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The first thing you have to
learn to make a great
information product is you
have to know the secret. And
my secret for creating
successful information
products is I’m a user of
LSD, the real drug, a drug
that can really turn you on.
You’ll never have any
depressed moments. You’ll
never have any bad feelings.
It’s called love, service,
and dedication.
If you get turned on with
these three things, you'll
need no false drugs like you
find pushed around the
corners and in the dark
alleys. Because love for
your fellow man will have
you out in the world the
right way; service to
mankind and dedication to
yourself and your family to
provide a better way for
life.
I encourage you to listen to
this consultation with Roy
because contained in this
recording you will hear
about these secrets to be
successful in your own
business.
Roy had recently bought into
a business opportunity for
over $600 that came with a
standard web site template.
The web site was designed to
sell a $19 book written by
someone else. This $19
book’s real purpose was to
sell a higher end book as
well as consulting for the
price of approximately
$3,000.
What would Roy get out of
the deal? For every $19 book
that his web site sold, he
would receive half of the
profit – no matter what he
spent on marketing the book.
He would not receive
proceeds from any subsequent
sales of the higher end book
or consulting purchased.
As we talked, Roy begins to
understand exactly who would
make the money in this
endeavor – and it wouldn’t
be Roy. This kind of
business never sounds like a
good idea to me. Listen as I
try to sway Roy into
creating his own Information
Product where he would have
total control of the product
and would receive 100% of
the profit.
We discuss reasons why Roy
should spend his money and
time developing and creating
his own Information Product.
We explore potential topics
for his Information Product
and how to determine what
types of topics would be
best for him to research.
Michael: Let’s say it takes
you 50 hours to get this
thing going. But it could
take you another 50 hours to
get your own thing going,
the one you control, the one
you don’t have to share with
anyone. It takes the same
amount of time. So, why
would you spend the 50 hours
on paying out more than half
of what you make to someone
else?
[Music]
Michael: Hi, this is Michael
Senoff with
www.hardtofindseminars.com
. Here’s a short
consult I did with a
gentleman named Roy. Roy had
emailed me because he’s been
solicited by an SEO company
that wants him to invest
$2,500 and they guarantee
that they’re going to get
him in the top of the
natural listings on three or
four major search engines.
He just bought into a $600
business opportunity
package, which comes with a
standard website to sell a
$19 book. The $19 book is
designed to sell a
higher-end book, but the
book is owned by someone
else and all the marketing
efforts that Roy puts into
this, half of the money,
especially the backend
money, will be going to the
original owner of the
information product. You’ll
hear me sway Roy away from
doing this and to develop
and create his own
information product. It
takes the same amount of
time, the same amount of
effort to work on the
marketing of a $19 book as
it does to work on the
marketing of a $2,900
information product. And in
this recording, you’ll hear
me explain to Roy exactly
how to do this. So, get
ready. Thirty minutes long,
lots of great content ready
for you right now. Let’s get
going.
Roy: Hey, Mike, how are you?
Michael: Good. How’s
everything going?
Roy: Well, doing good.
Making progress a little bit
at a time there, that’d be
fine.
Michael: Let’s start from
here. I got your email and
it says a few days ago we
talked on the phone, among
other things, about website
promotion. You told me that
it was not a good idea.
You’re being approached by a
company who wants to promote
your website for $2,400 plus
a substantial monthly,
ongoing fee. The price is
high, but the services do
sound good; page one organic
listings on several major
search engines. You told me
to succeed in this business
that I needed to create my
own product. I understand
that. However, the other
part to my puzzle is this,
how to advertise in the best
way. Michael, please tell me
what you suggest. I want to
succeed.
Roy: I listened to the audio
recordings that I had
purchased from Jason, or
actually through one of his
affiliates.
Michael: That’s right. So,
you bought Jason’s package.
What did you pay for this
system?
Roy: I paid almost $700, I
think.
Michael: All right, $700 and
you got the book from Jason
and the manual that explains
all his Internet secrets and
everything and that’s where
you heard about me. The
bonus CD Rom was in there.
You learned the system to
basically do what he’s doing
and that’s to set up this
web page,
www.learntoearncash.com
. You’ve got
supposedly a proven sales
letter that sells people on
the $19 book, which sells
the information product,
basically the one you order,
right.
Roy: Right.
Michael: That’s find, but
here’s what I wanted to tell
you and I’m going to go back
to stressing creating your
own information product. You
know the person who makes
all the money in this deal,
right?
Roy: Yes.
Michael: Who makes all the
money in this deal?
Roy: The person that wrote
the product in the first
place.
Michael: That’s right.
You’re about to drop $2,500
on advertising to sell a
book that sells…he’s got a
bunch of people out there
paying to market his
services, to market his
book, and his big sale is a
$3,000 consulting on the
backend.
Roy: Right.
Michael: That’s the real
money. I just don’t think
it’s a good investment to
drop $2,500 to sell someone
else. He’s been at this a
long, long time. He’s got
tremendous keyword placement
all over the place. He’s got
probably 50 to 100 different
websites that bring in the
volume. He does some offline
advertising, as well. You
can’t just stick this page
up, pay some company to
claim to get you to the top
of the search engine page,
and expect to make money.
It’s just not going to
happen. It is not that easy
and I know we all want it to
be that easy, but it’s not.
And then all these SEO
companies…and I don’t know
which one you’re talking
about…but a lot of them are
just outright frauds.
They’ll promise you the
moon. They’ll take your
money and they will not
deliver and that is another
very risky way to invest
your money.
I’m not saying you can’t
make money with this, but we
only have so many hours in
the day and so much time,
why are you going to spend
your time making someone
else rich when you’ve got
the ability in yourself to
create your own product;
something that you control,
that you could get other
people selling for you. That
we’ve got to stop right now.
That’s my opinion. I know
you’ve already got $600 into
this thing and you don’t
want to lose it and you
don’t want it to go to
waste. I can understand
that. But I’m just looking
down the road.
Roy: I eventually wanted to
do that. I thought, though,
that I could get this
website up and then I’ve got
another website up. It’s
just another template that I
got from SMC. I’ve got those
two up just because I could
do it quickly and used those
as learning tools to teach
me as much as I could learn
in trying to sell something
for a few bucks. I actually
tried to sell something.
Thought that might be the
best way to learn. It’s
taking a lot more time that
I thought, though.
Michael: Well, it does. It
takes a lot of time and it
takes money. But by the time
it’s all said and done, I
want you to be spending your
time in the most valuable
way to make yourself the
most money for the time you
invest. No matter what
you’re going to do, it’s
going to take the same
amount of hours.Let’s say it
takes you 50 hours to get
this thing going. But it
could take you another 50
hours to get your own thing
going, the one you control,
the one you don’t have to
share with anyone. It takes
the same amount of time. So,
why would you spend the 50
hours on paying out more
than half of what you make
to someone else?
Roy: That makes sense. Doing
these other websites has
taken more time and energy
and money than I
anticipated.
Michael: Yes. And the same
thing with SMC. I mean, yes,
you can make a profit
selling their products and
they warehouse them and
everything. But they’re the
ones making the money. I
know they’ve got some stars
that make a lot of money,
but they don’t tell you
about the warehouses they
have of their own product
and the staff that they have
handling orders and the
paperwork and the customer
service. I mean do you have
time for that?
Roy: No.
Michael: You want those
headaches?
Roy: I do not.
Michael: I’m going to go
back to my favorite way to
make money and that is
developing and creating your
own information product that
you can sell. It could be on
any kind of topic. It could
be something from your own
experience. It doesn’t even
have to be something from
your own experience, but
you’ve got to have something
you can control. And I do
sell a service. I have a
service where I help you
create and develop your own
product by using audio
recordings where I interview
you on a subject. You don’t
even have to be the expert.
We could pick a subject like
how to win at statewide
barbecue championships. And
we could interview five of
the greatest barbecue pit
masters in the country and
get the rights to those
interviews. Have those audio
recordings and then have
them transcribed into Word
documents or reports and
then you could sell an
information product for all
hundreds of thousands of
people who want to win at
barbecue contest. Wouldn’t
that be something fun? You’d
get to keep all the money.
Roy: Yes, it would be. Just
the thrill of making the
sale is something I want to
experience.
Michael: Once you invest in
your product and you have
audio recordings and you
have typed transcripts, you
have information. What does
that cost, especially, let’s
say, you’re delivering a
product online as a digital
product. Your cost is only a
one-time upfront cost and
then your marketing and your
advertising. There’s no
physical cost in it.
Roy: Yes, I can understand
that.
Michael: I just want to get
in your head…you’re a big
boy and you can do whatever
you want, but I wouldn’t
waste another ounce or
minute or any time doing
anything that’s going to
make anyone extra money
except for yourself. And the
only way that’s going to
happen is you have to have
your own product. You have
to either buy exclusive
rights to something or you
have to create it yourself.
In the example I gave you,
all you’ve got to do is find
something…and I want you to
pick something that you
really like and enjoy. It
could be something like how
to double your tips
delivering pizza. That could
be sold to a Domino’s Pizza
chain. It could be sold to
every single pizzeria that
they could buy for their
employee, to show their
employees how to get more
tips to give them an extra
added value for the
employees to come work with
them. And at the same time,
drivers are treating their
customers better and they’re
getting paid more and that
makes the pizza stores look
better. You can create
anything. Anything you can
think of. And to create this
product, it just takes
someone who’s skilled at
interviewing someone to get
all the information out of
them.
I have something that I’m
going to ask you to take a
risk, but I’m not going to
ask you to risk any money.
I’ve created a product that
teaches you exactly how to
do this, whether you do it
yourself…you’ll have all the
information to do it
yourself, or whether you
hire me to do it for you,
you’ll have everything you
need to do to create a
product that you can sell;
your own information
product. I can send you a
link to that. You don’t pay
anything upfront, only if
you’re happy with it. It’s
all a digital product just
like what I’m preaching to
you, I’m doing. I’m going to
show you my product that I’m
selling. Only if
you’re happy do you pay.
That maybe a good start for
you right there.
Roy: Yes, it sounds like it
is. You had mentioned
something about that on that
tape back with Jason. Maybe
you could buy those products
and create some really good
ad copy and sell them for
twice what SMC sells them
for, or something like that.
So, I had that kind of in
mind when I did that SMC
thing. But I’m still
struggling to find the right
niche.
Michael: Well, we talk about
that in the course…how to
find the right niche. And
that’s going to take some
thinking on your part or I
could help you come up with
a niche. I mean we’d have to
talk about what are you
interested in? What do you
enjoy? Do you have any
hobbies? Do you collect
anything? Are you a nut
about anything that you
wouldn’t mind talking to
people about because you’re
naturally interested in it?
Roy: If I was going to
answer that question right
now, probably my strongest
attributes or skill and
something I actually enjoy
doing and putting it in one
word is organization.
Michael: Organization.
You’re an organized person?
Roy: Organizing anything and
everything that you can
think of.
Michael: You’re very
interested in and very good
at organization?
Roy: Yes, I always have
been.
Michael: Tell me like in
what way? Can you give me
specific examples? When did
you first know that you were
an organized person?
Roy: I mean my mother has
been an influence on me,
probably through her genes,
as well as her actions about
just keeping a neat, tidy
house. Everything had its
place. So, that was a start.
As I got older, I was in the
habit of writing things down
to keep them better
organized. Computers came
along with spreadsheets. I
keep all my financial
information on, which I
learned how to do. I’ve been
doing that for years and
years. I’ve got all kinds of
spreadsheets I keep
everything organized on, as
well as calendars like Day
Timer for example. I’ve
always been a Day Timer fan
for a lot of years, too. So,
organizing just in general,
organizing your life, your
to do list, your
appointments, your finances,
insurance, retirement. I’ve
had experience in all these
kinds of things.
Michael: Are you really good
at all this stuff? Are you
pretty organized yourself?
Roy: Oh, yes. I definitely
am.
Michael: I did an hour
interview with a lady just
like you.
Roy: Okay.
Michael: Her name is Beth.
And this is one of the audio
interviews in with your
package that I’m talking
about. It’s an intensive
interview. This…I’ve never
in my life talked to someone
who is so organized and you
may be more organized than
her, but in my experience,
I’ve never met someone so
organized. And we talk
specifically on this
subject…how she could take
her organization skills and
create an information
product or a service to
sell. You’re going to really
benefit from that. It’s
exactly what we’re talking
about.
Now, the market you’re
talking about, organization,
it’s a huge market. There
are companies and people who
sell services to come in and
organize homes. It’s a
humongous problem for so
many people because we’re
all not born like that. If
you’re skilled at this and
you could teach people how
to get organized, we could
create an information
product like that very
easily.
Roy: Oh really. Sounds good.
Michael: Sure we can,
absolutely. And especially
with television, they’ve
really popularized this with
a lot of the home shows that
go into a home that’s really
unorganized and they go in
and clean it out. That’s a
fantastic market to be in.
There could be a lot of
money made selling
information to people on how
to get organized or selling
a service to do the
organization yourself.
Roy: Okay.
Michael: I mean you could
build a whole company just
based on that; you really
could. And if it’s something
you really enjoy, I strongly
recommend that’s something
you stick with because I
don’t want you to get into
something that you don’t
enjoy.
Roy: Well, I know whenever I
go to work every morning on
my home businesses, I’ll
devote a percentage of time
to get everything organized
and usually enjoy that much
more than doing some of the
other things that I have to
do to make sales.
Michael: I understand. But
does your organization
skills end up saving you
money? Is it valuable for
your life?
Roy: I can choose the best
rates for auto insurance,
for home insurance, for
telephone rates, cell
phones; things like that.
There’s lots of different
things you can shop around
for and get better rates on.
Michael: I’m looking…I just
double-checked the product.
It’s called Discover The
Simple Yet Little Known
Secrets for Creating Your
Own Best Selling Information
Product in a Single Evening.
And it’s about a lady named
Beth. She may not realize
this and I’m not a doctor,
but she’s, in my opinion,
borderline OCD. Hearing the
story, Beth currently works
as bookkeeper for a school
system in Georgia. Her
personal goal is to have her
own business and to work
from home. Not only does she
like to be extremely busy,
but she has two children who
will be going off to college
soon and would like her
business to generate the
income that she would need
to live the lifestyle of her
dreams. The problem is that
Beth doesn’t know what kind
of business she could
develop and make successful.
We discover her talent and
that’s organization and
you’ll hear a whole hour.
Roy: That sounds good.
Michael: I’m going to send
you to the link or the offer
on my product. You can
review that. Like I said,
you can order the system,
try it out for 30 days, but
I think this is really going
to help you out.
Roy: Okay, well I appreciate
that, Michael, I really do.
Michael: Okay. Well, let me
get that to you and then
certainly go ahead and get
that and it’s all digital.
You can get on it right
away. We can talk at another
time because there’s a free
30-minute consultation
included with it.
Roy: Oh, okay, well that
sounds good.
Michael: Don’t spend your
money with that SEO company.
Roy: I’m not.
Michael: Hold on to it. It’s
hard to earn $2,500. Don’t
throw it away.
Roy: Well, I will then.
Michael: Okay.
Roy: Thanks again Mike.
Michael: I’ll shoot you an
email.
Roy: I really appreciate it.
Michael: You’re very
welcome.
Roy: All right, bye-bye.
Michael: Bye.
[End of Interview]
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