Jeff
has been a successful marketing
consultant in the medical field for
years. Although he admits he’s made
every mistake in the book, he also says
his success has come from studying the
fundamentals of marketing. And as a
result, he helped save a hospital from
closing, helped laser manufacturers sell
their expensive equipment to doctors,
and helped doctors know how to have
successful, moneymaking medical centers.
Jeff
specializes in lasers. And because laser
treatments are expensive and require
more than one visit, Jeff always
pre-qualifies his prospects and gives
away free consultations. And in this
two-part audio, you’ll hear how he gets
a 92% conversion rate!
Part One: Sometimes You
Have To Take Risk
Jeff’s consulting practice didn’t
succeed overnight. In fact, he started
out in the billing department of a small
hospital. And although he eventually
became very successful running laser
centers, he felt like he never had time
for his family. So he made the risky
decision to try consulting, and has
never looked back! And in Part One,
you’ll hear all about his amazing story
along with the lessons he’s learned
along the way including…
-
Why Jeff believes in building a team
and how he keeps everybody motivated
and on task
-
How Jeff used his staff to help him
save a dying hospital – and happened
upon an idea that changed his life
-
How he convinces doctors they need
to market their centers beyond the
typical Yellow Pages ad
-
The marketing techniques Jeff
learned from other marketing experts and how he
applied them to his work
-
How Jeff landed his biggest
marketing success by accident with a
combination of paid advertising and
free publicity.
