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There are a lot of myths floating around the business world about
pricing, and that’s why this audio is so important.
In it, you’re
going to meet a strategic pricing expert named Larry who’ll show you
exactly how to stay competitive by raising your prices and
maintaining your profit margins.
Here are a few of the pricing issues covered in this interview
• The three basic rules you absolutely must know if you want loyal
customers paying premium prices
• How responding with the word “so…” to shoppers will lead to a sale
more often than not
• What a “price buyer” is, how to spot one, and why you shouldn’t
care about pleasing them
• Why most people don’t really make purchases based on price, even
though they think they do – and the actual reasons why they’ll break
out their wallets
• The two things that customers will do to try to beat up a sales
rep on price – and the ways you can turn the table on them
• How increasing volume actually decreases your profit margin and
what you should do instead
It seems like most people price out of panic. They worry about what
their competition is doing. They become intimidated by customers who
say they’re only going to buy the lowest priced goods.
Or, they
lower their prices in hopes of making it up in volume. And as Larry
explains, “business is a game of margins and not a game of volume.
If you maintain margins, you’re going to be profitable.”
And after
you listen to this interview, you’ll know exactly how to do it.
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