Product Launch Secrets
Interview
Launch your business
right…Right from the start
During this interview, you’ll
be guided through many of the steps necessary to do a product launch right. In
it, you’ll meet Eric Briggs. Eric wants to set up a business in the health
industry but isn’t sure how. He’s thinking about selling an energy-boosting,
herbal “green drink” and knows some insider information about a company that’s
already selling something similar.
So I help Eric with his product launch
and some of
the steps he’ll have to take to get his company going, while we also analyze the
many choices he’ll have to make along the way.
Eric and I also go over other
important areas of business like writing effective sales copy and launching a
product successfully.
Some of the things we talk about in the
interview…
- How to set up a business from
the ground up – how to file for a fictitious business name, how to set
up credit card handling services, how to get an 800 number established in
minutes and much, much more
- The lowdown on pricing –
if you have the cost of your product covered in your shipping and
handling… everything else is gravy
- Where to find successful sales
copy, why you absolutely must test it and how to run the test so you’re sure
it works
- How to make sure you’re
getting the best list possible for your direct-mail campaign
- What a hotline buyer is and
why you’ll want to make sure your list has a whole lot of them
- How to take the guesswork out
of product selection – Don’t guess what’s hot and selling right now;
know for sure
Through the course of the
interview, Eric and I also discuss another idea worth considering. Instead of
creating a business from scratch, why not buy into an existing business and work
on commission? That way, the infrastructure is already set up and you don’t have
to worry about all the hassles that go along with starting and running a
company. You simply hand over your product and sales copy and leverage off the
efforts of others. There are many ways to go about doing that, and in this audio
you’ll hear some key strategies.
So if you’re thinking about
a product launch or starting a business, launching a product, testing sales copy or buying into an
existing company, this interview is for you. It’s full of the practical details
you may not even know you need. Enjoy. back to index
