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If you’re a web designer,
you know how hard it can be to make a living at it anymore. With WordPress, even
a 12-year-old can create beautiful websites for free in just a few hours, but
that doesn’t mean you’re on your way out. It just means you might have to expand
your services to give customers an Internet marketing package instead of just
one small part of it anymore. And in this audio, you’ll hear how.
Meet Roger. Roger owns a web design firm that was facing this kind of death by
commoditization until he realized prospects weren’t calling him for an updated
website because their sales had jumped through the roof.
They needed marketing
help. So he bought the HMA System and started following it step by step. Soon,
he was incorporating analytics, USPs, opportunity analyses, databases and other
marketing techniques into his clients’ businesses and then watching as their
jaws dropped when he revealed their new websites to them. He actually had one
client cry.
But the best part is – his clients instantly think of him as the expert they’d
be stupid not to listen to. They happily pay him $3,500 for each marketing step
with an additional $2,500 for their web design. And after you listen to this
audio, you’ll realize that’s not hard money to come by.
You’ll Also Hear . . .
• Why Roger says adding the opportunity analysis alone has made all the
difference in his sales and exactly how he uses the HMA System as a lens to see
his clients’ businesses through
• An exclusive look at how Roger always hits the “wow factor” during his big
reveals – bring tissues because if you do yours like Roger’s, you’ll likely see
tears
• The three things to bring to a meeting that will have everyone in the room
saying “Wow! This guy really knows his stuff”
• Why almost nobody knows their core numbers but why it’s so important to
educate your clients on theirs
• The three main areas you need to evaluate when you install Google analytics
onto a customer’s website, and how
• The almost-automatic way Roger makes spending another $3,500 on copywriting
the natural next step for all his clients
• The only thing you really have to do in order for prospects to stop seeing you
as a vendor and start seeing you as the expert who can do no wrong
• How to make an easy $500+ a month on prospects who don’t have the money to
become regular clients
You can make the shiniest website in the world, but if it doesn’t bring in
sales, it won’t mean a thing. With HMA, you’re going to be the guy who brings
the most value to your clients, and they’ll know it.
Most businesses keep
Roger’s firm on to do their copywriting, SEO and marketing for them – giving him
the kind of recurring income he never saw when he was doing web design alone.
You can have that too, and in this audio, you’ll hear just how easy it can be to
make it happen.
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