Brian Kurtz Interview Interview
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Brian Kurtz Interview

Learn How A Legendary Copywriters
Stack The Odds And Get Winners


As the Vice President of Boardroom, Brian Kurtz helped grow that direct marketing giant from about $3 million when he started to more than $100 million over the course of his 25 years.

He’s worked with all the great copywriters and says there’s a definite pattern legendary copywriters like Eugene Schwartz, Dick Benson, and Bill Jayme used to stack the odds in their favor and get winners every time. And in this audio, you’ll hear what those things were and how you can use them too.

He says it pretty much comes down to the list. Although copywriters don’t usually have control over the lists they’re writing to, they need to know how to handle and analyze them.

Not only did the greats ask for a list history of any mailing they were about to work on, but they also asked to see the control packages and promotions that got those lists in the first place.

In other words, you need to know who the people are on your current list and what they’ve responded to in the past in order to write a new winner.

Brian says from there it’s just a matter of becoming a slave to RFM (regency, frequency, and monetary) to see consistent results.

And in this audio, you’ll get an average-Joe explanation of what that all means and how to do it.

You’ll Also Hear . . .

* The 2 basic concepts every copywriter needs to understand (RFM and lifetime value) and how to make sure you’ve got them both down

* Why list managers try to hide things, the most common telltale signs to look for, and the five must-know questions to ask that will uncover the truth

* How direct marketing fits into online businesses – and the one place it still has incredible power to get results

* Why Brian says it’s important to strike while the iron’s hot, call the control, and pyramid slowly – and a step-by-step look at how to do that in a mock campaign

* Insider secrets of five of the biggest name copywriters Boardroom used and what made each unique style a winner

* Brian works as a consultant now – here’s the first thing he does for every client so he maximizes his time and theirs

* Brian’s largest failure and the lesson he learned from it about trusting press releases

* The single biggest difference between a “house list” and an “outside list” and the writing approaches needed for each

* “Real-life” insight into how Boardroom tests their copy – and determines their controls
 

 Brian serves as Vice President of Boardroom Inc., for over 25 years and Executive Vice President since 2001.

He's overseen the mailing of approximately 1.3 billion pieces of third class mail over the past 20 years

*  He has been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers.

At the height of his infomercial success, he was responsible for buying media in excess of $80 million dollars.

*  Sold over 3 million books via direct response television over a three year period.

Knows the ins and outs of every possible medium where direct marketing lives and thrives.

*  In 2000, he was inducted into the DMA Circulation Hall of Fame and in the same year voted List

Never underestimate the power of copy, especially if you’re looking at it as a science and not a game of chance. There are proven strategies that legendary copywriters use to stack the odds and get results. They analyze data and are constantly out to beat their own copy.

And in this audio you’ll hear all about it, along with a look at Brian’s amazing story and what it was like working at Boardroom all those years.

PS. I am not promoting any of Brian products or memberships and I do NOT get paid on anything you may or may not buy from him.

"If you are interested in interacting with Brian please e-mail him directly at Brian@BrianKurtz.me

 

 

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