Lesson 1 -
How To Find And Decipher Code Words
In the first audio clip, Lesson 1, I talk to Nick about the
background for the Guerilla Marketing program. On this
recording, I present the tools and techniques of Module 1,
Guerilla Marketing Weapons: How You Can Market Online with a
Tight Budget. This is the first of the five audio recordings to
help you get the most out of your Internet business.
You will learn . . .
* 25 must-have guerilla internet marketing weapons
* 11 key items you must include to increase web traffic
·* Importance of a guerilla internet marketing plan before you
begin
·* How marketing methods can apply to your online business.
·* Web site tools for monitoring competitors. activities
·* Tools for setting up, managing, and enhancing your site
·* What to include on your home page and other layout tips
·* Icons, branding, frequently asked questions (FAQs)
·* Customer incentives and payment plans, and more.
The marketing weapons and must have. items that you will hear in
this module provide a wealth of information to help increase
sales and build a successful internet business.
This audio interview consists of a 53-minute audio and the
accompanying 125-page transcript of all eight (8) lessons.
Lesson 2 -
The Hidden Secrets about Google AdWords
Your Internet business will be successful only if prospects
and customers have easy access to your site as they search for
relevant information.
Lesson 2
continues explains the
importance of using Google AdWords tools to increase traffic to
your Website and increase sales.
You'll learn the steps necessary to
set up and get the most out of your advertising campaign, enable
you to get more .clicks. to your Website for little money, and
to learn how to use Google AdWords for testing.
You'll also learn . . .
·* What a search engine is and Google as No. 1
·* Steps to access AdWords and add your site
·* Page ranking, click through rates, and pricing
·* How Google determines relevance and placement
·* Timing for setting up a Google ad
·* Types of key words
·* Bidding and determining how much to spend
·* Importance of testing number of clicks to your site
·* Other uses of Google AdWords.
If you follow these steps, you will get the most out of using
Google AdWords tools to advertise your business, increase
traffic to your Website, and make more sales. To get the
program's full value, be sure to listen to the three remaining
audio recordings!
This audio interview consists of a 38-minute audio and the
accompanying 125-page transcript of all eight (8) lessons.
Lesson 3 -
Creating Your Online Marketing Affiliate System
In
Lesson 3, Nick and I continue by explaining how online marketing
affiliate systems are critical to the success of your Internet
business. In fact, the motto, "Affiliate or Dissipate," is
important to remember! When you listen to this audio recording,
you will be surprised when you hear how easy it is to set up and
manage this safe, revenue-generating marketing system for your
online business.
The purpose of Lesson 3 is to explain the importance of
an online marketing affiliate program and how to increase sales
by setting up the program, finding good affiliates, and managing
the program successfully.
You will learn
·* What an affiliate program is
·* Benefits to you and your affiliates
·* Four payout methods you can use
·* Four ways to find and recruit good affiliates
·* How to approach possible affiliates
·* Marketing your affiliate program
·* Managing your affiliate program successfully.
The success of your Internet business depends upon a good
affiliate marketing system, which can account for as much as 50
percent of your company's revenue. Listen to the entire audio
recording to hear about this safe, low-cost marketing method, so
you can increase sales and make more money!
This audio lesson consists of a 17-minute audio and the
accompanying 125-page transcript of all eight (8) lessons.
Lesson 4 - Money-Saving and Conversion-Boosting Tips for
Paid Online Advertising
While free advertising is
good, if you want to ramp up traffic to your Website more
quickly, paid advertising may be your answer. It is important to
be sure that you get the most out of each dollar you spend, but
how to do it may be a challenge. In Lesson 4, Nick and I
continue by sharing tips and tricks from his.
The purpose of Lesson 4 is to help you save money and
drive more traffic to your Internet business by providing
strategies for determining the best advertising sites,
negotiating pricing, monitoring traffic, and checking return on
investment (ROI) from paid advertising.
You will learn . . .
·* Five secrets to select the best
locations
·* How pricing works and negotiating pricing
·* Tips about Banner ads
·* Enlisting an ad broker
·* Monitoring traffic and return on investment (ROI)
Whether you are starting up a new marketing campaign or
enhancing a current one, you will be glad you listened to this
recording. The old adage, .It takes money to make money, is true
only if you follow the tips and tricks you will hear on this
recording.
This audio lesson consists of a 21-minute audio and the
accompanying 125-page transcript of all eight (8) lessons.
Lesson 5 - Web Analytics to Increase Website
Conversions
Just as you thought you finally finished
work on your Website, your work has just begun! Listen carefully
to Lesson 5 as Nick shares his programming and Web
hosting experience to explain the Web statistics that are a
.must. to access and understand. I carefully explains the
importance these statistics to continuous testing of every
aspect of your site.
The purpose of the audio recording is to explain the key Web
statistics that will help you continuously test your Web site
and explain an easy way to find them, what they mean, and how
they affect your profit.
You will learn . . .
·* Tools for obtaining key online traffic
statistics
·* Key stat areas to analyze and what they mean for profitability
·* Example analysis to obtain a 30 percent increase in orders
·* Examples of what to test and why
·* Suggestions for changes based upon analysis results
·* 10 Reasons Why Your Visitors Are Abandoning The Shopping
Cart
·* The 5 stats you must keep track of when sending a newsletter
Rather than guess at the changes you should make, this
information provides scientific data as a basis for determining
the number of .hits. to each page, part of each page, or your
entire site. You will then be able to make the changes necessary
to increase your Web conversions and increase profit.
This audio lesson consists of a 29-minute audio and the
accompanying 125-page transcript of all eight (8) lessons.
Lesson 6 -
Websites to Help You Build Your Internet Business
Now
that you listened to the first five parts of the “Guerilla
Marketing” program, this audio is provided as another add-on
bonus! Nick shares his favorite Web sites—links that review what
you learned in the first five parts and much more!
The purpose of this audio recording is to provide 25 links to
important Web sites that you will find invaluable to help you
build your Internet business.
You will hear . . .
·* How to find out how popular your site is
·* How to find a fairly priced Web hosting company
·* How to search for ads and find headlines and letters to model
·* How to sell and accept payments easily
·* Purchasing promotional products with your logo
·* How to find the best free internet tools
·* Set up a way to receive an e-mail with caller ID when you
miss a call.
To build a successful Internet business, you will be glad to
know about the 25 Websites that helped Nick build and market his
business. The invaluable links he shares will help you achieve
the success you are seeking!
This audio interview consists of a 12-minute audio and the
accompanying 125-page transcript of all eight (8) lessons.
Bonus 7 - Getting Your E-Mails Though Spam Filters
Do you sometimes have the feeling that your marketing
e-mails are not getting through? With spam filters getting
increasingly stricter, learn how to be sure your e-mails are
reaching everyone on your client list!. In this bonus recording,
Nick shares his expertise about this important topic.
The purpose of this bonus Guerilla Marketing audio add on is to
explain secret tricks and techniques to ensure that your
marketing e-mails get through spam filters.
You will learn . . .
* What to have in place before sending e-mail mailings
* How to avoid getting “filtered out.”
* How to get “white listed.”
* How to get your email through to the major providers.
* How to keep your marketing list clean
* What to avoid
* What to do if you are blacklisted.
* Other help available.
To ensure that your marketing e-mails are getting through, this
is information you will not want to miss. You will be surprised
by the tips and tricks Nick shares to help you ensure that your
e-mails reach your intended audience.
This audio interview consists of a 34-minute audio and the
accompanying 125-page transcript of all eight (8) lessons.
Lesson 8 - Search Engine Optimization
This audio clip is provided as an “add-on” to the “Guerilla
Marketing” audio program. Nicholas and I are fortunate to
interview Greg, the owner of a search engine optimization firm.
In this interview, Greg shares secrets about search engine
optimization based on his experience helping large and small
companies grow.
The purpose of this bonus recording is to provide guidelines to
help you get the most out of your search engine to drive more
customers to your Website.
You will learn . . .
·* Differentiating scams from good search engine
·* Two SEO websites that Greg visits on a daily basis
·* Differentiating scams from good search engine optimization
companies
·* Common mistakes to avoid
·* Best ways to get links from others
·* Tags, metatags, keyword placement, hyperlinks, etc.
·* What Google provideses
·* Avoiding spamming and negative points
·* Helpful software tools
·* Importance of keeping customer list fresh.
If you set up your Website and pages by following the guidelines
you just heard, you will be able to get the most out of your
search engine, drive customers to your Website, and make more
money.
This audio interview consists of a 50-minute audio and the
accompanying 125-page transcript of all eight (8) lessons.
