If you think companies simply “luck into” their successful direct-mail campaigns, then this audio will amaze you. In it, you’ll hear from one of the world’s best list brokers, Michael Fishman, about how to expand your list universe and take the guesswork out of your direct mail promotions.

And Michael knows what he’s talking about. He’s worked with some of the biggest names in the business including legendary copywriter Gary Bencivenga, who calls Michael the “List Wizard” because of the way he works like magic behind the scenes in some of the biggest campaigns.

And in this interview, you’ll hear from the wizard himself about how he does his magic by expanding marketplaces and finding similarities where other list brokers don’t.

But according to Michael, before you even think about expanding your list universe, you need to fully understand what your market is and how your product fits into it. And in this audio, you’ll hear how to do that.

You’ll Also Hear…
• How to think outside your immediate “category” and find customers in places you’d never thought to look
• All about the different elements of a direct mail campaign and how they work together to create success
• How to run the kind of tests that validate demand for your product while giving you the kind of concrete results you can trust
• 3 things Michael looks for in a list to know for sure it will work
• All about word-branding and ways to build trust – even if nobody knows your name right now
• Crossing over from Internet success to direct mail success – and vice versa
• All about the 3 types of direct mail – what works, what doesn’t, and what you’ll definitely want to avoid

Finding target customers may be more strategic than you think. It usually involves tracking them down and getting them to migrate to your product. And this interview will tell you how to do that along with all the other things you need to know to take the guesswork out of your direct mail.

Part Two Coming Soon on this page with some of the most amazing direct mail case studies you have ever heard. Interview is complete, just finalizing the editing and post production work.

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