How To Turn $30 Into $200 On ebay
Here’s a 30-minute
gem of a consultation that I recently did with a
gentleman named Kevin. Kevin had ordered by
Audio Marketing Secrets package and called me
for some help in getting ideas about an audio
information product that he could develop and
start selling fast.
Kevin and I discuss his previous work experience
which includes being a production assistant at
QVC, buying and selling real estate, and MLM’s.
Kevin’s current business venture is buying and
selling items on Ebay. His goal is to buy low
and to sell high. One of the ways that he does
this is by purchasing lots of specific items at
government auctions and then selling the items
individually on Ebay for nice profits.
Although he’s doing fairly well on Ebay with
auctioning consumables, you’ll hear us discuss
how selling an information product is so much
easier. Kevin wouldn’t have to spend the time
searching for items in government auctions,
transporting and storing the items, etc.
Kevin tells how he had created a video on Ebay
on the topic of how he bought and sold products.
Although many people looked at his auction, he
only had one sale. He thought that his limited
success was due to poor copy. However, listen as
I point out that since he got so many hits on
his auction that perhaps there were some other
reasons for his poor sales. Listen as I give my
recommendations for selling items on Ebay. If
you are an Ebay seller, this part of the
consultation may really interest you!
As we get back to the subject of creating an
audio information product, I give my
professional opinion of what a successful audio
information product should do for the listener:
– It must present value to the listener
– It should teach the listener how to make money
People will pay a higher price for a product
that possesses these two most important
Kevin and I discuss finding a topic and then
interviewing 10 experts in that field. The
beauty of the interview style of an information
product is that you do not have to be the
expert. Additionally, you can hire a freelance
copywriter to do the interviewing for you if you
don’t wish to conduct the interviews yourself.
In this regard, Kevin would choose to be the
Suddenly Kevin has an idea: Could I help him to
create an audio information product that
explains the businesses that Kevin has been
involved with over the years and how to make
money buying and reselling real estate and/or
consumer products? Yes, this could be a very
viable product and I do provide the services to
You see, Kevin would be positioned as the expert
and I would do the interviewing, create the
product, and create an infomercial to help get
traffic to his web site for more information
about his audio information product. You’ll hear
me advise Kevin of how a product like this must
be of high quality and be risk-free for the
consumer (i.e. offer a money-back guarantee).
If you’re trying to come up with ideas for your
own audio information product, this consultation
with Kevin may be just what you need to get that
spark – an idea that can make you a fortune.
reveals in detail how you can take your own
ordinary $28 book, e-book or even a concept you
have and turn it into a valuable information
product you can sell of up to $3,900 or more.
Hi, this is Michael Senoff with Michael Senoff’s
HardtoFindSeminars.com. This is a 30 minute consult
with Kevin. Kevin ordered my Audio Marketing Secrets
package, and call to see if we could come up with
some ideas for an information product that he can
sell fast to start making some money. Kevin has been
involved with all kinds of business opportunities
like buying and selling real estate, multi-level
marketing and recently buying and selling on eBay.
In this audio interview, you’ll hear about a great
success story of how Kevin made thousands of dollars
on eBay within just a few short days. You’ll also
hear one idea how Kevin can take his eBay success
and create an audio information product that can
sell for hundreds of dollars. Use this audio
interview to get ideas for your own information
product. Now, let’s get going.
Michael: Hey, Kevin. Mike Senoff here.
Kevin: Hey, Mike.
Michael: How’s everything going?
Michael: So, where are you, in South Carolina?
Kevin: Right, I’m in Columbia.
Michael: Are you from there originally?
Kevin: No, I’m from up north.
Michael: Where are you from?
Kevin: Philadelphia. I’m one of the military brats.
Michael: Moves around a lot.
Michael: Are you done with the military?
Kevin: Yeah, I wasn’t in. My parents, my dad was.
Michael: Oh, your dad was. How old are you?
Michael: Forty-four, are you married?
Kevin: Yes, I’ve got two kids.
Michael: How old are they?
Kevin: Two and nine.
Michael: All right. So, you’ve pretty much gone
through and listened to a lot of the recordings on
the Audio Marketing Secrets.
Kevin: Yes, I’ve listened to all the recordings on
Michael: You can see how just about every one, I
always come back to saying, “Create your own damn
product.” Do it by interviewing the experts. Do you
remember the lady with the horse who wanted to buy
and sell horses? Let me ask you this. Do you have
some germination of an idea in your head of
something you think you may want to put together?
Michael: What kind of ideas?
Kevin: What I had tried was the idea I told you to
make $30 of the $1,600 on eBay. Well, I tried that
idea through a video, put a think on eBay, got like
over 250 hits on it, but I only got one sale.
Michael: How much were you selling it for?
Michael: $9.99, and what were they buying, a video?
Kevin: Right, just a video on how I bought a
product, turned around, did the research and sold
Michael: In your ad, did you describe what the
Kevin: Right, but see I’m not a professional
copywriter. I don’t have that skill on how you guys
seem to write.
Michael: Well, 250 hits on the ads. Do you remember
what the headline was?
Kevin: Just, “How to Turn $30 into $1,600 on eBay
Michael: That headline, if you got 250 hits, that’s
telling you something. What kind of auction was it?
Was it just a standard auction?
Michael: One thing I’ve learned with eBay is people
go on eBay because they want bargains. Those Buy-it-Nows,
they want they feel like in an auction environment
that they have a chance of getting a kick-ass deal.
Even though I don’t do it sometimes, it depends what
the purpose of my auction is for. Sometimes I will
put auctions up where I have a Buy-it-Now price or a
very high reserve with no intention of selling the
product, but I use it as a lead generator to let
people know that I have it and there’s always a way
for them to get to my site through my About Me page.
So, you can use eBay as a way of getting traffic to
your site, less expensive than using Google because
no matter what anyone types in on the internet,
they’re going to see a link to get it on eBay.
Ebay’s got an angle on every single key word out
there. So, you could use eBay as a wonderful tool
for building traffic.
Now, if I really want to sell something, people want
to be involved in an auction. They want the
excitement, and the potential of getting a good
deal. So, always start your auctions with a minimum
bid of 50 cents or a dollar or two dollars. If it
goes for two dollars, what’s the big deal? It’s a
digital product that you may get two people or three
people or four people in the auction fever, and when
those emotions run high, that’s when you sometimes
get more than what you even wanted to set it at.
There are auctions for a reason because they work.
They sell property at killer prices because you’ve
got people competing against each other. You’ve got
the fear of loss working. People don’t want to lose
out, and that not wanting to lose out is a very
strong motivator, and it creates desire to come out
on top and win. People lose their head. They get
emotional, and they pay way more in an auction than
they would if it wasn’t an auction.
Let the natural reasons why auctions work work for
you in all your eBay auctions.
Kevin: Now, I’m using the About Me page. In fact, I
put that – I don’t know ifyou’ve heard of Jim
Michael: I have not heard of Jim Corcoran. Who is
Kevin: He wrote a book called, “Silent Sales” which
his technique is using the About Me page to filter
people. To get them to get another product on your
favorites when you put My Favorite Websites.
Michael: I’ve been doing that for years. I’ve never
even heard of him.
Kevin: You’ve been doing this for years?
Michael: Yes, because eBay will allow you to put
links from your About Me page. Absolutely, okay.
Kevin: But, the key is what I’m doing is putting the
affiliate links to newsletters and trying to get
those people to then purchase that product, and I
get half the commission.
Michael: Has it worked?
Kevin: No, I’m not getting any commissions.
Michael: Relying on that About Me page, most people
are on the auctions looking for what they want, and
that’s really why they’re there. You’ll sometimes
filter people to that About Me page if you’ve really
caught their attention or if they’re curious about
who the seller is and they want to check you out.
For the most part, I don’t think it’s going to be
that affective. Now, maybe you read this guy’s book.
Was he extremely effective at it?
Kevin: Yeah, he’s built a newsletter of 100,000
Michael: What ideas do you think you have for
creating an information product, especially an audio
information product? You mentioned something that’s
really important. You’re not a professional
copywriter, but you know how to talk don’t you?
Kevin: Yeah, I work for the telephone company.
Michael: Isn’t it easier to talk than it is to
Kevin: Yes! It’s every easy to talk.
Michael: When babies are born, haven’t they been
talked to all their lives?
Michael: Don’t their teachers talk to them, their
momma, their daddy? So, when two people are talking,
it’s more natural than reading a letter. It’s easier
to listen. They’re familiar with it. If you’re
talking in a normal conversational tone just like
we’re talking, you’re not sounding way off or any
different than what’s normally heard throughout your
life. It’s easier to accept ideas when you’re being
spoken to in a normal way.
When people aren’t born to write, it’s hard to
write. It’s not natural to write. It’s like getting
blood from a stone to write. You’ve heard that over
and over again because it’s not natural. So, stop
writing and start talking.
Kevin: People tell me I have this radio voice, and
I’ve worked at a radio station. My background is
mainly television. I used to work at QVC Network. I
worked at a couple of TV stations here in town.
Michael: What did you do at QVC?
Kevin: I was a production assistant.
Michael: How long were you there for?
Kevin: That was like two or three years.
Michael: Is that where the main company is?
Kevin: It’s in Westchester, Pennsylvania, but I was
there day one when they flipped the switch, launched
the first product.
Michael: What was their first product?
Kevin: I don’t remember.
Michael: So, you were there for three years?
Michael: What was that like?
Kevin: It was very unique because it was in infancy.
Everybody it was a joke. Nobody is going to sit
there and watch people sell products, and talk all
day long about fake jewelry. It was a shakedown of
all these competitors, and then of course, they all
went away. Hollywood then stepped in, and it became
this huge mega-success.
In the beginning, they didn’t really pay much. So, I
had to go on other things. Then, I jumped into “no
money down” real estate venture. I did a lot of
stuff with Robert Allan, actually worked with them
on their mentor programs. Actually, they flew me to
Chicago to help teach one of the seminars, things
Michael: Did you ever buy real estate?
Kevin: Yeah, I bought one property in Philadelphia.
Of course, they tell you how to buy property all day
long. They never tell you how to keep it.
Michael: Oh, really?
Kevin: Yeah, dealing with tenants and taxes.
Michael: Do you believe that the Robert Allan stuff
is really valuable information?
Kevin: It’s not as valuable as they say.
Michael: It’s not easy as they say.
Kevin: Yeah, I mean it’s easy. It’s just you’ve got
to find a good deal, and motivated seller, and then
if you have the time to do all that.
Michael: It’s very time consuming.
Kevin: Oh, yeah, extremely. I did it with my current
house. Bought a property, walked away with cash at
the closing. This stuff works. It’s-
Michael: It’s a commitment.
Kevin: Right, you have a commitment or haven’t all
day long to go look at deals.
Michael: It is very time consuming. I could imagine.
Kevin: Then, a year I spent in network marketing
with pretty much every company out there –
Omnitrition, Herbal Life.
Michael: That’s about 15 years ago.
Kevin: I did Quick Start for a little bit, Prime
America, A. L. Williams.
Michael: Did you have any success with any of those?
Kevin: Everytime some craziness would happen, the
company would shut down. Upline got arrested for
faking it’s policy.
Michael: Really, and A.L. Williams?
Kevin: All types of scenarios that the company would
fold, or something would go wrong in my upline would
dissuade the whole download, and just forget this.
Michael: So, what does that tell you? You put your
time and energy into other people’s dream, into
Robert Allan’s dream, A.L. Williams, all the
multi-level marketing companies, and you come up
with shit. So, now it’s time to put your time and
effort into your own dream, into your own product,
one that you control. The only reason it’s going to
fail is because of you. Doesn’t that make sense?
Michael: So, hopefully that saves time. Now, I
always go back to information products because this
is what I know, and this is what I do, and it’s so
damn easy making these information products. If you
would just understand all you’ve got to do is talk.
Kevin: I’ve got no problem talking.
Michael: Yeah, you’ve got that radio voice going.
That isn’t even important. I don’t even know if that
would be an advantage to you. It probably would be a
disadvantage to you because if you come across
sounding like a radio announcer, people believe
they’re going to be sold. That’s not the idea.
The idea isn’t to come across sounding slick and
with a radio voice. You have to be able to talk
clearly and communicate so people can understand
you, but the whole idea is to present value to the
listener, and put together something of value that
people will pay you for.
All these other things you’ve tried to position
yourself an expert maybe buying and selling real
estate or being an expert in multi-level and their
product. What I’m telling you, when you create an
information product, you’re going to have to fight
Many times, we all want to be the expert. I want to
be the expert at my stuff on audio interviews, which
is only natural. People want to be the expert at
something because it gives them validation. They
feel good about themselves, but if you can get over
that, and not be the expert, and just be the guy
asking the questions in interviewing the experts. If
people have a problem with that, you don’t have to
be the expert. All you’ve got to be is the guy
asking the questions.
I don’t know if you heard one of the interviews I
was saying, “Who are some of the most powerful
famous personalities that you know today?”
Kevin: Yeah, I heard that.
Michael: Larry King, Oprah, all the people who do
interviews and they’re not experts. All you’ve got
to be able to do is just ask the questions. So, now
you’ve got to think of what kind of product, what
kind of information do you want to sell.
Now, you may have heard me also talk about you want
to sell something that can teach people how to make
money, and the reason is just like your real estate,
just like you’ve been in MLM, you’ve bought into
ideas and products that will show you how to make
money, that can take care of yourself. If you can
show someone how to create an ongoing income, that’s
a lot more valuable than just selling a product
that’s going to maybe entertain you or a widget or
something you buy. Plus, you can get a lot more
money from it because if you teach someone how to
make money, you’re providing more value than you
would on something else and you’re able to charge
more money for it.
Kevin: Right, and that’s the market that I’m in.
That’s the market that my friends are in. So,
commercials and all these other ventures, it’s a
Michael: It is a huge market, the biz-op market.
Kevin: I think everybody wants to make some money.
Michael: Yes, they do. They want an easier life.
They want to be with their family more. They want to
work less hours, have less stress. That’s what they
really want. Money is a solution, part of a
Kevin: With all the things I’ve done with auctions –
I mean, I’ve done stuff with eBay. I also buy into
government auctions, bought a hundred refrigerators
for two dollars, turned them around and sold them
for a hundred.
Michael: Tell me about that. That sounds like a cool
Kevin: Before the contractors stepped in, government
used to run all the auctions themselves. It wasn’t
on the internet. You simply would just show up at
the auction, submit a field bid, no minimum bid like
they have now. You have to bid at least $40 or $50.
A dollar, two dollars – if you’re the only bidder,
you’ve got a lot.
Michael: So, what did you buy? A lot of a hundred
Michael: Full-size ones or mini ones.
Kevin: Full-size, just to prove that they talked
about this stuff on television, and you can actually
go to an auction back then. You could buy a lot of a
hundred refrigerators, a hundred TVs for a dollar or
Michael: So, you’ve done this. So, you believe in
your head. You know that this is possible. You sound
like you like buying and selling, buying low and
Michael: That’s what I like doing.
Kevin: It took a lot of time for me to personally
go, pick up a hundred refrigerators, load them in a
U-Haul truck and then unload them at my warehouse,
clean them all up.
Michael: That’s great, but you’ve got the whole
concept, buy low, sell high, get control of
something, but now compare it to information
product. No picking up. No delivering. All stored
digitally. No cost at all, nothing needed. Operate
anywhere from the world. You had to wait for supply.
You didn’t have an unlimited supply.
You need to have unlimited supply, unlimited demand,
and be in the toll position, have exclusivity. You
didn’t have that with anything else, but with your
own product, with your own voice interviewing other
experts, you have exclusivity and you have none of
those other problems.
What would be better than that?
Kevin: Nothing, that eliminates of having to go get
stuff, having to pick it up, having to store it,
having to clean it. Then, if it doesn’t work-
Michael: You have your work on the front end. If you
just get it together, and if you can’t do it
yourself, there is a solution. You either have money
or time. If you don’t have the time or you’re the
type of person – and I’m like this sometimes too –
there’s stuff that you have to kill me to get me to
do, just tedious stuff that I just can not do, but
I’ve solved the problem because I hire and get other
people to do it for you.
So, let’s say you wanted to interview ten of the
greatest eBay experts, for example, ten whatever,
whatever your market is, your expertise is. You can
go look in your local papers and find writers who
are writing for either local papers or your city
paper, and find some freelance journalists.
Freelance journalists know how to interview and how
to know how to ask questions because they’re out
there interviewing. They know how to get a story and
put a story together.
You can hire these people for very little money to
do your interviews for you, and probably do them
better than you. So, you can hire someone to put
together ten audio tapes and pay them $100 an
interview, so for $1,000. You just make sure you get
the rights to everything, and once you get the core
meat of the interview, then you’re going to put your
name all over it. Now, you’ve got a product, and now
you need to start selling it and start marketing it.
Kevin: I don’t mind doing the interviews.
Michael: Then, you do them. I’m just saying for
anyone else listening. Most people don’t do shit.
That’s the thing. They have good intentions, but
they can’t get started, and I totally understand,
but there is a solution. If you can’t get yourself
to do it, pay someone to do it for you because I’m
constantly doing that.
I have a webmaster who does tedious stuff I can’t
even do, and I would never do. I know it’s an
investment in my business, and I pay him to do it. I
have transcribers who transcribe all my transcripts.
Do you think I’m sitting there typing up my
transcripts? Forget it. I have two people who do the
editing, the pre-editing of all my audio recordings.
I’ve edited so many audio recordings, I have almost
like carpal tunnel in my wrist. If I’m editing for
more than two hours, my wrists are killing me. I
can’t do it. I’ve got to pay someone to do it, not
all of it. I have final approval.
It’s kind of like when you go to the dentist. You
have the hygienist who cleans your teeth, and then a
dentist comes in. That’s how I do my editing. I have
someone clean up all the ums and the ahs, and then I
go through and do the final editing.
I’m buying time. I would never be able to do all
that myself. At first, if you’re going to do it all
yourself, it’s just going to take you more time, but
if you get a team together to help you with these
things and you have the money to invest and you
believe in your product and what you’re doing, that
investment will all come back to you. It really
Kevin: As far as the recording, I’ve worked at a
radio station, and I seen how you had mentioned the
green bar does the voice and how you edit that. So,
I’ve seen that done. I’ve might have even done it. I
can’t remember. We had that at the radio station all
digital audio. I’m familiar with that aspect of the
Michael: You just need your editing software.
Kevin: Is there a way to record the phone stuff on
Michael: That’s all in the Audio Marketing Secrets.
I go over that – how to record and publish web
audio. It’s one of the recordings, and you have the
transcripts. You need any digital recorder, and then
you need a device from Radio Shack that plugs into
the digital recorder and plugs into the back of your
You’ll do the recording. I’m recording right now on
the digital recorder. Then, when I stop it, I save
the file as a wav file onto my computer. Then,
you’ll open it up in your editing software like
Goldwave or Sound Forge, and you do the editing.
Then, you have control over it on your computer.
Kevin: So, there’s no way to just directly go from
Michael: There is a way. You can go from a
microphone into your computer directly into the
computer, yes, or you can use your tool like your
Camtasia. There’s a free software called Step Voice
Recorder which is a simple piece of software and it
allows you to record right into your computer as a
wav file. So, yes, and that’s all in the recording
there as well. That’s in there.
Kevin: If you interviewed me, would that be a
Michael: If I interviewed you about your stories and
stuff, it could be a product, sure, because I can
interview you for an hour or an hour and a half. If
you want to outline all the cool deals you did like
how you bought 100 refrigerators for two dollars a
piece – all your buying and selling stories, if you
put them all together, that’s something I do. It’s
called an internet audio infomercial, and the whole
idea is to slant it to sell someone something.
If I interviewed you about all your stories, and
that was the product, you would have to create a
something to sell that product. The audio interview
of you revealing how you did all those things to be
a product, and then you can print out the
transcripts and you can create some extra value,
some bonuses. So, yeah, you can create your own
product and position yourself as the expert, or you
can interview other people who make cool buying and
selling deals. They’re all over the place.
Kevin: Right, because at the time I’d rather
somebody interview me like you’re interviewing me,
and then I talk about all these different deals that
I’ve done and the different experiences or knowledge
of the telephone business, real estate business, the
different things that I’ve done over the years.
Michael: You can create four hours of interviews and
have your own product. I provide that as a service.
I can do that. You can talk into the phone. We can
create your own information product. If you want
your stories and your successes and your failures
and have your own course and position yourself as an
expert based on your experience, we could position
you and do that and you’ll have your own product
that you could sell and help others.
Kevin: With all the things that I’ve done. Does it
look like something that can be applied to a sale?
Michael: Well, it’s all in the marketing. You’ve
done a lot of things that most people only dream
about, and you’ve only told me a couple of stories.
I think as you create an outline for the stories we
talk about, those stories will prove that you have
credibility and that you’ve actually done them.
Sure, it could be sold, absolutely.
There’s so many people who don’t do anything.
Kevin: I tell co-workers, “Yeah, I did this $30
deal.” Then, they want to know, “How’d you do that?”
Michael: Yeah, “How’d you do that?” Then, what you
can do is you can give away the recording of how you
did all those things and offer coaching and stuff
like that, offer mentoring. There’s all kinds of
things you can do.
If you sat down and thought, how many different
stories could you come up with, success stories like
the refrigerators and like that thing that you
bought off eBay, the pump?
Kevin: Probably at least ten stories – real estate,
the property I have now is one of these incredible
deals for $500 down, and I walked away at the
closing with six checks for I think it was $16,000.
Michael: What it was?
Kevin: For the house that I live in.
Michael: Oh, the house you live in.
Kevin: It was so undermarket, the mortgage was able
to do this double closing and pull out cash, and
turn around three days later, close again, and get a
Michael: If you want to create your own product,
there’s nothing more satisfying than having your own
product. I’d be glad to help you do that, or you can
get someone else to do it, but I’ll do all the
interviews with you and do all the editing. I’ll
email you a link that goes over all the details, but
we can create your own information product based on
your experience and your stories, sure.
Kevin: I want to get something that’s going to sell
pretty quickly to get some cash. Some programs take
years. This seems that once you get this say joint
venture, or whatever, it’s immediate money.
Michael: Yes, but you have to have something really
good and a good quality product that people are not
going to return and they’re going to pay for.
Kevin: How do they return a digital product?
Michael: If you offer a money back guarantee on it,
and say, “If you’re unhappy for any reason within 30
days or 60 days, just email me, and say that you
want your money back.” So, to sell it, you’ve got to
offer a risk-free proposition. You’ve got to stand
Kevin: I do that with my eBay auction. Everything is
100 percent satisfaction.
Michael: So you do the same thing, but if it’s
digital, they say, “Well, I want my money back.” So,
you’ve got to give them their money back. You don’t
have to worry about whether it’s digital or
physical. The amount of returns are directly
proportionate to the value you give. If someone
feels like you gave them a shitty product, and it
wasn’t worth the hundred or $200 or $500, they’re
going to return it whether it’s physical or digital.
Your value determines. If they feel like they got a
good deal, and you gave them value, they’re not
going to return it. If you got a happy customer,
they’ll buy your next product.
With this Audio Marketing Secrets, my returns are so
small because I give great value, and that’s all
digital. Regardless of whether it’s digital or
physical, it’s the value I give in these recordings
and the product I put together.
Kevin: I noticed on some of the internet marketers,
they will send me an email, “Click this link”, and
then it’s this 90 page sales letter, and they want
$895. I don’t know who this guy is from anything,
and I can’t justify paying $895 to a total stranger
and no guarantee. It’s like $800 for a sales letter.
I wonder who he thinks he is. You immediately get
this huge amount of money.
Michael: You’ve got to do it step by step. What
situation are you in? Do you have money to invest in
developing your own product?
Kevin: I have very little money.
Michael: So, you’re going to have to invest your
Kevin: That’s the reason I wanted to invest in a
digital product because it’s something that’s not
going to cost me a lot of money, and I can get
started and get going whereas most things cost. This
doesn’t take a lot of time either. When I go to
auction, I have to go physically, take off work to
go to the place, rush through there, look for
something, take it out. There’s just no time.
Michael: I understand. Have I been somewhat helpful?
Kevin: Yes, yes.
Michael: Bottom line, you know what to do. You’ve
just got to do it. That’s all there is to it. You’ve
got to start.
Kevin: Right, that’s why I wanted you to interview
me so I can get a product out there. How quickly can
that be done?
Michael: We can start it next week, but I charge a
pretty penny for it. I’ll send you the link.
Kevin: Do you provide a website?
Michael: I’ll send you a letter to everything you
will get. I’ll email it to you.
Kevin: All right.
Michael: Confirm that you get it because we’re
having a couple of problems with our email. Is that
something you can handle? I wouldn’t want you to do
it if you couldn’t handle it.
Kevin: I’m tapped out.
Michael: I’ve emailed you two links on my Audio
Marketing Service and my Secret Weapon. They do cost
Kevin: Right, I understand.
Michael: But, it will give you an idea of what I can
do for you.
Kevin: As far as the website, would you get the
Michael: Well, you’re really paying for me to create
your product. I don’t create all the marketing
around it. That’s a separate game, but one of the
other services where I do create the marketing, once
we have your product, but this is a totally separate
service, it’s called My Internet Audio Infomercial.
We create an audio recording that’s designed to sell
We’ve got to create the product first, and then
we’ve got to create an infomercial to sell it
because they’re two separate services. That’s what I
sent you on. There’s two links – one on creating
your product, the second on creating a tool, an
audio recording that’s used to sell it.
So, you’ve got that.
Kevin: As far as your website, do you use that to
sell your products basically.
Michael: Yeah, I use my website to sell. That’s my
main selling. That’s correct. I use my website to
sell my products.
Kevin: One last thing I found interesting you had
interviewed John Turner, and he’s the guy who ran
Holiday Magic, and it kind of triggered back to me
here’s how I first got involved in be your own boss.
Years ago, I took a seminar from a guy who used his
Holiday Magic, Ben Gay.
Michael: Ben Gay was in Holiday Magic?
Kevin: You didn’t know that.
Michael: That’s famous salesman.
Kevin: The famous salesman, yeah, he wrote the
Kevin: That’s what got me into this be your own
boss, this Ben Gay started this company called
National Toll-Free Marketing, and he was in
Alahambra California, somewhere out in northern
California. I don’t know. You’re in San Diego.
Michael: Yes, I’m in San Diego.
Kevin: But, he started this company out there.
Michael: Was it multi-level?
Kevin: It was multi-level. It was pyramid. They shot
Michael: Did he get in trouble?
Kevin: I don’t know if he did or not. It was back in
like ’84 or ’85.
Michael: So, is he a hell of a salesman.
Kevin: Yeah, you would just get blown away. What it
was he was the stair step network marketing deal
were you go to these different steps, and the final
step was you fly out to California, which I did.
They talked me into it. You go out there and you
live the life that these people are living for like
seven days. They’re flying their airplane through
the middle of town, hang a right, hand a left, and
then parking an airplane in their front garage door.
So, he’s mesmerizing you for these seven days with
nothing but speeches about how to become wealthy,
what he did over the years, and all this talk.
You’re just immersed in riches.
It’s like, after that, there’s no reason you can
just settle for just having a regular life because
it was like such a powerful seminar of just “This is
the life” of how to make all this money.
Michael: He learned all that from Holiday Magic.
Kevin: Right, he did.
Michael: Was he a leader in Holiday Magic?
Michael: You know Glenn Turner was in Holiday Magic.
Kevin: Right, he talked about he was pretty big in
Holiday Magic, and something happened, some guy flew
in an airplane into a mountain and killed himself,
the president of the company.
Michael: I’m going to talk to Glenn Turner later
today. I’m going to ask about that. I have heard of
him. I have never heard him speak. Did you hear the
Glenn Turner clip, the very first one. I’m telling
you. Have you heard his three speeches?
Kevin: Not yet, not the three speeches.
Michael: I’m taking a lot of his old stuff and we’re
creating products together bringing him back. So,
for $99 you get his full speech of Dare to Be Great.
You get the full speech of Better Your Best, and the
full speech of Challenge to America.
Now, the clip you heard was a nine minute clip from
Challenge to America. I just tightened it up a
little bit to give you a sample because we didn’t
want to put the whole thing on there, but this one
speech was responsible for making him over $300
He had over a million distributors in his Dare to Be
Great organization. This is his speech he did over
and over again. You heard the nine minute clip.
That’s just part of it, but for $99 and it’s the
same offer, one dollar, and then you pay only if
you’re happy. You get all three speeches, each of
them over 30 minutes long, and then three’s another
thing that he put together that probably costs over
two million dollars to do this.
He had an editor who had produced movies for the
Kennedy Foundation back then in those days, and they
took all his speeches and compiled a huge amount of
content and they pulled out audio and segmented into
all these different sections like humor, confidence,
salesmanship, and so there’s 12 lessons. It’s just
Glenn Turner teaching about his philosophies. He’s
philosophizing over his life and how he built his
success. It’s just amazing because this guy is so
heart-felt. He never prepared for any of his
speeches. He even says he can’t relate to other
speeches. He gets up there and he looks at the
audience and he just talks from his heart. He even
says it’s like God’s just putting the words in his
mouth. It’s an amazing gift.
I have never heard Ben Gay, but I’m telling you, I
don’t think he’s going to talk Glenn Turner with the
passion that he had back in those days, and you get
all three of those speeches plus 12 lessons – over
six hours of his philosophy. It’s wild.
Kevin: I know Ben Gay had mentioned him, but when I
saw Holiday Magic, I remember Gay would talk about
the company and some guy flew their plane into a
mountain. He was always talking about his Holiday
Magic days. I think he kind of tried to start
another spin-off with his National Toll-Free
Michael: Very interesting. You’ll enjoy this Glenn
Turner. This is an old-timer. It doesn’t get better
Kevin: I thought I had met it all with Ben Gay and
his book, “The Closers”.
Michael: So, that was his book, “The Closers.”
Kevin: Yeah, I’m looking at it right now.
Michael: Is it blue?
Kevin: Blue, yes.
Michael: Okay, I know that book. I didn’t know that
Kevin: Yeah, he’s on the back. There’s a picture of
Michael: Yeah, that’s a good book. I remember that.
Kevin: I was and that deal sort of galvanized my
desire to become an entrepreneur. It was almost like
the reprogrammed for you seven days basically.
Michael: How much was it to go on that thing?
Kevin: It was probably four or five thousand back
Michael: That’s what they did in Costcot. They took
people on these airplane trips for a week, and these
seminars. It’s very powerful stuff.
Kevin: It’s the same thing as Allan is doing. I was
working with him. We charged these people five
thousand dollars. We’d be there a week and we’d
reprogram them to think differently, act
differently. Then, we’d actually go out and buy real
estate instead of just talking about it. They’d
actually go out and do it.
Michael: Well, it all starts there. It starts with
your attitude and confidence. If you don’t have
that, if you don’t have your mind straight on the
inside, nothing’s going to happen.
Kevin: Right, well, I know I have the mind. I’ve
walked on the burning hot coals with Tony Robbins,
and it’s just the money.
Michael: Well, it starts with your mind though. You
can get the money. No free lunch. You’re going to
have to put the hours in and the late nights and the
work ahead of time.
Kevin: I already do that. I’m up late nights now.
Late night with eBay, I’m just cranking out like a
thousand a month, and that’s not really where I want
Michael: You’re selling a thousand a month. Man,
eBay, there’s so many markets. Go look and see
what’s hot, and do it better. Make a better auction,
outsell the guy, and compete with him. You just got
to do it better than that next guy, and go head to
head with me.
Look at my offer, pay nothing, pay only in 30 days,
how can a guy say, “Give me all your money and then
you can return it.” How can someone compete with me
on that? They can’t.
Michael: So, go compete, create a better product, do
it better, outwork them. It usually comes outworking
somebody, outthinking them.
Kevin: With eBay though, would you recommend selling
something like this on eBay?
Michael: Go look for items that are selling four,
five, six, seven, nine thousand dollars. Look for
the stuff that’s selling for some money. Don’t deal
in ten dollar ebooks. Don’t deal in five dollar
trinkets. There’s so many markets on there, get
stuff that costs some money to sell. See if you can
find a source for it. What if you really did your
Kevin: An electronic meter.
Michael: What if there was an unlimited source for
those meters? You called the manufacturer. You
talked to a sales rep for the company and you said,
“Well how are these meters used? When were they
sold? Who was buying them? Are they obsolete now?”
Then, what if you got a list of those companies and
mailed them and said, “We’re looking for these
meters.” You bought them just like I bought and
resold Jay Abraham stuff. Everything is obsolete at
some point. There’s always a newer model. So, you
can take the old ones and resell them.
Kevin: That’s what I do when my niche was the TV
camera, which now that everything’s going digital,
the analog is becoming obsolete, but there’s still a
lot of people who want that old stuff.
Michael: That’s right.
Kevin: I can buy them for next to nothing.
Michael: That’s correct.
Kevin: I haven’t worked in television, and the
average person at auction could care less what a TV
camera – they don’t think. What is it? They don’t
know these things are worth something, but now the
auction, I haven’t had a TV camera in almost six
Michael: That’s why you’ve got to get away from this
and create your own product. Listen, we’ve been
going on for a long time. I’m going to have to run.
It was good talking to you. Keep me posted. Just go
Kevin: Okay, Michael.
Michael: All right, bye.
This is Michael with Michael Senoff’s
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Hi, it’s Michael Senoff with HardtoFindSeminars.com.
Here is another bonus resource for you, and it’s
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That’s the end of this consult with Kevin. I hope
this has been helpful for you. Now, I encourage you
to start and create your own information product,
and start selling.
reveals in detail how you can take your own ordinary
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