Once you've completed training to become a dental specialist, you might think you’ll finally have it easy once you get your diploma.

     You’ll instantly be the expert in your field, a trusted member of the community, and money will easily flow in. But the reality is usually a lot different, and it can be pretty overwhelming when you find yourself faced with the fact that you need a marketing plan. The bad news is that we get NO Training what so ever with this all-important aspect of building a specialist practice. 

     This is where most specialists look around to see what the other guys are doing. But this monkey-see-monkey-do approach to marketing isn’t different and it usually doesn’t work. 

     The core of effective dental specialist marketing is all about earning trust and building relationships with referring dentists and patients. And in this audio interview with Jeffrey V. Anzalone, you’ll hear what works, what doesn’t, and how to form an effective marketing strategy for your specialty dental practice.

You’ll Also Learn

* The five things patients are trying to figure out before they buy from you

* An easy trick to find out what your patients do for a living… without asking

* How to license a book, put your name on it, and gain instant credibility as a dental specialist without writing a word

* How to build trust and break into the toughest of social circles for endless referrals

* The surprising dental marketing lessons you can learn from weight-loss ads

* Specific marketing strategies dental specialists can use to get referrals from local dentists

* How and why your waiting room should pre-condition your patients

* How to create and gain powerful testimonials that get patients in the front door
 

Marketing To An Untrusting World

     Patients jump from dentist to dentist a lot nowadays because they don’t trust the industry anymore. They’ve been burned by doctors who don’t have time to form relationships with them -- yet still want to sell them every expensive service and product in the book.  

     In this audio, you’ll hear how to create a marketing plan that builds and highlights your credibility, shows patients your personal side, lets them know they are a valued member of your practice, and creates a feeling of mutual trust and understanding. 

     And it’s not as time-consuming or complicated as it sounds. You really only need to stop looking over your shoulder at what the other guy is doing, and start being the guy everyone is looking at.