“The HMA Mastermind – Revealing Insights From 5 Great Minds In HMA Marketing Field”
Here’s a conference call that was done with Richard and myself as well as three HMA Consultants: Avery Manco, Dave Duree, and Christian Cares. It was a free-form Question and Answer session where the HMA Consultants could ask Richard anything they wanted about the HMA System and general marketing questions. As an HMA Consultant, you probably have some of the same questions and issues as were posed in this audio.
Some of the topics we cover are:
√ What is the best order to go through all of the HMA training material (VHS, DVD, and written material) when you become an HMA Consultant?
√ There is so much information available in the HMA University. How should I go through it?
√ Can Richard give me the list of books that Richard quotes during the videos?
√ It seems important to understand the client’s business and goals and Richard doesn’t touch on it in the course. Listen as Richard explains how he has gotten around this issue over the years and some suggestions that he has to obtain this information.
√ Clients usually just want more sales. How has Richard balanced providing consulting advice versus the business owner’s desire for immediately implementing improvements to his business?
√ How does Richard handle contingency agreements and retainers with clients?
√ Can the HMA Consultants have the actual business names who gave those great testimonials?
√ Often times, the greatest obstacle to implementing the HMA System are the owners themselves. They think they know the problems and how to solve them – or they don’t have the time to work with a consultant. Hear Richard gives some advice about qualifying the prospect early in the relationship. You must find clients that have the same “world view” that you have to grow a business.
√ There is a discussion about staying independent or building a practice.
√ Are there ways to establish credibility as a marketing consultant?
√ How do you qualify a prospect? Richard explains his definition of a qualified prospect. Listen as Richard explains that you must immediately focus on their problems and be more in control of your presentation. Rely in the 15 years of the success of the HMA System, as well as other tips.
√ Richard and Christian offer some ways to use risk reversal to close a client.
√ What do I say when, after my presentation, the business owner tells me that finding problems and opportunities in his business isn’t hard and why should he hire me? Richard explains that businesses are now looking for consultants to execute solutions. Richard gives a script that he uses in these types of situations.
√ What if I can’t find anything unique in the business? Hear Richard explain that if they don’t have anything unique, you have to create it for them! For example, in retail the retail industry guarantees, policies and procedures, return policies, and hours of operation are good possibilities. There is discussion about marketing the business’s specialties and to position the business as an expert in some area.
During the conference call, each HMA Consultants tells some wonderful personal case studies that perhaps you can identify with. I know that you will find this conference call helpful. As I say at the end of the audio, don’t hesitate to contact me if you have any other questions or problems that you would like to discuss with me or Richard. Enjoy!
Go to this link below for what you get with the system, the price, offer and risk free guarantee.
http://www.hardtofindseminars.com/HMA_Details.htm
If you have not listened to these audio recording and interviews yet, make sure you do so.
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