Blog For Marketing By Michael Senoff

Here is yet another great story from one of the HMA crew.

From: Tony Spurrier
Sent: Thursday, February 07, 2013 3:34 PM
To: Michael Senoff

Subject: Up and Running

Hi Michael

I’ll try and keep this as brief as possible.

When I first ordered the HMA course I said I would get my first client by the end of October but that was until I saw all the information you had on the website.

I then bypassed the trial because there was so much information I wanted to listen/read everything and digest as much information as possible.

During November, I decided that I should concentrate on restaurants as I had worked in the hotel industry for 20 years.

Of course this would mean starting during the busy run up to Christmas when restaurants were naturally full and business owners would be pre-occupied, so decided that I would start Jan/Feb depending on the weather (we got snowed in).

I targeted 5 restaurants that were advertising via an independent website which is a membership site that gives 50% off selected restaurants.

I narrowed these down from a larger selection of restaurants, as these hadn’t excluded Friday and Saturday nights from the offer so were obviously in need of extra business.

I sent them a very short 12 line letter offering them a free 30 minute marketing consultation.

This was really just a test run to see whether the letter was effective and being such a small selection could easily follow-up.

I received one call to make an appointment, I followed-up on the others, got 3 more appointments and I haven’t managed to catch the owner of the 5th.

Had the first appointment tonight.

To take the pressure off myself I told the owner that this wasn’t a sales presentation but a mini-marketing course designed specifically for his own restaurant and if there was something that I felt I could help with I would send him a proposal through the post.

Before even finishing the opportunity analysis he just said ‘how much?’, I think we were talking about joint ventures, so I said ” how much to discount?’, he said ‘no, how much for you?’.

I looked down at the analysis sheet making it look like I was calculating something.

I said £3k over 3 months, so £1k a month for the next 3 months.

He said ‘but what if it doesn’t work?’, I said ‘It will work and it’s guaranteed, if I don’t get the extra business to pay my fee I work with you until I do’.

Shook on it and done deal!

Michael you are a star!

I personally think the lifetime value of a customer once explained is the clincher.

We calculated the lifetime value together and once I explained that when he sees a new face enter his restaurant that isn’t £22 walking through the door it’s £1,188.

Also explaining that the customer service given should be representative off the lifetime value not just the nights value especially if it’s a discounted price, secures future business especially when you capture the contact details and can invite them back.

Anyway, thanks for the course, I think tonight just paid for it!!!

Thanks, Tony

PS. It really is a case of positioning yourself in a comfortable situation to use the information from the course and it all takes care of itself.

I approached the appointment like a trial run, my mind set was just practice the opportunity analysis.

It would always be a win-win situation, I get to practice in real time with a real business and the business owner gets a new take on his marketing.

If he didn’t want to take it further we have both benefited, and if he did we both benefited even further.

Much of this mind set really came from the negotiations interviews.

PPS. If you want a copy of Tony’s 12 line letter that got the ball rolling, get back to me and I’ll send it to you just as fast as a can.

I am beat and am going to bed early.

Have a great evening.

Michael Senoff

Michael Senoff is the CEO and publisher of http://www.hardtofindseminars.com The world’s leading free digital audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer. Michael has taught 100% on line around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California. He has a successful audio publishing business. Michael is originally from Atlanta Georgia and is now based in San Diego, California. Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.  Michael may be contacted at Michael@Michelson.com  or at (858) 274-7851

On Thursday my two sons saw the Twins from across the street walking with their Dad to the park.

Joe, my 12 year old, said “I’m going to the park”.

Alan and I told Joe that we’d meet him there in 10 minutes.

I then hopped on my Beach Cruiser.

Alan mounted his bike and put his helmet on.

And we were biking to the park.

I can remember like it was yesterday teaching both my boys how to ride a bike for the first time.

It’s a memory a father never forgets.

And let me tell you, it was not easy.

I had to learn how to teach them.

And I did and eventually, both boys learned.

We take this complex skill of motion, movement and balance for granite.

So Alan and I meet up with Joe and the twins at the basketball court.

The next thing I know, I hear Shelley, my wife, walking towards us.

She’s walking alongside a tall Chinese man who was trying to ride a bike for the first time.

My wife was not having too much success so I told her to bring him into the courts.

I . . .

was going to teach him How To Ride a Bike.

Michael’s a 23 year old exchange student studying engineering and English in America.

His English was broken.

He said “a part of China I comes from had many hills, so I never learn to ride bicycle”.

I offered to help teach and I showed Michael the same secrets I use to teach my sons.

I told Michael that he was never going to forget this day.

With my instruction, and 30 minutes of practice, Michael was riding.

I still had to show him the best way to start off by pushing down on the peddle from the up position.

I had to review how to change gears.

And I had to even show him how to use the handbrakes to stop.

Diamond Dave and his twin boys had to leave.

And the boys and I where ready to head back for the night too.

I shook Michael’s hand and told him to keep practicing.

He thanks me for taking time to teach him how to ride bike.

And right as we were leaving, Michael said to me in his broken English . .

“I thought I was too old to learn to ride bike”.

And this is the limiting mindset most people have today.

Greenhorn copywriter, James Brine had limiting beliefs before we talked by phone.

And you can hear what I told James in this all new interview.

The title of this interview is called . . .

How To Know Your Worth, Sell Your Value, And Never Work An Hourly Wage Again

After working a job in construction, James Brine knew he didn’t want to earn an hourly wage anymore.

So he and his brother bought Brett McFall’s copywriting course along with the resale rights for it as well.

He’s already set up a website and is busy advertising for his product, but has come to me for advice on the best ways to make the most of it all.

Copywriting is a marketable skill, and James can do a lot more with it than sell other people’s products.

So in this audio, you’ll hear strategies for newbie copywriters – including how to build a client base, tips for selling your value, and how to make sure you never paint yourself into an hourly wage again.

You’ll Also Hear . . .

* Little-known (and incredibly easy) strategies that will get experts to write their own copy for you

* The one thing you need to have in order to sell anything – you could have the best copy in the world, but if your product doesn’t have this, you won’t sell a thing

* Little-known ways to use your local Chamber of Commerce website to find prospects – without spending a dime

* An eye-popping two-minute tactic that literally shows prospects the copywriting value you can bring to the table

* Pitfalls to be careful of when selling your value and choosing prospects

* A word-for-word script you can use that highlights your services, outlines your limitations and closes the deal… all in a simple email

James is well on his way to kicking the hourly wage for good.

And in this audio, you’ll hear how he can speed that process along while making the most of his copywriting skills – and how you can too.

Go to

http://www.hardtofindseminars.com/James_Brine_Interview_Consult.htm

You are going to love this interview.

I am telling you.

PS. The next time you think you can’t learn something, think about Michael who had the courage to learn how to ride a bike at 23.
About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.

Start clicking and get ready to discover this amazing gold mine!

Michael Senoff is the CEO and publisher of http://www.hardtofindseminars.com and http://www.myfirsthmaclient.com

The world’s leading free digital consulting audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer.

Michael has taught 100% online around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California.

He has a successful audio publishing business.

Michael is originally from Atlanta Georgia and is now based in San Diego, California.

Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel:

AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.

Michael may be contacted at Michael@michaelsenoff.com or at (858) 274-7851

Two Copywriters.

Both the same age.

Both study all the greats like Hopkins, Schwartz and Halbert.

But only one made it to the top of his game while the other can barely rub two nickles together.

What made the difference?

Read the short story below to find out.

—–Original Message—–
From: Roy Furr
Sent: Tuesday, 9:41 AM

To: Michael Senoff

Michael,

Many people wonder how I became a success so quickly in copywriting.

The common story they hear is I quit my job, within weeks had a full schedule of well-known clients, and have never looked back.

Within a few months I was breaking sales records in my clients’ businesses, and earning accolades for my copywriting success.

I’ve gone on to write million-dollar promotions, to copy chief other copywriters, and to define entire campaigns and marketing strategy for already-successful publishing businesses.

How could this have happened in just a couple short years?

It’s not so simple.

It never is.

Before my “overnight” success, I’d spent years prepping myself.

First my CD player, then my MP3 player would be filled to the brim with marketing, advertising, copywriting, sales, business, and personal development content.

I love music.

I used to DJ, and I still make music.

But in pursuit of greatness in my career I made a choice — that I would keep my headphones filled with business content more than I’d keep them filled with music.

I suppose it’s one of those trade-offs we make in pursuit of success — I’ve chosen not to make others.

So what did I do?

For years I’ve spent 90+% of the time driving in my car listening to this business content.

When I mow the lawn, or do other work outside the house, I have my headphones on and I’m learning.

As often as a teenager has their Beats by Dr. Dre headphones on with Maroon 5, Katy Perry, or Usher playing, I have my worn-down earbuds in, playing every bit of business content I can get my hands on.

It borders on obsession, but the results have been overwhelmingly positive.

I’ve been told I’m the only person working in my clients’ marketing departments who is actually able to come to the table with original strategies and techniques for growing their customer base, increasing sales, and maximizing profts.

Yet nothing I bring is original.

It just seems that way to everyone else because they haven’t devoted themselves to this ongoing learning.

And yet the end result is the same — whether it’s my idea or one I’ve borrowed — that when an idea I bring to the table creates a big business success, I get the credit and I get the royalties.

Along the way, Hard To Find Seminars (HTFS) has provided an overwhelming amount of insightful and actionable content that’s informed my marketing approach.

The interviews have been in regular rotation.

Other resources and experts you’ve pointed me to have been helpful in furthering my professional education.

Even listening to various interviews 2, 3, 4, 5 times over has regularly provided me with new insights and ideas, particularly as they apply to active projects.

I suppose there is still some value in a college education.

Though as tuition rates have gone up, and our sour economy has driven job prospects down, more and more experts have questioned a degree’s ROI.

But I’ll tell you what:

The real-world education that you can get by listening to Hard To Find Seminars.com content and then applying it in your field — even just the free content — pays tremendous dividends.

And because someone who has the proven ability to sell — whether in person or in print — is always employable, I’d venture to make the assertion that if you wanted to land a job in 4 years and had the chance to either go the traditional degree route or learn from the “school” of HTFS…

HTFS would be your better bet, any time.

Thanks Michael Senoff for a great web site and all the great content, I truly wish you the best.

Roy Furr
http://www.royfurr.com

—-

PS. Please share your story with me about how HTFS has helped you and you too can be in the hardtofindseminars.com spotlight.

Make sure you check out Roy’s site, this man knows how to write copy.