Alex Whiting, a highly successful marketing consultant kept coming across my Website, www.hardtofindseminars.com, and decided we should talk. As I interview Alex, he explains how he developed his marketing skills as a consultant to earn a minimum of $1,000 an hour and increase his business. Listen to learn how one free e-mail produced $100,000 in consulting fees with a local Chamber of Commerce.

The purpose of this interview is to share Alex Whiting’s high-powered marketing advice for starting a business, prospecting, qualifying, marketing, getting referrals, pricing, and closing that will help you be a successful consultant and enable you to avoid typical mistakes as you work to increase your business.

During the interview with Alex, you will learn about

Alex’s background and how he got started

Benefits of understanding how people react and what they need to hear before they are ready to buy

How “liking to help people” and “building trust” are critical to being a good consultant

Importance of continuous learning and making improvements in marketing techniques

Marketing mistakes to avoid tips for providing value

Leveraging information you learn, sharing information with others, and stepping out of the box to see what can be done differently

Tips for lead generation, qualifying potential clients, and best ways to enter into a consulting situation

Setting monthly service fees and retainers and establishing agreements for obtaining a percentage of increased business.

Press the play button or download the mp3 audio files below. You can also download or read the PDF transcripts to reinforce your learning while listening to the audio interview. Enjoy