The Michael Senoff Interviewed Collection
These interviews are different from the other interviews on my
site hardtofindseminars.com.
Because they're interviews of me.
I don't do many of these interviews. I usually like to be the one asking
all the questions.
Frankly, I don't like being interviewed because it's hard work.
But I've granted a few interviews over the years between 2003 and 2012
and now you can hear them all in one place.
Below are the descriptions of my best interviews.
You'll hear me being interviewed about all my marketing secrets.
I don't hold anything back.
You'll learn how to mix the power of the internet and the power of your
own voice to sell more products and services from what I reveal in these
interviews.
When you come on as one my HMA 2012 Marketing Consultants you'll get
access this exclusive interview collection.
But you'll have to try out my risk free 2012 HMA
Marketing Consulting System to get it.
You can get started with a 30 day no risk trial for only $3.95.
When you do, you'll get over 15 hours of interviews
with the audio play buttons, mp3 download and the word for word
transcripts for each .
Click here to get started
HERE'S
WHAT YOU GET . . .
1.
How To Create “Evergreen” Informational
Products That Remain Profitable… Year After Year After Year
- 48-minutes, 28-page
transcript
For the full description
of each interview click here.
2.
Unknown Secrets About Michael Senoff’s
Hardtofindseminars.com
- 55-minutes, 34-page
transcript
For the full description
of each interview click here.
3.
How I Make My Living Off Interviews Using A
$49 Digital Voice Recorder From Radio Shack Electronics
- 38-minutes, 31-page
transcript
For the full description
of each interview click here.
4.
How To Avoid The Orange and white Winnebago
Of Life: An Interview With Michael Senoff
- 49-minutes, 21-page
transcript
For the full description
of each interview click here.
5.
How To Have A Career From Your Kitchen…Using
Little More Than A Telephone And Your Voice
- 60-minutes, 31-page
transcript
For the full description
of each interview click here.
6.
“How To Turn Your $28 Book Into A $3,900
Information Product...”
- Two-part audio, Part 1 is
60-minutes, Part 2 is 59-minutes, 34-page transcript containing both
parts
For the full description
of each interview click here.
7.
I Didn’t Know I Was Withholding These
Secrets About Audio Marketing
- 66-minutes, 37-page
transcript
For the full description
of each interview click here.
8.
How To Make Your Audio Interviews
Timeless…Without Spending A Lot Of Time On Them
- 62-minutes, 28-page
transcript
For the full description
of each interview click here.
9.
How To Use Digital Audio Interviews To Make
a Fortune: Michael Senoff Shares Secrets for Building a Successful
Internet Business
- 35-minutes, 21-page
transcript
For the full description
of each interview click here.
10.
How To Market Your Private Practice Using
Audio Interviews
- Two-part audio, Part 1 is
47-minutes, Part 2 is 55-minutes, 45-page transcript containing both
parts
For the full description
of each interview click here.
11.
A Detailed Look Into The Marketing Mind Of
Michael Senoff
- Three-part audio, Part 1
is 51-minutes, Part 2 is 52-minutes, Part 3 is 50-minutes, 60-page
transcript containing all Three Parts
For the full description
of each interview click here.
12.
Automate Your Selling Using Audio CDs
- 36-minutes, 13-page
transcript
For the full description
of each interview click here.
13.
How To Use Audio Interviews To Hook
Prospects In And Leave Them Hungry For More
- 45-minutes, 39-page
transcript
For the full description
of each interview click here.
14.
A Jam Packed Audio Marketing Consult With
Kathy From Canada
- 53-minutes, 25-page
transcript
For the full description
of each interview click here.
This HAMS Michael
Senoff Interviewed Collection is not made available anywhere and is
exclusive training for HMA Marketing Consultants
The HAMS Michael Senoff Interviewed Collection
Detailed Interview Descriptions Below
You'll be able to immediately download the HAMS Michael Senoff
Interviewed Collection which includes:
1)
How To Create “Evergreen” Informational
Products That Remain Profitable… Year After Year After Year
When I first started doing audio interviews, I was lazy
and cheap. I cut corners, and my audios suffered because of it. Now I do
things right the first time. So when an interview goes on my site, I
know I’m never going to have to touch it again. And the audios are
“evergreen products” because they’re timeless. The topics are exactly
what my listeners want to hear; the quality of the audio is the best
that I can make it, and the editing is impeccable. In other words, I
make sure those audios are going to make me money for years to come. So
in this audio you’ll hear Michael Lamb, the host of an Internet radio
program called the Money Room, interview me about making timeless and
profitable informational products. And we cover it all, from how I got
started to how I make money on my audios without spending a lot of time
doing it.
You'll Also Hear...
• Why you should research your market before you do
anything else – and some tips on how to do that
• Common mistakes people make when trying to start an online business
and how to avoid them
• The two components that make up a good audio informational product
• Why it’s important to make listeners feel like they’re a part of your
interview conversation – and how to do that
• All about the audio editing phase – and why you shouldn’t be afraid of
it
• How to make money off the audios you create
People ask me why I prefer audio, and the answer is
simple. You can create and upload all your audios to a website for
pennies. The margins on digital products are incredible – nearly 100%!
People can take audios with them anywhere on their mp3 players. And if
you make your audios timeless, they’ll make you money year after year
after year. And in this hour-long interview, you’ll hear how to do
that.
This audio interview is 48-minutes and includes an
accompanying 28-page transcript.
2) Unknown Secrets About Michael Senoff’s
Hardtofindseminars.com
Audio
Marketing Secrets (AMS) student Charles wanted to use his consulting
time to grill me on the lesser-known secrets of hardtofindseminars.com.
And he’s definitely done his research. He asks me questions I’ve never
been asked before.
So in this interview, you’ll hear me explain all about the backend deals
I get on my audios and why I don’t always reveal the last names of the
people I interview. I also talk about how I’ve been burned on JV deals –
and which ones. And Charles even asks me about the hours of Vincent
James audio I’m sitting on (that I can’t release because of a deal gone
bad). So, I tell him exactly what happened.
We also talk about why I prefer to sell business opportunities instead
of skills training – and why some of my systems aren’t selling as well
as others.
I Also Reveal...
• What my
website traffic looks like and what kinds of people buy my products –
90% of my sales come from four countries
• Exactly how I control my JV/commission deals so that I won’t get
burned again
• Why I don’t market my information products to big corporations – even
though they’d easily be able to afford my prices
• My lesser known “stick strategies” for reeling in customers and
bumping up products
• Why I’ve never done any on-site consulting and how that has affected
my business
• Why I’ve changed my views about physical products vs. digital ones –
and ideas for marketing your digital products so that they have a higher
“perceived value”
• And much more
Charles is
an information-hound who likes to know every last detail. And since I’m
not the kind of person who holds anything back, this interview turns out
to be one of my most candid and revealing ones. Enjoy.
This audio interview is 55-minutes and includes an accompanying 34-page
transcript.
3) How I Make My Living Off Interviews Using A $49 Digital Voice
Recorder From Radio Shack Electronics
Actually, I use a little bit more than
just the recorder, but the point is – putting together high-quality
audios is easy and inexpensive. And in this interview I tell you exactly
how I make them, how I capitalize on them – and how the whole thing got
started in the first place.
Over the years, I’ve become an expert
on audio. But it didn’t start out that way. I began doing interviews as
a way to attract people to my website, which at the time was all about
selling old Jay Abraham seminars. Through trial and error, I soon found
the right products to get the best sound, the easiest ways to conduct
interviews, and the best ways to capture and edit the audio. Now I’ve
got a whole production that virtually runs itself.
This interview gives you all the
details about my business and how I run it in the simplest and most
productive way I know how.
Key Concepts From This Audio:
• The different types of interviews I
conduct, how I prepare for each – and what’s in it for me
• How to easily interview experts on your niche – how to find them, what
the number one way of getting in touch with them is – and how to get
them to agree to the interview
• How to break through nervousness when conducting interviews – these
quick strategies will ease your fears and help you look like an instant
credible expert
• How searching Amazon, Google, the news and Reader’s Digest can help
you come up with the best questions for any interview
• The exact equipment I use to get the best sound possible and some
simple tips I learned the hard way
• How I add royalty-free music to my audios
• And much more
The most valuable currency in life is
time. And using audio has allowed me to spend more time with my family
and friends. It may look like a lot of work to run my site, but it’s
pretty much automated.
So if you’re at all interested in
buying back your time using the versatility and simplicity of audio,
this is the interview for you. In it, fellow marketing expert Michael
Elahart picks my brain for his online marketing students, and I don’t
hold anything back. Enjoy.
This audio interview
is 38-minutes and includes an accompanying 31-page
transcript.
4) How To Avoid The Orange and white Winnebago Of Life: An Interview
With Michael Senoff
My Dad worked hard. He had two jobs, four kids to support and was during
the week lost of the time traveling around the South in an orange
Winnebago full of clothing samples. I knew at an early age that his kind
of life wasn’t going to be mine. Now, I work from home doing something I
love. The Internet has allowed me to leverage my time, set my own
schedule and be with my family. And in this interview, you’ll hear
exactly how I did it.
The key for me has been audio. On my
website hardtofindseminars.com, I give away more than 100 hours of free
audios on just about every sales, marketing, and business topic out
there.
I also use audio interviews to create my own digital information
products and to direct people to my site. But I didn’t start out with
this business model in mind. In fact, I kind of stumbled onto it. And in
this interview you’ll hear the whole story sitting on the sidelines to
helping others succeed in business.
You’ll Also Hear…
• How I build trust and rapport with
prospects – and drive traffic to my site
• How I create my products and the strategies I use to market them
• How I get my interviews with the big guys
• What you need to know before you even think about your first interview
• Marketing lessons I’ve learned the hard way
• How to multiply your sales message through the Internet
• Ways to keep your margins high and your value higher
• And much more
Salesmen sell solutions, and I’m no different. That’s why as long as
there are problems there will be products, but in order to make money,
you need to know key marketing and business strategies. And in this
interview you’ll hear how I do it, along with some of the best lessons
I’ve learned along the way.
This audio interview
is 49-minutes and includes an accompanying 21-page
transcript.
5) How To Have A Career From Your Kitchen…Using Little More Than A
Telephone And Your Voice
Raven Blair Davis hosts a radio show called Careers From The Kitchen
Table that showcases practical home-based business opportunities for
today’s economy. She recently discovered hardtofindseminars.com from her
sister and wanted to interview me so her listeners could learn how audio
interviews can help them make significant income from the comfort of
their own home.
And the beauty of audio is that it costs very little to produce, can be
used in many different ways to make money, and is convenient for users
who want to fill up their Ipods and listen while they multitask.
And because Raven says many of her radio listeners have either lost
their jobs or are looking to advance their businesses with little to no
money, I tell her the cheapest ways I know how to put together quality
audios, along with some real-life examples of how to land interviews and
make money right away.
You’ll Also Hear…
• Ways to combine audio interviews with affiliate programs – such as how
to look for products with high margins, how to negotiate a good deal
with the owner of the product and how to use audios to make yourself a
nice little affiliate check every single month
• How to land interviews – exactly what to say to let them know you’re
worth their time
• Ways to repurpose your audios including book collections and e-courses
• All about contracts and how I keep it all legal and ethical
• How to price your products and audios
• Quick and easy ways to find a hot market
• How to make a joint venture with another business and use their list
to email out your promotions – and why you should never be concerned if
someone says “no”.
If you’re considering a career from your kitchen table, there are many
“recipes for success” you can look at. Creating audio interviews is just
one of them. But because it’s an easy, cheap and versatile option, it’s
one you should definitely consider. And in this interview, you’ll hear
all about it – the whole meat and potatoes.
This audio interview is 60-minutes and
includes an accompanying 31-page transcript.
6)
“How To Turn Your $28 Book Into A $3,900
Information Product...”
When it comes to doing audio interviews, I’m an
expert. I don’t claim to be an authority on any other subject but that
one. And with more than one hundred hours of audio on my site, you can
probably tell I’ve been doing it for a while and that I enjoy it.
But you might not know how I make money off my audio
interviews or how easy they are to create.
So in this interview, you’ll hear how I do it. You’ll hear about my
products and how I took a dying $10 book on Amazon, negotiated an Joint
Venture deal with its author, enhanced the product with audio interviews
so it could sell as a “system,” and now sell it for thousands of dollars
on my site.
And all I did was take someone else’s expertise and
run with it. It was unbelievably easy. And there are plenty of experts
like that one out there – with books they’re not exactly sure what to do
with.
Believe me, they’d jump at the chance to have someone
add life to their products.
But creating these kinds of high-end products isn’t the only thing I
share in this tell all interview.
In Part One, you’ll hear all about how I create compelling audios
interviews. You’ll hear how I find experts to interview and how I
negotiate for the exclusive rights to those interviews – without ever
asking anyone to sign a deal-killing contract.
You'll Also Hear...
• Examples of how I’ve turned something simple into an expensive product
just by adding audio interviews.
• Why you should be recording all of your phone consultations.
• How I prepare for my interviews – You’ll never run out of great
questions to ask if you follow these quick and easy steps for planning
research.
• How I deliver the kind of interview questions I know my audience is
dying to hear.
• Why stories sell – and how to make sure the expert you’re interviewing
comes to the table with plenty of them to tell.
In Part Two, you'll learn some of the pitfalls I’ve seen
people stumble into and some ways to avoid them.
You’ll Also Hear…
• Why I would never publish a boring interview – especially not one I
give away free
• How I make sure all the CDs I send out have every inch of their “audio
real estate” covered.
• What Marquee Value is and how to use it to easily boost the value of
your products
• How to keep your ego in check so that you don’t unintentionally ruin a
good interview.
• Why you should make sure every audio you publish is edited to
perfection and tips on how to do that.
• How to negotiate a backend deal for all of your interviews.
Producing audio interviews is by far the best way to
deliver information in the 21st century. With Ipods and MP3s, you can
listen to recordings whenever and wherever you want – unlike videos
where your undivided attention has to be on the screen.
And audio interviews are easier and cheaper to create
than video because it doesn’t require a big expensive production with
scripts and cameras.
And I’ve found that the more audios I add to an existing product, the
more money I make off of it – plain and simple, The More You Talk The
More You Make. You can latterly talk your self rich. So sit back and
listen to copywriting expert Ben Settle grill me on the specifics of
audio. You’ll be amazed at how easy and lucrative it can be. Enjoy.
This audio interview consists of a two-part audio (Part One is
60 minutes and Part Two is 59 minutes) and an accompanying 34
transcript of both audios.
7)
I Didn’t Know I Was Withholding These
Secrets About Audio Marketing
Paul Stack is an Audio Marketing Secrets student who wanted to grill me
on the finer points of creating audios, and I have to admit I was a
little surprised. I thought I’d been asked every question about audio
information products that could possibly be asked. But Paul came up with
some new ones.
By having me give advice to myself as if I were starting all over again,
Paul essentially forced me to look at how I’ve improved not only my
interviewing style over the years but also my efficiency with time and
money management. And I share all of these lesser-known secrets in this
interview.
Some Of What You’ll Hear In This Audio
• How outsourcing can help you leverage your time – I haven’t worked a
full 40-hour week in ages
• What aspects of creating audios are the most time-consuming and ways
you can lighten that load
• Tips on getting interviews with even the biggest names in any field
• Examples of how to “set the hook” when fishing for Joint Venture deals
• Ideas for packaging interviews to create higher-end products or
enhance a subscription-based website
• Why I don’t waste my money on the most expensive recording devices out
there and what I use instead
• How my interviewing has improved over the years
• How many interviews an AMS student can realistically expect to be able
to do in one week
• And much more
One of the main goals in Audio Marketing is to create less hassle for
yourself and more value for the customer – while still maintaining
healthy profit margins. There are many ways to do this including
outsourcing your labor and making joint venture deals. And in this
interview, we go over some of the most efficient ways I know how. Enjoy.
This audio interview is 66-minutes and includes an accompanying
37-page transcript.
8)
How To Make Your Audio Interviews
Timeless…Without Spending A Lot Of Time On Them
Nowadays it seems like everybody is concerned with time. That’s why I
call it life’s biggest currency. And that’s also why I like working with
audio. Audio interviews allow people to maximize their time because you
can listen to them anywhere – outside, in the car, in the gym, anywhere.
But making audios has also allowed me to free up my time as well.
So in this interview you’ll hear AMS student Dixie grill me on the ins
and outs of audio interviews. She asks very specific questions that get
me to reveal step-by-step, detailed answers. And I end up explaining the
whole process of making an audio recording from conducting the research
to the amount of megahertz you’ll want to save your files under.
But you’re dreaming if you think you’re going to be able to do
everything yourself. It’s time-consuming enough to research and conduct
interviews. You’re not going to want to edit, transcribe or write
descriptions as well. That’s why you’ll probably want to assemble a team
to help you with all of that. But if you don’t know where to look for
good cheap help, you might end up paying more than you need to. So in
this interview you’ll also hear how to compile the best team for the
best price.
You’ll Also Hear…
• The techniques I use to make my interviews “timeless”
• All the tools for interviewing that you’ll need – what kind of phone
to use, how to capture the audio, what kind of editing software is best
and cheapest, how to get fancy music for free, and much, much more
• How to recognize the different types of interviews you’ll be
conducting and how you can easily use each one to your advantage
• Idea generators for every kind of interview
• The number one, most important thing to remember when conducting
interviews
• How to use audios as marketing tools
People are always looking for more – especially more value for their
money. That’s why the more audio interviews you conduct the more value
you’ll be adding to your products (and the more you can charge for
them). You can literally talk yourself rich. But the trick is to keep
your business as streamlined and time-efficient as you can. And this
interview gives you all the ideas and techniques you’ll need for doing
just that. Enjoy.
This audio interview is 62-minutes and includes an accompanying
28-page transcript.
9)
How To Use Digital Audio Interviews To Make
a Fortune: Michael Senoff Shares Secrets for Building a Successful
Internet Business
I have created
over 200 information products over the past five years including one
that sells for $5,970. And I did it without being an expert on the
subject or spending a lot of time and resources. Do you want to know how
I make a full time living year after year? Well, here's your chance to
find out for free.
Britney, one of my audio marketing system students, has no capital, the
seeds of an info product, and loads of questions for me. In the course
of our interview, I explain to her how to turn info concepts into
valuable, high priced audio information products she can be selling in
just weeks - even days! I ask her the key questions she MUST answer to
be sure her information product will make money for her AND be high
value to her clients.
Listen as I help Britney turn her idea for a humdrum
cookbook into the ultimate recipe to develop cash!
I reveal how to:
• Categorize options, gauge the hunger of the market,
and search for the right passion and niche
• Leverage time using Joint Ventures and easily boost any business
without adding advertising expenses
• Get digital rights and turn your book or eBook into an audio
product
• Set up a web site for limited outlay, even if you have almost no
technical ability
• Easily interview experts in your niche – how to find
them, contact them, and convince them to agree to the interview
• Record and sell your information product quickly and simply
• And much, much more!
Just follow the secrets I give you in
this interview and you can have a product in just a few days, maybe even
in just a few hours that you can start selling. Enjoy!
This audio interview is 35-minutes and
includes an accompanying 21-page transcript.
10)
How To Market Your Private Practice Using
Audio Interviews
Just
about every business can benefit from audio marketing because the
potential is practically endless. But unless you know how to do it
right, you’re just going to be wasting your time and money. So in this
interview you’ll meet Angela Treat Lyon. Angela is a teacher and
practitioner of EFT, a therapeutic healing method known as Emotional
Freedom Techniques. She also hosts a radio program on
www.idareyouradio.com. And in this two-part audio, you’ll hear her
interview me for that radio program.
Angela’s students have prepared very specific questions for me to answer
about marketing their EFT businesses. So I let them know how they can
easily, quickly and strategically create audio products that will grow
their private practices.
Part One: It’s All About “The Attitude”
It’s important to have confidence when asking for audio interviews.
Remember, you’re the one doing them a favor. Even if you don’t feel like
you have enough of a “following” to entice the bigger names, there are
steps you can take for landing any interview, and in Part One you’ll
hear how to do that including:
• How to be the “boss” of the interview – and why you’ll want to set the
agenda right off the bat
• How to land the guru interview – techniques and approaches that work
• How to ask the kinds of questions your listeners want to know –
without offending the person you’re interviewing
• Where to find cheap transcriptions
• How to get sponsors and advertisers
• Ideas for packaging your audios for promotion and profit –
success-story audios, expert packages, a consumer’s guide, and more
• How to know what to charge for your audios
Part Two: The Importance Of Over-Delivering
The key to making money on audios is to over-deliver. If you respect
your listener’s time by making your audios interesting and valuable,
you’ll be building a lasting relationship with your audience – and that
will more than pay off over time. So in Part Two of this interview,
you’ll hear ideas on how to add value to your products.
You’ll Also Hear…
• How to get your audios to sound entertaining and professional – but
not “staged” or phony
• How to make JV deals that will allow you to market your services to
someone else’s list
• How to get qualified prospects to your site
• Why you’ll want to start collecting names and email addresses of the
people who visit your site – and what to do with your list
• How to turn your e-book into a high-end product – no matter what it
currently sells for
• Guidelines for finding an honest marketer – and some easy ways to
check their credibility
• Why you’ll want to “sell results” and how to do that
Time is a commodity you can’t get back. That’s why my marketing
techniques always stress ways you can make more money while spending
less time making it. And this interview is no exception. It’s full of
ideas that will not only enhance your private practice but also simplify
your life.
This audio interview consists of a two-part audio (Part One is 47
minutes and Part Two is 45 minutes) and an accompanying 45-page
transcript of all Three Parts.
11)
A Detailed Look Into The Marketing Mind Of
Michael Senoff
You may have seen this interview on the first page of my site. But I
have included it here for you the student of Audio Marketing Secrets.
Why? Because this is the big picture and the strategy of my audio
interview business. If you have not listened to this interview yet, do
so at once. Now lets get going...So why is this interview first. Am I
some sort of egotistical, attention-seeking nerd? Do I love to just hear
myself talk? Am I in love with the sound of my own voice? The answer is
YES to all of the above. But I am also in love with you. You, the person
who seeks a better life. You, who are willing to work and willing to
sweat. I want to push you into doing more, being more, dreaming more and
taking more action than ever before. I am in love with filling your mind
with the promise and possibility of a better life. In this interview, I
hope to accomplish all of the above. It is a rare interview because I
rarely grant interviews. I was being interviewed by Jim Peak from a
marketing website. Jim interviews experts on marketing, advertising, and
personal development. Similar to me, Jim offers his audio interviews for
free. In November of 2006, Jim asked me to do an interview for his web
site visitors. At first I said no. But Jim was persistent and finally
won me over to his way of thinking. He was giving back to the world in
an unselfish way through his work. Jim and I came to an agreement that I
would grant him an interview. I agreed to prepare for and deliver my
best live interview on the true inner workings of how I run and market
my online web business, hardtofindseminars.com. I agreed to reveal and
talk about anything Jim wanted to know. I agreed to hold nothing back. I
agreed I would deliver content that I could charge thousands of dollars
for. Some of this content you will not find anywhere on my site. Learn
what is waiting for you at hardtofindseminars.com. Learn the secrets
that make my audio marketing business, product development, interviewing
secrets and much more really work.
This audio interview consists of a three-part audio (Part One is 51
minutes, Part Two is 52 minutes, Part Three is 50 minutes) and an
accompanying 60-page transcript of all Three Parts.
12)
Automate Your Selling Using Audio CDs
In this short audio, you’ll meet Tony. Tony thought that face-to-face
meetings were the best ways to generate leads. Of course, this meant he
was chained to about an hour’s drive of his house. And the worst part
was -- once he’d finally get to the businesses in his area, he’d often
find that the decision makers were busy, in a meeting or weren’t even
there. So, his long drives were actually getting him nowhere.
A while back, I suggested he automate his selling campaign by creating
an audio infomercial and using it to generate leads.
So Tony interviewed his boss and created a hard-hitting audio
infomercial. And that audio led to a whole new home-based approach that
now includes the Internet, a letter-writing campaign with a free
incentive CD, faxes, phone calls…and absolutely no driving!
And, it’s working better than he ever thought possible.
He’s already doubled his income, he’s freed up his time by doing a lot
less work and he’s looking at new and exciting ways for expansion -- all
from the privacy of his own home and mainly because of that audio
infomercial.
And he says the best part of his new business approach is that he’s only
dealing with people who are already interested in his services. He’s no
longer trying to force people to become interested.
So sit back, relax and listen to how a simple audio helped one man turn
his whole life around. Enjoy
This audio interview is 36-minutes and includes an accompanying
13-page transcript.
13)
How To Use Audio Interviews To Hook
Prospects In And Leave Them Hungry For More
Mike Blossom makes a good living buying and selling land in the UK. He
also sells products and seminars that teach others how to make those
kinds of profitable deals. But his products aren’t doing as well as he’d
like, so he’s come to me to learn more about the benefits of
incorporating audio into his business.
This is my consultation with Mike. Mike’s already recorded interviews
with many of his associates, so I show him how to take those interviews
and use them to build desire and interest for his higher-end products.
If you give prospects just enough
free information to get them interested and hooked – almost to the point
where they’ll be able to do it themselves without buying your products –
it will leave them wanting more and will generate more sales. And in
this interview, I tell you exactly how to do that.
More Key Information You’ll Get From This Interview
• When to use audios to add value to an existing product, when to use
them to upsell on the front end, and some tips on pricing products
• Ideas for minimizing the amount of returns you get on products
• Mike’s guarantee – after he started using this simple phrase, his
sales skyrocketed
• Why I’ve moved from physical products to digitized ones – and why I’ll
never go back
• How to easily find out what products are hot here in America – and how
to negotiate the rights, add more value and make more money
• How to maintain control of your JV projects so that you’re keeping
track of leads
• How to get people to allow you to record them – and what to do if they
sound too stilted
• Exactly how I use audios on my site to promote my higher-end products
• How to build a “virtual team” for your business – and stop doing
everything yourself
Mike has a lot of possibilities for enhancing and promoting his business
with audio, and we explore many of those ideas in this hour-long
consultation. But I think his best bet is to use his existing interviews
to promote his higher-end seminars. It’s easy, profitable and just makes
the most sense for him.
So if you’d like to know more about how to use audio to enhance your
products while also generating excitement over them, this is the
interview for you. After you listen to it, you’ll understand why I give
away so much free information on my site.
This audio interview is 45-minutes and includes an accompanying
39-page transcript.
14)
A Jam Packed Audio Marketing Consult With
Kathy From Canada
Kathy had been wanting to create audio
information products on the subject of internal cleansing and
detoxification of the body to improve health for many years.
Because of her dedication to the subject, you would certainly say that
she was passionate about it!
She found my web site,
www.hardtofindseminars.com
and my Audio Marketing Secrets (AMS) course while she was
listening to a conference call interview that I recently did.
Although my AMS course looked like something that could help her to
create her own audio information product, the really enticing thing was
its risk-free trial period. Once she ordered and studied the AMS
course, she was delighted with all of the valuable content that it
contains and considered it a most valued investment.
As Kathy digested the AMS product, she
began to develop her own business model very quickly. Her goal was
to do a series of live teleconferences with internationally known
experts on the subject of internal cleansing and detoxification.
She had really hit the ground running and took me up on my offer of a
telephone consultation to help answer many other more in-depth questions
that she had about marketing her product.
In this consultation, you will hear
her ask those in-depth questions and your will hear me give her my best
advice based on my years of experience with creating audio information
products. Just some of the topics that we discuss are:
• How to have a back-up plan when
using a teleconference service so that no valuable interview content is
lost.
• The drawbacks of having live
teleconferences
• How to obtain the names and email
addresses of qualified leads
• Once she has several interviews
with experts, how to segment and/or niche the interviews to specific
methods of detoxification.
• Different types of joint ventures
that you can do with the your interviewee experts and how to control the
flow of leads that they get through your web site and/or your interview
with the expert.
• In-depth joint venture strategies
that you can capitalize on.
This consultation answers most of the
questions that you will have about marketing your own audio information
product and setting up joint ventures. It’s a “must have”
recording that I highly encourage you to absorb to help you with the
success of your audio information product.
This audio interview is 53-minutes and includes an accompanying
25-page transcript.
When you come on as one my HMA 2012 Marketing
Consultants, you'll get the Michael Senoff Interviewed Collection.
But you'll have to try out my risk free 2012 HMA Marketing Consulting
System to get it.
You can get started with a 30 day no risk trial for only $3.95.
When you do, you'll get over 15 hours of interviews
with the audio play buttons, mp3 download and the word for word
transcripts for each .
Click here to get started
If you have any questions at all, feel free to call me
at 858-274-7851 or e-mail me
senoff.michael@gmail.com
Sincerely,
Michael Senoff