Roughly 60% of businesses on the market today won’t sell, and that may have something to do with the traditional “fire, aim, ready” approach most people use to sell them. They do everything backwards by listing their businesses before they analyze the marketplace and determine their place in it.

But in Part One, you’ll hear how they do it on Wall St. to make billion-dollar businesses look good on paper, and how to easily adapt that to your Main St. transactions. You’ll also hear…

• A five-second exercise for finding the exact person most interested in buying your small business or what type of business you should be most interested in buying
 

• The three classifications of buyers in any market – industry, financial and sophisticated – and what each could mean for you

• All the “insider” secrets about the way most business transactions are actually financed – and how knowing those basics will give you an edge in the buying process

• The three areas of any business you should enhance in order to get top dollar – and a real-life example of how one young woman was offered $165,000 for her no-assets, right-out-of-college small business (but instead decided to enhance these three areas and ended up getting $1.25 million from a sophisticated buyer – in just 6 months!)
 

• A very simple tactic for using the current economy as a way to attract sophisticated buyers

Part Two: The Most Effective Way To Find And Buy A Business
 

Most business owners think they’ll be able to sell their businesses on their own when the time is right. But the biggest problem with that picture is that business owners tend to hang onto their businesses long after they’ve taken their foot off the gas pedal. Fortunately, there are strategies for getting to them before that happens, and in Part Two, you’ll hear what they are.

You’ll also hear the only way that works to approach owners of businesses not currently on the market and get them to sell including…

• How to write a well-crafted non-threatening letter that will get business owners interested – while also letting them know you’re not just another BS-artist

• Exactly what you can expect to pay if you enlist a good business broker to run searches for you

• A play-by-play account of the important meetings you’ll need to set up with a potential seller – what you need to make sure they bring to the table and what you’re next steps should be

• The only three questions you’ll need to ask to determine if a business-buying deal should go any further

• How to identify the areas of opportunity in any business

Part Three: A Quick Overview Of The Business-Buying Process

Every successful business has two people behind it with two different sets of skills – an inside guy and an outside guy. The trick is in recognizing which skill set you have, and in matching it with a business’s needs, or vice versa. And in Part Three, you’ll hear how to do that. You’ll also hear…

• How to increase the value of a company without increasing declared earnings

• Actual case studies that illustrate the best ways to use acquisitions to make a company instantly more valuable before selling
• The three things you need to know about any business to determine its profitability

• A quick look at how to use an IRS field guide to calculate a company’s worth

• An easy three-step plan for getting the most from selling a franchise

The typical real estate model will never work for buying or selling a business because most business owners want to keep their sale a secret – and the typical real estate model requires an average of 60 potential buyers touring a property before a sale can happen!

But fortunately, there is a much more efficient approach that works. And in this audio you’ll hear how to make the kind of amazing (yet low-key) deals you’ve probably only heard about after the fact.