Unique Selling Propositions Audio Training
HERE'S WHAT YOU GET . . .
Here's
My Most
Powerful Audio Consultation On The Subject Of Developing A
("Unique Selling Proposition")
I've
searched my archives for my most powerful audio
consultation and Unique Selling Propositions
Examples on the subject of "Unique Selling
Proposition". Many of
these recordings are actual unique selling
propositions examples sessions
with paying clients.
Listen in as I craft and
teach the power of a "Unique Selling
Proposition". Each of these
unique selling propositions
examples are packed with money making ideas
and specific examples of how you can take what
you do and developed it into a powerful reason
why someone should buy from you. Your "Unique
Selling Proposition"
quickly telegraphs this reason and reminds your
prospect over and over and over again.
Enjoy.
My TWELVE Most Powerful Audio Consultations
On The Subject Of Developing A (USP) Unique
Selling Proposition
1. A Systematic Approach To Creating A USP (Live Case Study With Web Hosting Firm)
- 46-minute audio, 60-page transcript
For the full
description of each segment click
here.
2. USP Strategy Revealed
- 15-minute audio, 35-page transcript
For the full
description of each segment click
here.
3.
Why Your Customers Will Always Know Your USP
Better Than YOU
- 32-minute audio, 49-page transcript
For the full
description of each interview click
here.
4.
How To Integrating Nick's USP In To His Web
Hosting Business To Sell More, Sell Stronger
- 23-minute audio, 41-page transcript
For the full
description of each interview click
here.
5.
The USP Of A Snack Food String Cheese
Distributor
- Three-part audio, Part One is 33 minutes, Part
Two is 31 minutes, and Part Three is 38 minutes,
88-page transcript
For the full
description of each interview click
here.
6.
HMA Opportunity Analysis Training With Live
Consulting Session Results in $1200 Consulting
Project
- 43-minute audio, 49-page transcript
For the full
description of each interview click
here.
7.
Opportunity Analysis Training With Jonathan The Owner of A Guided
Fishing Tour Business
- 61-minute audio, 62-page transcript
For the full
description of each interview click
here.
8.
HMA Opportunity Analysis Training With Dave
Owner Of A Diabetic Supplement Company Part One
- Two-part audio, Part One is 55 minutes and
Part Two is 40 minutes, 54 page and 45 page
transcripts
For the full
description of each interview click
here.
9.
HMA Opportunity Analysis Training With Small
Start-Up Internet Business
- Two-part audio, Part One is 31 minutes and
Part Two is 30 minutes, 53-page transcript
For the full
description of each interview click
here.
10.
HMA Opportunity Analysis Training With
Barcus Accounting Practice
- Two-part audio, Part 1 & 2 are 25 minutes,
50-page transcript
For the full
description of each interview click
here.
11.
HMA Opportunity Analysis Training With
Raphael Small Moving Business
- Two-part audio, Part One is 35 minutes and
Part Two is 29 minutes, 47-page transcript
For the full
description of each interview click
here.
12.
HMA Opportunity Analysis Training With Ryan
Dental Lab Part One
- 40-minute audio, 75-page transcript
For the full
description of each interview click
here.
HERE'S WHAT THE UNIQUE SELLING
PROPOSITION AUDIO TRAINING
SYSTEM WILL DO FOR YOU
Here are My TWELVE Most Powerful Audio
Consultations On The Subject Of Developing A (USP)
Unique Selling Proposition
I have searched my archives for my most powerful
audio consultation on the subject of USP. Many
of these recordings are actual consulting
sessions with paying clients. Listen in as I
craft and teach the power of a USP. Each of
these consultations are packed with money making
ideas and specific examples of how you can take
what you do and developed it into a powerful
reason why someone should buy from you. Your USP
quickly telegraphs this reason and reminds your
prospect over and over and over again.
If you have any questions at all, feel free to call me at
858-274-7851.
Sincerely,
Michael Senoff
This Unique Selling Proposition Audio Training System is not make available anywhere.
Unique Selling Proposition Audio Training
System Detailed Interview Descriptions Below
You'll be able to immediately download Unique Selling Proposition
Audio Training System which includes:
1)
A Systematic Approach To Creating A USP (Live
Case Study With Web Hosting Firm)
If you’re interested in the process of
uncovering the hidden marketing assets in your
business, this recording is for you! It is a
consultation I did with Nick, the owner of a
medium-sized web hosting company based in
Chicago. Nick was interested in growing his
already successful business and needed some
ideas. This is a very fast-past brainstorming
session that you won’t want to miss. Utilizing
Nick’s expertise in the web hosting business and
my knowledge of uncovering hidden marketing
assets, we quickly come up with several ways to
obtain new customers and to increase profits
substantially with existing customers -- and
we’re not done yet! People who have already
listened to this consultation have found
themselves thinking about ways of offering new
products to their own customer base that would
be almost 100% profit.
I think that you’ll find your own imagination
gearing up to do your own brainstorming when you
hear the process that we use to discover what
Nick’s customers would most likely want in a web
hosting company and how most of our ideas could
be easily implemented.
This audio interview consists of a 46-minute
audio and an accompanying 60-page transcript.
2)
USP Strategy Revealed
New Case Study With Avery Manko, HMA Marketing
Consultant And Advice From Richard On USP
Here’s a real live case study with HMA
Consultant Avery Manko, Michael Senoff and
Richard. Listen in as Avery discusses his idea
for the USP for his five million dollar client.
Listen to Richard's advice and strategy of how
Avery should handle this clients. Use the ideas
as a guide for helping you develop your own USP.
More on HMA go here
This audio interview consists of a 15-minute
audio and an accompanying 35-page transcript.
3)
Why Your Customers Will Always Know Your USP
Better Than YOU
This next recording is a follow-up to the
consulting call I did with Nick above, the owner
of Advanced Hosting Networks. You may recall
that I asked Nick’s permission to call some of
his newer customers in an effort to determine
what is important to people as they shop for a
web hosting provider.
I put on my Customer Service hat and made the
calls that are on this recording.
Everyone I talked to were very appreciative of
my call and it made a difference in how they
viewed the customer service that Nick’s company
provided.
I found the most common reasons why people chose
Nick’s company over the thousands of other web
hosting companies.
I was able to talk about some of the items in
Nick’s Unique Selling Proposition that we had
determined during our consulting call. You will
hear how happy these new customers were when
they heard these items and how it confirmed to
them that they had made the right choice.
Probably the most outstanding thing that was
accomplished was that my calls uncovered some
questions that customers had about setting up
their web sites that they hadn’t even inquired
about yet. You will hear how this proactive
approach to customer service can really make a
difference and begin what will hopefully be long
term relationships between these customers and
Nick’s web hosting company.
This audio interview consists of a 32-minute
audio and an accompanying 49-page transcript.
4)
How To Integrating Nick's USP In To His Web
Hosting Business To Sell More, Sell Stronger
In this third recording in my series with Nick,
the owner of Advanced Hosting Networks, now
Chihosting.com I make a presentation to Nick
about how to utilize his USP in the company’s
day-to-day customer activities. In my excitement
to create a great presentation, I whipped up a
“straw man” web application that not only
includes the items in his USP, but that I
suggest be the basis for a real application that
could be developed to assist his service
representatives in answering the phone,
capturing information, and especially to obtain
new customers. In that respect, this is more of
a Workshop than simply a recording.
Go ahead – it’ll be fun. I love this
presentation because it shows how Nick’s USP
becomes an integral part of his business
activities. Listen carefully to the role playing
between a service representative and a caller to
see how to gather information in an automated
fashion and ways to present your USP to
potential customers. You may even get some tips
about how to talk to potential customers. For
example, in our role playing, see how many I
call the customer by his first name – an
important sales and customer support tool!
This audio interview consists of a 23-minute
audio and an accompanying 41-page transcript.
5)
The USP Of A Snack Food String Cheese
Distributor
Here's what you are about to learn:
What you’ll hear in the first section is a real
client calling me for for the first time looking
for marketing help for his cheese business.
Then, you’ll hear me call Richard for coaching
advice on how to perform the opportunity
analysis interview with this prospect.
Richard has 17 years of experience conducting
hundreds of business opportunity analysis
sessions with clients ranging from Mom and Pop
small businesses to multi million dollar
corporations. Richard will use his years of
"in-the-field" experience to give me a 20 minute
coaching session of his best advice on what to
do before I call my prospect.
Then, you’ll hear me call the prospect and
conduct the Opportunity Analysis for real.
Listen in as I hunt for information about his
busiess. You'll hear how I distinguish how my
consulting is different from other marketing
consultants. You'll hear me offer my services
with my unique risk-free guarantee. You'll hear
all the exciting, fun, educational and
profitable details in this part of the lesson.
But even more importantly...you will see how
easy this is...and exactly why you can just as
easily...do the exact same thing!
And, finally, at the very end of part three is
what we all want to hear from our prospects.
It's the client calling me back to hire me as a
consultant. You'll hear him take my mailing
address down so he can send me the money via
Federal Express. This was only the second time I
have used this Opportunity Analysis Worksheet to
sell consulting services. The first is in
another recording below with an accountant from
Australia.
This is real, as it happened, and it’s absolute
proof you can do this too. Other consulting
opportunities will tell you how to get clients.
They'll give you loads of unnecessary untested
client generating tools. They'll give you post
cards, newspaper ads and fancy calculators. You
do not need all that stuff. All you need is one
thing that works. They'll tell you how to get
clients but I'll show you how. I'll offer you
PROOF! All you have to do is follow this proven
"recipe". Now go get some clients. And once you
have a client, let me show you what to do with
them by using Richard's Marketing Consulting
Training System.
This audio interview consists of a three-part
audio (Part One is 33 minutes, Part Two is 31
minutes, and Part Three is 38 minutes). An
accompanying 88-page transcript is also
included.
6)
HMA Opportunity Analysis Training With Live
Consulting Session Results in $1200 Consulting
Project
Case Study With A Tanning Bed Operator
George is the owner of a small tanning bed
business. He called looking for some advice on
how he could grow his business. Without knowing
or promising anything, I invited George to talk
in more detail about his goals. Listen in as I
take George through the HMA Opportunity analysis
in an effort to discover (HMA) Hidden Marketing
Assets. More importantly, listen to the
willingness of George to grow his business. And
finally, listen as George hires me to develop a
USP for his business. Developing the USP is the
first recommended product we teach our HMA
consultants to activate for clients. I am
looking forward to working with George and to
get his business hopping in the next few months.
Download these two files. 1) Opportunity
analysis worksheet and 2) the HMA opportunity
analysis training. Follow along as I walk George
through each part of the analysis.
This audio interview consists of a 43-minute
audio and an accompanying 49-page transcript.
7)
Opportunity Analysis Training With Jonathan
The Owner of A Guided Fishing Tour Business
Here is another special opportunity analysis
training with Jonathan, the owner of his own
small fishing tour business. Keep in mind this
is not the ideal client I would recommend you
take on. But this opportunity analysis training
has some important lessons that cannot be
denied. Even though this is a start up business,
I was able to find some hidden marketing assets
that Jonathan could start using to grow his
business immediately. Another lesson to keep in
mind is that Jonathan did not have money. You
should only be doing the opportunity analysis
interviews with people who have money. This
interview is to provide you with another
training for your benefit. Listen in and follow
along on this interesting look at the fishing
tour business. Please download the opportunity
analysis worksheet and follow along. I know this
recording will give you more confidence in
yourself. I also hope it will get you to try and
get a client and start your own lucrative
marketing consulting business.
This audio interview consists of a 61-minute
audio and an accompanying 62-page transcript.
8)
HMA Opportunity Analysis Training With Dave
Owner Of A Diabetic Supplement Company Part One
This is an Opportunity Analysis that I did with
a business owner named Dave. Dave has an online
business marketing supplements to diabetics and
wanted some advice about how to grow his
business – and grow it quickly.
This audio is a splendid tool to help HMA
Consultants learn how to question potential
clients, try to uncover hidden marketing assets
in a business, look for opportunities, and try
to find ways to improve a company’s marketing
efforts.
Early in the conversation, hear how I introduce
the HMA System to Dave. I discuss how the HMA
System works, the types of businesses that HMA
Consultants typically work with, and general
price ranges for projects.
Following the Opportunity Analysis Worksheet,
being an excellent listener, and asking the
right questions are all essential to obtain the
big picture of any business.
My introductory questions lead Dave to explain
that his online supplement business is stagnant.
I obtain the background of his diabetic wellness
business – How it started, when it started, who
started it, and who formulated the supplement.
You will hear me ask the main question that
could lead me to keys to defining the business’s
USP, namely “Why should people do business with
you?” Dave tells me how his company has
developed products that are superior and more
effective than those of his competitors. Dave’s
customers get results that have been medically
measured. These answers are a great start for
his USP.
However, when I look at his web site’s home page
I see that it does not convey the product’s
superiority and measured effectiveness. I
explain why the USP is so important and why a
great deal of research needs be done to
determine the real reason people do business
with his company. When his USP is finally
developed, it must be conveyed prominently on
the home page of his web site to remind the
viewer of the product’s unique benefits.
Following definition of the USP, the next step
would be to integrate that USP into all of the
company’s current marketing efforts. For
example, it should be put on invoices, product
packaging, product literature, and within the
company’s telephone on-hold message. Listen to
how I verify that Dave understands the
importance of the USP.
I inquire about their current marketing
practices. It appears that most of their leads
are from trade shows hosted by the American
Diabetes Association. Their leads are health
care professionals and their customers have been
people referred by health care professionals.
Dave explains that they really haven’t been
following up on leads. Rather, they have just
been sending out brochures. This has not been
very effective in generating more leads or
sales. Trade shows could be more effective if
their leads were handled properly. They should
try to get health care professionals to endorse
the product and refer their patients.
As we discuss the pricing of the product, I
discover that the product’s ingredients are so
expensive that the company’s margins aren’t very
good. Dave is trying to stay competitive with
his pricing strategy. He tells me that his
competitors actually charge more for their
products, which aren’t as effective as his. I
suggest that the price of the product be raised.
Sometimes a higher price can elevate your
credibility. With good marketing and a good USP,
you can brag about being the most expensive
product on the market plus you’ll have better
margins.
Other than trade show leads, no one else is
referring people to Dave’s company. There are
lots of non-competing businesses whose products
would go hand in hand with Dave’s supplement.
Partnerships or joint ventures with these
companies should be seriously considered and
cultivated.
Another strategy would be to position the
company and its product in a unique way with the
media. Press releases could be written and sent
to all manner of media. Editors may find the
product interesting and run its press release
with other stories about diabetes or weight
loss. Perhaps the formulator of the product
could be available for interview.
Since Dave’s vision for the business is for his
product to have a very strong online presence,
his community marketing should be done using
online communities such as user groups, mailing
lists, and web sites.
For more of a direct marketing approach, Dave
could develop a CD entitled something like, “The
Reality of Diabetes,” which would contain audio
interviews of actual diabetics and what these
people experienced with the disease. The person
receiving the CD could be offered a 30-day free
trial of the product and then they could be put
on monthly auto ship.
You’ll hear me conclude that Dave’s business
doesn’t have a lot of hidden marketing assets.
Although, theirs is a hungry market, they do
have a web site, and they have an association
with the product’s formulator. Growing Dave’s
business is viable, but much would need to be
done.
Near the end of this audio segment, you will
hear Dave and I explore ways to increase the
company’s marketing effort. Since Dave doesn’t
feel that he has a lot of money to invest in
having a consultant develop and implement new
marketing efforts, it might be best if Dave does
it himself with some guidance from me or another
HMA Consultant. It actually would behoove Dave
to learn some HMA marketing strategies since he
has a few other small businesses that could also
benefit.
This audio interview consists of a two-part
audio (Part One is 55 minutes and Part Two is 40
minutes). Transcripts for each audio are
included (Part One is 54 pages and Part Two is
45 pages).
9)
HMA Opportunity Analysis Training With Small
Start-Up Internet Business
Here's another live two-part training call that
teaches you how to discover hidden marketing
assets
Here's another training call I conducted with a
Mr. Mark Mysack. Mark called looking for
marketing advice on his new internet start-up
business. This is only the fourth time I have
conducted an opportunity analysis. You’re
learning as I am. Notice how I am closing all
the way through the call. This is something I
was not doing in the first two calls. Each call
is getting easier and easier. My confidence in
conducting the opportunity analysis is getting
stronger – as will yours. Stick with me on this
call to the end even though you may get a little
lost with the details of his business. His
business is not the important aspect of the
call. It's how to interview the prospect. I did
this call with Mark for two reasons. One, he
agreed to let me record the call so I could show
you how to do another opportunity analysis. Two,
I needed more practice. If you think you are
going to be able to do one of these calls and
feel comfortable the first time, you are
mistaken. You have to practice this interview
several times before you get comfortable with
it. You have to really understand the HMA system
and how it can help a business grow. But when
you understand this interview process like the
back of your hand, the world is yours. Imagine
the possibilities that await you when you have
the confidence to interview any business and
show them all the money he is missing out by not
having you as his marketing consultant. I hope
this interview will answer the question "can I
do this?"
This audio interview consists of a two-part
audio (Part One is 31 minutes and Part Two is 30
minutes). An accompanying 53-page transcript is
also included.
10)
HMA Opportunity Analysis Training With Barcus
Accounting Practice
Here's a live training call that teaches you how
to discover hidden marketing assets and get
clients fast. Please download the opportunity
analysis worksheet and follow along.
The telephone makes consulting so much easier!
And it's my favorite way to get clients. In my
opinion, there is no faster way to obtain a
consulting client and no easier way to show your
client how you can help them grow their
business. And when you listen to this recording
you will see why. Please download the
opportunity analysis worksheet and follow along.
But first, a little background info: I live San
Diego California. My client Barcus, lives
halfway around the world in Australia. This is a
live recording of me using your Opportunity
Analysis Worksheet. The purpose of using this
worksheet is to uncover every single one of the
“hidden marketing assets” in Barcus’s business.
My client has no idea I am simply reading
(word-for-word) parts of the script directly
printed on the Opportunity Analysis Worksheet.
Listen to the dramatic effect this Worksheet
(or, cheat sheet, if you prefer) has on Barcus,
who is a successful tax advisor. By using this
tool, I don't have to “wing-it” like I've done
in the past. I have a scripted sequence of
questions to follow. This is my new secret
weapon. To me, it's like a huge bull dozer I can
use to dig out hidden marketing assets buried
deep in his business. Assets he can't even see
until I dig them out for him with my questions.
But look - don't take my word for it. You can
easily hear me digging for gold “real time”
yourself. Get your pen and paper ready and make
sure you hear the other recording above (the one
with the String Cheese Distributor). I know this
recording will give you more confidence in
yourself. I also hope it will get you to try and
get a client and start your own lucrative
marketing consulting business.
This audio interview consists of a two-part
audio. Each Part is 25 minutes long. An
accompanying 50-page transcript is also
included.
11)
HMA Opportunity Analysis Training With
Raphael Small Moving Business
Raphael recently ordered some pre-owned
marketing materials from me. As part of his
order, I offered to conduct an opportunity
analysis for his 30 year old moving company.
Keep in mind he has paid me money to take him
through this "Business Audit". In the HMA
System, you'll learn how to charge for this
service and make a lot of money very easily.
Please download the opportunity analysis
worksheet and follow along. This recording is 54
minutes. You'll hear what exact questions to ask
to uncover hidden marketing assets and have
clients "sell themselves" on your services at
the same time. If Raphael had only met an HMA
marketing consultant years ago, he may not be at
the point of switching careers. My goal in this
recording is to teach you how to get a client. I
want you to take this training and try it on a
perspective client of your own. Listen and learn
from this example. Other consulting
opportunities will merely tell you how to get a
client, I'll demonstrate how. This is another
exclusive Consulting Secrets HMA training on how
to interview a prospective client, over the
phone, using the opportunity analysis worksheet.
This audio interview consists of a two-part
audio (Part One is 35 minutes and Part Two is 29
minutes). An accompanying 47-page transcript is
also included.
12)
HMA Opportunity Analysis Training With Ryan
Dental Lab Part One
Welcome to the first part of an Opportunity
Analysis that I personally did with a gentleman
named Ryan. Ryan is the owner of a dental
laboratory in New Jersey who told me that his
business is just about breaking even. He wishes
to discover some new ways to grow his business
without spending a lot more money.
The story of Ryan’s business is interesting in
itself. However, I hope that you will note how I
conduct this Opportunity Analysis in order to
obtain all of the information that I can so that
I can offer possible solutions:
Explain the process we will go through to
successfully complete this Opportunity Analysis.
Ask initial questions such as how much more
growth Ryan wants to achieve.
Explain what a USP is and how we will begin to
articulate why his dental laboratory is unique
and better than others.
Throughout the recording, you will hear me ask
many questions to understand the dental
laboratory industry as well as Ryan’s business.
You will hear how I ask Ryan to take me through
a typical example of the type of work he does
from start to finish. Using this method of
interviewing can help you to not only understand
how an business/industry operates, but will
definitely show you the problems that a business
owner experiences on a day-to-day basis.
You will hear me uncover one great Unique
Selling Proposition that Ryan developed for
Quality Control. Listen to how I probe as to
what all of the components of his technical
“checklist” are. We tie his Quality Control
process back to our typical example constantly
to stay on track and move forward.
I also learn that Ryan is pretty unique in that,
with offshore business partners, he has
developed a methodology to outsource about 80%
of his work overseas which not only saves him
money, but provides the quality work that is so
necessary in the dental business.
This audio interview consists of a 40-minute
audio and an accompanying 75-page transcript.
If you have any questions at all, feel
free to call me at 858-274-7851. E-mail me
if you have any questions at senoff.michael@gmail.com
Sincerely,
Michael Senoff
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