Sales Training Seminars One day, by accident, I stumbled across this site, it totally impacted my life and changed my mind-set about marketing and the Internet completely. " Jim Davis a true disciple of Michael Senoff

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Sales Training Seminars

Sales People Are Not Born They Are Trained

An Important Lesson For Sales Managers In Pain

It may seem like some people just don't have a gift for sales'

When Ian started his first sales job, his only training for the position was, 'Hang in there. You'll do fine.' The job lasted two hours and ended with his boss telling him he should become a waiter.

In this sales training seminar, you'll hear how Ian went from being that no-talent kid to a highly sought-after sales management consultant in New South Wales. And he'll be the first to tell you that if he can master sales, anyone on your sales force can too -- because salespeople aren't born; they're trained.

Here's what you'll get from this interview:

  • A grasp of how managerial tools and methodologies can power your sales

  • Ways to analyze your staff that will keep sales production high

  • Examples of how 'coaching' can push sales and margins up

  • How a sales force is an investment and how to make the most of it

  • How to find good salespeople and how to keep them when you do

Ian understands the frustration managers feel after spending a lot of money to generate a lead only to have it blown by a salesperson. It's easy to see how this happens when, according to his research

50% of salespeople fall short of quota
90% of sales opportunities don't close when the salesperson says they will
75% of product-launches fail, but

The biggest factor affecting production of sales today is
Sales Leadership

When he says, 'It's the head of the fish that stinks the most,' Ian's really saying that effective sales begin at the top. If Sales Managers learn models, tips and tools, they'll be able to bring those skills back to their salespeople. So in this interview, you'll also hear how increasing sales production is mainly about finding a process that works. And, according to Ian, results will follow --Most people see a return of 500 percent!

Now, management-consulting skills don't come naturally to most people and there are plenty of books out there on the subject. (Ian has over 800 of them in his library alone!) You could literally spend the rest of your career reading up on the matter, spinning your wheels trying out methodology after methodology.

Or, you could start with this interview to see how sales management consulting can benefit you. Remember, Ian didn't start out with a gift for sales. He just found a process that worked for him. Enjoy.



I Am A User Of (LSD)

The first thing you have to learn to make a great information product is you have to know the secret. And the secret for creating a successful information products is to use LSD, the real drug, a drug that will make you high. I call it love, service, and dedication.

If you get turned on with LSD, you won't need false drugs like you find pushed around the schools today. Because if you have love for your fellow man, service to mankind and dedication to yourself and your family to provide a better way for life.

I encourage you to listen to this consultation with Roy because contained in this recording you will hear about these secrets to be successful in your own business.

Roy had recently bought into a business opportunity for over $600 that came with a standard web site template. The web site was designed to sell a $19 book written by someone else. This $19 book's real purpose was to sell a higher end book as well as consulting for the price of approximately $3,000.

What would Roy get out of the deal? For every $19 book that his web site sold, he would receive half of the profit no matter what he spent on marketing the book. He would not receive proceeds from any subsequent sales of the higher end book or consulting purchased.

As we talked, Roy begins to understand exactly who would make the money in this endeavor and it wouldn't be Roy. This kind of business never sounds like a good idea to me. Listen as I try to sway Roy into creating his own Information Product where he would have total control of the product and would receive 100% of the profit.

We discuss reasons why Roy should spend his money and time developing and creating his own Information Product. We explore potential topics for his Information Product and how to determine what types of topics would be best for him to research.



How To Eat Your Face And Live To Tell About It

When Mike Samonek came up with an idea for a unique cookbook that combined food with special effects (and included a recipe for eating your own face), he didn’t even think about going to a publisher with it. He wanted to maintain complete control of the book, the marketing and the profits. So he went the
self-publishing route and sold 500,000 copies by marketing them himself! And in this audio, you'll hear exactly how this self-made millionaire did it, along with some tips and tricks on
how you can do it too.

First and foremost, Mike considers himself a space-advertising wiz. He's been successfully advertising his own products in magazines for years. So he knows all about catchy headlines and good copy.

And in this interview, you'll hear how Mike came up with his brilliant idea, how he's managed to get an insane amount of free publicity for it, how he writes catchy press releases that scream for media attention and how he targets his audiences all within this hour-long interview. And that's not even the whole story.
You'll also get lessons on direct marketing, space advertising and product selection.

Some Key Ideas You'll Get In This Audio

How to use a big red envelope and a black magic marker to get more publicity than you may be able to handle
- How to cash in on the Baby Boomer market by knowing what kinds of products they want right now
- What are the most common mistakes marketers are making and how you can avoid them
- How to write unforgettable press releases that get you noticed
- Ways to get into the psychology of your customers so that you know how to appeal to their wants and needs

Mike has enjoyed a tremendous amount of success with his special effects cookbook. He's had articles written about him and has appeared on TV and radio programs all across the United States even the Food Network has run a segment on him. And Mike drummed up all of that publicity himself. But he hasn't stopped with the
cookbook. He's still producing and advertising a whole range of products from chicken soup tablets to a course on advertising.

You won't want to miss this audio. It really shows just how powerful and profitable 'thinking outside the box' can be. Enjoy.



110 Minutes of Detailed Answers To Questions From Existing Art Hamel Students

More and more people are buying Art Hamel's course on business buying. As a result, more specific questions are being asked that have not been covered in some of the other of my interviews with Art. Here's a new recording to cover more questions that have been asked by Art's students and detailed answers from Art himself.

As you listen, you will hear detailed answers to questions such as:

What is the percentage of return for the investors, Art's fee, and what percentage of the business will the buyer own? Hear Art answer this question giving detailed examples and the math behind the examples based on his personal experience of more than fifty years of business buying.

What kind of involvement in running the business is the buyer going to have if Art becomes involved? Basically, it depends on the buyer's management experience. Art gives great examples in answering this question as well as what his involvement would be when a deal is made with his assistance and services.

>What kind of businesses should potential buyers look for? Should it always be a manufacturing company? Listen as Art explains why manufacturing businesses are his favorite because the risks are less than buying a service business. Find out why service businesses can not only be riskier, but more reasons that they may not be your best choice.

What does Art think about buying an offshore manufacturing company specifically one based in China? Art explains that it can still be a good deal, but how more negotiation may be necessary in China or in the Middle East.

Would Art be interested in financing a movie project? Well, with all of his business buying and financing experience, you can probably guess that Art has, indeed, been involved with the financing of movie projects during his career. Listen as Art talks about the deals that he has been involved with in the past and what his personal opinion is currently about getting involved with more of these.

In a buyer's first meeting with the seller, what should the buyer ask for? The details that Art gives while answering this question are a 'must listen' for potential business buyers and you're going to want to take notes. Art stresses that in a first meeting with the seller, the buyer’s main goal should be to establish rapport and a relationship with the seller. He goes on to suggest a few important questions that should be asked by the buyer in that first meeting and the most important information that the buyer should request from the seller.

When talking to a seller, is Art available to explain his credibility and services to obtain financing? This is the part that I like best: Art suggests that the buyer send the seller to my web site, www.hardtofindseminars.com to read or listen to the volumes of information available about Art Hamel. My web site really will establish Art's credibility and will tell the seller exactly what to expect if Art becomes involved with the deal.

I encourage you to add this two part recordings to your collection of business buying resources. Again, Art leaves no stone unturned as he answers his students' questions in plain English with easy to understand examples based on his years of experience, real-life examples, and a wealth of business buying knowledge. Each part is 55 minutes. Click here for more Art Hamel Legendary Business-Buying Interviews


 

World Famous Sales Trainer Of Fortune 500 Companies Reveals Powerful New Tactic That Can Immediately Double Your Sales

Here's a detailed interview with Barry Maher. Barry first made his mark as a world-class salesperson, then as a management and sales consultant, helping clients improve their productivity, often dramatically. Selling Power magazine declared, "To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business."
Barry's client list ranges from ABC/Capital Cities and the American Management Association, to Fuji Film and the National Lottery of Ireland, to Verizon (not to mention Ameritech, BellSouth, and SBC). He's been featured in USA Today, The New York Times, Businessweek, Success, and The Wall Street Journal. This straight-talking primer for consulting professionals introduces a powerful new approach to winning clients trust instantly and selling more. And not just down the road but right now, This is a sample clip from a two part 50 minute recording. Enjoy. Want more recordings like this? Go here

 



How To Grow Your Income As A Marketing Consultant

Marketing Consulting Client Case Studies Vol. I

 

Learn these are proven steps and techniques

You'll also hear

  • Ways to spot hidden marketing assets

  • When to ask for a commission agreement and how to ask for one

  • What to charge larger clients

  • Why integrating a USP is just as important as creating one

  • The three ways this system will grow a business

  • How to work with a start-up company that doesn't have a lot of marketing assets

  • How to make money on group training sessions using government funds

  • Why you should think twice before taking on a contingency contract

With each story, you'll hear how Richard molded the system to meet the needs of his client. And that flexibility allows this system to be used with any type of business --from large corporations to small mom n' pops.

This is a valuable interview that really puts the HMA system into perspective by showing you how to apply core principles to real-life business scenarios. So don't miss this opportunity to tap into 15 years of HMA experience and learn from the one person who knows this system the best.

For more "Consulting Secrets" go to http://www.hardtofindseminars.com/HowToConsulting.htm



Former Senior Marketing Manager For Nightingale-Conant Spills His Guts About The Motivational Tape Industry.

Peter Wink is the former senior marketing manager for Nightingale-Conant. He is a big fan of many of the marketers listed on my site. In fact, he has written copy for selling many of their programs. Peter was interested in swapping some Gary Halbert programs for any of his Nightingale-Conant products. He has collected hundreds on various topics.

I called him back to let him know what topics I was interested in and asked for the untold story of the motivational tape industry. This is one of the most informative interview to date. Packed with inside secrets about the motivational tapes industry and how it operates, how it generates sales, the profile of a customer, what they buy, how often, and how much they spend. Peter was gracious with his time. Get ready for a great talk with Promoter Extraordinaire, Mr. Peter Wink. You will also see how a possible joint venture opportunity with Peter was presented to me by this one talk.


 

How To Start Generating A Flood of New Clients Using These Proven Referral Systems That You Can Start Today.

Now living and working between New York, Hong Kong, and Shanghai on a variety of exciting projects, has written a number of management marketing and mind training books including Kuan Tzu's Supreme Secret for the Global CEO, How to Write a Million Dollar USP and a variety of health, peak performance and business efficiency, and mental training e-books. In this next recording on creativity and brainstorming, you're going to learn a lot of practical advice that you can use in your consulting business.

This recording is about sixty minutes. It's in two parts, broken down to thirty minutes each. Enjoy! You'll learn specific techniques that get referrals fast and how to keep the coming in day after day and month after month. You'll discover one referral strategy to quickly create a predictable stream of clients for your consulting practice without face-to-face asking. Now you can get all the referrals you can handle without the pain and humiliation of begging.

Learn how to get better quality referrals that are more hungry to do business with you. Learn how giving away gifts to get others to send clients your way. Learn how to get customers to lend you their Rolodex for the day so you can tap their network of vendors and best customers. Enjoy control over the amount of referrals you get with one system in at the end of part two of this recording. If you want more streaming audio recordings, expert interviews and free reports on the subject of marketing consulting, sign up for a limited time offer for a free six month subscription to "Consulting Secrets" at http://www.hardtofindseminars.com/HowToConsulting.htm


From The Pages Of Forbes Magazine: 30-Year Old Business "Wizard" Reveals Two Secrets That Took Him From Minimum Wage Stock Boy To Filthy Rich CEO Of His Own International Consulting Firm

(And How To Use His Secrets To Pay Yourself A Bundle Of Money As A Marketing Consultant)

The advice you are about to hear can literally change your life forever. I am excited to introduce to you another sample clip from an interview with the president of A million dollar consulting firm. Christian is only 30 years old and runs a multi-million dollar consulting firm. Now you can be a "fly on the way" as I dig out all his consulting secrets in this shocking interview with a true "powerhouse" in the business world. This is a five minute clip from a three part 90 minute interview. You're about to learn how Christian went from working as back room stock boy making minimum wage to being the CEO of his own international consulting firm.

You'll hear his opinions on what it take to make it in the consulting business, as well as how he used his marketing skills to buy ownership and control of two successful moneymaking businesses. You will even learn a special "trick" he uses (called "reverse engineering") to get written up in Forbes Magazine. And finally, you'll learn how to get the driving reasons why a potential client wants help with his business to determine if you should even work with him or not. If you follow his advice, you'll also make far less mistakes in your consulting practice and make a ton more money. Want more recordings like this? Go here


How To Researching Your Competitors

Here's a consultation that I did with a gentleman named Bartley who wanted to be a great copywriter. He had sent me some examples of his work for my critique. We subsequently talked on the phone, where I did this consultation about different ways to become a great copywriter. Listen as we discuss the skill of mastering copywriting, which is salesmanship in print, to sell a product from the written word.

I advise Bartley that, although it's gratifying to be creative, the best and easiest way to become a great copywriter is to emulate other successful ads and direct mail pieces

You will hear me tell Bradley about a web site that contains all of Claude Hopkins' archives. These are full page ads that you can tweak for the piece that you are writing. When you study these great ads, you’re studying human nature and human nature doesn't change. You are never wasting time studying human nature or studying copywriting, which is the skill to motivate people to take action and buy.

Listen as I advise Bartley to create his direct mail piece and test it to a thousand people. You will hear me explain how the Standard Rate and Data Service (SRDS) can help as you do research for great sales letters as well as renting mailing lists.

The key to great copywriting is research, research, research! You need to have a clear goal of what you want to do and how you want your lifestyle to be. Then get off your butt and do it. You need confidence. If you have confidence, you can accomplish anything.

There are several other resources and some great tips that I reveal in this recording that I know you will find educational as well as enjoyable! Since I interview and review marketing gurus all day for a living, you can guess I know what works and what don't.


 

Why Even IRS Agents And Small Business Administration Officials Attended Art's Business-Buying Seminars!

Here's one of the most recent interviews I did with a business buying expert named Art Hamel. Arthur may be the best expert in how to buy an existing business successfully. I met him through an eBay ad. He was selling his business buying training courses on ebay. I called him up, turned on the tape recorder and captured every fascinating minute of our conversation. This recording will probably shock the life out of you - as it says "Bull" to everything the "mainstream" business teachers and "experts" you see on TV have ever said about buying businesses.

Tens of thousands of people - including IRS agents and Small Business Administration officials who were made to go in order to be promoted - would flock to his national seminars, sometimes dropping a couple thousand dollars just to make it. His training program was the top-selling, number one business-buying seminar nationally. Be a fly on the wall as you listen to more of Art's amazing story.

He is a very genuine man and really loves what he does. He wants you to succeed. I know you will enjoy this talk with a true master on how to buy an existing business successfully. Start listening to Mr. Arthur Hamel. It's about an hour long and we cover a lot of ground - and answer a lot of "frequently asked" questions. Press the green play button and make sure you have your speakers plugged in with the volume up.

Then just sit back and listen. This is some of the most sought-after information in the world. So be sure to print the transcripts and read them over and over. Go here for more recordings on business buying.


World-Famous Franchise Expert Reveals What You Don't Want To Know About Buying A Franchise

This recording is of Art Hamel, the world's foremost business-buying expert - who's bought and run over 200 businesses in the last 40 years, and taught over 10,000 people how to do the exact same thing in his nationwide seminars. Here are some of the amazing facts you will learn in the interview below:

  • Why the worst thing you could ever do is buy a restaurant franchise! (And what to do if you already have one that'll make your life a thousand times easier and your bank account a thousand times fatter).

  • Three cities you should avoid like the plague if you want to buy a franchise! (These are hotbeds of "franchise fraud" - jam-packed with sellers who'd like nothing better than to rip you off.)

  • The single most important thing you must look at FIRST in any franchise agreement! (Hint: It has nothing to do with the financials and yet…failing to look at this special section first is what sends most franchise owners to the poorhouse, broken and penniless).

  • How to quickly and easily discover if the franchise sellers you're buying from have been in prison or have committed fraud! (This information alone will save you tens of thousands of dollars!)

  • Why the best people to talk with before buying a franchise are the unhappy people who own the exact same kind.

  • A sneaky little "loophole" in the law any franchise seller can use to legally rob you of all your money! (And a sure-fire way to tell if the seller intends to use it on you within just five minutes of talking with him.)

  • A million-dollar lesson (learned from one of Taco Bell's biggest blunders) every single person wanting to buy a franchise needs to see for themselves before even thinking of buying a franchise!

  • Why you should never blindly trust a business broker's knowledge or intentions! (And how to tell if the broker you're dealing with is honest and knows what he's talking about.)

  • Why buying a McDonalds is a horrible idea...even if you can easily afford it! (And a much better and cheaper franchise you should buy instead.)

  • A dead "giveaway" that'll tell you if a franchise parent company is going to support you or not! (Even if they say they will.)

  • Why the vast majority of people who get into franchising end up resentful and bitter! (And how to make sure this doesn't happen to you.)

  • What legal options you have to get your money back...if you buy a franchise that doesn't work out!

  • Two things you MUST have in order to successfully run a franchise! (Not having these two things is what drives almost all franchise owners out of business and into "the poorhouse".)

  • How to become a genius at buying businesses in as little time as humanly possible! (Without spending a lot of money, going to college or even attending the school of "hard knocks")

  • And much more!

Art doesn't pull any punches when it comes to telling it like it really is! I know that you will enjoy this 40 minute interview that contains such a wealth of information about franchising! Click here for more Art Hamel Legendary Business-Buying Interviews

 


How a 'Turnaround' Expert Makes Money by Saving Businesses on the Verge of Failure

 

When a high-growth business finds itself in the red, the business needs a 'turnaround' expert. Find out about this little-known field by listing to my interview with James Dixon of Texas, who makes a large amount of money with only one deal a year.

The purpose of this audio interview is to share how a 'turnaround' expert makes money by restoring failing businesses to profitability and the strategies that are applied to ensure business success.

You will learn about

  • What a business turnaround expert does

  • Differences between turnaround expert and consultant

  • Assessing the opportunity and evaluating problems

  • Importance of structure, business model, procedures, processes, human resources

  • Contracting with the business

  • Evaluating or eliminating senior management and hiring talent

  • Pricing strategies and written contracts

  • Techniques for focusing on the core and getting a business out of the red

  • Examples of deals.

Be sure to listen to this audio program to find out how a turnaround expert can save a business and make money. The techniques you will hear will also provide you with ideas to ensure that you keep your business on track to success by avoiding 'pitfalls.'

Press the green play button and download the mp3 below. You can also download the transcript and mp3 audio files to reinforce your learning. To learn how to do what James does, go here


Seeking Additional Marketing Opportunities that Increase Results by 300 Percent

Would you like to find additional marketing opportunities and sell more consulting services with a shorter sales cycle? Are you a budding marketing consultant looking for additional strategies to increase your business? Here's an interview with Robert Stover, an experienced marketing consultant. Robert shares his marketing experience, strategies, case studies, and examples of how he generated additional marketing opportunities and increased results by matching the strategy to business results.

The purpose of this audio interview is to share techniques for getting leads and leveraging marketing strategies that shorten the sales cycle and generate a higher return on investment (ROI).

You will learn about

  • Lead generation marketing techniques

  • Determining which businesses to work with

  • Importance of knowing what the market wants

  • Power of segmentation and account targeting

  • Value of marketing testing and tracking

  • Importance of functionally defining a business based upon result vs. product sold

  • Leveraging marketing collateral to generate a higher response rate

  • Case studies of successes and cautionary tips.

By applying the 'street-smart' strategies and tactics you will hear, you, too, will have additional ideas about finding additional marketing opportunities, shortening the sales cycle, and generating higher income for yourself and your clients.

Press the play button for each part and download the mp3 files below. You can also download the transcript to reinforce your learning. For more recordings like this go here


It's Time To Make Money With Watch Repair

Danny G, is the man who has single-handedly introduced hundreds of people to the joy and profits of quartz watch repair, Danny G is a 6th generation watchmaker, who is responsible for adding hundreds of new watch technicians to the trade, and showing them how profitable watch repair is. Danny's other works include seminars on How To Make Money With Watch Repairs and his 6-video series on quartz watch repairs. Danny G offers hands-on quartz and mechanical watch repair classes.

He has found a way to explain watch repair and how to profit from it in a way that anyone can understand without using the self absorbed terminology that many authors on the same subject use. One student says "I have used many of the techniques and have more than DOUBLED my profits. This information would be cheap at twice the cost, considering the value of the information it contains.

In this 50-minute interview you're not going to learn about the basics of mechanical watch function, disassembly, cleaning, oiling, reassembly, and timing. You're going to learn how much money you can make in this business. You can spend a lifetime studying mechanical watches and still only touched the surface. Danny has simplified and presented this craft in a modern format. Most watchmakers covet their sources and refuse to let the outsiders in. Without people like Danny G, the watch making trade would never be open to outsiders.

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