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8 Critical Question And Answers About How The HMA Marketing Consulting System Is Different From Other Marketing Consulting Opportunities
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Nido
is 24 years old and is very interested in becoming an HMA Consultant. He
already does Marketing Consulting for friends and family members who own
businesses but he would like to branch out using a more systematized
approach. He called me with the eight major questions that he had about the
HMA System and how to get started helping businesses make more money as a
marketing consultant. You hear detailed answers to these eight questions.
- How is the HMA
System different than all of the other marketing systems out there?
- How do you get
clients?
- Are there specific
types of clients that work better than others?
- How many clients
can you work with per month?
- How do you charge
for your services?
- What percentage can
you grow your client’s business
- Would it be
possible for me to work with clients from Europe or the Middle East
- Is the HMA System
the same as what Jay Abraham teaches?
Listen as I explain in
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Michael: You’re probably thinking I’m 24 years
old, why are they going to believe me, why are
they going to pay me $1,500 or $1,800 or $2,200
for a USP to do this. You’re going to qualify
yourself. You’re going to build all your
credibility when you do that Opportunity
Analysis. That’s when you shine. When you show
them the money, that’s when Nido becomes the
king and they’re not going to question you. And
as your confidence goes up and as you get busier
and busier, you’re price will go up equally.
[Music]
Michael: Did you want to try and start doing
marketing consulting and get some clients to pay
you and earn some money that way?
Nido: I actually kind of do it. I just don’t get
paid for doing it. I help a lot of family
members who own businesses right now. One of my
best friend’s Mom, I gave her like ideas that I
got from Jay Abraham and I’ve been working with
them, but now I just focus a little more as a
career where I get paid for it.
Michael: I used to give it away for free, too. I
still do on my site. The reason I gave it away
for free is I never had a system to know how to
do it. I knew all the Jay Abraham stuff and I
can give great ideas, but I had no idea how to
charge for it until I met Richard and have a
system that works for charging people for it.
There are so many businesses that need help.
It’s a very interesting career. It’s
challenging. You’re always learning. You’re
learning about businesses and systems. It is
great. So, what questions do you have as far as
the HMA System? Is there anything…
Nido: I have about eight questions that I wrote
down. My first question is there are a lot of
marketing firms out there and how is this
system, HMA System, different than other
marketing systems out there?
Michael: Well, number one, I’ve looked at a lot
of the other marketing systems. This system is
priced very fair. There are other marketing
consulting franchises and systems that charge as
much as $20,000, $37,000, even $40,000 and you
don’t even get near as much as you get with I
have. And really what separates this system from
these others…I tell people this all the time…you
get me. You get my status on the Internet. You
get all my contacts. You get to pick up the
phone, me calling you back, you emailed me
almost at 11 o’clock last on July 4th. I work
out of my home just like I state that I do. I’m
in front of my computer a lot and I was ready to
talk to you there. You’re not going to find any
company that charges you even $20-30-40,000
where you’re going to get that kind of service.
You called me this morning, you want to talk
now, and we’re talking. So, I am totally 99%
here for my marketing consultants.
I have a consultant, an HMA consultant in
Australia who got a client who sells Chinese
replica oil painting door-to-door and he was
having trouble with his USP. We discussed it and
I emailed him my opinion and I said I’ll tell
you what I’ll do. Tomorrow I’ll call Richard.
I’ll go over the situation with him and get you
an answer on an audio recording. He said, Mike,
you don’t have to do that. Don’t go out of your
way. And I emailed him back. I go this is what
you paid me $3,900 for to give you the kind of
service that you deserve. So, this morning I
called Richard, I discussed his problem, I
recorded the call, and I got him his answer
through an email using www.instantaudio.com with
Richard answering specifically his questions.
So, you get me and the service, which you will
never be able to buy anywhere else. That and we
have a proven system, a step-by-step system that
is proven. I give you enough content on my
website…I prove to you without a doubt that you
can get a client without even meeting someone
all by over the phone using the system that
we’ve got in place doing the Opportunity
Analysis interview. I give you almost five hours
of actual live training of me doing these for
real. This is how I do them and you hear two of
them resulting in paying clients. Did you hear
the one I did with George, the tanning booth
guy?
Nido: Yes, you sent me that one and I listened
to it right away.
Michael: All right, I sent you that one.
George…I’m still working with him. He’s paid me
already for four projects. The first one was for
$1,200 and the second, third and fourth were for
$1,800 apiece. He’s a fun client. I mean we’re
doing all kinds of stuff for his tanning spa. It
really gives me a lot of satisfaction. I monitor
all the incoming calls for him. The way I set
him up is every incoming call that comes into
his salon the called ID is tracked and I monitor
and I listen to them periodically. I was
listening to a six-minute call…we had done a
voice broadcast. Do you know what a voice
broadcast is?
Nido: Yes.
Michael: We broadcasted out to a database of
previous indoor tanning clients from another
company, which he acquired the list. We had a
girl who called and he got a new girl in to
handle the phones who is excellent. There was a
six-minute call and by the end of the call, she
goes, “you guys, your customer service is
incredible.” It was just such a satisfying
feeling listening to how these girls were
handling the incoming calls. They were
respectful. They were capturing the name of the
caller. They were capturing the number. They’re
identifying needs. They were up selling. They
were booking. This is something they never had
until I came along. So, when you see a client
follow what you’re advising them and what
they’re paying you for, it’s really satisfying.
But the point is, on my site, you have every
tool you need to go get a paying client before
you even invest in my system. You’ve got the
Opportunity Analysis. You’ve got four or five
hours of me taking someone through that
Opportunity Analysis. You can print it out and
you can go out on your own and go to your family
members and say I’m thinking about getting into
the consulting business, I’m doing a little bit
of practice here. I’d like you to help me out
and I’d like to take you through this
questionnaire. I bet that by the time we go
through this questionnaire, you’re going to
learn some new ways to grow your business. And
if you did that for 10 different people, even
starting out new, being 24 and uncomfortable and
a little uneasy about it, you’re going to come
out with one or two people ready saying Nido,
this looks great. How can we get started? And
then you just have to have the courage to ask
for the money and do it in the fashion we teach
you to.
So, are those a couple good reasons?
Nido: Very good reasons.
Michael: That’s a few.
Nido: My next question is how do you get
clients? As I told you earlier, right now I cold
call and even though it’s kind of tough getting
used to cold calling, are there means that you
get clients using your HMA System?
Michael: Yes, absolutely. Cold calling is like
if you’re dropped out an airplane with a
parachute and you know no one. Cold calling is
the hardest thing and why is it hard. It’s hard
because you’ve got to pound the phones and
you’ve got to face personal rejection. You’ve
got to put your time into it. Now, that’s how
Richard started and that’s one method we teach
to get clients. It can be effective. If it’s
effective, you wouldn’t mind doing it as long as
you didn’t have to experience the pain, right.
Nido: Definitely.
Michael: So, we show you how to hire someone to
endure the pain for you. I do recommend you do
it at first to get comfortable with it and to
know what to say because when you hire someone
to do it for you and train them, you’ll be able
to write out a script, even though we have it
already written out, get someone else to do it.
There are multiple websites we talk about that.
You can go hire someone within an hour’s time
working anywhere in the country to make these
calls for you. All you’ve got to do is be able
to email them a list of numbers, email them a
one-page script, tell them what to say, and they
can do the cold calling for you and you can pay
them by the hour. If you’re paying someone even
$10 an hour and you had them cold calling on
potential prospects for 40 hours a week, 40
times $10 is $400. In 40 hours of calling, do
you think they could setup at least four or five
appointments for you?
Nido: Definitely.
Michael: Absolutely. You’re going to be able to
close one of those clients as a consulting
client. So, you’re ROI, your return on
investment, is four, five, six, could be over
ten times. Did you ever hear the recording with
Sam Bowman, an older guy out of Nashville,
Tennessee?
Nido: I don’t think I heard it.
Michael: I’ll send you to this one. He was a
consultant under Richard’s training years ago.
We go into specific details. You can print the
transcripts. You can read exactly what he said.
You can see how he’s setup his cold calling
campaign. You’ll see that each client was worth
$10,000 to $15,000 to him.
So, eliminate the fear, eliminate the pain, and
be a director. Be a manager. You tell people
what to do. You’re now the boss of your own
consulting company. So, there are plenty of
people who are great on the phone, who love to
work from their home, who have a phone. I’ll
show you how to set it up where you get an
account where you can monitor all the calls that
they’re making from their house. So, let’s say
you put an ad and you found me and I said hey
Nido, I saw your ad, I would like to make calls
for you, four a hours a day on Tuesdays,
Wednesdays, and Fridays from 8 to 12. You don’t
want to blow someone away. You want to give them
small chunks of time to do the calling. Starting
out, sell ten hours a week to make calls and you
provide them the list. I’ll show you how to set
it up where you’ll plug their phone number into
this online service. You’re going to be paying
them hourly, but you’ll let them know that they
will be calling from your calling card number
and most phones have a speed dial. They’ll enter
a speed dial into their phone and then they have
to just dial the area code number from your data
that they’re going to give you. You tell them
that you’ll be able to monitor every call they
make from an online service, which you will. So,
you will know that these people are working.
You’ll have a record. You can go online and see
exactly how many calls they made, how many hours
they worked so they’re not going to rip you off
and take advantage of you. You can do this from
any place in the country. But I kind of
regressed, so that’s the cold calling method.
Let someone else do it for you and that’s very
effective as long as you’re not enduring the
pain, right.
Nido: I used to be a telemarketer about a year,
so I used to make 200 calls a day. I kind of got
used to it, but I also have a couple of people
that I used to work with. I still have them on
my call list and that’s one of the things I was
thinking of earlier with my other business,
maybe hire them and just have them maybe two or
three hours a day because that’s as much as I
can afford at this point right now.
Michael: You’ve got to ask yourself if you’re
calling local businesses in your area, how many
appointments could you go out on a week?
Nido: My goal is about 10 or 15 a week.
Michael: Sam Bowman, he used to do it and he
would setup a morning appoint and an afternoon
appointment, five days a week. So, what’s going
to happen is your cold calling campaign…you’re
not going to have to do this consistently on and
on. You’re going to do it for a spurt and then
you’re going to have clients and you’re going to
be busy and you’re not going to be able to take
on any more clients. So, you’ve got to keep in
mind that it’s a sporadic thing. Now, I’ve had
other clients who hired telemarketing companies,
call rooms, that are very effective and they can
do a campaign in a couple of hours and have all
these appointments lined up, qualified. You’re
calling before you go out on an appointment.
You’re double checking and doing a little more
qualifying before you show up there, meet with
them, and do the Opportunity Analysis. But cold
calling is just one way and it’s a very
effective way. The phone is the most underused
marketing tool that there is.
Now, there are other methods to get clients. The
most effective method is start from your center
of influence. You said you’ve been doing a lot
of stuff for family and friend, right.
Nido: Yes.
Michael: Do you have a lot of contacts there,
people you know?
Nido: I’d say about like 10 to 15, I’d imagine.
Michael: All right. The whole idea is really to
get away from the cold call prospecting and
build your consulting business based on
referrals. Let’s say you approach and do five
Opportunity Analysis from those five. Ask for
three referrals and if they know anyone who
would consider the idea or the possibility of
getting more clients or growing their business
and you can be doing Opportunity Analyses all
through referrals. And it’s very effective. It
just brings me back to a story. I used to do
direct sales. I used to sell Cutco Cutlery. Have
you ever heard of that? Cutco was the product,
which is a real nice set of cutlery knives for
the kitchen. I was an independent contractor. I
think it was my first summer out of college. I
was maybe a couple of years older. I had this
referral book and when we made a presentation
for the cutlery, we always asked for three
referrals and I could do presentations all day
long without any cold calling prospecting.
That’s another way.
And then, of course, you could approach a
business and offer some free consulting in
exchange for them introducing you to their
database. So, they could endorse you as a
marketing consultant. They could gift to their
business clients or their business customers a
presentation on how to grow their business
without advertising, which is that Power Point
presentation. Have you seen that presentation?
Nido: Yes, the one on your website.
Michael: Yes. Now, you get that as an HMA
consultant. You get it customized with your face
on there, with your name. I’ll do an
introductory audio that starts out with you
introducing the presentation. It can have up to
five links or reports, which you get
intellectual property from me. You get over 22
different reports that you can sell and offer to
your clients. You can put your reports with your
header and your footer and all your contact
information…customized specifically for you. You
can gift that presentation to people you know
that they can give out as an added value.
Nido: Excellent.
Michael: You could go to the Chamber of Commerce
in your area and do a marketing presentation. We
have Power Point presentations already laid out
for you, scripted and everything. You can do a
presentation on how to grow your business
without advertising for a group of Chamber
members. There are all kinds of ways.
Nido: So, you can hole like mini-seminars.
Michael: Yes, absolutely.
Nido: Is there a specific client that this works
best? I mean everyone is open to it… salons,
restaurants…or are there some that work better
than others?
Michael: There are some that work better than
others. I would tell you approach businesses
that is something interesting to you because
you’re going to be working with the business and
on business and take the attitude that you get
to pick and choose who you want to work with. If
you’re involved with someone you don’t like or
that’s really boring, you don’t want to take it.
Take something that’s a challenge for you…that
gives you the energy and drive to really grow
the business because it’s interesting. And then
as you do that, I want you to keep in mind that
if you have a business…let’s say you approach a
salon. So, for instance, I’m working with George
right, the tanning salon. All my work with him,
I’m being paid nicely for, but I’m documenting
everything. I have all the promotional pieces
I’ve created for him. I have all the systems for
reactivating previous salon customers using
voice broadcasting. I have the scripts. I have
scripts for what the girls say when the phone
rings. I have outgoing reactivation letters that
I’ve create for him. I have my USP. Now, this is
a tanning salon/beauty salon. Do you think that
the system that I’ve created for George would
work for any salon in the country?
Nido: Of course it would.
Michael: Absolutely. So, I’ve done the work once
and now I can approach another salon and have an
entire package ready to sell, a ready to do
consulting for, and it’ll take me just one tenth
of the time because I’ve already put the time in
and I can use that and consult with salon and
position myself as an expert on marketing with
salons. And I can also use George as the
endorsement for the result that I’ve gotten for
his salon. So, when you think about a client
that you want to work with, think about one that
you could document all the work that you’ve done
for and approach other businesses in the same
vertical market to leverage yourself.
Let’s say I have my entire package documented as
the entire marketing consulting system for salon
owner. If I can’t sell them on a one-to-one, I
can create an information product and sell them
that.
Nido: That makes sense.
Michael: So, you always want to keep in mind
what industry do you really want to be an expert
in because you want to niche yourself. You don’t
want to be Nido the marketing consultant for any
and every business. You’re always going to come
across better as a specialist, but you get to
pick and choose which kind of industry you want
to focus on. Something that you enjoy and
something that you wouldn’t mind approaching
others in the same vertical market so you can
leverage yourself.
You’re listening to an exclusive interview found
on Michael Senoff’s www.hardtofindseminars.com.
Does that make sense?
Nido: Absolutely.
Michael: You can create your own product, just
like I’m selling a system to teach you how to be
a marketing consultant. As I’m developing
another one, I’m also creating an entire system
for salon and tanning spas.
Nido: That makes sense. Using the system, how
many clients can you work with per month let’s
say full time?
Michael: Depending on your client. I’ll just
tell you, it’s a lot of work. Hopefully you’ll
really enjoy the work because it’s very
challenging. I would comfortably say per month
you could be working with five to seven. I think
any more than that is too much. Richard says
ten. He’s probably a little faster than I am,
but if you’re in something where you’re working
in the industry for the first time and you don’t
know much about it, it does take time. How
proficient are you on the computer?
Nido: Pretty proficient.
Michael: And you’re good on the phone. You’re
best tools are the computer, the Internet, and
the phone. If you can set it up where…since it’s
your consulting practice and you go out to your
clients…you want to explain to them that they’re
seeing you face-to-face on the Opportunity
Analysis, but you explain the way you do your
consulting most effectively is not onsite. You
are not going to be driving out there meeting
with that client face-to-face. You’re going to
be using the phone to create your USP to talk to
their employees, to talk to the competition.
Your best most leveraged tools are your phone,
the Internet, email, and the fax. So, you set it
up where you’re not wasting time schlepping out
all over the city to your client’s place of
business when you don’t have to.
Nido: Exactly. So, you definitely can do it on
the phone.
Michael: Oh yes. I haven’t met any of my clients
face-to-face.
Nido: Wow. This will also give you the option of
going national. You’re not limited to…
Michael: George is an international. George is
in Kitchener, Ontario, Canada. I’m in
California.
Nido: Wow.
Michael: The string cheese guy was 3,000 miles
away from me. I never met him. It was all done
through the phone.
Nido: I’ve been looking through all the
recordings. Pretty interesting. How do you
charge? Does that depend on your experience?
Michael: It depends on your confidence. I want
you to know that they are buying a system. When
you approach someone, they’re not worried about
you. They’re not worried about your experience.
You will be trained in the system. You’re
following a step-by-step proven system. So,
you’re probably think I’m 24 years old, why are
they going to believe me, why are they going to
pay me $1,500 or $1,800 or $2,200 for a USP to
do this. You’re going to qualify yourself.
You’re going to build all your credibility when
you do that Opportunity Analysis. That’s when
you shine. When you show them the money, that’s
when Nido becomes the king and they’re not going
to question you. And understand that the
training of the system, it’s already a proven
system. We’ve got proof and testimonials from
other businesses that have benefited from it.
So, they’re really buying you as an implementer
of a successful system. So, don’t worry too much
about you. Focus on you can help your clients.
Keep the subject on him. How can I help you Mr.
Prospect. What kind of dreams and goals can I
help you accomplish. Listen and keep the focus
on them and it will not come up, I promise. And
as your confidence goes up and as you get busier
and busier, you’re price will go up equally. The
more experience you have, the more confidence
you have, the busier you get. I mean if you’re
busy as hell and someone calls you and says Nido
I need some marketing consulting help, when you
think about the pricing, believe me, you’re not
going to offer the same price as if you had no
clients at all, are you.
Nido: No.
Michael: Simple supply and demand.
Nido: You said the system is proven, but if you
can give it to me like in a percentage, like if
you take a client right through and everything
is implemented, what percentage do think it’s
going to work out how much percent is
successful?
Michael: As far as growing the business?
Nido: Growing the business, yes.
Michael: Nido, it all depends. I mean you can
grow the business from 20% to 1000%. It all
depends. Every business will be different. That
is your job to determine in the Opportunity
Analysis. Every business is different. When you
go mining for gold or you’re drilling for oil,
they can’t tell you how much oil is going to
come out of the ground.
Nido: Exactly.
Michael: Do you know what HMA stands for, hidden
marketing assets? You’re looking for the gold.
You’re a prospector. When you take that prospect
through the Opportunity Analysis, you’re looking
for the gold, you’re looking for the hidden
assets, you’re looking for his expertise, you’re
looking for his customer list…how large is it,
how often does he mail to it, how does he treat
his customers, are they capturing names and
numbers. That’s the gold you’re looking for to
mine and they can’t even see it. So, you’re
trained to look for those assets. Based on what
you find in your Opportunity Analysis, you’ll be
able to have a good idea what you’re sitting on.
If you do an Opportunity Analysis with a guy and
he has no assets, he’s got no customers, he
treats his people bad, and he’s got nothing, you
don’t want to take him.
Nido: Exactly.
Michael: If he is a startup, if you’re talking
to any business that is just a startup, they
have no customers and nothing; they’re not a
prospect. You only want to prospect existing
businesses that have customers.
Nido: Would you say more than five years in
business?
Michael: It doesn’t matter. No, it could be a
new business. It has a great business going and
wants to do better. Customers are the real
assets that you’re looking for. A customer list,
names that you can up-sell to, that you can
cross-sell to, that you can treat better, get
them in more often.
Nido: This system can work let’s say in the
Middle East, Europe? Does it have…or is this
just in America?
Michael: This system is based on the experience
here in America and I’m sure there are different
cultures in the Middle East. Every culture is
different, but basically people are people and
Middle East businesses want to make more money.
I think it would work anywhere in the world. It
may have some slight modifications. Some of our
U.K. consultants have to change the verbiage and
some of the promotional pieces so it fits the
lingo. So, anything can be altered, but the
basics of the system are universal.
Nido: One of my last questions would be…I have
two more…let’s just say I hired Jay Abraham as
my consultant, is this the same system that he
would run me through?
Michael: No. Jay Abraham doesn’t have a
formalized system like this. Richard took Jay
Abraham’s 1989 Protégé Training, which was one
of the first training I ever went through, which
was to teach you how to become a marketing
consultant. Now, I credit that with the start of
all my business. They’re wonderful ideas,
wonderful concepts that have been collected from
all the masters like Edward Deming and Ross
_____ and Claude Hopkins and some of Jay’s
ideas. He took these marketing truths and
compiled them into a great seminar, but he
didn’t tell you how go get a client. He told you
and taught you about marketing and how to grow a
business, but understand Jay was already a
multi-millionaire when he was teaching this. He
had contacts.
When Richard went through the training in ’89,
he went out there and did what Jay Abraham told.
Jay Abraham’s Protégé Training told and taught
the potential Jay Abraham consultants to go out
and approach businesses on contingency only. You
would approach a business and say if I can show
you how to make an extra dollar, would you pay
me a quarter for the increase. So, he was
teaching people how to approach people without
the clients paying any money up front per
project. Now, if you approached ten businesses
and they had some desire and they listened to
you, all ten are going to say yes because what
do they have to lose. They’ve got no skin in the
game.
What’s different about ours is we charge per
project to start with. Developing the USP is the
first project that has to be done and the client
must pay for that project. This is the
qualifying method that shows and proves that the
client is a qualified prospect because they’ve
got some money in the game. These clients are
going to become your business partners. You’ve
got to be able to work together and they’ve got
to be committed to implementing the changes or
you’re working with anti-USPs. You’re working
with clients who aren’t on the same page as you.
The recording with George, he is just a perfect
client. He’s so willing and does everything that
I recommend. He listens. We’re acting as
business partners to grow his business.
So, Jay’s philosophy didn’t work. It worked for
many of the consultants out there because I read
the letters that came back and I went through
the training. Offering a contingency base from
the beginning doesn’t work. It’s been proven. It
didn’t work for Richard and that’s why he
changed the model to where he gets paid per
project. Now, a lot of the ideas that Richard
teaches did come from the masters that Jay
Abraham learned from and some of the concepts
from Jay Abraham. But you’re not going to find a
system like this from Jay Abraham. There’s a
quote that you may have heard already that
Richard makes and it says, “All of the musical
notes are already there before Mozart came
along.”
Nido: Yes.
Michael: So, it’s the combination of what to do
and how to do it that creates a beautiful system
that works. That’s what Richard has done in this
HMA.
Get a client to pay you for two or three
projects. There are seven projects that you can
sell. Most of them need four of them, but the
first is developing the USP, secondly is
integrating the USP into their existing
marketing, next is the database, and then the
next is the joint ventures. Those four projects,
we call them the four core; those are all
projects that can be done without that client
investing any money, all for very little money.
They’re all going to need that. Then there’s
media and then there’s direct mail, there’s
Internet, and there’s another project, which
I’ll be adding called barter, which you can
charge additionally for.
Also, I’ve talked about contingency and I said
Jay Abraham’s formula for contingency, in most
cases, will not work from the bat. In some cases
you may get lucky, but when you get a client and
they’re working well with you and you’re at the
third step with the database, integrating their
database, and you see they have a ton of names
and you have a good working relationship, you
can approach them and say I’ll tell you want,
you’ve got three or four more projects that we
can implement for you, which I normally charge
say $10,000 or $12,000 for. Why don’t I waive
the fee in exchange for a percentage of gross
sales that I bring in for you? You only do that
after you feel good about working with them. So,
contingencies can be a way for you to make a ton
more money than you would make on the projects,
but you only want to do it after you’ve had a
chance to work with them so you’re not wasting
your time.
For more interviews like this, please go to
www.hardtofindseminars.com
Nido: The system also comes with contracts like
you can sign for someone for contingencies.
Michael: Yes, you get my letter of agreements
guide, which is a series of letter of
agreements, which covers everything. You get a
contract for working with a client, but I have
all kinds of agreements, not long legalese
contracts. They’ve all been formatted into
letter of agreements, which are all binding and
less intimidating that you can use with any of
your clients or with any of your vendors or if
you’re working with copywriters or if you’re
negotiating percentage deals, those are all
available because you get that with the HMA
System. It’s my letter of agreements guide,
which covers all that.
Michael: Hi, it’s Michael Senoff with Michael
Senoff’s www.hardtofindseminars.com. I want to
give you a short description of what you’re
going to get as an HMA consultant. What are you
going to get with your system? What are you
getting for your $3,900?
But first I want you to understand, there is
nothing out in the marketplace that even comes
close to what Richard and I have put together
for you. There are 12 valuable resources that
you’re going to get included in your HMA System.
HMA Resource #1 -- you’ll get all ten HMA
operation manuals showing you each step of the
way, how to capture clients and make them real
profits. This part of the system alone is worth
$2,500.
HMA Resource #2 -- you’ll get 25 hours of
cutting edge HMA marketing training in
downloadable audio. This is worth $3,500. You’ll
be able to hear and learn every part of
capturing clients, creating marketing systems
for them. It’s like having Richard right there
with you showing you exactly what to do each
step of the way.
HMA Resource #3 -- you’ll have 25 hours of live
HMA training on video DVDs. This is worth
$2,500. You’ll get two trainings here. The first
is Richard’s newest training on DVD on how to be
an HMA marketing consultant. The second is
Richard doing live group training for 15
businessmen. Doing group training is another way
to sell your consulting services to multiple
people at one time. You’ll have word of
Richard’s ten trainings on DVD showing you
exactly how to take a business through the HMA
System. Both DVD trainings are filled with the
real world challenges HMA consultants and
businesses today experience. You’ll have a
step-by-step solution to follow to power your
consulting process.
HMA Resource #4 -- you’ll get 24 months of
exclusive online training and support in the HMA
University, including online audio, email,
telephone, backup, and more. This is worth
$5,000 or more every year. You’ll hear intensive
interviews with marketing consultants making
anywhere from $500,000 to a couple million
dollars a year doing marketing consulting.
You’ll hear all the details on how to make it as
a marketing consultant. You’ll also hear
interviews with successful consultants using the
HMA System. Interviews and training are uploaded
regularly and posted on the HMA University.
You’ll have all the support and feedback you
need to make your consulting business fly right
from the start.
HMA Resource #5 -- my joint venture magic
marketing course, including audio training,
joint venture sales letter, and sample contracts
and agreements. This alone is worth $697. If you
harness the enormous power of joint ventures
explained step-by-step in this course, it’ll be
worth many more times than you pay for the whole
HMA System. I’ve put together a collection of
contracts and letter of agreements to use for
every use in your consulting practice. You’ll
have agreements for contingency marketing,
copywriter agreements, intellectual property
rights agreements, marketing consulting retainer
agreements, non-disclosure agreements,
agreements for creating a new profit center,
referral fee agreements, and many more. You
would pay attorneys tens of thousands of dollars
for this collection. This entire collection is
yours when you become an HMA consultant for
free.
HMA Resource #6 -- $1,000 off my $7,900 audio
creating service. If you’re clients can talk
into a phone, I can create him or her an
information product that can sell for anywhere
between $497 to $3,500. I’ve done it myself.
I’ve sold hundreds of thousands of dollars worth
of information products using my very own
system. This is a gift certificate for $1,000
off my audio creation service. Also, you’ll get
$500 off my $1,995 audio infomercial service.
There’s nothing better than a hard hitting audio
recording that features the benefits of your
product or service and there’s no better
delivery man than the Internet or your website.
I’ve been doing this for years; delivering hard
hitting audio presentation that get results,
that sell products, and qualify leads and I can
do this for you or your client. If you want to
give this service a try, you could take $500 off
using this gift certificate at time. Yours when
you become an HMA consultant.
HMA Resource #7 -- free publicity and press
training from industry professional, The
Publicity Doctor. This is worth $1,500. Learn
the secrets of getting free publicity for your
business and your clients’ business in
newspaper, magazines, on television, and on
radio.
HMA Resource #8 -- you’re going to also get the
reprint and resale rights to over 20 other
reports, reports like Insider Business
Strategies: Five Ways To Increase Your Bottom
Line Profits Without Spending An Extra Dime On
Advertising, or Quick Fix Marketing, which is a
one short turnaround strategy for 50 different
companies. If all you did was take that one
business report that you’ll be getting and
you’ll have 50 marketing plans for 50 different
businesses that you can go out and use. Or the
Headline Bank, which is hundreds of the top
money making headlines. Or How To Up Your
Profits In A Down Economy, or 114 Tips And
Techniques And Tactics To Kick-Start Your Cash
Flow, or Yellow Page Secrets, or How To Attract
More Business With A Riveting Ad That Captures
Immediate Attention, or How To Use Brochures To
Grow Your Business, or 79 Profit Boosting
Ideas…any many more. The great thing about
having all of these reports is you’re going to
be able to resell them. You’re going to have all
the rights you need to put your own company name
on there and resell them to your clients and
make revenue. These are going to be residual
income opportunities that you’re going to have
built in through the marketing consulting
training that I give you. You’re going to be
able to get these reports in Microsoft Word or
PDF file so that you can reproduce these for
your clients and sell them to them directly.
You’ll have instant availability to all of these
reports that you can take and resell with full
authority to build your marketing consulting
practice. Being well acquainted with fees that
good copywriters charge; you’re going to be
getting easily $15,000 or more in value from
these reports alone.
HMA Resource #9 -- marketing reprint and
duplication rights to my collection of 117 hours
of audio content in written transcripts from
www.hardtofindseminars.com. 117 hours of
downloadable audio interviews, marketing
lessons, and transcripts by Bob Bly, Mark
Joyner, Gary Halbert, Jay Conrad Levinson, John
Carlton, Brian Keith Voiles, Jeremiah Philips,
Bill Myers, Carl Galletti, Ted Nicholas, Joe
Vitale, the PR Doctor…and many other marketing
experts…all ready for you to offer to your
clients in a matter of hours. You’ll instantly
have a mountain of new products to beef up your
existing consulting practice, products you can
use to get more customers, clients, subscribers,
and friends. You may use these recordings as
free bonuses to sell consulting projects and
services. You may print the transcripts and
offer them as special incentives to help your
clients sell more of their existing products.
You may package and bundle my collection of
recordings and transcripts to make one-of-a-kind
products to give away free to build goodwill.
Your option of what you can do with this content
is endless. I’m making this available to you as
an HMA consultant at no cost whatsoever. This
content has been a labor of love that has taken
me years to build. I’ve invested tens of
thousands of dollars and hundreds of hours to
put this material together and I’m about to
place it all in your lap just for becoming an
HMA consultant.
HMA Resource #10 -- a lifetime membership to
www.hardtofindads.com. You’ll get over 700 typed
word-for-word transcripts from my famous classic
ad website, www.hardtofindads.com.
Hardtofindads.com is the world’s largest digital
swipe file for editorial style ads, proven ads,
ads that have made hundreds of millions of
dollars…ads by Gary Bencivenga, Eugene Shorts,
Claude Hopkins…ads by Gary Halbert, Brian Keith
Voiles, and John Carlton. I’ve had each one of
these ads painstakingly typed out in Microsoft
Word and formatted for you. You’ll use these ads
to help clients come up with break through
advertising ideas to market their business.
Products, which have half the super profit
producing ads sell at over $5,000, but they’re
all yours as part of this super HMA consulting
package.
HMA Resource #11 -- online, 24/7 selling tool.
Selling consulting to people who don’t want
consulting can kill your motivation stone dead.
Prospecting non-qualified prospects also eats up
value time. You should only be selling your
services to qualified prospects and that’s why
I’ve created a valuable timesaving tool for you
to pre-sell the HMA System. You may have seen
this one-hour articulate Power Point
presentation outlining all the steps of the HMA
System on my site. It lets you send a link to
any prospect in the world that has Internet
access and have them learn about what you can do
for their business as an HMA consultant. It
takes you out of the picture until they have
gone through the presentation. I recommend only
after they have viewed the presentation that you
spend valuable time with them. If they do this,
they are uniquely qualified as a legitimate
prospect. You’ll get this presentation
customized with your photo, your company logo,
your website, and your email address branded
throughout. I’ll even do a special audio
introduction with your voice for your
presentation. This tool has saved me hundreds of
hours of time by letting me pre-sell and
educates prospects about the HMA System without
my direct involvement. You would pay thousands
of dollars to produce a selling tool on your own
like this. It’s yours to use and brand when you
become an HMA consultant.
And finally…
HMA Resource #12 -- your rights to use the
marketing tools, sales letters, postcards,
presentations, ads, press releases, client
generation reports, client testimonials,
manuals, my million dollar consultant list of
service providers, and more. Everything you
need, it’s all included in the price. I could
easily charge you $5,000 or more every year just
for the rights to use this incredibly powerful
HMA System. Other inferior marketing systems
charge you licensing fees, a percentage of
sales, and keep charging you for everything in
every other way they can. Your HMA System has no
royalties or fees attached whatsoever. You’ll
have everything you need and all the profits you
make will be yours to keep from day one.
Better still, I have one more unheard of offer
for you. Listen, I know if you really use this
system, it’ll work for you. Why am I so certain?
I’ve read every part of the system, I’ve watched
the DVDs, I’ve listened to the audios, and then
I’ve tested it live…warts and all. I didn’t
prepare or rehearse properly and I screwed up in
just about everyway and I still got my first
paying client with just six phone calls. I’m
even brave enough to put the audios of my first
calls on my website so you can hear me bumble my
way through using the system and still making
money out of it. This HMA System worked for me
and I know it will work for you, so I’m willing
to put my money where my mouth is and let you
test-drive everything without a risking a penny.
But before I tell you about my unique, risk-free
trial offer of the HMA System, I’m sure you’re
wondering how much you’ll have to invest for
this system. Just the components I’ve listed
here are worth $22,000, plus an extra $5,000 or
more every year. Yes, you’ll get even more than
I’ve told you about in this recording. There’s
nothing this good on the market anywhere. I’ve
seen all of the other systems, but to get
anything similar would be an investment of
$28,000 to $30,000 or more. And if you could
claim all of these resources, it would be a
bargain. Why? With a step-by-step system like
this and all of the unique, powerful marketing
and client generation resources, you could make
many times that $28,000 figure every year. Other
popular marketing systems with only a tiny
fraction of the features I have in my HMA System
are actually $30,000 plus ongoing fees,
royalties, and more. But you won’t be paying any
royalties or fees with me. You won’t even be
paying $30,000, $20,000, or even $10,000. You
can claim your complete HMA Marketing System
with the manuals, videos, audios, the powerful
ongoing HMA University training, and all the
high-powered marketing resources I’ve listed and
more at a tiny $3,900. Best of all and an
unequalled offer, I’ll let you test-drive my HMA
System without you risking a penny. Here’s a
guarantee you won’t find offered with any other
marketing system in the world. If you follow the
system step-by-step and you don’t capture your
first client in 45 days, I’ll refund 100% of
your purchase price. You’ll have 45 days to use
the system, to follow it step-by-step, and if
you don’t think it’s worth many times what
you’ve paid for it, or if you’ve really used the
system each step of the way and you haven’t
capture your first paying client in 45 days,
then I insist on refunding your money. But I
know you won’t be asking for a refund. You’ll be
thrilled at the value, thrilled with the power
of this HMA System to capture new clients for
you to help them make real profits.
Why am I willing to offer your $22,000 in
valuable marketing and training resources for
just $3,900 and give you 100% performance
guarantee? It’s quite simple. As you know, I
sell audio marketing products and service.
Clients pay me for these audio services to help
them sell more. I also create what I call an
Internet audio infomercial for businesses that
want to grow using the power of audio. I know
that with a team of HMA consultants out there
applying so many of these powerful marketing
techniques, I’ll be creating many new clients
for my audio service. You may have a client who
wants to use audio on their website and I’m
betting you’ll come to me first for help. This
way, I’ll be creating new, eager clients and
we’ll all benefit. To sum it up, you’ll benefit
with over $22,000 worth of very real value in
your HMA System for just $3,900.
I really do give follow-up support to each new
HMA consultant. I’m dedicated to investing all
of my time and all of my marketing expertise
into making sure everyone who commits to the
System succeeds. So, what’s another reason you
should try my HMA System? You get me. You get me
returning your calls to minutes after you leave
a message. You get me taking the time on the
phone with you. You get me returning your emails
in a timely manner. You get my reputation online
and all of my hidden marketing assets that I’ve
accumulated over the years; assets like my
knowledge and contacts on direct mail marketing
advertising and copywriting. I’m going to be
here for you. I’m going to help you out. If you
need something, you ask me first. You get all of
the resources, my site, and everything that
comes with it. That’s what you get with me and
that’s what you get being part of the HMA
family. But my time is limited.
Also, even though you’re free to use your HMA
System anywhere without restriction, I have
limits on the number of systems Richard will let
me sell within each geographical area. Richard
wants to make sure, as an HMA consultant, that
you have the maximum opportunity to profit
without competition. So, being accepted as an
HMA consultant is not guaranteed and the only
way to be sure claiming your system is to act
now. Simply call my office right now at (858)
274-7851, ask for me, Michael Senoff. Over the
phone I’ll answer all of your questions
personally. Together we’ll determine if becoming
an HMA consultant is right for you. If we’re
both in agreement, I’ll send you a payment
agreement by email in the form of a PDF
document. You’ll complete it and fax it back to
me at (858) 274-2579. I’ll then process your
payment and send you the HMA membership details
for the HMA online University and I’ll rush by
mail your HMA System to you by courier. You can
start listening to your online audio immediately
while you wait for the rest of your HMA System
to arrive by mail. You really can change your
life with just one decision…$22,000 of value for
just $3,900 with a risk-free trial guarantee is
a genuine lifetime opportunity. And remember,
you can get started for as little as $3,900.
You’ll have everything you need that’ll take you
step-by-step to making real money as a marketing
consultant.
Also, if you really try the HMA System and you
don’t get your first paying client in just 45
days, you can claim 100% refund. But I know
you’ll be thrilled with the results. I’ve tested
and proven the HMA System for myself and it
really does work. You must act now to be sure of
claiming the system for yourself. My time for
backup support and the number of systems I’ll
sell to each area is limited. I’d hate for you
to miss out on this unique opportunity to claim
your new life as a highly paid HMA Marketing
Consultant.
Remember you can get started on your special
risk-free 45-day trial for as little as $3,900.
You’ll have nothing to lose and a whole new life
to gain. Don’t waste another second and risk
missing out on this fantastic opportunity. Call
me, Michael Senoff, right now at (858) 274-7851.
That’s the end of this question and answer
session regarding the HMA System and I hope this
has been helpful for you and if you have any
questions, don’t hesitate to pick up the phone
and call…(858) 274-7851.
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