compelling USPs is essential. Because it separates your client
from his competitors, the USP will serve as the foundation for all
areas of your client's business -- from the way the phone is
answered to the advertising that's sent out. So this audio is
dedicated to mastering USPs.
In this 70-minute conference call, Bill Bodri along with several HMA
consultants and I go over specific strategies that will help you
pull together the greatest possible USP in the least amount of time.
You can usually get it done in less than an hour -- even for your
most challenging clients. But best of all, we kick around ways
to package up and present the USP so that clients will be blown away
with the value you're giving them.
So if you're worried that business owners aren't going to be happy
forking over $3,000 for a piece of paper with a USP on it, then you
absolutely must listen to this call --the amazing ideas from that
section alone are worth the time. Here are some other USP
issues discussed in this call:
• How to give your USPs the "wow" factor just by making them
specific and personal to customers.
• How long should a USP be? Is the limit really 90 words or less?
• If you have a longer USP, what are some effective ways for
integrating it into marketing strategies?
• When developing a USP, is it necessary to poll customers? And if
so, how to go about doing that?
• What is "positioning," how is it different from a USP and should
you even worry about it?
• How to uncover USPs quickly and easily just by knowing a few
This conference call will get you well on your way to producing the
most powerful USPs possible.
And Bill Bodri is just the guy to talk to about the subject. He's
the author of "How to Write a Million Dollar Unique Selling
Proposition," and he shares a mountain of useful information during
He also says he'll give a great deal on his book for any HMA student
interested. (Thanks to Gary – he's the one who asked for the deal
during the call).
The bottom line with USPs is this: the more you write them the
better you'll get at writing them, but this call will definitely
help to catapult you over that learning curve faster than you
thought. Now lets get going.
Click here to
learn more about USP Magic