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Laser Man Interview And Incredible interview on consultling.

How To Sell Consulting Services To Doctors Part One

What You Should Know About Marketing To Doctors?

 

Jeff has been a successful marketing consultant in the medical field for years. Although he admits he’s made every mistake in the book, he also says his success has come from studying the fundamentals of marketing. And as a result, he helped save a hospital from closing, helped laser manufacturers sell their expensive equipment to doctors, and helped doctors know how to have successful, moneymaking medical centers.

Jeff specializes in lasers. And because laser treatments are expensive and require more than one visit, Jeff always pre-qualifies his prospects and gives away free consultations. And in this two-part audio, you’ll hear how he gets a 92% conversion rate!

Part One: Sometimes You Have To Take Risk

Jeff’s consulting practice didn’t succeed overnight. In fact, he started out in the billing department of a small hospital. And although he eventually became very successful running laser centers, he felt like he never had time for his family. So he made the risky decision to try consulting, and has never looked back! And in Part One, you’ll hear all about his amazing story along with the lessons he’s learned along the way including…

  • Why Jeff believes in building a team and how he keeps everybody motivated and on task
  • How Jeff used his staff to help him save a dying hospital – and happened upon an idea that changed his life
  • How he convinces doctors they need to market their centers beyond the typical Yellow Pages ad
  • The marketing techniques Jeff learned from other marketing experts and how he applied them to his work
  • How Jeff landed his biggest marketing success by accident with a combination of paid advertising and free publicity.

 

  PDF Transcripts download mp3 Part One

How To Sell Consulting Services To Doctors Part Two

Part Two: How To Capitalize On The “Impulse Buy” Without Ever Asking For It

Jeff hated asking prospects if they wanted to get started on their expensive laser treatments right away. Although he knew he needed to ask that question in order to capitalize on the “impulse buy,” he just couldn’t get himself to do it. Fortunately, he stumbled on a way around his fears. He found that if prospects thought they were “locking in” a price, they wanted to jump on the treatments right away, without Jeff ever needing to ask them a thing. In fact, Jeff says he closes 75% of his prospects on the same day as their free consultations. And in Part Two, you’ll hear all about it.

You’ll Also Hear…

  • How he landed his first consulting clients
  • Why Jeff never charges for a consultation and believes you shouldn’t either
  • How he qualifies prospects over the phone quickly and effectively
  • Why Jeff believes clients should always pay as they go instead of doing any package-deal pricing
  • The deal Jeff made with doctors that allowed them to test-drive his product – while paying him half of their earnings while they did it!
  • How he convinces doctors that they need a marketing coordinator if they want to have any kind of a successful laser center

Because Jeff studied the fundamentals of marketing, he knows he’s not really selling lasers or laser treatments; he’s selling opportunities. That’s why his marketing techniques have helped to grow medical centers all over. And in this audio, you’ll hear exactly how he applied those fundamentals in the medical field, and how you can possibly do it too. 

 

  PDF Transcripts download mp3 Part Two


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