Joe Vitale “Mr. Fire” is by far one of the hottest copywriters around. But he didn’t just wake up one morning with a million-dollar sales letter in his head. He had to study, plan, research and test. And in this audio, you’ll hear all about how he develops his winning sales letters and the thrill that comes along with each success.

When Joe Vitale first started out, he was working miserable jobs selling Chryslers and encyclopedias. He knew right away that direct sales wasn’t for him – mainly because he could only reach one customer at a time. He quickly found that with copywriting, he could maximize his time by reaching thousands around the world with the exact same effort. And that’s when the money started pouring in.

So, if you’ve ever dreamed of the kind of success that Joe has had, this is the interview for you because he shares all the little-known secrets about his life, his influences and his unusual sources of inspiration.

Key Concepts From The Interview
• How to write a surefire sales letter full of enthusiasm, excitement and electricity
• The three most important aspects of the Joe Vitale rule of copywriting  – believe it or not, the copy itself is actually third
• How to train your unconscious mind to write like a pro
• How to add “readable writing” and “plain talk” to your copy. If you make your sales letters natural, conversational and fun to read – your audience will likely show their appreciation with their checkbooks
• How Joe makes more money off of e-books than he ever thought possible – and why he’ll never go back to a traditional book publisher again
• All about Joe’s most famous book, Hypnotic Writing – how he came up with the idea and the title – and how he turned it into a huge success

Joe Vitale has been studying all the great copywriting experts since he was a teenager – from the famous to the obscure. So when I asked him who his biggest influences were, he gave me some pretty interesting answers. So sit back and get to know Joe “Mr. Fire” Vitale, an incredible copywriter, researcher and promoter who will really help you spark your sales copy. One thing about Joe that you should know other then him being a great copywriter. This guy knows marketing like know one I know. Enjoy the interview.