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10 Part Ben Settle E-Mail Writing And Marketing System Audio Training

Learn How To Write B-Mail The "Ben Settle Way"

( Includes PDF transcripts and mp3 downloads)

One time payment of $597. Easy to afford, no per-month charges, no extra costs, no nickel-and-diming or download fees. So, order now! It won't cost any extra.

Without e-mail, my business would be non-existent. E-mail marketing is the only way I make money online.

And if you'd like to ramp up your sales by as much as 100%, 200%, even 300% (or more)... using simple little emails you can type out in 5-10 minutes (or less), then this special $597 offer is one you don't want to miss.

That's Ben Settle at the top of this page. He's my friend and he's been my go to copywriter for the last seven years. He's written sales letters for me and e-mail copy that has sold thousands and thousands of dollars of products.

He's the most serious student of copywriting that I've ever met.

One time, he read one book on copywriting 23 times!

He's also a high paid direct response copywriter and email marketing specialist.

Some of his clients have included Ken McCarthy (7-figure email marketer, and Internet marketing "pioneer")... Mike Dillard (multi-million dollar info-marketer who also has consulted Robert Kiyosaki's website team)... and Captain Chris Pizzo (world leader in the hyper-competitive self defense niche).

He's also currently re-writing emails for CarbonCopyPro -- one of the Internet’s biggest marketing education and resource companies.

Anyway, why is this important for you?

Because Ben and I have created a 10 part audio interview series revealing the his most profitable email secrets know to the marketing world.

And (for now) we're releasing them to you for only $597.00
 

HERE'S WHAT YOU GET . . .

You'll get the easy to download audio mp3 files and the online play buttons with typed transcripts in PDF format. Don't worry, if you don't know how to download a file, you can just go to the link I send you and press a play button. It's simple as pie.

Each PDF transcripts can be read online, or you can simply download and print them out.

You'll own the answers to 135 of the most wanted to know questions on the subject of how to make a fortune writing emails. 

Each question was selected from a pool of over 500 questions asked by my marketing students.
 

Part 1) Don’t Just Get Your Emails Opened… Get People To Search For Them In Their Inboxes

- 27-minutes, Download  and Printable PDF transcripts

For the full description of each interview click here.

 


Part 2) The Art Of The Rush Limbaugh Email

- 30-minutes, Download  and Printable PDF transcripts

For the full description of each interview click here.

 


Part 3) The Do-It-Yourself Guide To Managing Your Lists

- 31-minutes, Download  and Printable PDF transcripts

For the full description of each interview click here.

 


Part 4) Getting Action From Your List: How To Create Movement And Responses

- 21-minutes, Download  and Printable PDF transcripts

For the full description of each interview click here.

 


Part 5) How To Be The “Welcomed Email”

- 23-minutes, Download  and Printable PDF transcripts

For the full description of each interview click here.

 


Part 6) Key Strategies For Keeping Things Interesting… And Efficient

- 17-minutes, Download  and Printable PDF transcripts

For the full description of each interview click here.

 


Part 7) List Building 101: Creating A Snowball Effect

- 20-minutes, Download  and Printable PDF transcripts

For the full description of each interview click here.

 


Part 8) How To Make Money On Even The Smallest Of Lists

- 20-minutes, Download  and Printable PDF transcripts

For the full description of each interview click here.

 


Part 9) Where To Find A Never-Ending Supply Of Story Ideas

- 34-minutes, Download  and Printable PDF transcripts

For the full description of each interview click here.

 


Part 10) Once You Become An Expert At Email Marketing… It’ll Be Like Typing Out Money Whenever You Need It

- 16-minutes, Download and Printable PDF transcripts

For the full description of each interview click here.

 


(Special Bonuses)

Bonus 1: With your $597 order, you'll get my 400 best email swipe file to use, modify, copy for your own e-mail promotions. The only thing you can't do is sell it.

 


Bonus 2: The Email Marketing Techniques That Double Sales

A Three-Part Interview With Copywriting Legend Ben Settle

Part One: 56-minutes, Download

Part Two: 55-minutes, Download

Part Three: 55-minutes, Download

Download Printable PDF Transcripts of All Three Parts: 76 pages

For the full description of each interview click here.

 


Bonus 3: What Does It Really Takes To Sell Like Big Foot Using Your Sales Letters, Emails And Other Direct Response Ads

- 63 minutes, Download and Printable PDF transcripts: 39 pages

For the full description of each interview click here.

 


Bonus 4: How Legendary Copywriters Stack The Odds And Get Winners: An Interview With Former Boardroom Vice President Brian Kurtz

- 82 minutes, Download and Printable PDF transcripts: 35 pages

For the full description of each interview click here.

 


Until now, the Ben Settle Email Selling System Audios has only been made available to my HMA Marketing Consultants and his students of his expensive physical copywriting newsletter subscription.

Today, you would pay over $6970 to gain access to this information as an official HMA consultant.  Now's your time to grab this special offer because I may never offer at least for another year.

Only for this short time can you get your hands on all ten of these recordings for a simple one time payment of $597.00

 

HERE'S WHAT THE BEN SETTLE EMAIL SELLING SYSTEM AUDIO SERIES WILL DO FOR YOU
 

Download, listen to or read the transcripts to all ten lessons (135 Questions Covered ) of The Ben Settle Email Selling System Audios.

Then study and use these techniques with your subscribers. If you don't have your own list to mail to, than you can use it on your clients list. If you don't have any clients or an e-mail list, you can use these same ideas in physical mail.

Lear what we teach and you'll gain an understanding about the one of the most powerful marketing tools known to an online marketer. 

Email Marketing the Ben Settle way.

Learn how to write . . .

* E-mail headlines that grab and hold attention . . .

* E-mail bullets that create powerful curiosity and an irresistible desire to buy

* E-mail stories that forge a powerful bond with your prospects

* E-mail offers that your customers don't want to refuse.

* E-mail subheads that pull your readers into your letter.

* E-mail guarantees that remove all risk

* E-mail that make high prices bargains.

* E-mail takeaways, most-effective way to close a sale.

* Learn the number one secret for writing emails on DEMAND

* Spend only 5-12 minutes without correcting your work or editing

* Find an endless stream of clients for your e-mail writing services

* And so much more.

And now you get all of this for $597.00 without any ongoing payments.

HERE'S HOW TO ORDER . . . 

 Your Ben Settle Email Selling System will be sent instantly after your order is placed.

Click the Yellow Buy Now Button Below

Note: It may take a second or two for the order window to open up. Be patient

I Repeat -- $597 is all you pay. There is nothing more to buy and no monthly fees of any kind. 

       The second you place your order, Paypal will re-direct you to a page with a yellow button that when clicked will take you to your download page.      

       See the image below and click on that button to access your downloads.  I'll also send you the links and page to the Paypal e-mail address you used when you placed your order by e-mail.

      If you have any questions at all, feel free to call me at 858-692-9461. 

 

 

The Ben Settle Email Selling System Detailed Interview Descriptions Below

Don't Miss Out.

Once I receive your payment, you'll be able to immediately download the Ben Settle Email Selling System which includes these details below.
 

1) Don’t Just Get Your Emails Opened… Get People To Search For Them In Their Inboxes

Very few people are looking for informative articles in their email boxes anymore. That may have been big in the early part of the 21st century, but now there are millions of places on the Internet people can go to find content. And since everybody has a personal favorite, you may want to save yourself the frustration and stop trying to compete.

Still, you’ve got to give people on your list a reason to open your emails. And the best way to do that is to make your messages so much fun, people will actually look forward to getting them – and won’t even mind that you’re selling them stuff.

And in Part One of this Q-and-A section, you’ll hear the best way to do that – by taking personal stories from your life that will convert into sales.

You’ll Also Hear…

 The kind of emails that deliver value – what gets opened, what gets sales, and how to make sure you have what it takes
  A simple trick that will keep your emails out of the junk folder
  A five-second exercise for finding stories from your everyday life that you can use in your emails – even if you think you have the most boring life ever
  How to use stories to build credibility and “bond” with your list
  Exactly what you need to do every day to become good at writing emails
  The only length your emails should be – any shorter and you’re not hooking them in, any longer and you’re losing their interest

When it comes to email marketing, you’re always selling. Not every email will have a call to action, but they will all help you build trust and credibility, bond with your audience, or promote yourself. And in this audio, you’ll hear how to take the kind of strategic approach to your content that will keep your email list interested, connected and searching for more.

Part One is 27-minutes and includes an accompanying Download  and Printable PDF transcripts  Order Today


2) The Art Of The Rush Limbaugh Email

Email marketing is a dynamic medium. What works today might not do much tomorrow. So it’s important to keep things a lot like Rush Limbaugh. Rush wouldn’t nearly be as popular if he sounded like everyone else, or if he talked about the same stories, jokes and headlines over and over again. And neither will you.  

In order to make money, you have to stand out from the other 20 emails sitting in your client’s inbox at any given moment. But that doesn’t mean you have to give away valuable stuff for free, or that you can’t constantly be selling. And in Part Two of this Q-and-A session, you’ll hear what works to set you apart from the rest – without ever having to go the “constant freebie” route. 

 You’ll Also Hear…

  The simple, one-sentence secret to persuasion – do this and you won’t need any Black Hat or NLP stuff
  The 3 ingredients that make up the perfect email
  The do’s and don’ts of attention-grabbing words, benefits statements, swipe files and whether or not you need to keep your email stories real
  A trick for writing copy that makes it so easy, you’ll never stare at a blank page again
  The 2 email lists you should join today if you want to see examples of effective email marketing in action
  The real reason you should never use the word “now” in any of your emails – and exactly what to say instead
•  Clear and straight-forward advice for getting over the fear of failure – it’s easier than you think

When it comes to email marketing, a lot of experts will tell you that you have to give away a bunch of valuable stuff for free before you can “earn the right to sell” to your list later. Don’t listen to them. In fact, you’ll actually be doing your list a disservice if you don’t sell to them often… and right away. But in order to do that, you have to keep them entertained in the process. And in this audio, you’ll hear what works to do it.

Part Two is 30-minutes and includes an accompanying Download  and Printable PDF transcripts  Order Today


3) The Do-It-Yourself Guide To Managing Your Lists

Everyone on your list is different. They look different, act different, have different interests, desires, dislikes, and bank accounts. It can sometimes seem like there’s no way to know who will respond to what, or how to manage their responses. So in Part Three of this Q-and-A section, you’ll hear the smartest ways to manage your lists using auto-responder-techniques that will help you split, segment, and keep track of every client, and every lead.

You’ll Also Hear…

  The ins and outs of the 3 most popular auto-responders – which ones are easy to use, how to use them, what you can expect to pay, and what kinds of lists they’re best for
  Exactly how to use an auto-responder to track, segment and split your list – and how the top moneymakers generally segment theirs
  Why you may want to pare down your list so you have a “lean-mean” ATM machine, and the best strategies for doing that
  Quick and easy ways to test your list and your price points
  The scary side of the “free auto-responder” – and 2 free options that will actually work
  The ugly little secret about being considered “spam” – and how to minimize your chances of receiving that label
  The best place to go to get one-on-one, personal help setting up auto-responders and email marketing – and how to NAME YOUR OWN PRICE to get it! (Even if you’re so low-tech, you hardly know how to turn a computer on)
  The art of the daily email – how to use it to gain credibility and make more money

A lot of people get hung up on conversion rates or un-subscribers, when none of that matters. You can really only judge your email marketing by the money you make. And in this audio, you’ll hear how to manage your lists so you make the most (and easiest) money possible.

Part Three is 31-minutes and includes an accompanying Download  and Printable PDF transcripts Order Today


4) Getting Action From Your List: How To Create Movement And Responses

Like most anything in life, when it comes to email marketing, timing is everything. But that “right place, right time” will be different for everyone on your list because they’re not all sitting at the computer when your email comes in. That’s why it’s possible to send out the same exact email more than once, and get different responses each time.

But there are strategies you can use to analyze your list and increase your action. And in Part Four of this Q-and-A session, you’ll hear how you can easily use a daily email to do that including…

  A simple phrase to add to the end of emails that will let you know exactly who’s alive and paying attention
  The biggest red-flag to look out for that should tell you people aren’t even getting your emails – and a simple free way to test that theory out
  The only known ways to create and capitalize on sub-lists and split-testing
  How to stay on the “safer spot” of all the Gmail accounts on your list… an especially important move now that email services are getting smarter and smarter
  The email that got a world-famous copywriter’s attention (and endorsement to his list) -- and other door-opening opportunities a daily email may get you
  How to run two different emails in the same day that will help you “earn the right to sell” on the second one
  Why you should ALWAYS be testing the times you send out your emails and how to use timing to set your emails apart from the other 30 ones in any random inbox
  How to gauge your email responses to know if your competition is on your list – (spying on your stuff and copying your moves)

A big part of creating movement and action is in getting to know your list. And sending out a daily email will definitely help you do that. So, don’t be afraid to send one out. With the methods outlined in this audio, you won’t be seen as the “run-of-the-mill” marketer. You’ll actually be the highlight of many people’s day, and they’ll look forward to opening your emails… and taking action on your offers.

Part Four is 21-minutes and includes an accompanying Download  and Printable PDF transcripts Order Today


5) How To Be The “Welcomed Email”

If your neighbor’s house is on fire, and you knock at their door to tell them about it – even if it’s 2:00 in the morning – you’ll be a welcomed guest at their house. And that’s the way you have to think about your email marketing. In order to be the welcomed email, you have to help solve a problem that your list is currently suffering from.

But being the “welcomed email” doesn’t mean you can’t (or shouldn’t) aggressively promote to your list. As long as you’re talking about their problems and are in their world, you can’t go wrong – no matter how many emails or promotions you send out. And in Part Five of this Q-and-A session, you’ll learn some strategies for writing the types of emails that do that.

You’ll Also Hear…

  Why you should never believe any “hard-and-fast” rules about email marketing, and examples of how to test your list to find out for yourself what really works
 The best way to get people onto your list fast, and other tips for increasing that all-important subscriber rate
  The little-known (and often-overlooked) times of the year for email marketing that currently get some of the greatest results for most any promotion
  How to easily create and post audio interviews if you don’t know the first thing about anything technical – and a few simple ways to format interviews for flow and interest
  How to use a daily email to land “big name” interviews
  The one surefire way for making a creative product that’s almost guaranteed to sell to your list

Most people worry about un-subscribers, when they shouldn’t. There’s really no way around them when you’re promoting to a list – and the only thing that really matters is profit. Still, there are key strategies for minimizing un-subscribers while maximizing profits. And in this audio, you’ll hear how to do that… by being the welcomed email.

Part Five is 23-minutes and includes an accompanying Download  and Printable PDF transcripts Order Today


6) Key Strategies For Keeping Things Interesting… And Efficient

Think about those little variety-pack boxes of cereal. They’re so popular because people like having something different every day. They like colorful, fresh “open-me” packaging that makes their day fun. That’s the way your emails should be – they should take people on a little adventure, and make them wonder just what you could possibly be up to today. 

But that doesn’t mean you have to spend a huge chunk of your time writing. In fact, there are strategies you can use that will help cut the creative process in half. And in Part 6 of this Q-and-A session, you’ll hear all about them – including where to find the best topics for emails that will have you writing them in as little as 20 minutes, subject lines and all.

 You’ll Also Hear…

  Exactly what to do to get experts to spill their secrets in an interview -- and what you can expect to happen if you go too far and ask a question they don’t want to answer
 The 3 best ways to develop an email list and make money FAST using only audio interviews – even if you’re currently at square one with no list and no products
  5 can’t-miss places to find the best subject lines in a hurry – and a few real-life examples of how to piggy-back on the popularity of current events and holidays
  The one and only instance when you’ll ever want to take your time writing an email
      How to create a useful swipe file for all your subject lines – using only a spam folder and a cut-and-paste tool
      The only kind of tracking that’s worth it

Keeping things interesting is the key to success when it comes to email marketing – because if you bore someone even once, you could lose a customer for life. But that doesn’t mean you have to overanalyze every sentence. You just need a plan. And in Part 6, you’ll hear how simple that plan can be.

Part Six is 23-minutes and includes an accompanying Download  and Printable PDF transcripts Order Today


7) List Building 101: Creating A Snowball Effect

When it comes to list building and traffic, it may only take a few good strategic moves to cause the kind of snowball effect that can instantly transform a business. Every email you do or article you write will have more power than you think, if you run them correctly.

And in Part 7 of this Q-and-A session, you’ll hear how to repurpose your content and make the kind of strategic moves that will build your list quickly. Although it can be a time-consuming process if you’re doing it yourself, there are shortcuts that will make the process much easier. And you’ll hear all about them including…

  5 of the hottest, most proven ways to get the best mileage out of every e-zine article – write the article once, and let it be your hardest worker 
  How to use joint ventures to make money on the front-end AND grow an email list in the fastest known “snowball effect” way possible
  A quick “idiot’s guide” to finding content for Youtube and iTunes that will quickly drive traffic to your site
  Everything you need to know to compile a collection of your emails or articles and repurpose them into an eBook or opt-in gift
  The truth about viral url list-builders and why you should never, ever buy a list or spam anybody
  A real-life example of how to ethically swipe a headline and email – and turn it into your own
  The almost fool-proof way honesty can be used as a sales tactic – especially in today’s skeptical society where everyone has been conned or scammed
  Exploding the myth that a “free opt-in” gift is the best way to build a list and what you can do instead

Growing your list is all about showing up and doing something. It’s about finding opportunities and making things happen because there’s no hotter list than your own. And because small moves can cause a significant chain reaction, getting started is by far your most important step.

Part Seven is 20-minutes and includes an accompanying Download  and Printable PDF transcripts Order Today


8) How To Make Money On Even The Smallest Of Lists

Many people think they’ll only be able to make money if they have a humongous list, when size actually doesn’t matter very much at all. It’s quality. Even if you only have a few hundred people on your list – if they know you and have opted in to receive your emails – that’s worth much more than a list of 60,000 or more that have no clue why you’re emailing them.   

And in Part 8 of this Q-and-A session, you’ll hear how to maximize your marketing and make the most of your list, no matter what the size.

You’ll Also Hear…

  How to get a good response rate without “yelling the loudest” or making outrageous claims and obnoxious emails
  Why you shouldn’t worry about Facebook or Twitter killing off your email marketing – and the one best thing social marketing is actually good for
  The perfect one-two punch your emails need to have – that will make them an almost unstoppable force
 All the details about the business possibilities that can come from selling your skills as an email writer (once you’re good at it) and how much you can expect to pay for a good writer if you choose to outsource
  The surprising opportunities service providers (like painters and plumbers) can do with email marketing to expand their businesses while making extra money on the side
  Why you’ll never, ever want to worry about spam filters when you write your first draft  and a simple test to run when you’re finished that will let you know where you stand
 The dark truth about “safe lists” and why you may want to stay away from them

If you run your email campaigns right, you’ll not only be keeping your prospects entertained you’ll also be proving your worth to them. And that kind of honest marketing is going to make you more money than blindly emailing hundreds of thousands ever will. And in this audio, you’ll hear how to do that.

Part Eight is 20-minutes and includes an accompanying Download  and Printable PDF transcripts Order Today


9) Where To Find A Never-Ending Supply Of Story Ideas

You don’t need to stare at a blank page and wonder where your next story idea is going to come from. And you don’t need to be a genius to figure it out either. If you know your market – read the forums, stories and problems they’re having – then you’ll never have to create an email from thin air again. You’ll just be organizing, compiling and polishing up what’s already around you.

And in Part 9 of this Q-and-A session, you’ll hear how to do that along with some of the best places to go to find ideas, headlines, and whole stories – just waiting for you to adapt and make your own.

 You’ll Also Hear…

  The little-known (but highly effective) way to use your PayPal account to create a marketing list
  The sneaky little way to personalize a canned “cut and paste” response and make it look like you just typed it out
  How to run the numbers – and know exactly how much you can invest in order to get the response rate you need
  Why you should never worry too much about writing a bad email, even if you send out a horrible, regrettable one
 The exact headline of the email that got the best response rate yet
  The most profitable ways to use freebies as incentives
  The one idea that will grow your joint ventures and referral rate faster than any other method
  Debunking the myth that your emails need to be 80% content and 20% offer – and the percentages that really work

When you first start writing, you’re going to fumble and make mistakes. But the more you write, the more you’ll be training yourself how to write – and how to keep your antennae up for good story ideas.

Part Nine is 34-minutes and includes an accompanying Download  and Printable PDF transcripts Order Today


10) Once You Become An Expert At Email Marketing… It’ll Be Like Typing Out Money Whenever You Need It

So many gurus get email marketing wrong – probably because they can afford to make as many mistakes as they want. But Ben writes emails for a living, so he’s had to learn what works – and not just in theory. And what he’s learned is amazing.  

He’s learned that there’s actually a nuance and a formula to putting offers in your emails that won’t make you sound phony. He’s also learned how to keep story ideas flowing – where to look, how to look, and how to recycle old content so it’s current and fresh. And much more. And you’ll hear all about Ben’s methods in this audio. From writing subject lines to writing the body and putting in links, with Ben’s course, you’ll have step-by-step guidance the whole way through.

 And in Part 10 of this Q-and-A session, you’ll hear all about that course along with the email marketing principles that work for any business. 

You’ll Also Hear…

  The 8 different "no-sweat, no-brainer" ways to write emails – telling stories is just one of them
  All the details about Ben’s “30-day challenge” that will have you writing your first 20 emails in no time flat – while looking forward to doing it!
  The “can’t miss” way to hire yourself out as an email copywriter – and exactly what you can expect to earn
  Exactly who will benefit the most from Ben’s email course – (It isn’t for everyone, so find out if you might be a good prospect)
  The quickest way to stop agonizing over email subject lines once and for all
  Exploding the myth that you need to spend months studying before you’ll be ready to write your first email – and the surprisingly short amount of time it will take you

Your unique personality, mannerisms, and voice are a huge reason people buy from you, so you’re going to want to make sure they stand out in all your emails. And that’s one of the best things about the way Ben teaches email marketing – it’s a systemized and user-friendly approach, but you won’t sound like anybody else when you’re done. And in this audio, you’ll hear all about it.

Part Ten is 16-minutes and includes an accompanying Download  and Printable PDF transcripts Order Today


Bonus 2:  The Email Marketing Techniques That Double Sales

Part One Of The Three-Part Interview With Copywriting Legend Ben Settle

Ben Settle has pretty much become the leader in email marketing. His style of infotainment combines storytelling with marketing, making readers entertained and curious so they’re actually looking forward to his emails. And he sends out a lot of them too, sometimes two or three emails a day. But, he says, that’s the kind of email marketing that doubles sales if done right. And in this three-part audio with Ben, you’ll hear all about it.

Ben didn’t start out knowing how to do all of this, though. When he began in sales, he was so poor, he had to live out of the office he was renting, take showers at the gym, and sneak around so his landlord wouldn’t find out – all so he could sell MLM cassette tapes door to door. He knew there had to be a better way. And in Part One, you’ll hear the amazing story of how he stumbled onto copywriting/email marketing, how he used it to make money right away, and how he uses it today to double sales.

You’ll Also Hear…

  • Exactly what “Attraction Marketing” is, why Ben only does the opposite so he’s thinning his herd (of serial returners, lukewarm customers, and cheapskates), and how to make Ben’s kind of “Repulsion Marketing” work for you

  • The weird (but effective) way Ben would land his first copywriting client today if he had to start all over again in a new town with no contacts

  • Why it almost never works to say you’ve studied under “Gary Halbert” or “Dan Kennedy” or any other expert when you’re marketing yourself as a copywriter – and the one “can’t miss” way that shows them you’re worth taking a chance on

  • The one best way to build a list from a podcast

  • What changed Ben’s mind about Facebook marketing (after he did this, he got four times as many new paying subscribers)

  • Examples of how Ben makes sure his products stand apart from his competitors – and how he makes most his money off the backend of those

  • An insider’s look at Ben’s 3-step sales funnel

  • The one area Ben says all newbies need to get right before they even think about things like “email marketing” or  “FaceBook ads that convert…”

Ben says when it comes to marketing, everyone seems to be concerned with building a list, when that’s just part of the equation for doubling sales. If you concentrate on building an audience and a presence, you’ll have lists from all over the place  – podcasts, social media, ebooks, websites, etc. – making your email marketing more strategic and targeted (while making you more money). And in this interview, you’ll hear how to do that. 

Part One is 56 minutes.

Also included are the word-for-word PDF transcripts for all Three Parts totaling 76 pages.


 The Deadliest Mistakes You Can Make In Email Marketing (And How To Avoid Them)

Part Two Of The Three-Part Interview With Copywriting Legend Ben Settle:

Ben says, when most people think about running an email campaign with their list, they usually worry too much. They worry they’ll send out too many emails and people will get mad and unsubscribe. They worry their emails won’t be “perfect enough,” or that they won’t sound like an expert…

One of the worst mistakes you can make is to let those worries change the way you do business. Ben once had 200 people unsubscribe from his list after an email promotion, but he made $34,000 on those emails. So ask yourself, what’s more important – keeping 200 people happy or making $34,000 in a few days? That’s why Ben says if everyone likes you on your email list, you’re probably not pushing hard enough with your marketing.

Ben calls it “playing to win,” and in Part Two, you’ll hear how to do it, along with the common mistakes to avoid that can cause huge losses.

 You’ll Also Hear…

  • Exactly what Ben means when he says your emails should be “a hotdog that nourishes like broccoli” – and real-life examples of how to have that perfect combination of infotainment

  • The email-marketing lesson you can learn from the sergeant in Apocalypse Now that will help you understand the kind of leader you’ll want to sound like in your emails

  • Do open rates really correspond to sales? – Here are the only numbers you really need to keep track of

  • One of the worst mistakes you can make: sounding like a robot in your marketing – why that’s worse than typos or grammar slip-ups and what you should be doing instead

  • How to turn a snail-mail list into email – even if you haven’t done anything with them in a long time

  • The power of adding storytelling to your marketing and how to do it

  •  The recipe that works for email marketing: let your personality show through like you’re doing talk radio -- here’s how to do it, along with a sneaky way to develop a personality fast (if you don’t currently have one)

  • Perfecting the “rant email” technique: take something negative like a bad review, hate mail, or a complaint and turn it into money

  • The easiest way to keep your emails out of the spam folder

Ben says it’s ok to be scared about your email marketing, but you can’t let your fears cause you to chicken out and never send an email. Just make sure you’re concentrating on building an audience and connecting with them in a fun, relatable way. If you do that while demonstrating you also know what you’re talking about, people will look forward to your emails and they’ll buy from you again and again. And in Part Two of this interview with Ben, you’ll hear all about it.

Part Two is 55 minutes.

Also included are the word-for-word PDF transcripts for all Three Parts totaling 76 pages.


How To Build A Following

 Part Three Of The Three-Part Interview With Copywriting Legend Ben Settle:

When it comes to marketing, most people think a long list is what matters most. But Ben says, it’s actually more effective to concentrate on building a following instead. If you make yourself available on many different platforms – ebooks, Facebook, podcasts, talk radio, YouTube, blogs, twitter… your name will just start “popping up” for people. You’ll make a name for yourself, drive more traffic to your website, and actually end up with more than one list. And the beauty of this approach is – someone who listens to a half-an-hour interview with you on a podcast then clicks over to your website is a very qualified lead.

So in Part Three of the Ben Settle interview, you’ll hear how to build the kind of following that includes multiple lists and audiences so you can create targeted and qualified leads, along with the other techniques that work to make the most of your email marketing.

You’ll Also Hear…

  • Three (almost sneaky) shortcuts for becoming an expert on a topic fast: Get to know your audience’s frustrations, fears, goals, and passions – even if you don’t know a thing about the subject

  • The fastest known way to pull the best subject lines or headlines straight off a forum – and know with certainty you’re resonating with your target audience

  • The only internet site you need to go to if you’d like to be a guest on a podcast or radio show (And you won’t be imposing on these shows – they’re looking for good content)

  • A 3-minute exercise that will force your brain to produce better, clearer, more concise emails

  • Everything you want to know about email marketing: from how to recycle emails and gauge the temperature of your list to the best times to send out promotions so you stick out in inboxes

  • Why Ben doesn’t trust anyone who says they “test their emails and know they get results,” and the only real way to measure your email marketing

  • The vital importance of segmenting your email content so you’re not trying to fit six different topics into one mailing

  • A little known fact: curiosity gets the click. People buy because they’re curious about something more than self-interest or even price. Here’s how to make sure your emails have this important element from the subject line to the offer

The thing with email marketing is you never know where your list is going to be on any given day – financially, physically, emotionally... So what gets clicked on today, may not get clicked on tomorrow and vice versa. That’s why Ben says the key to doubling sales is to get yourself out there in as many ways as possible, and as often as you can. And in this audio, you’ll hear all about it.

Part Three is 55 minutes.

Also included are the word-for-word PDF transcripts for all Three Parts totaling 76 pages.

Order Today  


Bonus 3:  What Does It Really Takes To Sell Like Big Foot Using Your Sales Letters, Emails And Other Direct Response Ads

Way back in 2004, I found out about direct response copywriter named Ben Settle.

A subscriber to my site had sent me a newsletter that Ben had written about my www.hardtofindads.com site.

After reading his copy, I knew that I had to work with Ben.

Ben has since written several winning sales letter for me including my Barter Secrets System, my Joint Venture Magic System and my Art Hamel System.

He’s also done revisions of my HMA Marketing Consulting Training sales letter and several others.

Recently, I interviewed Ben about how to write ads that sell in a rotten economy where people are afraid to spend money and the usual “tricks” no longer work.

Here’s are just a few of the secrets contained this advanced copywriting interview you can be listening to in the next 5 seconds:

• Why you don't need to be a good "writer" to create profitable sales letters.

• The #1 mistake people make when swiping that can KILL your sales... and possibly even land you in legal "hot water".

• A secret "trick" (discovered by expert memory trainers) that makes it extremely hard for people NOT to read your ads.

• How to instantly bond with your readers (and be like "one of the family") even if they have never head of your before.

• A simple little tip that can make your long copy ads look (and feel) short to your readers.

• Can reading 1970's direct response ads REALLY give you a huge advantage today? (Yep, and you'll be stunned when you hear why.)

• A clever (and very sneaky way) to use old comic books to make your Pay- Per-Click ads easier to write and FAR more responsive.

• How to use direct mail to increase the response of your emails. (And without sending a single letter!)

• A rare fact: Why many of the richest and most successful copywriters don't use "hype".

• How the late copywriting genius Mel Martin wrote ads so powerful, people bought from them without even knowing the price!

• A secret part of your ad many tests now show is MORE important to your response than your headlines.

• And much, much more.

This Boy Can Write..

I have witnessed Ben’s grow big time as a copywriter over the last 5 years, and I recommend you listen to every word of this interview several times.

Ben invest tens of thousands of dollars a year on copywriting seminars, learning from the best in the world. And he usually studies these seminars up to 10 times.

Copywriting circulates in his veins, fills his mind and pumps his heart.

If you want better results from your sales letters, e-mails and direct response ads, hit the download button now for this exclusive interview. You won't regret it for one second.

- 63 minutes, Download and Printable PDF transcripts: 39 pages Order Today

 


Bonus 4:  How Legendary Copywriters Stack The Odds And Get Winners: An Interview With Former Boardroom Vice President Brian Kurtz

As the Vice President of Boardroom, Brian Kurtz helped grow that direct marketing giant from about $3 million when he started to more than $100 million over the course of his 25 years. He’s worked with all the great copywriters and says there’s a definite pattern legendary copywriters like Eugene Schwartz, Dick Benson, and Bill Jayme used to stack the odds in their favor and get winners every time. And in this audio, you’ll hear what those things were and how you can use them too.  

He says it pretty much comes down to the list. Although copywriters don’t usually have control over the lists they’re writing to, they need to know how to handle and analyze them. Not only did the greats ask for a list history of any mailing they were about to work on, but they also asked to see the control packages and promotions that got those lists in the first place. In other words, you need to know who the people are on your current list and what they’ve responded to in the past in order to write a new winner. Brian says from there it’s just a matter of becoming a slave to RFM (recency, frequency, and monetary) to see consistent results. And in this audio, you’ll get an average-Joe explanation of what that all means and how to do it.

You’ll Also Hear…

  • The 2 basic concepts every copywriter needs to understand (RFM and lifetime value) and how to make sure you’ve got them both down

  • Why list managers try to hide things, the most common telltale signs to look for, and the five must-know questions to ask that will uncover the truth

  • How direct marketing fits into online businesses – and the one place it still has incredible power to get results

  • Why Brian says it’s important to strike while the iron’s hot, call the control, and pyramid slowly – and a step-by-step look at how to do that in a mock campaign

  • Why Brian says it’s important to strike while the iron’s hot, call the control, and pyramid slowly – and a step-by-step look at how to do that in a mock campaign

  •  Insider secrets of five of the biggest name copywriters Boardroom used and what made each unique style a winner

  • Brian works as a consultant now – here’s the first thing he does for every client so he maximizes his time and theirs

  • Brian’s largest failure and the lesson he learned from it about trusting press releases

  • The single biggest difference between a “house list” and an “outside list” and the writing approaches needed for each

  • “Real-life” insight into how Boardroom tests their copy – and determines their controls

Never underestimate the power of copy, especially if you’re looking at it as a science and not a game of chance. There are proven strategies that legendary copywriters use to stack the odds and get results. They analyze data and are constantly out to beat their own copy. And in this audio you’ll hear all about it, along with a look at Brian’s amazing story and what it was like working at Boardroom all those years. Order Today

 

- 82 minutes, Download and Printable PDF transcripts: 35 pages

 

HERE'S WHAT THE BENS EMAIL SYSTEM WILL DO FOR YOU . . .
 

Download, play and listen to or read the transcripts to all ten parts (135 Questions Covered ) of The Ben Settle Email Selling System.

Then study and use Ben's techniques and you'll gain an understanding about the one of the most powerful life secrets known to man.  How to create winning emails.

And now you can get all of this training it for only $597.00 without any ongoing payments.

HERE'S HOW TO ORDER . . .

Your Ben Settle Email Selling System will be sent instantly after your order is placed.

Click the Yellow Buy Now Button Below

Note: It may take a second or two for the order window to open up. Be patient

I Repeat -- $597 is all you pay. There is nothing more to buy and no monthly fees of any kind. 

       The second you place your order, Paypal will re-direct you to a page with a yellow button that when clicked will take you to your download page.      

       See the image below and click on that button to access your downloads.  I'll also send you the links and page to the Paypal e-mail address you used when you placed your order by e-mail.

      If you have any questions at all, feel free to call me at 858-692-9461. 

 

For Your One Time Payment Of $597 You'll Own The Answers To These 135 Questions About E-mail Copywriting.

 

*** Questions About Email Content ***

1. What is the number one element you include in every email?


2. What words should you avoid in your email?


3. How do you get ideas for your emails? They're always fun to read and they're so creative. What are your tricks for getting such cool ideas?


4. How do you develop content that is informational and does not just sell?


5. What does your testing reveal about using personalization in emails, i.e. {!firstname_fix}? Does it always improve open rates? Or do people see this as a "marketing gimmick"?


6. Do you get better results with text email or html?


7. Should the email be short or long for best results?


8. How do you find what relevant topics to write about everyday?


9. Where do you get the inspiration for your unique stories, and does the story motif pay off better than a more fact based presentation?


10. How to write great emails in my "voice" and sound like someone else?


11. What is the single most effective persuasion strategy you have ever encountered?


12. What benefit statement gets the best results?


13. Do you think, using words like "WARNING" or similar works are attention grabbers?


14. What are the three best ways to grab the attention of the reader and get them to take action?

15. Michael, can one make up stories to tell or should they always be true?


16. Michael, I read every one of your emails and I was wondering how the personal touch is working for you...many of your messages include events that you have had with your kids and other life experiences...are you getting good responses with these?


17. What is your most effective closing statement?


18. What do you think about embedding a video message in an email marketing letter, such as a testimonial or product demo?


19. Do you use transcripts from your interviews in your email copy, and what software do you use to get the transcripts done?


20. Where is the best place to find swipe files for emails?


21. My question has to do with how to make that first impression with your prospects on your first or first set of Emails?


22. How much of each email should be used to give new information/education and telling stories and how much should be used selling my products or services?

 

23. Should I start selling from the beginning of the series or start with education and then gradually transition into selling later?


24. What is your formula for selling vs. content that you use when emailing your lists?


25. What's the most effective viral marketing mechanism that one can use in email marketing without annoying our current clients?

 

*** Questions About Autoresponders and Email Tracking Stats ***

26. How do you get the best value from an email marketing company and which one's do you recommend?


27. Gurus use Infusionsoft.  It is expensive?  Do you think it's worth it?


28. Which company do you use for email delivery?


29. What's would be the best paid and the best free email tracking system to use when email marketing? That tracks open rates, clicks on links etc.


30. How many unsubscribes do you get now you have been doing daily emails for so long?


31. I have been using Aweber and doing it all myself.  I am unable to keep up the learning part and promoting the business. Please suggest quality resources for outsourcing in Email marketing  that value compliance and offer reliable service.


32. For someone just starting to "cold call" via email - what are the best metrics (and how long does one measure) for determining its effectiveness?


33. How effective are your emails that state that you have put 1 cent in their PayPal account?


34. What is your best conversion rate with your email marketing method?


35. What is an acceptable rate of people opting out of an email campaign? Another way to ask this is what would be considered a great opt out percentage and what would be considered a poor opt out percentage?


36. What is the best way to determine if emails are actually getting read?


37. What is the best service you have found for automating emails including follow-up.


38. Is there an autoresponder I can use that doesn't require a monthly fee?

39. Is it better to use a service or, for convenience, host the autoresponder on your own server?

40.Which is the best smart auto-responder around? One that has a user friendly interface, requires close to no maintenance after set-up, and cost nothing?


 41. What are the components of your email system? Specifically, your email response system (an auto responder?), and how do you formulate your responses to incoming email?


 42. Do you split your list(s) for areas of interest, source of original inquiry, etc., and if so, how?


43. Hi Michael, I presume you're emailing people after they've 'opted in' as a result of finding your landing page. Would you send promotional material to a prospect who hasn't opted in?


44. How do you decide what to put into an autoresponse series? With that - For the series a subscriber gets - how do you choose which content to add to that series over time? The idea being to expand the series to cover several weeks, or even months, of useful content to the new subscriber in addition to the monthly newsletter.


45. Should I always split test?


46. If an email campaign isn't generating sales but it isn't triggering unsubscribes either, what should I try adjusting?

 

*** Questions About Email Frequency or Day of Week ***


With only a small list I need to be careful about frequency. What frequency do you suggest that I email?


48. How can one determine the best time and day to send emails for the best response.


49. What should new marketers expect for open rates and click through rates for various types of audiences (hot leads, previous clients, cold leads, those who have opted in because of an offer etc)


50. How many emails are too many? Per week, per day, etc.


51. From your experience, how frequently should you send out emails, and how hard is it to hit the happy medium between delivering fresh content and annoyance?


52. When I first started to receive your emails I felt there were to many to often. However my view has changed slightly, I believe it's important to stay connected and therefore not forgotten and I guess that's one of the secrets. However, I am also aware that in Australia we market differently. Recently I launched my second business (I sold the first one six years ago) and much has changed, particularly with social media and the use of the internet. My target market is predominantly married, female parents (approx 86%) between the ages of 27yrs up to baby boomer's. In my first email newsletter sent in October 2010, I included several call to action's which included a year of home delivered flowers...and I didn't receive one response! As a new portrait photography business in Sydney Australia, how am I able to get my readers and target market to respond to my e-newsletters and e-marketing approach?


53. How do you walk the fine line between being a persistent marketer and an annoying pest"


54. Have you found a certain day of the week where your opens, clicks and conversions are higher?


55. Do you see a spike in your unsubscribes on days when you send out multiple promotion emails?

 

*** Questions about the Audio Interviews Written About in Marketing Emails ***
 

56. What equipment do you recommend for high quality recordings?


57. Do you offer complete interviews for free, or do you save some stuff to offer on a premium version, and is this a standard practice on your part?


58. What software or vendors do you use to record the interviews?


59. Does announcing before the sign up page that you are offering a downloadable transcript of the audio recording to subscribers after the interview increase your opt in rates?


60. Hi Michael, if I were to start recording my own audio interviews, there is obviously a difference between perceived value of my product compared to someone such as yourself. What would you do, if the roles were reversed (and knowing what you know) to launch these products and create a buzz that leads to massive edification and perceived value relatively quickly?

 

61. Is it possible to make money using videos to sell your own product or to hire sales people to sell it for you?

 

62. If I want to pitch anything by the end of interview, should I rehearse the transition to the pitch beforehand? Or try to make it naturally?


63. How do you gain access to the people you want to interview?

 

64. How do you develop a list of prospects to market your audio interviews to?



65. Michael, I've started doing interviews in my own niche for my website MedicineCoach.com and want to know some methods for getting "bigger fish?" In other words, how can I get access to famous people in my industry?

 

66. What is the easiest site to post podcast audio?



67. What is a good interview format?

 

68. When I do an interview I feel many times my questions lack flow. How do I format the call, what are the best kind of questions to ask, what is the best way to close a call?



69. How do I get experts to let me interview them for free!

 

70. What documents if any do you get the interviewee to sign to enable you to sell the interview on CDs?

 

71. How do you get your experts to open up and divulge information normally sold in e-books or delivered at conferences for money?



72. Do you have a template of questions to start with, and build the audio interview questions around, and could you share it with us?



73. If I don't have a targeted list to email to, how can I use audio interviews to develop a list and make money with it?

 

*** Questions About Email Subjects/Headline ***


74. Where do you get your ideas for headlines?



75. Do questions work best for open rates in the subject line?



76. What is the best source of new ideas for headlines?



77. How do I grab a persons attention with a subject line, without being dismissed as spam?
 


78. What words should I use in my subject line that will make the email a "must read" for readers?



79. On average how many Email headlines or subject lines do you write out before you decide on the one you will use?



80. What "E-Mail Headlines" do you use the most to get the person who receives the e-mail to open it up? I, myself, erase most of the e-mails I receive. I wonder why do your e-mails, MICHAEL SENOFF, hardly ever get erased from my e-mail inbox ? What's the magic formula?



81. How do you test your headlines?

 

82. Why won't people opt out if they are not going to open/read emails they receive?

 

*** List Building Questions ***


83. What is the best way to begin building your email list from scratch as an unknown author/consultant?



84. I want to build my list to direct crowds of people to my site - how do I do it?



85. How do you grow your list? Specifically your traffic strategies and your offers in exchange for email addresses?

 

86. I am trying to collect leads from list builders like Viral URL and List Joe, The people in these list builders are individuals involved in MLM and some seeking business opportunities. They receive tons of email from other marketers to join them in their program. How can I stand out from such tough competition?



87. How to best generate your address list. Buy lists? Is SPAM all that bad if you get a good targeted list?

 

88. How can I expand my email marketing base without being reported as "Spam?" Is list buying my only option?

 

89. What is the cheapest traffic source for good emails opt ins?

 

90. How do you obtain e-mail addresses of business owners so you can send them an e-mail?



91. Is it ever prudent to buy lists or strictly email to your own home-grown personally cultivated list?



92. How do you build up your list when you are just starting with a new product? I have a website started, but have no list to send this to. 



93. How do I build an email list for email marketing to high net worth offshore non-US citizen investors with at least $30,000 capital to invest in a capital secured high yielding highly regulated fund?



94. What is the best way to get people to participate in my blogs and FaceBook Fan Pages in order that I can eventually get them on my list?

 

95. How do I go about sending out an e-mail (a good recruiting letter) to thousand of individuals who may be interested in joining an MLM program?

 

*** Questions About How Not To Be Considered SPAM And Getting Opened and Read


96. Michael, every day many 'strangers' send e-mails, making claims about 7 figure incomes and the question is how do you separate the truth, from fiction?


97. What's the best way to target safelists where people are bombarded with hundreds or even thousands of emails daily and are most likely to delete the email without even reading it?



98. How to stop my e-mail going into the spam box?

 

99. When emailing someone you don't know for the first time how do you get them to open your email?

 

100. What's the quickest way to become indispensable to your email customer?

 

101. There are so many factors that prevent an email being delivered? Should all email be put through a spam filter before they are sent out?

 

102. Do you need to write around the spam filters?

 

103. How do you get people to open your email if you send out 1 or more emails per day?

 

*** What is Email Marketing and How Can I Do It? ***


104. How is email marketing different from social media marketing?



105. Is writing for mobile emails different than for regular emails?



106. Is email marketing on the decline?

 

107. How can I use email marketing to expand my social media coverage?



108. Please show how to use email marketing to grow a professional service firm- doctor, lawyer, dentist, etc.



109. What is the most important part of e-mail marketing regarding to making money?

 

110. What are the steps to generating consistent, profitable and sustainable email campaigns for marketing clients?



111. What's the best way to outsource writing emails that boost client acquisition and retention?



112. Email is obviously brilliant for most types of companies but how can a one person business like a painter/plasterer/builder/plumber use it to build their business?

 

*** Questions for Michael ***


113. Do you also use any direct mail in conjunction with email marketing? (for instance, send postcards to drive traffic to a squeeze page so you can follow up with autoresponder emails?)

 

114. I always impressed by your consistency in writing regular emails, and your quick response to anyone who emails you. When you send out emails asking for a response, what is a typical % response? How much time each day do you normally take to respond personally to emails?

 

115. What percentage of your emails are opened?

 

116. Do you like Aweber?

 

117. How big is your email list?

 

118. What was your most successful email campaign?

 

119. What processes do you use to so thoroughly understand your prospect, that you are then are able to craft a powerful message he is compelled to return?

 

120. Has it been more profitable for you to offer free items as the primary conversion, or to sell a product directly.



121. Michael, in your emails, do you find it more effective to promote hardtofindseminars.com, specific interviews on the site, or products like the HMA system? You seem to have a mix, do you have a rough estimate of the ratio of what you promote?

 

121. It seems you have various forms of information products. Some you've done yourself (AMS), some with another expert (HMA), and others you just affiliate with. Do you have any advice towards which is most profitable and worth pursuing?



122. I've written a highly successful series of emails (over $100.000.00 in sales to 1000 customers within 3 months www.decorisland.com) Strangely enough the client hates my story telling. He wants me to offer more coupons and sales and skip the stories. What is your experience. What is better overall, stories or coupons?



123. How do you (or did you) study to improve your email copywriting skills? Do you have any techniques?

 

*** Indiviuals With Industry-Specific Questions ***


124. I am an artist, and I want to do a mailing to get old customers to come back & or give me referrals?



125. I find stimulus and tax credits for commercial property owners and manufacturers in the US. Money these folks never thought they had coming and I do it in a contingency basis. If I find nothing they pay nothing. My main obstacle is trust building for them to sign the agreement as I won't do work for free, i.e. When I do find something. I need to have them sign and even though it clearly states if I find nothing they owe nothing,  I still have the same issue. Perhaps some training in email writing can better introduce myself and build confidence with them to make me believable.

 

126. I market an employment alternative to government to get them off their payroll and on to mine. This can save government close to 30%. My question is should I direct prospects to our web site only in the email message for further info or sell them in the email message?



127. We have 24 hotel rooms and an email list of about 3000. Unfortunately we just do not have the time or resources to test. We have special offers. Would you recommend a mention in the email with a link to the website or full details of the offer in the monthly email?

 

128. My office lady does the monthly newsletter and my part is indirect. When I have a special offer to make I wonder if it may be best for me to send, above my own signature, an additional email with the offer. This would be about 3 times a year. I wonder if this would get the non-readers of the regular newsletter to open mine, with a different look?



129. I am a licensed massage therapist and I just started using email blasts to inform my clients of discounts and specials, but I am not impressed with my headliners. What would you recommend for body workers such as myself? I need wording to lure them to open my emails and call me for an appointment.



130. My biggest problem is creating emails for very specialized services without having the required expertise and without relying on the company owner to provide the emails, we all know they will not do it! How do I do this without sounding like a total newbie in the field of expertise?


*** Turning Subscribers Into Buyers ***


131. How can I engage my readers, but also get them to buy from me on occasion? I try to follow the 80/20 rule (80% content, 20% offer) and they just don't seem to respond like I think they should.

 

132. How do you turn subscribers into buyers?



133. What is the secret to instilling trust and sincerity to new customers to buying your products and going to your website. I have found you to be all of the above and generous with your free information.

 

134. What kind of offers have worked best in your experience to get people to click through to a webpage

 

135. What are your average click through rates?

 

136. What kind of offers have worked best for you in terms of conversion into customers/clients that purchase?

 


Ben Settle

Ben Settle is an Internet marketer, entrepreneur, email specialist and author who writes about business, marketing and selling -- as well as the occasional twisted monster story.

He is a full time, world class email marketing copywriter that teaches others how to make more income from emails.

 

 

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