self publishing expert, Elsom
Eldridge first opened his Coaching practice, he did
what most people do – he mailed out promotional
brochures to potential customers, and then waited for
the results to pour in. But they never did, and he ended
up losing thousands of dollars on the mailing. Needless
to say, Elsom was frustrated and confused. Fortunately
though, he met a guy who specialized in building
That meeting changed Elsom’s life because he learned he
needed to position himself as an expert in his field,
and he learned exactly how to do it by self
publishing his own book. Now Elsom goes
around sharing that knowledge with others.
According to him, everyone is an expert at something.
The goal is to expand on that expertise so that you
become the “obvious expert” – someone people naturally
think of when they need services in your field. And in
this 50-minute audio presentation, you’ll hear exactly
how to do that.
You’ll Also Hear…
• Elsom’s easy 12-step formula that will take you from
“newbie” to expert in less than a year
• How to set achievable goals that will keep you on
track and in business without feeling overwhelmed
• How to use service clubs to promote yourself for free
and some tips for getting a 14% response rate
• Tricks for getting your promotional material into the
hands (and bookshelves) of the decision makers – and out
of their trashcans!
• How to write a book in under a year and publish it for
• How to use the media to get free publicity for your
• And much, much more
This audio is an absolute necessity for HMA students
because the ideas outlined in the presentation can be
directly applied to your practice. And if you follow
Elsom’s steps, you’ll easily be able to grow your
business in little or no time with little or no money.
Everyone knows you need to promote a business in order
to grow it, but if you do it the wrong way, you’ll just
be wasting your time and money.
However, if you become the obvious expert, you’ll have
more clients, be able to charge higher fees, and receive
all the referrals you need. So sit back and listen to
how to become that go-to expert for your consulting
practice. It’s easier than you think.
If you like this
interview on self publishing, make sure you listen to my
interview with self publishing expert Melvin Powers.
Melvin has sold millions of book and you can
download this three part interview