A story about pricing . . .

Three years ago my son got a nice table top foosball set for his
birthday from one of his classmates.

We never opened it, don’t have the room for it and it’s been
sitting in the attic collecting dust.

And it’s a nice set too!

It retails for $120 US.

I want to try and sell it.

I snap a photo of it and list it up for sale on Craig’s List.

I’m asking only $30

And I get a bite from Carlos Valenzuela at 1:30 PM.

He writes . . .

“would you take 20 dlls?”

And I say sure . . .

but I would need to keep the box, the two balls and part of the
handles that you use to operate the game.

. . . . . And this is the sort of sarcastic thing you should say
to your low ball price shoppers.

This incident reminds me of an interview on the subject of pricing.

In it, you’re going to meet a strategic pricing expert who’ll show
you exactly how to stay competitive by raising your prices and
maintaining your profit margins.

Here are a few of the issues covered . .

* The three basic rules you absolutely must know if you want loyal
customers paying premium prices

* How responding with the word “so…” to shoppers will lead to a
sale more often than not

* What a “price buyer” is, how to spot one, and why you shouldn’t
care about pleasing them

* Why most people don’t really make purchases based on price, even
though they think they do – and the actual reasons why they’ll
break out their wallets

* The two things that customers will do to try to beat up a sales
rep on price – and the ways you can turn the table on them

* How increasing volume actually decreases your profit margin and
what you should do instead.

Hope you like it and you can listen or download it now.

Go to

http://www.hardtofindseminars.com/Pricing.htm
About the Author

Michael Senoff is the CEO and publisher of
http://www.hardtofindseminars.com

The world’s leading free digital audio business library.
Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% on line
around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@michaelsenoff.com or at (858) 274-7851
Go to
http://www.hardtofindseminars.com/New_Interview.htm