Eugene Schwartz Speech
The Strangest Speech You’ll Ever Hear
That Will Make You The Best Copywriter Around: |
Writer, teacher, author
Eugene Schwartz
|
|
|
|
Unconventional Methods That Work From One Of The Highest Paid
Copywriters Of All Time, Eugene Schwartz |
|
If you’re like most
writers, you want to produce copy that turns readers into customers
so you can turn your writing into cash. That’s exactly what Eugene
Schwartz did.
And in this speech he gave to a group of copywriters shortly
before his death, he reveals all the methods he used to make his
copy soar to unrivaled rates of conversion, while other copy got
thrown in the trash.
Schwartz called himself the hardest working copywriter in the
business even though he only worked three hours a day, five days a
week.
Because Schwartz could separate the “creative” from the “working”
parts of his brain, Eugene was able to maximize his time, avoid
writer’s fatigue, and deliver big wins for his mailers 97% of the
time.
To do this, Eugene used a technique he adapted from Mozart. You
see, Mozart never rewrote his music. He didn’t have to because he
had a remarkable way of channeling his genius side whenever he
needed a masterpiece. And here’s how it worked.
Even though your conscious mind can only concentrate on seven words
or images at a time, your unfocused mind is still at work. So if you
can learn to use this unfocused energy to your advantage, you will
not only be able to make the most of your time – but your copy will
be creatively better as well. And in this audio, you’ll hear how to
train your mind to make this skill work for you.
Sitting in front of Lethal Weapon and The National Enquirer is the
greatest training in the world for copywriters.
Eugene knew people. He knew how most people were going to react to
his copy before they knew it themselves.
And although this may sound like a weird, unobtainable
“sixth-sense” he had, Eugene was no different than you or me. He
just knew how to stay in sync with his audience. He not only read
what they read and watched what they watched, he analyzed it all
into a working format.
So in this audio, you’ll hear how you can use Lethal Weapon and The
National Enquirer to stay connected to your readers, develop the
right rhythm for your writing, and know how to give your copy just
the right mix of “punch,” “melodrama,” and “proof.”
You’ll Also Hear…
• The sneaky Zen method Eugene used to get rid of writer’s block
• The misconception about the word creativity
• How to use an egg timer to keep yourself on task
• How to uses claims, mechanisms, and proof in your copy
• The most powerful word in the English language
• The simplest way to always have a headline that sells
So in this audio, you’ll hear what good copy consists of, how to
assemble it, and how to avoid most of the stumbling blocks that keep
even the best writers staring at blank pages. And this speech has
something for everyone. Whether you’re a beginner or a seasoned pro,
you’ll come away with a fresh new look on your copy, and the
potential it can have on your wallet.
|
|
Awesome! I have paid thousands of
dollars to study the material of all the well-known writer
masters and while some elements Eugene Schwartz presents are
similar, there is something completely different & amazing about his
info. In a nutshell, I would say he speaks with conviction based on
phenomenal writer success. Also, he does it in such a way that
you truly feel like you are sitting in on a personal coaching
session and hearing insider secrets that will set you apart from
99.99 percent of the marketing world!
Your rare Eugene
Schwartz speech is an OUTSTANDING piece of marketing genius. In
this recording, Schwartz offers amazing insights into his personal
methods which any writer or marketer can benefit from instantly.
I've never heard anything like this before, and I highly recommend
that any serious direct response marketer stop what they are doing
right now, and listen to this entire speech. It is pure genius! Kind
regards, Bill O'Connell.
You may listen to the first 10
minutes of the seminar by pressing play on the first green button
below. The remaining part one, parts two and three are
included in this risk-free offer below.
|
|
|
|
|
Writer, teacher, author Eugene Schwartz
$297 Eugene Schwartz Rare Ad Collection
For Only $97
Sensible Pricing
We have a simple one time $97 fee. Easy to afford, no
per-month charges, no extra costs, no nickel-and-diming or
download fees. So, order now! It won't cost any extra.
I Repeat -- $97 is all you pay. There is nothing
more to buy and no monthly
fees of any kind. This is NOT all the same stuff that you
can find on my site for free.
HERE'S WHAT YOU GET . .
.
1. Eugene
Schwartz Copywriting Seminar Audio mp3 download files
Eugene M.
Schwartz started in mail order as a delivery boy in 1949,becamea
junior copywriter before the end of that year, a copy chief in
1951,and president of his own million-dollar mail order firm in
1954. He has since sold tens of millions of dollars worth of
almost every conceivable product in mail order, both in his own
firms and as one of the world's highest-paid consultants (Rodale
Press once paid him a commission of $54,000 for four hours
work). His previous book, Breakthrough Advertising, is
considered a mail order classic, and the most stolen book from
public libraries.
You get a three-part audio, download of the
explosive full 90-minute Eugene Schwartz "writing masters"
seminar will show you . . .“How To Turn Yourself Into A
Cash-Producing, Writing Machine...”
(Part One is 35-minutes, Part Two is 34-minutes,
and Part Three is 21-minutes), Full word for word typed
transcripts 31 pgs.
For the full description of each ad, click
here.
2.
Swipe Files of Eugene Schwartz's Ads in PDF format
68 PDF files of the actual famous
Eugene Schwartz ads. Each ad is different.
For the full description of each ad,
click here.
3. Bonus Ad Swipe Files
-
A collection of Mell Martin Ads. Mell was the
copywriter no one knew about that Boardroom used to help
explode their newsletter subscription. This is the same
Boardroom founded by Marty Edelson that Eugene Schwartz
helped launch when he wrote a sales letter that helped the
company reach 50 million in sales per year..
For the
full description of each ad,
click here.
- A collection of Ads from the late Bud Weckesser. Bud was
the founder and owner of Green Tree Press. He as a true
pioneer in the mail order business. He is no longer living
but his great ads live on...
For the full description of each ad,
click here.
- A very rare collection of Ads from the Ben Suarez. Ben
is the author of 7 Steps to Freedom -- How To Get Out Of The
American Rat Race. Ben was and is still an incredible
copywriter. He's sold hundreds of millions of dollars of
products. Space ads in Newspaper was his claim to fame. You
simply cannot find a collection this complete anywhere for
$97.
For the full description of each ad,
click here.
4. Selected Eugene Schwartz HTML files
HTML files of selected Eugene Schwartz ads
For the full description of each ad, click
here.
5. The "5 Greatest Sales Letters" Swipe File (PDF)
Five of the greatest sales letters and ads ever written
in PDF format
For the full description of each ad, click
here.
6. The "5 Greatest Sales Letters" Swipe File (Word File
Documents)
Five of the greatest sales letters and ads ever written in
Microsoft Word file format.
For the full description of
each interview, click here.
7. How To Get "Breakthrough Advertising" For Free
Instructions of how to obtain this book for free as well as
well as an equally good recorded interview with of the Great
Advertising Legend, Clyde Badell.
8. Bonus Report: : 34 Insider Secrets To Making Money As A
Copywriter
A 16-page PDF document.
9. Bonus Report: How To Get Your First Paying Copywriting
Client - 13 Real World Case Studies From Real Copywriter
An 18-page PDF document.
10. Copywriter's Resource Tool Box - A Valuable
Collection of Links!
For the full description of each resource,
click here.
HERE'S WHAT THE
EUGENE SCHWARTZ RARE AD COLLECTION WILL DO FOR YOU . . .
Listen to this full 90 minute
Eugene Schwartz speech, study and modify his print ads, learn
from the other copywriting masters and you'll gain an
understanding about the one of the most powerful money
making secret known to man.
This is the same exact Eugene Schwartz Rare Ad
Collection that I've sold on my site for $297.00.
And now you can get it for only $97.00 without any ongoing
payments.
HERE'S HOW TO ORDER . . .
100% 90 Day RISK-FREE
MONEY BACK GUARANTEE
"You have a FULL 90 days to use this incredible
system for yourself and prove that it does EXACTLY what
I say it does.
NO fine print, NO weasel clauses,
if YOU are not happy I am not happy. I'm sticking my
neck out here because I know this works...period!"
Don't delay, this
price is for a limited time only! Your Eugene
Schwartz Rare Ad Collection will be sent instantly
after your order is placed.
|
Click the
Yellow Buy Now Button Below
note: It may take a second or two
for the order window to open up. Be
patient
Don't have a credit card? no problem
click here
I Repeat -- $97 is all you pay. There is
nothing
more to buy and no monthly
fees of any kind. |
|
Call toll
free in US Only - 800-237-0634 ~
858-274-7851
|
|
The
second I get your Eugene Schwartz Rare Ad Collection order I'll
e-mail you your download link where you can download and play
everything. Note that after you make your Paypal payment,
Paypal will have a yellow button that says "Go Back To JS&M
Sales & Marketing. Click on that yellow button and that will
take you to the downloads.
One more thing. If you are on your cell phone or away from
internet access and can't use Paypal now, you can send me your
Paypal e-mail address and a short note that you want the The
Eugene Schwartz Rare Ad Collection for $97. I'll then send you
an e-mail back with a Paypal invoice and when you get back in
front of your computer, you can pay.
But you must do it now because this offer and page may not be
here after tonight. Just e-mail
michael@michaelsenoff.com to let me know your Paypal e-mail
and I'll send you the invoice.
If you
don't have a credit card, you
CAN send a money order or check to:
Attn: Michael Senoff
JS&M Sales & Marketing Inc.
4809 Clairemont Square
San
Diego, CA 92117
Just make sure you write your
e-mail on the check and I'll send you the link once I get it.
E-mail me too so I know to look out for it.
If you have any questions at all, feel free to call me at
858-274-7851.
Sincerely,
Michael
Senoff
You
have a full 90 day to test it out. But time is short, order now
before this offer ends.
HERE'S HOW TO ORDER
100% 90 Day RISK-FREE
MONEY BACK GUARANTEE
"You have a FULL 90 days to use this incredible
system for yourself and prove that it does EXACTLY what
I say it does.
NO fine print, NO weasel clauses,
if YOU are not happy I am not happy. I'm sticking my
neck out here because I know this works...period!"
Don't delay, this
price is for a limited time only! Your Eugene
Schwartz Rare Ad Collection will be sent instantly
after your order is placed.
|
Click the
Yellow Buy Now Button Below
note: It may take a second or two
for the order window to open up. Be
patient
Don't have a credit card? no problem
click here
$97 is all you pay. There is nothing
more to buy and no monthly
fees of any kind. |
|
Call toll
free in US Only - 800-237-0634 ~
858-274-7851
|
|
Eugene Schwartz Rare Ad Collection
Detailed Product Descriptions Below:
You'll have
and be able to immediately download all these Eugene Schwartz
Ads Below . . .
1. Eugene
Schwartz Copywriting Seminar Audio mp3 files
On October 8th, 1993, Eugene
Schwartz gave a 90 minute seminar for the direct mail giant
Philips publishing.
In this talk, Eugene revealed his best kept secrets of
writing - secrets he used to produce the most powerful copy the
world has ever seen - time after time he smashed controls.
Maybe Eugene knew he wouldn't be around too much longer or maybe
he was feeling outrageously generous. But in just 90 minutes he
revealed more trade secrets than most writers will ever learn in
a lifetime including...
* How the simple secret revealed
by a horse thief can help you power up your marketing and
writing...
* The small, cheap everyday device Eugene
Schwartz carried with him everywhere and would never be without.
Understanding how to use this device in YOUR business and your
writing can explode your profits...
* What you MUST do
for two hours every week if you want to multiply your response
from every sales letter and marketing promotion. If you don't
do this you WILL crash and burn...
* Eugene's 8 rules of
writing blockbusting copy. This is the FIRST time he ever
revealed his secret, control-busting writing rules to the
public...
* Why you should never be creative with copy
and what you should do instead...
* The "chimpanzee"
secret of writing killer copy...
* How you can use other people's ideas, conversations
and language to create powerful copy that pulls in hundreds of
thousands of dollars in sales...
* Why relying on your
own creativity can kill your copy and the secret to getting more
real hand-to-your-wallet selling ideas than you could ever
use...
* Listening to this seminar you'll be joining the
writing "giants" who've studied Eugene Schwartz and achieved
astonishing results.
And finally you'll discover...
* Why producing "ugly" layouts in your copy can increase
your sales by 20% to 30% and Eugene's secrets to designing an
"ugly" layout that sells...
* Two powers you can use to
get your prospects to read your ad and to prove the claims in
your ad are true...
* Why if you want to be a GREAT
writer you need to to aim for MASSIVE success with your ads...
* The almost hypnotic method you can use to let your prospects
experience an "instant benefit" from your product while they're
still reading the ad. Giving this "instant benefit" to your
prospects will make them eager to pay you real cash to buy it..
2) Eugene Schwartz Swipe
Files of Eugene Schwartz's Ads in PDF format.
* How to Avoid Lawyers
* Wonder Sprayer For Farm and Home
* The British Miracle That Creates SUPER PLANTS in the Garden!
* You Can Lose 20, 40, 80 EVEN 100 pounds and never gain an
ounce of it back
* Has this man developed the power to control his own destiny?
* Builds You A Memory In 4 Short Weeks That is Beyond Your
Wildest Dreams
* At Last! A Plastic Surgeon's Diet!
* How to Make Up to 13 1/2 % or More on Your Savings -- All
Fully Insured
* Turns up your "Digestive Furnace" and burns flab right off
your body!
* World's First Spot-Reducing Diet!
* I found a crazy, lazy way to reduce!
* World's Easiest Yoga
* How To Buy Money...Cheap!
* Secrets of Eastern Super-Men Revealed To West At Last!
* At Last! Instant Relaxation!
* How to Stay Young Till 90
* She Sells Youth!
* Don't Pay A Penny Till This Course Turns Your Mind Into A
Metal Magnet
* Throw Away Your Pillow
* The Seven Deadliest Crimes Against Yourself
* How To Stroke Wrinkles Right Out Of Your Face!
* The Springtime Of A Woman's Life Should Begin At 55
* "Miracle Fat-Burning Foods"
* Your Nerves Can Cure Themselves
* Take Food, Not Medicine, If You Suffer from Any One of These
Ills!
* Why Models Stay Young Till Sixty!
* Begin Your "Middle Years" at 70, 80, Even 90!
* Don't Pay 1 Cent More For Gas this Year Than You Did Last!
* Now! Turn Your Mind Into A Mental Magnet
* Turn Yourself Into A Learning Machine
* How To Turn Your Child Into A Classroom Wizard
* Your Body Is Twice As Young As You Think!
* How To Live To Be A Hundred!
* At Last! Natural Face Lifting By Exercise!
* Learn How to Rinse Away Your Blackheads!
* Use Your Newspaper to Boost Your Child's Grades
* Break All the Rules, and Win a 35-Year-Old Body at 50-60-70-
and Beyond!
* How To Eat Your Way Out Of Fatigue!
* World's First Effortless Exerciser!
* How to Defend Yourself Against the HUMAN PARASITES Who Want to
Rule Your Life!
* Food Is Your Best Medicine
* Now! Stretch Your Way To A Beautiful Body in exactly TWO
utterly delicious minutes a day!
* If You're Over Thirty -- This Is The Best Exercise You Can Do
For Your Face, Your Body And Your Heart
* You Will Lose Up To 100 Pounds Per Year and Never Gain an
Ounce of it Back!
* Is it true the amazing secret of TELECULT POWER Automatically
Brings You Anything You Desire...
* Are The Foods You Are Eating Today Starving Your Brain?
* 37 ingenious Spare-Time Businesses that require almost no
investment, and net you up to $200 Extra Income Every Week!
* "I lost 85 lbs. of ugly fat in only 2 short months!"
* Don't Pay A Penny Till This Course Turns Your Mind Into A
Human Computer!
* 'You Can Get Almost Immediate Relief from Aches and Pains All
Over the Body!'
* Doctors in Sweden say there IS a Cure for Arthritis
* You Are Twice As Smart As You Think!
* Any one of these "smart-money secrets" may make you $20,000,
$50,000, even $100,000 this year alone
* I'll Make You A Mental Wizard In One Evening!
* Now! Automatic Learning With: "The Information Machine"
* Now! Run Your Car Without Spark Plugs!
* Fantastic New $5 Rose Never Seen Before
* Now -- Run Your Car Without Spark Plus -- Get Up to 31 More
Horse-Power, 8 more Miles per Gallon Using Only Regular Gas
* "You May Suffer From This SECRET SICKNESS That Makes Millions
Of People Weak And Weary All Their Lives."
* An Automatic Income for Life of $20,000...$50,000...$100,000 a
Year...Without Working...from a Business That Runs Itself!
* Every cell of your face has a "clock" in it! Here's how to
wind those clocks backwards!
* Are You Ready To Use SELF-HYPNOTISM To Make Life Give YOU What
You Want!
* You Can Manage Almost All The Most But The Most Grievous
Illnesses Entirely By Yourself
* INSTANT LEARNING...Courses That Turn Your Cassette Tape
Recorder Into An Automatic Learning Machine!
* Now! The World's Greatest Minds Force-Feed Their Knowledge
Into Your Brain -- Automatically!
* You can make your face look as though time was running
backwards!
* New Inflatable Air Shorts (tm) provide pneumatic support plus
massage to help you slenderize where you need it most!
* Builds You A Memory In 4 Short Weeks So Powerful It Is Beyond
Your Wildest Dreams Today!
Your collection of rare Eugene Schwartz Ads will be delivered to
you in a downloadable file containing all 68 ads in PDF format.
You'll be able download each ad to study and to zoom in with the
ability to read each word.
You'll use these
ads to generate breakthrough ideas for your own advertising.
3)
Rare Bonus Ad Swipe Files
-
Rare collection of Ads from the late Bud
Weckesser, the founder of Green Tree Press, a very famous direct
mail firm originating from the 1970s. Bud was a true pioneer in
the mail order business. He is no longer living but his great
ads live on. And you'll tap into three of this best winning ads.
* If you're creative, here's a "money hobby" that might make
you rich
* Almost Everyone Has a $10,000 Idea. Here's How To
Make It Pay
* How To Make Your Co0mputer As Easy To Use As Your Telephone
This is a zip file containing 3 PDF files of the display ads
by Bud Weckesser.
-
A rare collection of Ads from the Ben Suarez.
Ben is the Author of 7 Steps to Freedom - How To Get Out Of The
American Rat Race. Ben was and is still an incredible
copywriter. He was a student of Gary Halbert and has sold
Millions and Millions worth of products from his ads. Ben's
expertise was selling product using space ads in Newspaper. You
simply cannot find a collection this complete anywhere.
*
How Your Horoscope Can Bring You Wealth, Love, Success and
Happiness
* Ohio Man Discovers The Secret of How to Escape The American
Rat Race
* Housewife in Ohio Accidentally Invents a Bread That
Miraculously Stops Your Appetite and Hunger
* The Secret Of Having Good Luck
* The Machine That Peels Off Pounds While You Sit Back and Enjoy
It
* Why People In Vermont Are Healthier, Less Overweight, Live
Longer Than People Of Any Other State In the Union
* How I Finally Lost All My Excess Weight - After Being Over
Weight All My Life and Failing At Every Diet In Existence
* Fountain of Youth Discovered By Little Known Civilization Over
2300 Years Ago
* Public to get FREE U.S. Coins
* Famed Physicist Proves That Sitting In A Pyramid Causes
Unexplainable Good Things To Happen
* Unclaimed valuable State Quarters available for only the price
of protective capsule no matter what their value
* The Only Dignified, Meaningful And Lasting Memento Of Elvis
Presley
* Notice of U.S. Mint Release
* It's The Necklace Inspired By The Movie Titanic
* Crackdown on sweepstakes focuses on abuse of the elderly
* New advanced portable heater can cut your heating bill up to
50%
* New Space Age Technology Proven to Give Immediate Relief to
Pain in Feet, Knees, Legs and Lower Back
This is a zip file containing 17 PDF files of display ads by Ben
Suarez.
4) Selected Eugene
Schwartz HTML files
HTML files of selected Eugene Schwartz ads:
- How to live to be 100
- Turn yourself into a learning machine
- Turn your mind into a mental magnet
5) The "5 Greatest
Sales Letters" Swipe File (PDF)
Here's five
of the greatest sales letters and ads ever written in PDF format
- One Legged Golfer
- Lazy Man's Way to Riches
- Do You Make These Mistakes in English?
- Face Lift in a Jar
- Gym in a Can
You can find all of these and
hundreds more with your bonus membership to
www.hardtofindads.com
6) The
"5 Greatest Sales Letters" Swipe File (Word Files Documents)
Five of the greatest sales letters and ads ever
written in Microsoft Word file format.
I like to over
deliver so instead of just 5 of the word transcripts, here are
almost 500 Microsoft Word Files to my best ads on
www.hardtofindads.com
including...
- One Legged Golfer
- Lazy Man's Way to Riches
- Do You Make These Mistakes in English?
- Face Lift in a Jar
- Gym in a Can
10)
Copywriter's Resource Tool Box - A Valuable Collection of Links!
- Gary Halbert Coat Of Arms Letter
Amazing story
of a sales letter so successful Gary Halbert had to hire 40
women to bank the checks coming in. Includes the audio and a PDF
of the actual letter.
- Gary Halbert Audio “Eat Shit And Die”
Copywriting legend Gary Halbert shares powerful copywriting
secrets with Michel Fortin. The link to this fabulous audio is
not guaranteed so download this while you can.
Eat Shit
And Die Audio
Eat Shit And Die Audio Part 2
- Gary Halbert Newsletter - How To Write Copy
Gary explains step-by-step how to write an effective sales
letter...
- Gary Halbert Letter Archives
Packed with
simple and profound marketing and copywriting secrets from the
"world's best copywriter"...
- John Carlton Interview With Michel Fortin
Excellent audio of an interview with copywriting great John
Carlton...
- John Carlton Teleseminar With Perry Marshall
This is one of the most practical, brilliant seminars on
copywriting. You can literally steal straight off the swipe file
after listening to John's instructions. Highly recommended...
- Jay Abraham On Copywriting
* How Good
Headlines Can Build Your Business
* 37 Million Dollar Headlines
* 100 Greatest Headlines Ever
Written
* A Model Sales Letter For Someone Who's Never Written One
- Gary Bencivenga
A great series of tips from
the legendary copywriter...
- Clayton Makepeace Total Package Newsletter
Archives of one of the best newsletters you'll ever read on
copywriting. Clayton makes over $2 million dollars a year
writing copy...
- Daniel Levis Total Web Marketing Advisor
Archives of a powerful newsletter about online copywriting and
marketing...
- Declan Dunn - Email Marketing Video
Passionate
and hilarious video presentation on email marketing from one of
the internet's true pioneers...
The second I get your
order . . ....
I'll e-mail you your download link where you can download and
play everything. Note that after you make your Paypal payment,
Paypal will have a yellow button that says "Go Back To JS&M
Sales & Marketing.
Click on that yellow
button and that will take you to the downloads.
If you have any
questions at all, feel free to call me at 858-274-7851.
HERE'S HOW TO ORDER
100% 90 Day RISK-FREE
MONEY BACK
GUARANTEE
"You have a FULL 90 days to
use this incredible system for
yourself and prove that it does
EXACTLY what I say it does.
NO fine print, NO weasel clauses, if
YOU are not happy I am not happy.
I'm sticking my neck out here
because I know this works...period!"
Don't delay, this price is for a
limited time only! Your Eugene
Schwartz Rare Ad Collection will
be sent instantly after your
order is placed.
|
Click the Yellow Buy
Now Button Below
note: It may
take a second or
two for the
order window to
open up. Be
patient
Don't have a credit card? no problem
click here
$97 is all you pay.
There is nothing
more to buy and no
monthly fees of any
kind.
|
|
Call toll free in US
Only -
800-237-0634 ~
858-274-7851
|
|
|
|
The second I get your Eugene Schwartz Rare Ad Collection order
I'll e-mail you your download link where you can download and
play everything. Note that after you make your Paypal payment,
Paypal will have a yellow button that says "Go Back To JS&M
Sales & Marketing. Click on that yellow button and that will
take you to the downloads.
One more thing. If you are on your cell phone or away from
internet access and can't use Paypal now, you can send me your
Paypal e-mail address and a short note that you want the The
Eugene Schwartz Rare Ad Collection for $97. I'll then send you
an e-mail back with a Paypal invoice and when you get back in
front of your computer, you can pay.
But you must do it now because this offer and page may not be
here after tonight. Just e-mail
michael@michaelsenoff.com to let me know your Paypal e-mail
and I'll send you the invoice.
If you don't have a credit
card, you CAN send a money order or check to:
Attn: Michael Senoff
JS&M Sales & Marketing Inc.
4809 Clairemont Square
San
Diego, CA 92117
Just make sure you write your
e-mail on the check and I'll send you the link once I get it.
E-mail me too so I know to look out for it.
If you have any questions at all, feel free to call me at
858-274-7851.
|
|
|
