• Welcome to the most extensive FREE digital audio business library available online!

    Here you’ll find personal advice and professional tips from the world’s most successful business experts with subjects ranging from marketing and advertising to negotiations and buying. Tap into the most experienced minds in the industry—and gain that knowledge for yourself.

  •  
  • Watch a special message from Michael

    Get the Flash Player to see this player.
  •  
Archive for the ‘Advertising’ Category

How To Use Digital Audio Interviews To Make a Fortune: Michael Senoff Shares Secrets for Building a Successful Internet Business

By admin On October 22, 2008 No Comments

I have created over 200 information products over the past few years including one that sells for $5,970. And I did it without being an expert on the subject or spending a lot of time and resources. Do you want to know how I make a full time living year after year? Well, here’s your chance to find out for free.

Britney, one of my audio marketing system students, has no capital, the seeds of an info product, and loads of questions for me. In the course of our interview, I explain to her how to turn info concepts into valuable, high priced audio information products she can be selling in just weeks – even days! I ask her the key questions she MUST answer to be sure her information product will make money for her AND be high value to her clients.

Listen as I help Britney turn her idea for a humdrum cookbook into the ultimate recipe to develop cash!

I reveal how to:
  Categorize options, gauge the hunger of the market, and search for the right passion and niche
  Leverage time using Joint Ventures and easily boost any business without adding advertising expenses
  Get digital rights and turn your book or eBook into an audio product
  Set up a web site for limited outlay, even if you have almost no technical ability
  Easily interview experts in your niche – how to find them, contact them, and convince them to agree to the interview
  Record and sell your information product quickly and simply
  And much, much more!

Just follow the secrets I give you in this interview and you can have a product in just a few days, maybe even in just a few hours that you can start selling. Enjoy!



Herschell Gordon Lewis—Author Of 20 Books On Advertising, Writing And Direct Marketing—Reveals Secrets Of Success In Copywriting

By admin On November 9, 2007 No Comments

Even though I had heard his name for years, I never gave Hershell much thought until I was searching for one of his books, “World’s Greatest Direct Mail Sales Letters Of All Time.” This book is not to be confused with a similar book by Richard Hodgson titled “The World’s Greatest Direct Mail Sales Letters Of All Time.” An interesting fact I learned about Hershell is that within the Collector’s Plate industry he is known as the “King of Direct Mail.” You may have seen collector’s plates advertised in the Sunday newspaper and other widely-circulated publications. I used to wonder why so many people invested in these plates until I talked with Hershell personally.

Hershell Gordon Lewis is a well-connected expert who has been involved in the direct mail industry for many years. He is the author of more than twenty books on advertising and marketing, and is the former chairman of BJK&E Direct. He now heads Lewis Enterprises, a creative source. He is also chairman of Communicomp, a full-service direct marketing agency affiliated with True North Communications based in Fort Lauderdale, Florida.

On this audio clip, prepare to receive a real history lesson on some amazing things. My conversation with Hershell was one of my most interesting, illuminating talks. In it, I take you from the days of Hershell’s first direct selling job as a door-to-door salesman through his development and evolution into a prestigious, powerhouse ad agency owner. This is one talk you will feel compelled to listen to three or four times. It is that eye opening.

For more information, go to http://www.hardtofindseminars.com/Copywriting.html.