Blog For Marketing By Michael Senoff

Lewis LoRizzo from New South Whales Australia landed his first
HMA Marketing Consulting Client ..

Here’s what it’s all about..

I get this e-mail from Lewis . .

———–
From: Lewis LoRizzo
Sent: Tuesday, May 26, 2009 4:48 PM
To: Michael@michaelsenoff.com
Subject: RE: Michael I got my first HMA client !

Hi Michael,

Thanks for the welcome and for putting up all the free HMA info on
your website.

I know you have heard this many times before but I have landed my
first HMA client yesterday just by using the free opportunity
analysis worksheet and multiple recordings on your site.

The fee should pay for the course.

You are a freakin genius.

Cheers,

Lewis LoRizzo
————
So I ask Lewis to write out his story in more detail so he can to
help you get see how he did it..

Here’s what he sent back ..

———–

From: Lewis LoRizzo
Sent: Tuesday, May 26, 2009 6:42 PM
To: Michael@michaelsenoff.com
Subject: Subject: RE: Michael I got my first HMA client !

Michael,

Here’s the story:

Originally, I had an meeting with the owner of a major
plumbing/electrical/kitchen renovation services company to discuss
the possibility of doing joint ventures (with me acting as the
broker).

The day of the meeting I decided that although I had not
received the HMA course yet I would have a go at doing the HMA
opportunity analysis instead because I had gone through the free
recordings and downloaded the opportunity worksheet as well.

When we began the meeting I just followed the worksheet and started
by asking him about his business, how he got started and plans for
growth etc.

I didn’t follow the exact order of the worksheet but basically
asked the right questions when he started explaining his
different marketing methods.

Whenever I saw an underutilized marketing asset I told him so and
he always agreed and said that he just needs to get around to it.

At the end of the discussion we agreed that he has lots of
opportunities and he just has an issue around execution.

After discussing some possible solutions with him I said that if he
wants, he can do my suggestions himself with the help of his staff
and said that I knew he would succeed but that I would be happy to
do them for him on a project by project basis so that he can get
some traction and get execution happening.

Anyway he agreed for me to do the USP project in three weeks time
by which time I will have had time to immerse myself in the course.

The main lesson for me was that my experience was never questioned
because the focus was always on his problems and solutions and my
obvious desire to help him and his business.

I think too, that he liked the no pressure approach where he was
free to use my ideas and there would be no charge but that I was
happy to work on them for the project fee and this would free up
his time and ensure that things got done.

Cheers,

Lewis

PS. At no cost, no obligation and no commitment you’re invited to
preview hours of free audio training on how to land your first HMA
client.

Go to:     http://www.myfirsthmaclient.com

Go to this link below for what you get with the system, the price,
offer and risk free guarantee.

http://www.hardtofindseminars.com/HMA_Details.htm

What’s stopping you? I have all the tools you need this very
moment for you to land your first paying client at this link below.

Go to:

http://www.myfirsthmaclient.com

I am going to be greatly improving the sound quality of my audio
interviews.

Over the years I’ve been using a digital Sony MP3 recorder and a
telephone recording device from RadioShack to record my interviews.

I’m now making the switch to a new online recording service at

http://www.talkandrecordonline.com

The service is a bit pricy, but I feel well worth it.

Here’s why . . .

The first and most important reason is the sound quality.

It’s a quality I’ve never been able to get with my digital
recorder.

And there is no delay like you get using skype or VOIP recording
services.

Reason two …

I edit ALL of my audio interviews.

A one hour audio interview can take up to five hours of editing.

And one of the most time consuming parts of the editing is manually
making my voice and the person I am interviewing’s voice the same
volume level.

There is no reliable or automated way to do this.

It must all be done by hand.

And when you’re paying for editing by the hour, the cost can add up
fast.

http://www.talkandrecordonline.com has a way to raise and or lower
your guest’s sound level before you begin recording your interview.

This completely eliminates the extra labor, time and cost spent on
editing the volume levels of interview guests.

This is huge… Savings both time and money.

Other features this service offers are very impressive too.

It’s hands down the best alternative I’ve seen other than buying
high end microphones and recording equipment.

All you’ll need is a regular telephone or cell phone and an
Internet connection to record high end quality interviews.

You don’t have to be chained in front of your computer to record
your calls with this service and you can talk and record from your
mobile phone too.

Check it out for free.

No cost, no obligation, no commitment.

You’re invited to preview it now at:

http://www.talkandrecordonline.com

I hope you like it.

PS. How much of a problem do you think the sound quality to my
audios have been for you? Is better quality sound something that
you want or are you ok with the current sound quality.

I would appreciate your feedback either way.

Just hit me back with your two cents on this audio quality thing by e-mailing me at: michael@michaelsenoff.com

Here it is ..

http://www.hardtofindseminars.com/Internet_Coaching.htm

David was making $190,000 a month (NET). Now he teaches others how to do it too. And in this audio, you’ll hear all about it. David
says he finds most of his clients running educational workshops on
Internet marketing. And because he out-sources most of the work, he
can concentrate his time on landing clients and up-selling them on
services.

So in this audio, you’ll hear how he runs his workshops, how he
always has a full house – and how he lands clients to make
thousands of dollars a month.

You’ll Also Hear…

√  All about the untapped markets hungry for consulting services,
how to market your workshops to them and an approach for landing
35% of your audience …
√  Exactly how David runs his seminars, from the quiz at the
beginning to the closer at the end – and why he says you should
never try to pitch anything during your workshops
√  A word-for-word script on how David follows up with his prospects
and turns them into clients
√  The services you’ll want to up-sell your clients to, how to
outsource the work, how much you can expect to pay for the
outsourcing, and how to keep your clients oblivious to the process
√  What you need to do to prepare for a successful seminar
√  How to set up JV deals for your workshops – and where to find the
kind of endorsements that really work

If done right, running workshops can be a great way to make a lot
of money for your consulting practice. And David has it down to a
science. By using an approach that stresses education above sales
pitches, he finds he’s landing more eager, qualified clients. And
because he can outsource much of the work, he makes a lot more
money than he ever did at his old sales job. And in this audio,
you’ll hear how you can do it too.

Go to

http://www.hardtofindseminars.com/Internet_Coaching.htm

PS. You are going to love this..