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How Brian Keith Voiles Went From A Minimum Wage Brick-Yard Worker, To Part-time Janitor, To Professional Magician, To Brain Tumor Survivor, To One Of The World’s Greatest Living Copywriters
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This is your
lucky day
because I have
created for you
what I think is
one of the most
compelling
interviews on my
site. It's with
Brian Keith
Voiles. Brian is
the
one of the
world's
greatest
copywriter
and in the
next two and one
half hours
you'll know why.
In this
first time
tell all
interview
you'll learn
how Brian
Keith Voiles
would come
home
dripping wet
with sweat
every day in
overalls
from
stacking
bricks for a
living to
becoming one
the world’s
greatest
living
copywriters.
Brian's ad
writing
techniques work
– and his track
record of
"top-dog"
clients speaks
for itself.
Brian has
written for:
Ted
Nicholas,
author
of "How To
Form Your
Own
Corporation
For Under
$75"
Gary
Halbert,
author
of "How To
Make Maximum
Money In
Minimum
Time"
Jay
Abraham,
marketing
consultant
and author
Robert
Allen,
Best-selling
author of
"No Money
Down Real
Estate "
You'll
be super-glued
to your seat as
you hear in
Brian's own
voice ....
-
How Amway
was the
pivotal
turning
point in his
thinking
even though
he never
made a dime
in the MLM
business.
-
You'll be
amazed at to
hear how
Brian
describes in
detail how
he was
making $3200
a month
working only
three hours
a day as a
part-time
janitor.
-
Learn what
Brian did to
support his
wife and
three young
boys in the
early days
living in a
rented
trailer
home.
-
You'll
chuckle when
you hear
about the
make and
model of the
nicest car
Brian ever
owned.
-
Get inside
Brian's head
as he
describes
what guided
him to being
a copywriter
heavyweight.
-
Hear his
personal
story of how
a five
dollar magic
set changed
the
direction of
his life and
turned him
into one of
the best
copywriters
on the
planet.
-
$90,000 in
90 days,
learn how a
chance chain
letter
started a
sequence of
events that
would
introduce
Brian to the
world of
copywriting.
-
Feast your
ears on the
story about
one letter
that was
pulling
right about
36% and
getting
phenomenal
results and
learn how to
get it for
your own
swipe
file.
-
Hear Brian's
true story
of how he
survived a
deadly
softball
size brain
tumor in the
middle of
his head.
-
Hear exactly
how Brian
sold 3000
copywriting
courses on
his first
major direct
mail
campaign.
-
Hear why
Brian thinks
going
offline with
your product
may be the
best way to
rake in big
money with
your product
of service.
-
Learn why
Brian cuts
and tapes
hundreds of
headlines to
his wall
before he
picks “the
one” for his
client’s
sales
letter.
-
Learn how if
your loaded
with great
testimonials
and a risk
free
proposition,
you can sell
anything
with the
write
copywriting
skills.
-
Hear what
Brian does
first before
he writes
one word of
copy in any
letter.
-
Learn who to
talk to in
your
research
phase and
who to
record
twice..
-
Learn why
recording
your
conversations
will get you
mouth
watering
sales copy.
-
You’ll hear
specific
results and
success
stories
Brian has
generated
for
world-class
marketers
like Jay
Abraham,
Gary Halbert,
Ted
Nicholas,
Yanik Silver
and more.
-
Hear what to
do when a
client gets
too lazy to
mail your
letter.
-
Learn one
legal clause
to place in
your
contract to
protect you
before you
write one
word of copy
for a
client.
-
Learn
Brian's
secret for
generating
headlines
that smash
controls and
how to get
them to pop
into your
subconscious
at will
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Kyle: It’ll mean financial
independence because if you
think about it when he says he
can sell anything, he can just
because he knows all this and as
long as you apply it and you
just keep learning from it each
time, you will. I have no doubt
of that.
[Music]
Michael: Hi, this is Michael
Senoff with
www.hardtofindseminars.com .
Here’s a short recording with
Kyle from San Diego. Kyle
ordered Brian Keith Voiles
Advertising Magic course about
four months ago and here’s an
update of how that course has
changed his life.
Number one, you said about three
weeks ago you finally left your
day job from the past three
years working at extended
student services at an
elementary school. You had to
work from 6 to 10 a.m. and when
you would get home you would
fall asleep or go to lunch and
not get any work done on your
business. So, sad to leave, but
you needed to do it. So, tell me
about that.
Kyle: I don’t know, I just…like
you just said, I would get home
at ten in the morning and then
I’d just be totally tired
because I stay up late away. And
so I just fall asleep and then
not wake up until three and then
I wouldn’t start to do any work
and when I did it wasn’t like
quality work trying to get work.
It was more just studying.
Michael: It was just a part time
job? How many days were you
working there?
Kyle: Monday through Friday.
Michael: So, it was some money,
but you’re replacing some of
that income with your
illustrating business, right.
Kyle: Yeah, it would only bring
in about $700 a month. It was
good for me just because I’m 21
and just like to get money. And
its easy, easy work, but it’s
definitely not worth it for the
time that I’ve invested.
Michael: That’s right. Now,
you’re realizing you can make
more with your time.
Kyle: Yeah.
Michael: I think that’s a smart
move. Good job. And you talked
to Brian Keith Voiles again a
few times on the phone and you
wrote a sales letter for your
school assembly using his Ad
Magic and his letter in your
left hand. Then you had Brian
check it out and he did. And
then you sent it to 26 schools
about a week ago and booked
eight shows.
Kyle: Yeah.
Michael: That’s awesome.
Kyle: It was. I was pretty
excited when it happened.
Michael: So, tell me about the
process. You got Ad Magic. Did
you rifle through that whole
thing and study it?
Kyle: Not the whole thing. I
kind of got side tracked on Gary
Halpert stuff. But, I’m about
half way through Ad Magic. I
copied all of Brian’s ads in the
back and later I started doing
that with Gary, but we’re going
to talk about that later, I
think. So, then I found all his
assembly letters and so I kind
of called him first and said,
hey, can I tweak this to my
stuff. And he’s like, yeah, sure
and then send it to me when
you’re done. I was like okay.
So, I copied down his letter
first and then I had that in one
hand and then I just went
sentence by sentence through it
adapting it to mine.
Michael: So, you just modeled
it. He had a letter booking his
assemblies for, what was it the
clown?
Kyle: Magic.
Michael: Magic, sorry, that’s
right. Uncle Brian Magic. And
you just modeled it and made it
fit your illustrating.
Kyle: Yes.
Michael: All right. And was this
a one-pager? How many pages was
this?
Kyle: It’s three pages front and
back.
Michael: Three pages front and
back. So, it’s six pages.
Kyle: Yes.
Michael: And you had already
another letter that you were
sending out didn’t you before
you did this one?
Kyle: Yes.
Michael: How many pages was that
one?
Kyle: The first one I ever did
was about one page. And that
didn’t do very well at all.
Michael: How many would you send
and what kind of response did
you get on that?
Kyle: That one I got like two
responses out of a thousand.
Michael: Two out of a thousand.
And you were sending it to the
very same people, right?
Kyle: Here and there, yes.
Michael: This six-page letter
you sent out 26 and tell me what
happened. You send it out…do you
remember what day you sent it
out?
Kyle: I sent it out I think the
Saturday before I hurt my knee,
two weeks ago.
Michael: And what were your
expectations?
Kyle: I was just trying to see
what I could do with it. So, I
sent it out to 26 local schools.
Michael: Did you hand address
them?
Kyle: Yes, I hand addressed them
all.
Michael: Live stamp?
Kyle: Yes.
Michael: What did you have on
the corner, the return address?
Kyle: I just used a little
standard one that I would use on
any old letter.
Michael: Did it have your name?
Kyle: My name.
Michael: Personal name or your
company name?
Kyle: My personal name.
Michael: Personal name and it
went right to…who was it going
to?
Kyle: It was going to…since it
was for the same school district
that I used to work for before,
so I had everybody’s name who
booked the assemblies. And so I
just directed it straight to
them.
Michael: And that was like on a
Saturday and when did the letter
hit, like Monday or Tuesday?
Kyle: It hit Tuesday. I was out
of town, but I called everybody
back that same day.
Michael: Tell me when you
checked your answering machine?
When did the messages start
coming in? Tuesday you checked
your voice mail or your
answering machine.
Kyle: Yes, on Tuesday and I had
about three and then the next
day I got three more.
Michael: What kind of messages
were they leaving?
Kyle: They were just saying, hey
Kyle, we liked your letter, we
want to book. I actually had one
lady because I sent it out again
the following Saturday.
Michael: Same letter, same
people who did not respond.
Kyle: Yes.
Michael: Okay.
Kyle: Actually attached a
post-it note that said second
chance deadline approaching.
Michael: Awesome.
Kyle: Because that was one thing
that Brian told me to do, so I
was like okay.
Michael: All right. So, you sent
it out again to everyone who did
not respond.
Kyle: And then I got a couple
more out of that and one lady
was like that was such a good
thing following up with the
follow up flyer, she called it,
the letter. So, that was pretty
awesome that she noticed that.
So, I was like okay.
Michael: So, the first time you
mailed it, you brought in…how
many did you book?
Kyle: I think it brought in six
and I got an extra two after the
second one.
Michael: Eight and I guarantee
you if you mail it again, you
can bring in another two.
Kyle: Actually, I have them
stamped and ready to go.
Michael: That’s going to be
exciting to know. That is
awesome. Now, what was the offer
in the letter?
Kyle: What do you mean offer?
Michael: The letter went out to
these people and it said book
you and how much was it? What
was the offer? What did they
have to do to book you?
Kyle: They just have to call me
before February 23rd and then
they’d save $100 off the regular
price, which I had set at $600,
so they’d be paying me $500 if
they called before hand.
Michael: So, you booked $500
assembly. They paid you $500 and
you got eight of them so far, so
that’s going to bring $4,000 in
sales from a letter that went
out to 26 people and probably
cost you to mail out 26 letters
under $20.
Kyle: Yes.
Michael: Not a bad investment.
Kyle: No, it’s an awesome
investment.
Michael: Now, when do they pay?
How do you set that up?
Kyle: A lot of them will call me
and they’ll say do we need to
make a deposit or anything and I
just say no, just __ the
assembly and you can pay me the
day of or you can mail me the
check up to 30 days later.
Michael: How far off do you book
with these eight people? How far
away are the assemblies?
Kyle: Some of them are right
towards the end of the year in
June, but some of them are up
closer in April, May, June;
right in there.
Michael: Now, how many more
schools could you mail this same
letter to? These were all right
in your district?
Kyle: Yes.
Michael: How many schools are
there in the other districts?
There’s got to be thousands?
Kyle: I have a national mailing
list. I think I’m only missing a
few states. I put it together by
going to all the department of
education websites. And then
they all have on there the
school list.
Michael: Do you have names?
Kyle: No, I address them to
assembly coordinator.
Michael: Good job.
Kyle: So, I have 25,000 schools.
Michael: Is this how you did
this one, assembly coordinator?
Kyle: No, this one I had the
exact name because I worked for
the district before. So, I had
those. But just in San Diego
alone there’s approximately 400
schools or San Diego County
there’s about 400 schools. So,
I’m actually going to mail those
out pretty soon.
Michael: Now, you just said you
sent out 286 more copies of it
last week. Where did these go?
Kyle: Those went to kind of
between here and Los Angeles,
like Orange County area.
Michael: Now, were they
addressed to assembly
coordinator or the person?
Kyle: Assembly coordinator.
Michael: All right, now, have
you started getting response on
that?
Kyle: On Tuesday when it should
have hit, I got about two calls
I think; one or two calls.
Michael: Out of 286.
Kyle: Yes.
Michael: Same letter and
everything, the only difference
was it said assembly
coordinator.
Kyle: Yes.
Michael: Well, it would be
interesting to see what kind of
difference you get there; having
the person’s name and if it is a
big difference, certainly it
maybe worth your while paying
someone to call these schools
and getting the name of the
assembly coordinator.
Kyle: Definitely, I thinking of
doing it myself.
Michael: Don’t do that. Look,
you’ve got to spend your time
more wisely. You can go onto
Elance. Go post a job. You need
someone to do some light
telemarketing, calling and
verifying a name at a location.
Do you have the phone numbers
with that national list you had?
Kyle: Yes.
Michael: So, all you do you is
pay someone…you pay them a dime
or 15-cents to make the call.
You can get a very inexpensive
phone card and give them a phone
card. They can call from their
house and you pay them to do it.
Kyle: All right.
Michael: Don’t spend your time
on the phone doing that. Hire
someone to do it. Hire a kid
for…go on Elance and you can
post a job. Once you get set up
with them and you can have
people bidding on your project
within 30 minutes.
Kyle: Okay.
Michael: That would probably be
a better way to use your time.
Do you know what I’m saying?
Kyle: That’s what I’m doing now
with the envelopes. I’ve got a
bunch of my friends to do them.
Michael: That’s a good plan
there. All right, so that will
be interesting to see. You hand
address the envelopes and prove
results because you were using a
white label before.
Kyle: Yes.
Michael: Good idea. And you’ve
got some of your friends to
address, stuff and stamp 500
letters a week for you for
10-cents a letter. That’s fine.
Give them another 10-cents if
they want to get on the phone.
You pay for the phone call. If
each phone call is only going to
cost you…they shouldn’t be on
the phone more than a minute or
two…it should only cost you
about 12-cents for the phone
call.
Kyle: All right.
Michael: And if you pay them a
quarter for every one they
verify and get the name for,
it’ll totally be worth it.
Kyle: That’s a good idea.
Michael: You found out one of
your competitors. I went to his
site. Completely stole what he
teaches from someone else. So,
his presentation, which you’ve
seen…how did you figure that
out?
Kyle: It wasn’t his
presentation. I knew for a long
time that his sort of art
teacher mentor guy. And so I
started looking on the Internet
for him and I found a couple of
his books and I looked at them
and I’m like that’s the exact
same thing that he draws;
exactly.
Michael: Really.
Kyle: So, I’m sure that he
was not mad or anything because
they were good friends, but it
was just weird to me that, wow,
he totally took somebody’s
style.
Michael: So, I saw those books
he had on his website. How does
he use those books with his
business? Does he sell them or
what?
Kyle: Yes, he sells them.
They’re in bookstores all over
the place.
Michael: So, this guy is local
in San Diego?
Kyle: He used to be in Carlsbad.
Then he moved to Santa Barbara
and now he’s in Wisconsin.
Michael: I see.
Kyle: He’s a nice guy, but we
fell out of taste with each
other.
Michael: I remember you were
talking him and he wanted all
this money from you. Is that the
guy?
Kyle: No, he wanted me to call
him Mr. .
Michael: Mr. .
Michael: If he was going to be a
control freak like that?
Kyle: Yes. I didn’t think that
was that professional on his
part, but he said it wasn’t on
mine. So, we just kind of said
all right, we’ll go our separate
ways.
Michael: What were you doing
with him originally?
Kyle: I had wrote him a letter
and said, hey, I want to do what
you do. I remember when I was a
kid, you’d come to my school and
do these assemblies and you’ve
always been someone that I kind
of looked up to. So, then he’s
like okay. And I don’t think he
took me seriously at first and
then he’s like do these
assignments. So, he says go do a
bunch of free assemblies and get
letters of recommendations from
everybody. So, I did about 100
of those and then I had all the
letters of recommendation and
then he’s like okay now video
tape a few and send them to me.
I video taped some and sent them
to him and he’s like these look
great. I’m on tour right now,
but I’ll give you a call in June
when I’m out of tours.
Michael: He never called you.
Kyle: Oh no, he didn’t call me
because that was when we kind of
got into his little argument
over what I should call him. So,
that was that.
Michael: He probably felt like
you may have been a threat, as
well.
Kyle: May be.
Michael: But he’s been doing it
a long time.
Kyle: Yes, he’s definitely set
in what he’s doing. He’s a good
guy. It was just that one little
thing that we wouldn’t __ to
each other like that.
Michael: That’s interesting. So,
you have video taped it. Since
we talked have you done a kick
butt videotape of one of your
assemblies?
Kyle: Not yet. I haven’t had too
many of them.
Michael: You haven’t had too
many of them. Well, now you have
an opportunity to do that.
Kyle: Yes.
Michael: We talked about you
being able to duplicate yourself
and be able to sell that. Do you
know what I’m saying?
Kyle: Yes. I have a friend who
is going to videotape them, the
problem is just my knee right
now because I can’t get out
there and do them.
Michael: That’s true. So, you’ve
booked these things, are you
going to be able to get out
there and do it with your knee?
You’re going to be in a cast for
how long?
Kyle: I just rescheduled a bunch
of them.
Michael: If you’ve got a walking
cast, you should be able to do
it. What do you think?
Kyle: It’s just a matter of when
I’ll be able to walk.
Michael: Could you do it on
crutches? How much walking
around are you doing up there?
Kyle: I do quite a bit because
I’m a pretty energetic guy. So,
I have it cleared until March
1st. I rescheduled them all.
Michael: So, the assembly is
$500 for the school. The kids
don’t pay anything. It’s just an
assembly, right.
Kyle: Yes.
Michael: Now, you’ve
implemented…you plan on when you
go to the assembly, how are you
going to capture these kids
names and numbers and addresses?
Kyle: I’m going to do what Brian
did and do a little fan club
thing by giving them a coloring
sheet or it might actually turn
out to be sort of a drawing test
thing.
Michael: Test your skill, win
something. Let them win with a
contest.
Kyle: Yes.
Michael: What about…
Kyle: Right now, actually, I
have tee shirts made and a bunch
of little sketch books. So, I’m
giving those out and I’m either
thinking of reselling those or
giving them away because they
only cost me a dollar to make.
Michael: Have you tested this
yet, the coloring sheet or the
drawing sheet?
Kyle: No.
Michael: So, on these next ones
once you’re able to do them,
you’ll test that.
Kyle: Yes, I haven’t had a show
in quite a while.
Michael: Look, the most
important thing is you’ve got a
letter that works. It’s just
like turning on the little money
machine. When you want to go
work, you mail out the letters
and you go do them.
Kyle: Yes, definitely.
Michael: Good. So, you listen to
all of the stuff with Richard
and then you took the analysis
worksheet, the opportunity
analysis for the HMA program and
you did a call interview with a
hairdresser up in Vista.
Kyle: Yes.
Michael: Did you listen to all
the recordings I did when I did
it with the four guys?
Kyle: Oh definitely. Everything,
the string cheese guy, the
movers.
Michael: Those were the first
times I did them, too. You know
that. I need to do some more. I
want to get some more up there
and do some closing. So, was it
helpful in really learning how
to analyze someone’s business?
Kyle: Oh yes because normally
you just go into an interview
and if you don’t have where to
go basically like a little
outline of something, you don’t
know what to ask and then you’re
bouncing all over the place.
Michael: Exactly.
Kyle: So, you lose track, but
with that it’s just ask this
question, okay, and then they
say the answer and it gets them
thinking. And then they’re like,
oh, I hadn’t thought about that.
Michael: So, tell me how did it
go with this hairdresser up in
Vista?
Kyle: It was just a total lot of
fun. She was one of my friend’s
friends. That was good. And I
just got on the phone and
started talking to her.
Michael: You did it over the
phone?
Kyle: Yes, and I just started
asking all the questions and
then taking notes as she was
talking and then we went through
it all and then towards the end
we said bye and then I got…right
after I hung up the phone I went
on my computer and I just
started typing out all these
things she could do and stuff
and fixing her problems that she
had. So, it was a lot of fun
doing it.
Michael: All right. And so, how
did she respond by the time you
got to the end?
Kyle: She was like, wow, I
should do that. I didn’t think
of that. Just going off.
Michael: All right. You said
when you got off the phone with
her; you had solved her number
one problem and came up with
over three pages of tactics and
strategies. What was her number
one problem?
Kyle: Well, her number one
problem was she said a lot of
her business comes in off of
referrals. But people don’t want
to give her referrals anymore
because she’s booked up…they
have to book too far in advance.
So, if I said, hey Michael, go
up to Bobbi and get your hair
cut, you would call her, but
she’d be booked. And so what I
said was why don’t we just go
send these people a new letter
because she was sending one that
was hitting results.
Michael: She was mailing a
letter out to her customers?
Kyle: Yes, trying to get
referrals.
Michael: Got it.
Kyle: And so, I just said why
don’t we do it this way like Jay
Abraham says to do it and just
say we don’t do any advertising,
we can only do it by getting
people like you to give us
referrals. So, she’s going to do
that. But the problem was she
didn’t have time for these
people. So, I just said what you
can do is take like the second
Friday of every month and just
hold it for new clients, anyone
who comes in off of referrals.
Do it like that. So, she said
she was going to try to do that.
Michael: That’s a great idea.
So, she’s really at capacity,
too. Sounds like she’s doing
well if she can’t handle any
more people or they’re booked
that far in advance.
Kyle: I’m not sure if she is
because she said that a little
while ago a bunch of her clients
moved, like half of them. I
think she did about 150 clients
now and she can handle 300.
Michael: Great.
Kyle: Yes, so it’s pretty weird.
Michael: All right. That’s good.
And she was receptive to these
new business ideas?
Kyle: Oh, totally.
Michael: Good. All right.
Excellent. You’ve been going to
the
www.hardtofindad.com site
and you’ve been copying one of
Gary Halpert’s ads daily or
you’ve been copying several of
them.
Kyle: Yes.
Michael: How’s that going? Do
you feel like that helps you
ingrain it neurologically as he
says?
Kyle: Yes, completely because
what I learned from going to art
school is that we have to copy
all the Rockwells and stuff.
Michael: Oh really.
Kyle: Like there’s a drawing
from the masters.
Michael: Do you trace them or
just copy them from eye?
Kyle: I usually just copy them
from eye. It takes like between
40 to 80 hours to do one.
Michael: Wow.
Kyle: And so, I was like, hey
I’ll just do that with these
ads. So, I started copying
Brian’s and then just switched
over and now copying Gary’s.
Michael: And you write them out
in longhand?
Kyle: I type them on a computer
just so I can get them all
formatted and stuff. But a few
of them I have copied out
longhand. I did that with a few
of Brian’s.
Michael: So, you’re copying them
by typing them?
Kyle: Yes.
Michael: That’s great. That’s
kind of what I do only I do it
through the ear. When I’m
editing audio, like when I edit
this audio, I’m going through
listening to every word and I’m
editing, taking stuff out,
putting stuff in. It’s very
similar and I’ll tell you, it’s
a great…even though it’s
work…it’s a great way to really
ingrain the stuff into you.
Kyle: And you pick up a lot of
the little nuances, like Gary
when he writes, he’s just
like…uses like listen…
Michael: Oh yes.
Kyle: And he uses look, he uses
this is going to be one of the
best ads or one of the most
exciting things you ever read.
Michael: Have you read his Boron
letters?
Kyle: No, I want to get a copy.
Michael: I’ve got a digital
copy. I’ll send it to you.
Kyle: All right. Cool.
Michael: It’s great. It is
great. These are letters to his
son and you’ll understand where
all that came from. And it’s
really fantastic.
Kyle: Yes, I was reading that
because I try to read at least
two of his newsletters a day;
just trying to get caught up on
them all. But they’re
fascinating.
Michael: They’re great. I’ll
send you the Boron letters. This
is great. It’s like a whole
other copywriting course.
Kyle: Okay.
Michael: Brian Keith Voiles is
probably more detailed in this,
but this is very good. You’ll
like it.
Kyle: All right.
Michael: Do this. I want you to
remind me in case I forget, just
send me an email and put Boron
letters and I’ll email it to
you.
Kyle: All right.
Michael: That’s great. You know
you’re doing really everything
it takes. You are a doer. I
remember the first time I talked
to you and I told Brian, you’re
a doer. You’ve got the desire
and doing all these things, what
has it done for your confidence?
Kyle: It just boosts it every
time…every time you do
something, everything that
you’ve learned just comes into
your…hey, I just learned that,
now I’m doing it. I don’t know,
it boosts your confidence.
Michael: Now, could you get that
confidence without doing
anything?
Kyle: No.
Michael: Yes, you don’t grow.
And have you screwed up a few
times?
Kyle: Definitely.
Michael: That’s exactly the
point. I mean it’s really so
easy if you just move forward
and are willing to fail.
Kyle: When I was going to quit
my job I would sit there and my
old boss, she was like my best
friend, but we’d just talk every
morning and I’d be like if I
quit there’s really no way that
I can fail because I’ve got
these guys that I can fall back
on. If I need an answer, I just
turn around and give Brian a
call or I read something out of
his book. It’s like all the
answers are already there. You
just have to apply them.
Michael: That’s right. Now, you
also say you set up another
after school class at another
school rather than the one
you’ve always done it at. So,
tell me about that.
Kyle: Well, one of the
schools…the school that I was
working for in the morning that
I quit the job there, I had
always done an after school
drawing class and it’s the five
week class and the kids stay.
Michael: This is a free class or
the kids pay?
Kyle: The kid’s parents pay.
Michael: How much is that?
Kyle: It’s about $50 to $60 a
kid.
Michael: And how were you
getting these customers?
Kyle: I would just send out a
flyer to the whole school and
within two days the class would
be filled to capacity.
Michael: And how many people is
capacity?
Kyle: Fifty.
Michael: Fifty. So, $2,500.
Kyle: Yes, and it cost me, I
don’t know, $30 to make all the
flyers. That’s a good little…
Michael: Have you tried
re-writing that flyer to pull in
a better response or that flyer
is already working if you’re
filling it up to capacity.
Kyle: Yes, it’s already working.
It’s a little bit different each
time just because the parents
want to see, oh new drawings
this time and stuff like that.
Michael: What’s the youngest the
kids are who come to the class?
How old are they, the youngest
ones?
Kyle: For this class I only
allow in first grade and up.
Michael: First grade and up.
Kyle: Yes, but in the assemblies
it’s kindergarten through
whatever their highest grade is.
Michael: You’ve got to let me
know because I’ve got a five
year old. I’d love to bring him
to watch one of these things.
Kyle: All right, definitely.
Michael: Let me know when you
have one of your next classes
once your leg gets better.
Kyle: Okay.
Michael: So, you send out the
flyer, you fill up. So, now you
have a different location
because the place you were doing
it at, that’s where you were
working right.
Kyle: Yes, but I’m actually
going to do one at that school I
quit working at for them, but
now I’m working for me. Does
that make sense?
Michael: Yes. Do you have to
rent out the room or anything or
they just give it to you?
Kyle: No, they give it to me if
I’m done by four o’clock.
Michael: That’s great.
Kyle: So, I have that and I had
one that was all set up and I
actually made a huge mistake on
the flyer and I had to cancel
it.
Michael: What happened?
Kyle: I tried to do Monday
through Friday. One straight
week of classes instead of doing
Mondays for five weeks.
Michael: Right, I remember
talking about that.
Kyle: That was a huge mistake
because I only filled up one
class or I had 25 kids. And then
anyway I had to cancel because
of my knee.
Michael: So, you had 25 kids,
but you were going to take them
Monday through Friday.
Kyle: Yes.
Michael: The class is $50 for
five Mondays, but you were going
to try all one week; knock it
out.
Kyle: Straight, one week.
Michael: I see.
Kyle: And what you run into, I
guess is all the soccer
practices.
Michael: Yes, if you cover all
week, that’s exactly right.
That’s exactly right. Every kid
has one day that there’s nothing
going on; one or two days. But
they’ve got other things planned
on other days. You’re absolutely
right.
Kyle: That was a total mistake
on my part.
Michael: You learned.
Kyle: And so, what I did was as
soon as I was going to quit my
job, I was going to try to get
into the school that I done an
assembly for. And so, I called
them up and then they’re like,
yeah, you can come up and do
that. I was like okay. So, on
Mondays and Tuesdays starting in
March, I’m doing a full…the same
thing that I did down here up
there.
Michael: Every five Mondays?
Kyle: For five Mondays and five
Tuesdays in a row I’m doing the
drawing.
Michael: So, you’re doing two
sets of classes.
Kyle: Yes.
Michael: And you’re going to do
the flyer out to the whole
school?
Kyle: Yes, it’s already out.
It’s supposed to come in on
February 9th.
Michael: How do you get the
flyer distributed to all the
students in the school?
Kyle: For the school that I
worked at, I had a class list.
And so, I would just count out
25 flyers for each classroom or
for how many kids were in there
and just put them in the
teacher’s boxes.
Michael: Would the teachers pass
them out to everyone?
Kyle: Yes.
Michael: They would?
Kyle: Yes. And so, for this
school that I just did, I
FedExed all the flyers up to the
lady I was coordinating it with
and she just did the same thing.
Michael: These schools are
elementary schools?
Kyle: Yes.
Michael: All elementary.
Kyle: Yes.
Michael: What does this flyer
say? Did you add any copywriting
to it? Anything you’ve learned
since you’ve read Voiles’ stuff?
Kyle: Yes, actually it’s an
adaptation of one of Brian’s
birthday letters.
Michael: So, you redid it
already.
Kyle: Yes.
Michael: Since you got Ad Magic.
Kyle: Yes, definitely, right
away. It just says to parents
with kids who love to draw, a
one of a kind educational fun
and friendly after school
drawing workshop at an
Elementary school.
Michael: There you go. What do
you think in terms of dollars
having this Ad Magic course and
being exposed to Brian Keith
Voiles interview that you
listened to on
www.hardtofindseminars.com
and all this is going to mean to
you for your business?
Kyle: It’ll mean I get to move
out.
Michael: You get to get your own
place.
Kyle: Yes, it’ll mean financial
independence because if you
think about it when he says he
can sell anything, he can just
because he knows all this.
Michael: Absolutely.
Kyle: And as long as you apply
it and you just keep learning
from it each time, you will. I
have no doubt of that.
Michael: All right. That’s
great. Kyle, it’s been great.
You’re doing great. I want you
to keep me posted, okay.
Kyle: All right, I’ll do that.
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