you need money right away) and the usual terms of that agreement
• 4 tricks to keep in your pocket before you negotiate a licensing agreement with a large “deep pocket” corporation
• The 3 best (yet almost unknown) sites for keeping up on the latest IPs for sale
• The thrilling way you can get paid for just putting a licensing deal together as a middle man – and other ways to make money off intellectual property without actually having to manufacture anything at all
• Real-life examples of the licensing opportunities big-name corporations usually give out – and the pitfalls you’ll probably want to watch out for
• The real reason most people establish an LLC to hold intellectual property, and how to do that
• The easiest way to license “know-how” – and what to do with it
• A quick-start guide for valuing (and revaluing) your intellectual property
• The 3 questions you absolutely must know before you purchase a license

In this recession, many companies that used to succeed on “unique value” alone are suddenly finding themselves competing on price. But it doesn’t have to be that way. The right kind of licensing agreement will not only help you build competitive advantage – it will also help you keep it, in any economy. And in this audio, you’ll hear all about it.

This audio interview consists of an 34-minute audio and accompanying 19-page transcript

6) Formulating A Plan To Start Local… And Go National

No matter what kind of business you’re dealing with, you can’t just walk in the door, say the word “licensing” and then not know what to say next. It’s important to at least have an idea of the business you’re dealing with and the possibilities that can come from a licensing deal with them. But don’t worry – formulating a plan is not as hard as it sounds. And in Part Four, you’ll hear how to do it.

And if you start with a local (yet well-respected) business that may not have the know-how or desire to go national, the possibilities for licensing are amazing. So in this audio, Rand also gives a real-life, step-by-step example of how to leverage off a local business’s branding to start locally, build regionally, and eventually go national.

You’ll Also Hear…

• Simple – sometimes even illogical – ways to approach a business with a licensing deal
• How royalties are usually reported and tracked – believe it or not, it’s easier than you probably think
• A quick-guide for understanding a standard licensing contract – what “warranties and representations” mean, when to get master licensing rights, when to go for non-exclusive deals, and the safe-guards you should put in place to make sure you don’t get cheated
• The 2 sites you can check out to see actual licensing contracts in place (of publicly traded companies) -- and know what’s really being paid out by large corporations
• The easiest way to find licenses that are about to expire – just because there’s no known database that lists these almost “public domain” licenses doesn’t mean you can’t find them
• The one and only best time to discuss licensing fees in a negotiation – be strategic about your timing and you could save yourself a ton of money

Many people get intimidated by the thought of big deals or large corporations when they really shouldn’t be. The beauty of licensing is that it’s accessible to everyone – and is really just a matter of knowing your stuff, asking the right questions, and having a tentative plan. And in this audio, you’ll hear how to do that.

This audio interview consists of an 37-minute audio and accompanying 19-page transcript

7) A Hands-On Demonstration For Figuring Out The Next Best Licensing Opportunity

Sometimes when you’re just talking about licensing, a great idea will naturally surface. And that’s exactly what happened in Part 5 of this Q-and-A session. While talking about the licensing opportunities for copywriters, an amazing idea for Business Process Licensing came up.

And in this audio, you’ll hear the idea itself, how you could easily take it and run with it if you wanted to, and a real-life example of the kind of mental process that licensing experts go through in order to figure out their next best licensing idea.

You’ll Also Hear…

• The truth about “due diligence” – it’s not nearly as scary or time-consuming as it sounds
• Why you need to know the difference between a franchise and a license, and how to determine which one is best for you
• How to use licensing to capitalize on the “hungry for content” mobile-phone craze – and 2 other little-known secrets for generating revenue from cell phones and licensing
• 3 quick-start steps every publisher should do to build awareness and maximize every licensing opportunity possible
• The one best way to end the hassles associated with e-books – and say good-bye to maintaining a website, keeping track of merchant accounts, and managing downloads
• How to look to your competition for licensing opportunities – especially if you’re a marketing, business, or sales consultant
• The "insider" secrets for leveraging off the databases of others – and turn a ten-thousand-person database into millions of potential subscribers, just by teaming up!

Everyone wants to find the next potential goldmine, and licensing is a great way to do that because it’s full of opportunities. And in Part 5, you’ll hear how licensing experts figure out their best options – and where to take them from there.

This audio interview consists of an 35-minute audio and accompanying 19-page transcript.

8) Licensing Your Business Know-How

If you have a unique business methodology, there are certain steps you can take to turn it into a profit center. And in Part Six of this Q-and-A session, Rand answers questions about how to do that.
The first steps involve making it as tangible as possible by documenting both the process itself and the results you get with it – because it’s through this documentation that you’ll be transferring your business know-how to someone else. And you’ll hear how to do that along with what you need to know to develop a licensing plan once you’ve got your tangible product.

You’ll Also Hear…

• Exactly what you should be doing right now (if you’re a start-up) to document your business processes from the get-go – and save yourself a ton of time down the road when it comes to developing an IP
• All about business-model licensing – and the 3 key areas you’ll want to focus on to demonstrate you’ve got a proven process
• What to do if your trademark currently has little-to-no public recognition that will help you quickly build value in the marketplace
• Clear and straightforward advice for negotiating the right way – and real-life examples of the types of deals Rand has worked on
• How to use a “provisional patent” to buy yourself enough time to license out your inventions, and go the inexpensive – yet effective – poor man’s route to success
• A quick “idiot’s guide” for licensing outside your country – Believe it or not, the most important thing you may need is Skype
• The one and only time you’ll want to seek out an agent or lawyer

Licensing an intellectual property should always be a core part of every business strategy, especially if you have a business process. But there’s only so far you can go with just an idea. If you can turn it into a tangible Intellectual Property, you’ll be in the perfect position to start licensing it out. And in this audio, you’ll hear what you need to do to get started.

This audio interview consists of an 33-minute audio and accompanying 19-page transcript.

9) Expanding Your Geographic Footprint

Licensing basically allows you to say to the world, “Look I’ve invented this really great wheel. And here’s a way we can all make money off of it.”

And once you have that wheel in motion, you can easily expand your business into other markets just by using the licensing model for expansion. By forming partnerships with other businesses, you’ll be tapping into their resources and customer bases. And before you know it, you’ll be able to move into any market, city, or territory you want without ever having to open shops or hire employees. And in Part 7, you’ll hear more about how to do that.

You’ll Also Hear…

• How to use the licensing model to double (or even triple) your revenues without expanding overhead or personnel
• Surprising examples of the types of knowledge-based businesses licensing works best for – there are so many, you might not even know you’re in one of them
• How to get into co-op advertising and marketing – and share the costs of business expansion even further
• Exactly what an IP audit is, and how Rand usually takes his clients through one
• Insider strategies for expanding your business as far as you want to go – regionally, nationally, and worldwide
• All about Rand’s intense 5-day licensing workshop – and how you can expect to walk in on Day-One with nothing but your business know-how in your head, and come out on Day-Five with all that information audited, on paper with your agreements and marketing materials in place and ready to license to the world
Licensing isn’t cookie-cutter stuff. You really have to tailor make it to your situation, goals and business. But that’s easier than you think, and Rand’s just the guy to walk you through the entire process – from building a licensing presentation to establishing a framework for negotiation. And you’ll hear how to get started in this audio.

This audio interview consists of an 20-minute audio and accompanying 12-page transcript.

10) The Complete List of 104 Questions Answered by Rand Brenner in Q&A Parts One Through Seven, above:

1. How much competition is there for licensing products?

2. Is there still room for the little guy to license well-known properties?

3. How can I avoid expensive legal pitfalls?

4. Where are the best places to source intellectual property that most people never consider?

5. Can you shed some light on different types of licensing?

6. Can you license territories or state by state?

7. How do I make an idea marketable for licensing and actually get paid for it?

8. How do I prove marketability if I don’t have the license to a product?

9. How can a small company approach big companies and get a deal?

10. Can you land an IP deal without putting money down?

11. What are some websites that list different IP available?

12. Do universities list IP available online?

13. Do you need money upfront to license university IP?

14. What categories are are the hottest right now for licensing deals?

15. What are some criteria to determine the potential of a licensing deal?

16. How do you approach someone to license a product?

17. What are some risks involved in intellectual property licensing?

18. Are there IP opportunities from all these bankruptcies that are going on that one could take advantage of?

19. Are there IP deals available on a smaller level you can get in on?

20. How does the state place a value on a intellectual property in a bankruptsy situation?

21. Where are the highest leverage points with intellectual property and licensing?

22. Do I need a lawyers to do licensing?

23. How do I decide if I should sell my intellectual property out right versus just licensing it?

24. If I don’t have any intellectual property to license, is there still an opportunity for me to make money in licensing other people’s intellectual property?

25. Right now at this point with the recession still looming, what kind of products are best to get licenses for?

26. How do you find the right person to talk with at any given company to get your licensing deal negotiated?

27. Can you trademark a nickname to create a product around, sort of like Gene Simmons did with the rock group KISS?

28. I want to sell my designs to a licensing distributor. For example, someone who sells products to Target or Wal-Mart. Where do I begin?

29. Is it important to have connections in the media or entertainment industry that do licensing, or can someone do this starting from scratch?

30. Without any connections whatsoever, is it doable by telephone or is the personal meeting required to close the deal? I ask because I live in Asia.

31. What unique approaches have you used to talk to authors about licensing their products?

32. Can show me how to make money licensing intellectual property of almost any kind?

33. How does licensing increase the overall value of a business and make it attractive to potential investors?

34. How protected are you if you sell your IP to a large corporation?

35. When you said you may sell intellectual property to a large company and they may sit on it. Is that some kind of strategy on their part to maybe gain some kind of upper hand, or is it just that they sometimes or slow moving and never do anything with the property that you sell them?

36. Let’s say you’re doing the research say with universities, and you find something that is a direct competitor and a threat to a large company. You acquire the license and then go to the competitor and ask them if they want to license it knowing that it’s a competitive technology or intellectual property. Might the competitor buy from you anyway?

37. How can someone license the rights to lyrics of a song?

38. Would it be necessary or advisable to form a separate corporation or an LLC in order to promote and sell intellectual property licenses?

39. How do you set up territories when you license a product to someone?

40. Are there recognized certifications, due diligence other than ask around or ratings to identify a top IP attorney to work with, and should they practice in state you do business in?

41. What is the process of protecting my intellectual property?

42. Can you license a procedure or a process to create or manufacture an item or service?

43. If you could suggest one single licensing method to use if someone wanted to create a large income stream and simultaneously create viral marketing for their digital product, what method would you choose?

44. How much equity is intellectual property in a biotech or high tech company worth to the investor?

45. What specific steps can I taker to find someone to negotiate deals on my behalf?

46. What one skill would you identify as attributing to most of your success as the licensing guy?

47. What are the three most important questions to consider when purchasing a license?

48. Does intellectual property include software?

49. How do I set up a system to control the royalties?

50. How would I know if an agreement I’m offering is a fair one that is industry standard and not unduly slanted to the other party’s benefit?

51. My concern in working with and licensing intellectual property, especially from smaller unknown companies has to do with a best process for identifying and determining who actually owns the property. Is there a way short of spending thousands on legal fees to know that this person really owns the intellectual property?

52. So many brick and mortar businesses are clueless when it comes to marketing their businesses online. I know there has to be an opportunity for licensing with them, but I’m stumped as to what and how, where to begin.

53. What steps should a software designer take to protect their intellectual property?

54. How do you overcome a prospect’s reluctance to license something they believe that they can create for themselves?

55. How long does it take to obtain a license?

56. What are some things that are not possible to license?

57. Is there a secret insider source for finding expired licensing IP?

58. What would be a good example of a relatively simple licensing scenario that the average Joe could arrange in just about any local, small town economy to get into profit as quickly as possible.

59. There is a restaurant here that is just kicking butt called Phil’s Barbeque. It started in a tiny little house, and they just opened up their second restaurant. The line out the door, two hours, and I don’t think they have a barbeque sauce that’s distributed locally here in San Diego, but let’s say I negotiated a licensing deal to market their barbeque sauce. What are you going to tell me as my licensing coach, what am I looking for? Am I looking for exclusivity for a certain time period where no one else can market the barbeque sauce?

60. Before I discuss it with them, would I do a non-disclosure agreement so they don’t steal my idea and just market their own barbeque sauce?

61. Is it best to talk money before the terms of an ID deal?

62. What do you sign with them if you’re in an option and that’s a "see what’s going to happen"? What do you sign with them to lock in that nothing done at five percent? What kind of agreement?

63. Let’s say I acquire a license to an IP. My contract gives me the ability to sell the license. Is it important to think about selling out with a licensing deal when someone negotiates one?  Let’s say you build it, and you want to get out from under the license.

64. Where can I get sample agreements for licensing IP?

65. How do you handle highly regarded and trusted people who privately show themselves as untrustworthy and unreliable well into the deal?

66. What effect will globalization and cross border issues have upon the effectiveness of your licensing program?

67. Is simply publishing my work online in print enough to protect my property? What other steps really need to be taken?

68. Can you give some examples of how a regular person can profit from intellectual property licensing?

69. What are the pros and cons to an exclusive versus a non-exclusive agreement, and are there any basic rules for when you should choose one over the other?

70. How can the owner of the intellectual property audit all those transactions to be assured he or she is getting the proper credit and percent on each sale.

71. What steps would a small book publisher take to license its children’s animal or fantasy or super hero character?

72. I write response driven copy, and I’d like to participate in a success of licensing campaigns I create for clients. In short, I write all the different copy pieces and clients license that copy, if successful, to similar businesses around the country. So, what type of businesses would most benefit from the copy I create that can be licensed out – successful real estate brokers, insurance agent, auto dealers? What niches are hungry for good sales copy?

73. How can I use mobile phones as a new source of customers for IP licensing in general or to make money with existing ones – selling, training, and products. Where do you see the trend in this area?

74. As a small business marketing consultant, how can I leverage my intellectual property in order to create a consistent stream of passive income? I am a marketing consultant.

75. How could I bring licensing to bear as far as my e-book series is concerned?

76. If I wanted to license a sales letter or a marketing piece, how can I find out the specific results the marketing piece is doing, and how would I be able to find out the creator of the marketing piece?

77. What are some ways that a person who wants to get into licensing but doesn’t feel like doing the due diligence get through that hurdle?

78. I’d like to train ex-Weight Watcher leaders how to have their own diet coaching business. What kind of trouble would I run into with this? I think they may mean because they were ex-Weight Watchers they didn’t want to get any flack from Weight Watchers.

79. I have a software program I’ve developed, and I want to make sure it’s protected. How do I do this in the shortest amount of time and the least cost?

80. How do I shorten the timeline to getting an offer and creating time urgency to close a licensing deal?

81. I do a joint venture concerning my SME. Would it be prudent to use franchise or trademark license and copyright license agreements to protect myself from infringements?

82. Let’s say you have a business opportunity idea that you create an information product and you’re selling that or you want to license it to other people. It’s still in essence a business opportunity, but how do we get in the legal area where it’s a license and not a franchise?

83. I have a product and I’m thinking of licensing it to a group of schools. I’ve created it, but I want to make money licensing it to them. How do I go about it?

84. I’m a writer, product developer, and I have lots of product concepts, but I live in Nigeria. I have no clue how I can get these ideas licensed in the US, Britain and other countries successfully while still living in my country. How can I do this?

85. Can one from Nigeria create a corporation in the United States?

86. I’m writing a book relating to law and professional standards for a very specific aspect of law. There is a gap in the market here. Is there an IP issue here? It’s not a specific product that I own, as such, but an approach to a particular subject area. I don’t obviously know much about IP, but would appreciate any pointers.

87. I have a methodology on how to use an outdoor experience to build character and develop leadership. What are some of the steps that I need to take that and convert it into a profit center?

88. We’re contemplating licensing using our name, logo and marketing methods. We have a unique business method providing a professional service in a coffee house. Any ideas?

89. How do I use the celebrity image or celebrity name on my product and pay them a licensing fee for that?

90. I have legal ownership of a trademark that I think a bigger named company could leverage, but which has zero public recognition. How can I best license my trademark to them for a profit? Is licensing it to them a good prelude to selling them the trademark?

91. My family and I created our own playing card game. We printed up our own design and laminated the cards. Everyone who plays absolutely loves it. How would I license this product to a major company like Mattel? They’re the ones who do the game Uno.

92. I’m in negotiations with a company to license my product. They supply the agreement, but there’s nothing in there about a royalty advance. I don’t think it’s an oversight. They didn’t want to pay a lawyer to draft up a fancy agreement. I have a lawyer and he’s going to ask for a signing fee and an advance on royalties. I don’t want to blow this deal. What do I do?

93. How can I get protection for an anti-aging herbal remedy?

94. What is the best way to approach a state CPA association about licensing a book for small businesses on marketing and advertising?

95. I have an idea for an invention. I have a prototype made. The product works very well. I want to patent it, but I don’t want to manufacture or market it. I’m not sure who to trust or what is the best way to sell my idea without giving it away.

96. Are provisional patents pretty inexpensive?

97. Having recently filed my patent, is it necessary that I have my prospective licensee sign a non-disclosure agreement?

98. I’ve created the best short pocket billiard in billiard sports ever, perfect for TV. I think I need an agent or negotiator or someone such as that to navigate the next steps, unless I can do it via a website. How could I find such an agent or negotiator because it’s easy to steal?

99. Chicago wants to be the nation’s greenest city. How would you recommend working towards that goal by putting together technology licensing deals? It seems like a worthy niche to go after.

100. How does licensing work for digital goods? What if I have an idea to make an existing product better for instance? What are the next steps?

101. Rand, what is your best strategy for being a little guy with a great idea and who has gotten of his butt and done at least something about it to show it’s interesting at least, to hold on those valuable rights up front when a bigger player comes sniffing around you and your cool project?

102. I represent a company and am a shareholder which owns the patent on a pollution cleaning solution containing a high content of acids which has been proven to allow the remediation of just about any property. I would very much like to talk to you about licensing this technology. How could we get in touch with you?

103. Do you handle syndication for clients or just licensing? A friend of mine has a talk radio show that he’d like to syndicate, and I want to refer him to you if you could help him.

104. You mention you’re working on a very detailed event on how to do this. Could you give the details of this event?

105. Who is licensing IP not for? Who is it for?

If you have any questions at all, feel free to call me at 858-274-7851. E-mail me if you have any questions at senoff.michael@gmail.com



Sincerely,

Michael Senoff