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Attention Bob Bly Fans! Here's a two hour interview with master copywriter Bob Bly.
This is a GREAT interview because I grilled Bob Bly with your questions on the inside secrets of the copywriting business including how to write sales letters.
The purpose of this interview is not to sell you anything. It's just straight-up killer copywriting secrets and content.
Bob Bly writes sales letters, direct mail packages, magalogs, e-mail marketing, ads, brochures, articles, press releases, newsletters, Web pages, white papers, catalogs, and other marketing materials clients need to sell their products and services to business and direct- response buyers.
Most copywriters out there today have, at best, only a few years of experience -- and are not yet masters of their craft. Bob has been writing winning promotions for top clients like Boardroom, IBM, Intuit, Ken Roberts Company, Swiss Bank, Nortel Networks, Praxair, and dozens of other companies for over a quarter of a century!
Yes, there are a few other senior copywriters you can hire today. But Bob does something many of them do not: he writes all of his own copy.
He doesn't hire junior copywriters to work on your promotions.
If he takes on your job, you know that every word in your promotion was written by Bob Bly... an advantage not available from any other source.
This may be your only chance to get answers from one of the best copywriters ever.
Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies.
He is the author of more than 60 books and a columnist for DM News and Early to Rise. For more great interviews on copywriting like us or friend me on facebook.
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