1. The Famous Dare To Be Great Speech
Glenn W. Turner shares with you his secrets to success. He
tells you his thoughts about the true value of life and
challenges you to think “Million Dollar Thoughts About Your
Life." Dare to Be Great was the company where 800 people who
took courses became millionaires. Most of them took what they
learned and applied it to their lives, their families, jobs and
businesses.
This audio speech consists of a
24-minute audio and the accompanying 11-page transcript.
2.
Challenge To America Speech
This is the soundtrack from a film recognized by many as one
of the most DYNAMIC motivational and training speeches ever put
into cassette form. It has been translated into many languages
and heard by millions of people worldwide. This cassette is
loaded with success keys and will truly inspire you and those
around you!!
You will be able to hear Mr. Turner
encourage everyone to take back their minds, develop personal
confidence and belief in themselves and gain a greater and
deeper understanding of themselves.
This audio soundtrack has changed and inspired
thousands of lives. Over 800 Millionaires came from these
teachings and this is only 800 who have contacted the Turner
Family over the years.
People from all over the world are touched by this
philosophy.
This audio speech consists of a
37-minute
audio and the accompanying 13-page transcript.
3.
Better Your Best Speech
Mr. Turner received special
recognition from the recording industry for this speech, which
achieved GOLD ALBUM status in sales.
Tens of thousands of people who own this recording play it
daily for inspiration: This timeless information as been
an inspiration to thousands of people who have listened to this
message, first presented in the form of a record, later in audio
cassette, then in a CD. And now as an MP3 download.
As the monitor introduces Mr. Turner, he wishes
everyone could hear Mr. Turner speak. As you listen
to this tape, you will understand why he made such a
statement.
Mr. Turner makes you think about things you may
never have thought about before. In his own special
way he will make you feel as if he is speaking just
to you. Mr. Turner has truly been blessed with a
special gift that touches everyone who hears him
speak. The message of individual value calls out
today even more than when this was recorded. In a
world where negativity and criticism seem to be the
standard, Mr. Turner brings hope and encouragement
to all who are willing to believe in themselves.
4.
Michael Senoff Interviews Glenn Turner
Here is
one of my most fascinating interviews ever. It's with Glenn
Turner. It me interviewing Glenn Turner like he's never been
interviewed before. Glenn in considered one of the most dynamic
and charismatic speakers of our times. He's was the Toney
Robbins of the 1970s. This interview is the fascinating real
life case study of how a man with a physical disability, no
money, and no confidence had the courage to build himself into a
wealthy, greatly respected man who was, and still is a role
model to thousands of people. But it is not just a rags to
riches story. It contains valuable lessons in honesty, tenacity,
humor, and respecting others you’ll take to heart.
Glenn Turner was born in 1934 in South Carolina to an unwed
mother. He was very poor. His mother’s prenatal illness of
scarlet fever caused Glenn to be born with a clef palate and a
hair lip. As an infant, he had surgery in an attempt to correct
these problems. Even so, his disability was always noticeable.
He dropped out of school in the 8th grade mainly because of the
teasing about his hair lip by other children. When he was only
17 years old, he had his father sign for him so that he could
join the Air Force. Unfortunately, he was given a medical
discharge one year later because it was discovered that he had a
perforated eardrum.
Upon exploring job opportunities, he was told that his outlook
was bleak because he had no education. He was directed to and
enrolled in an Opportunity School. This was a school for people
who had dropped out of school or had never gone to school. This
school saved his life. It gave him the inspiration to complete
school and the first boost of confidence in his life.
Glenn eventually started selling sewing machines door to door.
Because of his past experiences, Glenn didn’t have much
confidence at first. However, he was fortunate to have the
ability to learn about sales from his manager who became his
mentor. This mentoring relationship helped Glenn to be very
successful. Glenn never forgot the importance of having a good
mentor.
He was soon introduced to Holiday Magic, an MLM cosmetic sales
company Glenn was mortgage the family furniture to borrow $5000
to become a distributor. In short time, Glenn surpassed fellow
distributor, Zig Ziegler, and became the Number One distributor
for Holiday Magic. In fact, he made a quarter of a million
dollars just in his first eight months with Holiday Magic!
Glenn reveals how he transformed from having little confidence
to having the confidence of a master speaker and entrepreneur.
When Glenn was 26, he left Holiday Magic and began his own
cosmetic MLM marketing company. It was called Koscot.
Hear how Glenn grew Koskot to a $100 million dollar powerhouse
in just 36 short months. Listen how Koscot was organized and how
it ran. At the height of it’s growth, Koscot was larger than
Amway.
Glenn developed a new company named Dare To Be Great because
Koscot had a need for training materials and courses. Many
Koscot salespeople left their distributorships and became
involved with the Dare to be Great program. People flocked to
Dare To Be Great because they were fascinated with everyone’s
positive attitude and success. In fact, Glenn estimates that
more than 800 people became millionaires through Koscot and Dare
To Be Great.
MLM laws were non-existent when Glenn first started. But as the
laws developed, Glenn started being investigated for different
kinds of illegal activities, including mail fraud.
He subsequently worked with one of his former employees in the
development of a new MLM, Challenge America. The company was
investigated and Glenn was eventually charged with “aiding and
abetting a pyramid.” He spent almost five years in an Arizona
prison. In this interview, you’ll hear Glenn discuss his
experiences in prison.
Glenn’s real passion is teaching personal development and the
importance of maintaining a positive attitude. He has written
several books and estimates that he has sold seven million books
and audio-tape programs in his career combined.
Listen as Glenn gives advice on how to protect themselves. He
says that he made the mistake of not protecting himself because
he was always being honest. Because of lawmakers and the legal
system, simply being honest was not enough.
This interview is an absolute gem! Glenn proves how a person can
go from rags to riches and from ruin to recovery through the
power of positive thinking and honesty.
This audio interview consists of a
50-minute
audio and the accompanying 38-page transcript.
6.
How To Win At Online Poker Information Product Consult
Do you consider yourself lucky at playing cards? Well, whether
you do or not, I know that you’ll get a kick out of this
interview I did with a gentleman named Drew. Drew is a very
experienced player of online Texas Holdem Poker games. Texas
Holdem Poker is extremely popular all over the world and there
are many gambling web sites that host games where you can win
(or lose) real money. All you need to play is a computer with
Internet access and a valid credit card.
Drew explains that he now wins more than 90% of the Holdem Poker
games that he plays using a system that he has devised. He has
packaged his winning system into an Information Product. Drew
got in touch with me because, even though Holdem Poker is
immensely popular, his Information Product is not selling as
well as he had anticipated. As such, this interview contains
valuable information for anyone about how to better market
Information Products.
Listen as I prompt Drew to tell me how online Holdem Poker games
work, his favorite games, how much a person can win, and about
his Information Product that contains Drew’s secrets for winning
at online Holdem Poker.
Topics that we discuss to improve Drew’s sales include:
• Drew is undervaluing his product – the product’s price should
be higher. Much Higher
• Perhaps a money-back guarantee should be offered to buyers.
• Put more content into the web site, such as good audio to
promote the product.
• Hire a good copywriter to create a dynamite sales letter or
have a professionally created audio infomercial.
• Set up joint ventures with other businesses to promote his
product.
• Include audio CDs as well as the book as the product.
• …and many more valuable tips for success
This is such a great consultation because so many marketing
options are discussed. You won’t want to miss a minute of it.
This audio interview consists of a 53-minute audio and the
accompanying 31-page transcript.
7. How To Turn A Bum Opportunity Into A Money Maker Using The
Power Of Voice
Nido bought into a business opportunity with a company named
Coastal Vacations and called me for advice about how to market
his product. Coastal Vacations can be an MLM, but Nido paid
$1,300 to become a distributor. He has the rights to sell
vacations certificates for $6.95 a piece.
The certificate buyer can become of member of the Coastal
Vacations club by booking one of several vacations at discount
prices.
As a distributor, Nido’s responsibility is to sell the vacation
certificates. He had some ideas for marketing the certificates
to restaurants, schools, and businesses so that these
organizations could perhaps give the certificates as gifts to
employees or patrons.
However, it takes a lot of time and effort for Nido to do cold
calling, book appointments if he’s lucky, and to explain the
whole Coastal Vacations package. Additionally, there are
back-end costs for Nido, such as a web site and all of those
nice brochures about Coastal Vacations that he needs to buy to
market his product.
As I explain to Nido, the vacation industry is huge and there
are many, many places where people can get “free” vacations just
like those offered by Coastal Vacations.
Listen as I advise Nido to sell enough of the certificates to
cover his initial $1,300 investment and then to create his own
information product – one that he has total control over. As we
continue, I come up with an information product idea for Nido –
interviewing the top ten or so distributors at Coastal
Vacations! After preparing and packaging the audio interviews,
sell sets to Coastal Vacations who would then sell the audio
product to the thousands of current and prospective
distributors, promoting the business opportunity.
Another option would be to produce the information product and
put it on a web site as a download that people would pay for. I
suggest a few more interesting marketing possibilities for Nido
that he is very interested in pursuing.
I think that you will enjoy this consultation with Nido because
the material about the creation and marketing of an information
product can apply to any topic!
This audio interview consists of a 110-minute audio an the
accompanying 22-page transcript.
8. "If You
Could Buy Something For $5 And Instantly Sell It On For $75 How
Many Times Would You Do It?"
Welcome to my consultation with a determined,
energetic woman named Brenda. We start out with how Brenda heard
about me and my web site, www.hardtofindseminars.com. It’s a
delightful story that I know you will enjoy.
I investigate Brenda’s diverse employment history and discover
how, as the manager of a retail store, she grabbed the “brass
ring” one day and found her niche in sales. You will hear how,
since that first “magical” sale, she has had not only
interesting but successful sales positions in various
industries. Brenda is indeed a multi-faceted individual who is a
quick study as well as intuitive and resourceful.
Listen to Brenda’s current endeavor with a business opportunity
in catalog sales. Not only is she developing her own business,
but she is in the process of creating an information product to
market to people who would do sub-selling for her.
You’ll hear my advice about the development of her business and
her information product. I don’t want to give too much away in
this introduction, but listen as I advise Brenda about the
objective of developing and selling an information product that
will free her from becoming tied to another business. Her goal
should be for her information product to become its own selling
machine that works 24 hours a day, 7 days a week.
Brenda arrives at many new ideas and a lot of things to think
about as she paves her own way to entrepreneurship. Anyone
listening will be able to tell that Brenda will be successful in
any business endeavor she chooses. I invite you to look for more
information on Brenda’s progress and success soon on this web
site!
This audio interview consists of a 49-minute audio an the
accompanying 31-page transcript.
9. An Idea
Better Than Barbeque Baby Back Ribs
Like so many of my other listeners, Curtis was
interested in the Allen Miller interview about making a great
business out of buying and selling old trailer homes.
Unfortunately, Allen never did create an information product
about the trailer home opportunity. However, I advise Curtis
that I have found an information course on the exact same
business that he could obtain from me.
We discussed a few information product ideas that Curtis has.
His ideas are sound and you’ll hear me give my best advice about
ways to make his information products special and unique and why
this is of the utmost importance.
One of Curtis’ other questions had been about my invisible ink
pen manufacturing business opportunity. If you haven’t seen it
yet on my web site or listened to the audios I have on the
subject, you may want to take the time to absorb the information
I have available. Like I advise Curtis, the market is still wide
open and in this consultation you’ll hear more on the subject as
well as some insider information about some new opportunities to
sell thousands of these invisible ink pens.
Now comes the fun part! Earlier in the interview, Curtis and I
were talking about some of the barbeque shows shown on
television. Apparently, Curtis and I share a common passion for
barbequing. All of this talk got me thinking about the creation
of an information product containing interviews with up to
twenty of the top barbeque “pit masters” and some of their best
barbeque secrets.
Curtis loved the idea! You’ll hear my advice about ways to get
interviews with the top pit masters, different methods to market
and promote the product, and even some joint venture ideas that
I came up with to work with Curtis on this mouth-watering
opportunity. You’ll even hear a short audio at the end where
Curtis updates me on his progress toward making this idea into a
reality along with my advice about how to prepare for great
interviews. As always, my advice can be applied to any
information product so, if you want a fun audio to learn from,
this would be the one for you!
This audio interview consists of a 76-minute audio an the
accompanying 27-page transcript.
10. The
Red Had Lady Story
If you haven’t heard of the Red Hat Society yet,
you most certainly will – and not just from this recording! The
Red Hat Society is an organization of women who believe that
there is fun after the 50 and that silliness is the comedy
relief of life. There are currently over 800,000 members, and
that number is growing rapidly.
That being said, I know that you will enjoy this consultation
that I did with Pam. You will hear Pam give details of the Red
Hat Society and describe her small business of selling Red Hat
Society apparel online and through Ebay.
Although her business is successful, Pam felt that she wanted to
develop some kind of information product for the fifty and over
age group of women. She had listened to several of the
consultations on my web site, www.hardtofindseminars.com and was
hoping that I could help her with some specific ideas for
products.
Listen as I quickly come up with an idea about creating an
information product targeted specifically to Red Hat Society
members: Pam could create audio interviews with dynamic Red Hat
Society members about their philosophies and how they have fun
in the Red Hat Society. Listen to my advice about how to market
these audios to different local chapters of the organization
and, possibly, to the organization’s national chapter.
Pam gets crash course in creating this information product:
• I give Pam a sample list of questions that she could ask her
interviewees
• How to record the interviews
• How to edit the interviews
• Ways to make these interviews available to members of the Red
Hat Society online.
We talk about how the market will determine the pricing of the
product and how to get lists of names and email addresses of
women who would be prospects for future products developed by
Pam. The sky is the limit!
Pam comes away from this consultation with the determination to
develop this unique product. As a listener, this consultation
details all of the points necessary to develop your own unique
information product in a simple, step-by-step fashion.
This audio interview consists of a 36-minute audio an the
accompanying 15-page transcript.
11. How To Turn A $10 Book
In To A $500 Information Product And Sell It On The Internet In
Less Then 41 Days
I received a call from a couple who for
many years counseled families and teenagers in crisis. After
perfecting a successful system for regaining peace and harmony
in the home, they wanted to market this information to the
public. Both are novices in marketing, so I gave them a thorough
consultation on how to bring this idea to life.
This audio interview consists of a 47-minute audio an the
accompanying 17-page transcript.
12. Discover The Simple, Yet
Little-Known Secrets For Creating Your Own Best-Selling
Information Product In A Single Evening!
Beth may not realize this and I am not doctor,
but she is in my opinion borderline OCD. Here is the story. Beth
currently works as a bookkeeper for a school system in Georgia.
Her personal goal is to have her own business and to work from
home. Not only does she like to be extremely busy, but she had
two children who will be going off to college soon and would
like her business to generate the income that she would need to
live the lifestyle of her dreams.
The problem is that Beth doesn’t know what kind of business she
could develop and make successful. She saw my web site,
www.hardtofindseminars.com, and my offer for a free 15-minute
consultation. She cast her fate to the wind and called me –
never expecting that I would return her call. Of course I
returned her call, and you are about to listen to my
consultation with Beth.
You will hear how I ask questions about her business experience,
her personal goals and the income she feels she would need. I
then begin to probe about her specific business skills. Beth has
been in the business world for many years and has many
exceptional skills. However, a few of her skills set off some
bells for me:
• She loves to teach people.
• She loves to learn new software packages forwards and
backwards.
• She is an expert in the use of Microsoft Excel’s spread sheet
product.
Beth is a very rare person because when she sets out to learn
software, she reads the manuals cover to cover so that she is
able to utilize every feature of the software. Most people
either don’t read manuals or just read enough to know how to
accomplish what they need at a particular time.
Beth uses Excel in every part of her life. She uses it both at
home (for budgets, credit and expense tracking) as well as at
her job where she has created Excel spread sheets to track
everything about a grant that the school system received from
the state. Beth has left no stone unturned in the gathering of
state and federally mandated information reporting for state
grants.
Beth doesn’t believe she is an expert in the use of Excel – but
she really is! What’s even better is that she is passionate
about using Excel to improve efficiency both in her home and at
her job.
My solution was for Beth to claim herself as an Excel expert and
to create an information product that would teach people better
ways to use this powerful software product. She could actually
train people over the phone from the comfort of her own home. I
gave her some ideas of tools available that would help her to do
this professionally and effectively.
Sounds great – but how would Beth introduce herself to prospects
who might have a need for her service? There is always cold
calling, but like most people, Beth doesn’t like the idea of
cold calling. She would like prospects to call her instead.
I advised Beth on exactly how this can be done:
• Do research on where the needs for her services are. Determine
where the hungry market is.
• Find case studies, perhaps on the MS Excel site itself or in a
MS Excel online forum, to discover what types of typical
problems people are having when trying to figure out how to
accomplish a task using Excel.
• Look at the indices of books already written by other Excel
experts to develop an outline for her information product.
• Use Google to research the potential markets for her product
and service.
• Put the frustrations with Excel into a specific format for a
sales letter.
• I offered to help her create an audio interview, perhaps with
some video or at least screen shots, that would be part of her
sales letter package.
• Write her biography and explain why she is the expert that can
best help people to solve their problems with the use of Excel.
Within this, I advised Beth to come up with a “catchy” name for
herself that people would remember – something like “The Excel
Queen.”
Yes, it does sound like a lot of work, don’t it? But each step
is very, very doable and, in fact, must be done to create a
great sales letter/sales message to send to prospects. Once the
sales message and a presentation are created, she could test her
product/service using a mailing list that could easily be
obtained from one of several good sources like the SRDS. For
more on this resource, go to here
Beth promised to work on the steps I advised her to do before we
went on to create the audio interview portion of her sales
message. I’m really looking forward to hearing from her again.
The advice that I gave Beth could be used to create any
information product so I invite you to not only listen to this
consultation, but to pay close attention to the steps I have
outlined. You only need to have the passion and a niche product
or service to get started. Good luck and perhaps one day I will
be interviewing you on your success!
This audio interview consists of a 41-minute audio an the
accompanying 33-page transcript.
