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Archive for the ‘Advertising’ Category

“The Day I met David Ogilvy” . . .

By senoff.michael@gmail.com On February 24, 2015 No Comments

Get a low to this

The late David Ogilvy said “Drayton Bird knows more about direct marketing than anyone in the world.”

Drayton Bird’s agency partners would complain and say . .

“Look Drayton, you waltz in here with your little white poodle, you sit down and write a bit of copy and then your off to the wine bar.

And we think that’s not right.”

So Drayton quit the agency and never looked back.

You’ll hear this hilarious story in my exclusive interview with the direct marketing legend, Drayton Bird . .

I’ve never interviewed a expert who’s laughed so much during an interview.

Drayton is the coolest and most down to earth direct marketing genius I know.

Drayton’s book, Commonsense Direct and Interactive Marketing has sold over 200,000 copies and is out in 14 languages.

Some claim it’s the best-selling British work on the subject of Direct Marketing.

He’s worked in 50 countries for many of the world’s leading brands, major advertising agency groups, business schools, universities and management consultants.

His clients have included American Express, British Airways, Mercedes, Volkswagen, Microsoft, Nestle, The London Business School, McKinsey, IBM, Visa and many others.

His firm Drayton Bird Associates’ motto is “Results – nothing less”.

And I’ve got this two part exclusive interview for ya all ready for you to listen in on.

And all you have to do to get it is contact me by email.

Once I get your little reply, I’ll send back the link to the play buttons and downloads.

Here’s what you’ll hear in Drayton’s own words.

1.  My first job in advertising – when I learned hardly anyone studies, so I did.

2.  My first leap ahead in advertising, when I learned that asking for a little more usually pays

3.  My first business disaster – when I learned that whatever can go wrong will.

4.  My second business disaster – when I learned that if you get your numbers wrong you could be in serious trouble

5.  My first almost-made-a-fortune when I learned a) don’t count your chickens and b) find out who REALLY makes the decisions

6.  My first lessons in real copy – when I learned from some of the world’s best direct response copywriters

7.  My first business partnership, when I learned that appearances often matter more than reality – and three equal partners usually fall out.

8.  My second business partnership, when I learned that 50/50 partnerships also have their problems as no-one has control … and that you should keep your eye on the money

9.  My first experience of building a business when I learned you shouldn’t try to do too many things

10. My first experience of publishing, when I made three big mistakes that almost ruined me

11. My first dealing with real crooks, when I learned (again) to keep an eye on the money

12. My first experience of being libeled, when I learned you can’t beat people with big pockets and no scruples.

13. My first experience of a firm going broke, when I learned to keep my businesses separate.

14. My second experience of a firm going broke, when I learned all about currency fluctuations, conversion rates and how they can kill you.

15. My seven years in the wilderness, when I learned you can survive under a false name for a surprisingly long time, and that doing things you don’t like is good for you

16  The Day I met David Ogilvy

And much much more.

Contact me now for the link to one of my most fascinating interviews yet.

PMS. You can fly

Michael Senoff

About the Author

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name  marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s  work away for free.

These interviews are designed to be superior to any lecture out there.

They’re more informative, natural and the information is more dynamic and dense.

Michael Senoff is the CEO and publisher of www.hardtofindseminars.com and http://www.myfirsthmaclient.com



Advertising With Balls . . .

By senoff.michael@gmail.com On December 21, 2013 No Comments

Advertising With Balls . . .

You never get stuff like this from me, but it’s such a good example of how to get attention and create viral action that I had to send it to you.

My Dad sent this to me on Friday.

Warning: It’s graphic so if you’re offended by mild nudity, you better skip this one.

Only the Brits have “the balls” to make a TV health commercial like this one.   A British commercial you will not see in the USA.

Go to

http://adsoftheworld.com/media/tv/mcac_rhian_touches_herself

Have a great Sunday and if your a guy, check your self . . .

Regularly.

About the Author

Michael Senoff

I have spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I am giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They are more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.

Start clicking and get ready to discover this amazing gold mine!

Michael Senoff is the CEO and publisher of http://www.hardtofindseminars.com and http://www.myfirsthmaclient.com

 

 



http://www.hardtofindads.com Best Ad Swipe Eeever . . .

By senoff.michael@gmail.com On October 24, 2013 No Comments

Atteeeeention.

For something like 14 years, I’ve had this web site that features the best editorial ads you can study and swipe from the legends of Advertising.

It’s called . . .

www.hardtofindads.com

The site was old and created mostly in PHP.

And as the internet changed the site became problematic, slow, bloated and hard to use.

My subscribers were getting pissed and I finally got off my arse and did something about it.

I used a site called Freelancer.com and found a nice Indian chap to take care of all my nagging problems.

He put a spit shine on the look, supered it up as fast as Tom Bailey’s 217 MPH ’69 Camaro.

Ya gotta check out this car on www.youtube.com.

Anyway, the Ingin feller did a fantastic job and made it so I could load more ads in the future.

So what you got here are the ACTUAL ADS from the early 1910s to the 1960s.

(most em ads over 50 years ago)

Study ads from . . .

The Wall Street Journal

Metropolitan Life Insurance Company

General Electric

Ivory Soap

Kellogg’s Rice Krispies

American Express Travelers Cheques

New York Stock Exchange

Quaker Oats

Goodyear Tire & Rubber Company

Motorola

The Sugar Information Inc.

Green Giant Company

Postum by General Foods Corp.

Reynolds Wrap

Gary Halbert

Brian Keith Voiles

And a ho lot mo.

Check it out.

My free gift

Speed over to

http://www.hardtofindads.com

Here’s what some of my friends have to say about it.

“Michael Senoff’s classic series of ads from the 50s is worth its weight in gold! Why? Because these were the days when advertising really meant something and even more important that, it worked! With the proliferation of all the so-called “creative ideas” and fluffy platitudes that fill countless magazines and newspaper pages and even our airwaves…these proven, results-driven advertisements are a must have for anyone interested in marketing, regardless of their background or experience.”

–Brian Andrews, Minuteman Press

Dear Michael,

“Your classic ads from the 50s was easy to use and the ads were very useful. They certainly give a different slant on advertising back then versus the ‘in your face ads’ of today. I enjoyed the clear way that products were marketed in that time frame. The information in the report was concise and very useful for me. Thanks again for making this available to me.”

–Bob Backoff

“The classic ads are excellent and a resource no marketer should be without. Thanks again for these extra marketing gems.”

–Keith Needham, United Kingdom

“How’s this for a headline: ‘Trapped at home?’ Imagine what you can do with that ad, in one hundred different areas. Or, ‘Ever feel like trading yourself in for a new model?’, ‘More than 50% of America is overweight.’ Or, “White-Collar Workers: Watch Your Weight!” If these don’t grab your attention, it is because you are sound asleep. You are doing all of us a huge favor by sharing these.”

–Richard Sutherland

This stuff is pure gold for anyone who needs to write an ad or sales letter! With only minor updating many of these great ads would, no doubt, still work today! Thanks again”

–Bartley Jones,

Bartley Jones Copywriting

“Michael’s collection of 507 Classic Advertisements are some of the very best Ads ever created. Pluck out a few nuggets for your own Advertising program, and watch sales take off. To unscramble what works in the Ad game, it just doesn’t get any easier than this. Michael has done a masterful job of compiling this awesome collection.”

–Darryl Ruff,

“The ads are very good. And they are varied enough that you could find one that could be the basis of many new ads for many different kinds of products or services. Looking forward to the next 100.”

–Tom Darcy

“… As you know Dan Kennedy in his milestone book ‘The Ultimate Sales Letter’ states, ‘If an ad sold a product 20 or thirty years ago, with only minor word changes it will sell today!’ I reviewed your ‘Classic ads’ and they are solid gold, sure to please any copywriter looking for a great lead-in for their product description and sales letters.”

–Mike

“They say nostalgia ain’t what it used to be but I’ve got a sneaky feeling many of us (of any age) look to the 50s as an era that brought a true promise unlike today’s fickleness. The 50s brought a vibrancy. So if Marilyn Monroe has the power to turn you on so will these classic ads. Well done Michael for bringing them to us.”

–Malcolm Gallagher

“Thank you for gathering this collection of old ads. Dan Kennedy, Jeff Paul, Gary Halbert, and others preach to study the ‘classics’ you have made that job much, much, much simpler by hand picking the greatest Direct sales ads ever.”

–Rick Allen

Hello Fellow Marketers,

Hardtofindads.com is absolutely loaded with valuable information and resources. What is most valuable is that there are so many different categories of ads and sales letters to review and swipe, that not only apply to copywriters, but marketers, salespeople, and anyone who does any form of marketing or sales in their business (Which is all of us…isn’t it?). So if it’s a classic ad from a former marketing master or a modern day master such as Gary Halbert, Hardtofindads.com has it at your fingertips. But not only that, there are also other great categories such as joint venture letters, contracts, postcard offers, fax letters, audio recordings and more.
Bottom line, it’s a resource that can save a great deal of time and money and I thoroughly recommend it to get your brain stimulated and turbocharge your next campaign.

Regards,
Peter Aylwin

Sydney, Australia

Are you beginning to get a sense of excitement over how my collection of hard-to-find ads may be able to help you create professional, money-pulling ads that will sell your products or services? Here’s how you can find out for certain without risking a single penny:

PS. If you have a collection of hard to find ads and would like to donate to this collection, get back to me.

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing

Michael Senoff
Founder and Executive Editor

www.hardtofindseminars.com

michael@michaelsenoff.com