Audio Marketing Consult With Octavio From Chile

This is a consultation that I did with a gentleman named Octavio from the country of Chile who recently purchased my Audio Marketing Secrets course. He currently has a corporate gift business. However, because there is a lot of competition in the corporate gift business in Chile and the margins are decreasing, Octavio contacted me for advice on what other types of businesses to get into as well as ideas about topics for an Information Product – something that would yield higher returns for him.

This consultation will be interesting to you because not only do Octavio and I discuss creating Information Products, but we get into strategies for other types of businesses that could produce lucrative profits if done correctly.

I begin by explaining how creating an audio Information Product can yield high returns, how he will have total control, and how the margins can be astronomical. It is important that Octavio choose a topic that he has a passion for and an interest in. After choosing a topic, Octavio should interview experts on the topic and create his Information Product.

You will hear me encourage Octavio to create a product whose topic is a business opportunity. Creating a great Information Product which provides a high ticket business opportunity could be very profitable.

An example of a high ticket business opportunity would be a franchise. Octavio should look for very popular franchises in Chile and develop a marketing campaign for the franchise by creating an Information Product comprised of interviews with experts as well as an informative sales message about the franchise opportunity

Here are two other great ideas for products and businesses:

√  Find a product that is popular in Chile but not in the United States. Approach the company and ask for exclusive rights to market the product in the US.

√  Conversely, find a popular product in the United States and ask for exclusive rights to market the product in Chile.

Listen as I coach Octavio about how to obtain the rights to market a product. There are several essential points that we discuss that you need to know if you wish to look into this.

Along the line of obtaining exclusive marketing rights, if a product is only being marketed offline, you can negotiate obtaining the rights to market it online. You can turn this around and negotiate to market a product currently marketed only on the Internet using Direct Mail. Really, the possibilities for negotiation of marketing rights are endless!

Getting back to the creation of an audio Information Product, we discuss:

√  How the simplest way to create your Information Product is to do audio interviews

√  Components of the Audio Marketing Secrets course that will assist you in creating an Information Product

√  Where to get transcription and/or translation services and equipment

√  Online and offline resources that I have found to be invaluable in choosing topics for your product and developing your interview format

√  Types of Joint Ventures that you can engage in and tips for negotiating

If you’re stuck choosing a topic for your own Information Product or need information about great resources that will assist in developing your content, then this is an interview that you cannot miss!

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets. 

 Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm