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Archive for the ‘Copywriting Interviews’ Category

Your 3-Part Ben Settle Interview Is Ready – 24 Hours Only  . . .

By senoff.michael@gmail.com On August 25, 2016 No Comments
This is an ALL Newish Senoff production.

Ben Settle Interview

Ben says  . . . ” this is easily the most valuable interview I ever done did.”The interview will only be made available to my most responsive subscribers.

And if that’s you, you have only twenty four hours from the date stamp of this email to reply.

I will also grant you the distribution rights to send my reply that I send back to your most trusted business and copywritng friends.

Times a ticking

After that, this interview will be reserved for Ben Settle’s “Email Players” subscribers and my HMA Pro Marketing Consulting Members.

Ok boys

Let’s get down to green stacks and brass tacks/

Here’s what you gona learn . . .

•  Exactly what “Attraction Marketing” is, why Ben only does the opposite so he’s thinning his herd (of serial returners, lukewarm customers, and cheapskates), and how to make Ben’s kind of “Repulsion Marketing” work for you

•  The weird (but effective) way Ben would land his first copywriting client today if he had to start all over again in a new town with no contacts

•  Why it almost never works to say you’ve studied under “Gary Halbert” or “Dan Kennedy” or any other expert when you’re marketing yourself as a copywriter – and the one “can’t miss” way that shows them you’re worth taking a chance on

•  The one best way to build a list from a podcast

•  What changed Ben’s mind about Facebook marketing (after he did this, he got four times as many new paying subscribers)

•  Examples of how Ben makes sure his products stand apart from his competitors – and how he makes most his money off the backend of those

•  An insider’s look at Ben’s 3-step sales funnel

•  The one area Ben says all newbies need to get right before they even think about things like “email marketing” or  “FaceBook adds that convert…”

•  Exactly what Ben means when he says your emails should be “a hotdog that nourishes like broccoli” – and real-life examples of how to have that perfect combination of infotainment

•  The email-marketing lesson you can learn from the sergeant in  Apocalypse Now that will help you understand the kind of leader you’ll want to sound like in your emails

•  Do open rates really correspond to sales? – Here are the only numbers you really need to keep track of

•  One of the worst mistakes you can make: sounding like a robot in your marketing – why that’s worse than typos or grammar slip-ups and what you should be doing instead

•  How to turn a snail-mail list into email – even if you haven’t done anything with them in a long time

•  The power of adding storytelling to your marketing and how to do it

•  The recipe that works for email marketing: let your personality show through like you’re doing talk radio — here’s how to do it, along with a sneaky way to develop a personality fast (if you don’t currently have one)

•  Perfecting the “rant email” technique: take something negative like a bad review, hate mail, or a complaint and turn it into money

•  The easiest way to keep your emails out of the spam folder

•  Three (almost sneaky) shortcuts for becoming an expert on a topic fast: Get to know your audience’s frustrations, fears, goals, and passions – even if you don’t know a thing about the subject

•  The fastest known way to pull the best subject lines or headlines straight off a forum – and know with certainty you’re resonating with your target audience

•  The only internet site you need to go to if you’d like to be a guest on a podcast or radio show (And you won’t be imposing on these shows – they’re looking for good content)

•  A 3-minute exercise that will force your brain to produce better, clearer, more concise emails

•  Everything you want to know about email marketing: from how to recycle emails and gauge the temperature of your list to the best times to send out promotions so you stick out in inboxes

•  Why Ben doesn’t trust anyone who says they “test their emails and know they get results,” and the only real way to measure your email marketing

•  The vital importance of segmenting your email content so you’re not trying to fit six different topics into one mailing

•  A little known fact: curiosity gets the click.

People buy because they’re curious about something more than self-interest or even price.

Here’s how to make sure your emails have this important element from the subject line to the offer

The thing with email marketing is you never know where your list is going to be on any given day – financially, physically, emotionally…

So what gets clicked on today, may not get clicked on tomorrow and vice versa.

That’s why Ben says the key to doubling sales is to get yourself out there in as many ways as possible, and as often as you can.

And in this three part audio series, you’ll hear all about it.

To gain full access to all three mp3 file downloads and the seventy-five page word for word transcripts, replay back to this email.

This interview series will only be here for a short time and the clock starts ticking NOW because you have twenty four hours to hit reply.

If you wait too long . .

You’ll really be sorry.

You’ll be kicking yourself in deez nuts all day long.

You’ll be chanting nasty and destructive words under your breath for weeks.

Things like

“I’m such a moron for not taking action.”

Or

“Why am I so stupid”

“What am I so afraid of”

“I’m a looser”

“What’s wrong with me”

“Am I programmed to fail”

And all this shit talk does NOT have to happen to you.

Just Reply.

All you have to do to stop the voices is replay to this email.

And you will be rewarded with all of the Ben Settle interview downloads.

PS. If you don’t get a reply back from me at once, don’t have a conniption fit.

I expect an avalanche of replays and since I personally send each replay, it may take a few hours to back back to you.

You can fly

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.

Start clicking and get ready to discover this amazing gold mine!His over-the-top online audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.



Bestest Interview On Copywriting Ever . . .

By senoff.michael@gmail.com On August 24, 2016 No Comments

Here it is . . .

Exactly What Legendary Copywriter Bob Bly Would Do If He Had To Start From Scratch Today

Bob Bly is a world-famous copywriter who’s written more than 60 books including The Copywriter’s Handbook and Secrets of a Freelance Writer. But he started out just like everybody else – with no connections, no experience, and no idea what he was doing.

But he had a plan. And in this two-part audio, you’ll hear what that plan was, and what he would change if he had to put it into motion today.

It basically comes down to two key areas – niche and promotion.

Find a hungry market and a go-to sales promotion that, if you dump in the mail, you’ll get consistent leads.

But his formula for building a legendary copywriting business isn’t all you’ll hear in this q-and-a interview with Bob.

He also takes the time to answer every single newbie question – from how to write a winning headline to how to test copy.

Part One: Starting Out Right

Like most newbie copywriters, when Bob first started out, he says he wasn’t getting many leads.

So he was excited whenever his phone rang. He remembers for one prospect, he ended up renting a car and driving all the way out to a dinky ad agency in a crappy building.

Not surprisingly, when Bob told the guy his fee for a sales letter was $500, the guy’s face dropped. He replied, “I was thinking more like $35.”

Bob learned (the hard way) the importance of qualifying leads.

But this led him to develop a formula for doing it.

And in Part One, you’ll hear all about Bob’s MADFU formula (Money, Authority, Desire, Fit, Urgency), and how to use it to qualify your leads so you don’t waste time and money.

You’ll Also Hear

• The four critical things you need to ask a client before you write even one word of copy

• 12 hot-right-now niches to consider when looking for a hungry market to specialize in — and a quick guide for determining which specialty is right for you

• The 4 “U’s” of a great headline – urgent, ultra-specific, useful, and unique – and examples of how to use them to grab your prospects’ attention and bring them into your copy

• A step-by-step case study: walk through the process of how Bob lands a client, researches his copy, and makes sure he gets things right

• How to create a “lead-generating machine” for your copywriting business using referrals and repeat business

• A painless (almost sneaky) trick for knowing exactly what kinds of promotions are working for your competition, without asking them

• The differences between copy that’s intellectual, emotional, and personal – which one gets the best results and examples of why it’s so powerful

• How to answer the question, “What’s your fee” so you make the most money possible – without scaring anyone off

Part Two: Finding Profitable Clients And Making Money

Bob says there’s a lot of bad advice out there when it comes to copywriting.

But one of the worst is when experts tell newbies that if they’re good enough, clients will naturally come to them, and they won’t ever have to advertise.

Bob says that’s BS. People only find out about a mousetrap because they’ve heard about it.

In other words, you’ve got to actively promote yourself if you want to see results.

The good news is – that’s easier in today’s market, thanks to the internet.

And in Part Two of this interview, you’ll hear how Bob runs his promotions. You’ll also hear…

• Why Bob says “Anyone who tries to make money on eLance is stupid” – and exactly what you should be doing instead

• Insider techniques for adding value to a product just by breaking it apart in the marketing stage – and showing the value of each individual section

• A little-known fact: you need about 5,000 hours practicing something before you become an expert at it.

But Bob says that doesn’t mean you need to grab a 24-page magalog and write it out longhand in order to practice the craft of copywriting – here’s a better way – and it’s one you can immediately use with your next client

• The four key areas you need to concentrate on when testing copy, and how to do it

• Examples of how people naturally expand their copywriting practices – to include marketing consulting, creating products, and more

• Analyzing the different kinds of headlines (problem-solution, testimonial, quotation, etc), which one Bob uses the most, and a look at some real-life examples of headlines that work and why

• The real difference between online and offline copy, and strategies for writing each

• A quick-start guide to rent-listing and why Bob recommends you always go with a broker

Bob says, when it comes to building a copywriting business from scratch, the first thing you need to do straight out of the gate is find your first three clients.

He says ask your family, beg your friends, work for free if you have to.

But you need to have samples and testimonials before you run your first promotion.

And in this audio, you’ll hear all about that and the other steps you need to take to build a solid copywriting practice – from finding your first clients to developing and testing copy.

I would be happy to send you the link to one of my best interviews ever.

Email senoff.michael@gmail.com and it’s yours.

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.

Start clicking and get ready to discover this amazing gold mine!

Michael Senoff is the CEO and publisher of http://www.hardtofindseminars.com and http://www.myfirsthmaclient.com

The world’s leading free digital consulting audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer.

Michael has taught 100% online around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.
You can fly.

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com

The world’s leading free digital consulting audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% online
around the country & around the world to more than 50,000 students.

 



If You Want To Make A Living By Writing Read This . . .

By senoff.michael@gmail.com On August 24, 2016 No Comments

Sinclair Lewis was a writer.

He was also a Nobel Prize-winning writer.

Back in the 1920s, he was going to give a talk at Harvard University on a Saturday morning to kids who wanted to be writers.

Forty-five Harvard students showed up at 10:30 on Saturday morning.

Right at 10:30, Sinclair Lewis, the acclaimed writer, showed up dapperly attired in a 3-piece suit and a very fancy briefcase with him.

He put his briefcase down, opened it up, took his notes out, and he looked around the room.

He said, “How many of you want to be writers?”

Everybody put their hand up.

He said, “How many really want to be writers?”

Everybody put their hand a little higher.

He said, “How many of you want to make your living by being a writer?”

Everybody put their hand even a little higher.

He said, “Okay.

Put your hands down.

In that case, go home and write,” and he closed up his briefcase and left.

That was the end of the seminar.

“If you want to be a writer, write.”

PS. Email senoff.michael@gmail.com and I’ll send over one of my best advice interviews on making a living writing. It’s one worth listening to again even if you have listened to it already.

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.

Start clicking and get ready to discover this amazing gold mine!

Michael Senoff is the CEO and publisher of http://www.hardtofindseminars.com