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Archive for July, 2011

What To Do When Family Members Ask For Money . . .

By admin On July 13, 2011 No Comments

How should you handle request from siblings for small “loans,” knowing that the loan will never be repaid?

Here’s what I would do.

Tell them that now is not a good time for you to be lending money.

Tell them you are saving for the kid’s college, retirement, or the like.

But you are willing to help them by sending a link to this interview below…

It’s a live consulting session I did with a Pam.

She’s one of my Audio Marketing Secrets Students and she wanted to offer her market something new.

She was getting tired of selling the same thing over and over again.

It’s a good interview too.

You can hear every word right now.

It’s called The Red Hat Society Interview :

How to Stand Out In Your Market Using Audio Interviews.

Go to

http://www.hardtofindseminars.com/Red_Hat_Society_Interview.htm

If you haven’t heard of the Red Hat Society yet, you most certainly will – and not just from this recording.

The Red Hat Society is an organization of women who believe that there is fun after 50 and that silliness is the comedy relief of life.

There are currently over 800,000 members, and that number is growing rapidly.

That being said, I know that you will enjoy this consultation that I did with Pam.

You will hear Pam give details of the Red Hat Society and describe her small business of selling Red Hat Society apparel online and through Ebay.

Although her business is successful, Pam felt that she wanted to develop some kind of information product for the fifty and over age group of women.

She had listened to several of the consultations on my web site, www.hardtofindseminars.com and was hoping that I could help her with some specific ideas for products.

Listen as I quickly come up with an idea about creating an information product targeted specifically to Red Hat Society members:

Pam could create audio interviews with dynamic Red Hat Society members about their philosophies and how they have fun in the Red Hat Society.

Listen to my advice about how to market these audios to different local chapters of the organization and, possibly, to the organization’s national chapter.

Pam gets crash course in creating this information product:

* I give Pam a sample list of questions that she could ask her interviewees

* How to record the interviews

* How to edit the interviews

* Ways to make these interviews available to members of the Red Hat Society online.

* How Pam’s market will determine the pricing of the product

* How Pam can get lists of names and email addresses of women who would be prospects for future products developed by Pam.

For Pam, the sky’s the limit.

Pam comes away from this consultation with the determination to develop this unique product.

As a listener, this consultation details all of the points necessary to develop your own unique information product in a simple, step-by-step fashion. This consultation is 30 minutes.

Go to

http://www.hardtofindseminars.com/Red_Hat_Society_Interview.htm

PS. We all need a way to stand apart from our competition.
And using audio interviews in the way I teach Pam is the best way I know how to do this.
Most will say it’s hard to do, but I think it’s good common sense marketing.

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there. They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing – - Start clicking and get ready to discover this amazing gold mine!
Michael Senoff is also the CEO and publisher of http://www.myfirsthmaclient.com

The world’s leading free consulting digital audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer. Michael has taught 100% on line around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California. He has a successful audio publishing business. Michael is originally from Atlanta Georgia and is now based in San Diego, California. Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.  Michael may be contacted at Michael@Michelson.com or at (858) 274-7851



My Polish Vacuum . . .

By admin On July 7, 2011 No Comments

Marketing can be like my Polish Vacuum.

I just got into my office and there’s all kinds of crap all over the floor.

Little flakes of Total Brand cereal from my kids

Corn Chips corners and ends

Dust balls from a blanket

And other general dust, lint and dirt.

There was even a red cap from a vending machine toy.

The carpet with all this stuff on it looks awful.

So what’s to do?

I wanted to use a real vacuum but I don’t have a vacuum here.

Didn’t even have a broom.

But I did have a roll of packing tape.

And some cardboard.

So I made a Polish Vacuum.

I got down on my hands and knees and proceeded to pat my Polish Vacuum onto the dirt and debris.

Two minutes later

Presto

My carpet looks spectacular

Marketing your business to get more customers can work like this.

And here’s a way you can grow your business without spending money.

Now you can hear all about it in this all new interview.
http://www.hardtofindseminars.com/Bill_Ranieri.htm

It’s Bill Ranieri Interviewing me.

Bill Ranieri has been marketing health, fitness and wellness operations for over twenty years.

He started with his own company, One-to-One Fitness & Rehab, and grew that one center into ten multi-disciplinary clinics generating more than $6,000,000 in revenues.

He’s also the editor-in-chief of a wellness magazine that goes out to over 70,000 opt-in subscribers.

When Bill recently discovered hardtofindseminars.com he wanted to interview me so his subscribers could learn about a simple system of marketing.

It’s called the HMA or Hidden Marketing Assets System.

It’s designed to help grow a business without the use of paid advertising like paid SEO, newspaper, magazine, radio or Valpak mailings.

And the beauty of the HMA Marketing System is it’s fast and costs very little to execute.

It can be used in many different ways to make money for a health professional who own a practice.

In this interview, you’ll also learn…

- How I got started interviewing the world’s top marketing and business experts.

- Why I give it all away for free.

- How I was able to land top interview experts to be on my site.

- What the HMA Marketing Consulting System is and how it can help you.

- The ugly truth about traditional paid advertising.

- How to differentiate your practice to stand out so you can charge higher prices.

- Quick and easy ways to reactivate past clients for fast profits.

- How to partner with another business and use their mailing or email list.

If you’re struggling in your practice and are considering new ways to bring in more leads and clients remember my polish vacuum story.

Or get busy making your own marketing plan.

Go to

http://www.hardtofindseminars.com/Bill_Ranieri.htm

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com

The world’s leading free digital audio business library on marketing consulting.
Michael is an experienced Internet marketer and talk show host and a popular professional interviewer. Michael has taught 100% on line around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.
Michael is a husband and father of two young boys in Southern California. He has a successful audio publishing business. Michael is originally from Atlanta Georgia and is now based in San Diego, California. Michael works with small to medium sized companies on four different continents.
He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel:

AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews. Michael may be contacted at Michael@michaelsenoff.com or at (858) 274-7851



How To Fix The Worst Part of Selling . . .

By admin On July 6, 2011 No Comments

Selling can be a big pain in the ass

The worst part is that it’s . . .

Time intensive

Draining

And repetitive

Especially

When you have to keep saying the same thing over and over again

Like a broken record

Or a nagging child

Or like a Wal-Mart Greeter

Welcome. Welcome. Welcome. Welcome. Welcome

Answering the same stupid questions

Explaining features and benefits

Offers

Your guarantee

Day after day

Year after year

Now you can stop this time wasting chore

In many selling situations, it’s totally avoidable

But you’ll need to know what you’re doing

And so,

Here’s my method on how you can automate the worst part of your selling process

It’s a link to a six part tele-seminars called . .

The Complete Do-It-Yourself Guide To Making Money Off Of Audio Interviews

There’s no cost and you can listen to all six parts below.

http://www.hardtofindseminars.com/Automate_It.htm

* Part One: How To Get Started Without Spending Money

* Part Two: Turning Your Hobby in To Money

* Part Three: Getting Experts For Your Interviews

* Part Four: Ways To Build Your List & Attract Traffic

* Part Five: Getting Ready For The Big Interview

* Part Six: All About The Money

Go to

http://www.hardtofindseminars.com/Automate_It.htm

PS. Now you CAN automate the worst part of your selling.

Can I share with you what I have learned so far?

Go to

http://www.hardtofindseminars.com/Automate_It.htm

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.hardtofindseminars.com

The world’s leading free digital audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% on line
around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@michaelsenoff.com or at (858) 274-7851