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Archive for the ‘Copywriting Experts’ Category

Pheasant Burritos Don’t Pay The Bills . . .

By senoff.michael@gmail.com On November 20, 2015 No Comments

How to write a rambling email.

Lets get started.

After I dropped my son off at a friend’s home in La Jolla, I had to go to Costco to pick up some but whipes and a case of Nai Antioxidant Infusion drinks.

Each 18 ounce drink has only 10 calories and they taste Greaaaaat.

They also take the edge off on Hungry when you want to gorge out on Pita Chips and Pasta.

So if you’re ever hungry for something you don’t want to eat, I suggest you high tail it down to Costco to grab you some while they’re still on sale.

Anyway, I called my buddy from the parking lot while waiting for a parking space to see if he was going to be slumming free samples on the runway.

He was not.

He was dog walking his two dogs and a new dog named Marcus at Fiesta Island.

The owner of the new dog had gone on a hunting trip.

I asked him if he’s going to be making 100 bucks per day for dog sitting Marcus.

And he says . . .

“I don’t know, we’ll see what happens”.

I asked him, “who dictate your price, you or him?”

He told me the owner of the dog may be bringing him back some pheasant burritos.

I laughed and replied with the classic headline of this email . . .

Pheasant Burritos Don’t Pay The Bills . . .

And the lesson here is . . .

YOU are the boss!

If you’re selling something, don’t let the customer dictate your price.

You tell them what to pay.

It all comes down to confidence.

Now, since you’re still reading, I want to make you so berry happeeee.

Yesterday, I interviewed a heavy hitter kind of guy.

His name is Brian Kurtz.

He was the list manager for Boardroom, Inc for over 30 years.

Boardroom is an American newsletter publishing company.

It was founded in 1972 by Martin Edelston, who served as the company’s chairman until his death on Oct 2 2013.

Brian and Marty Edeltston built Boardroom from 3 million to over $200 million in sales.

Brian met all the top dogs in the newsletter publishing business.

He was the link to the greatest copywriters that ever walked the planet.

Including Gary Bencivenga, the late Jim Rutz, Eugene Schwartz, Bill Jamie and Gary Halbert.

So if you want to hear what we wrapped about yesterday, reply to this email.

I think you gonna like it a long long time.

It’s 90 minutes of marketing gold.

What you get in return will be far greater than the energy and effort you take to reply to this email.

PS. I’m only sending you a link to the unedited play audio.

Also, you’ll get a good glimpse into some of the pre-call banter that goes on before a call like this.

Contact me now.

Don’t be a lazy sloth!

Please share this email in my name to as many entrepreneurs, friends, subscribers or colleagues as possible.

Let them know you’re a subscriber and they should opt-in to my e-lert too at http://www.hardtofindseminars.com/Newsletter.htm

And they too can get all my informative easy to listen to interviews too.

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.



Make Your Sales Whistle Like The Old Spice Man . . .

By senoff.michael@gmail.com On November 20, 2015 No Comments
Pucker up baby . . .

And open your mind.

Because Joe Sugarman is going to reveal how to turn sales obstacles into opportunities.

Joe is one of the country’s greatest copywriters.

He’s has had some amazing (and memorable) successes.

He revolutionized mail-order marketing in the 1970s, started the mega-famous Blue Blocker sunglasses company, and has written three very profitable books.

And in this audio, you’ll hear how he became super-successful and how you can do it too – and it might just be as simple as changing your philosophy on failure.

Joe says very few people have had as many failures as he’s had in life.

But because he believes that there’s a hidden opportunity in every problem, he’s never let failure keep him down for long.

And in this audio, you’ll hear exactly how he turned his problems into super-success stories and how you can learn to find hidden opportunities too.

You’ll Also Hear . . .

* The surefire (yet unexpected) way you can look around at your friends and family and know for certain you’ve got a winning business idea

* How to create the ultimate goal of marketing – branding – and how to know when you’ve achieved it

* Why you should NEVER focus on money if you want to have money in life – and what you should be focusing on instead

* The 3 things you must do if you want to have a super successful business in today’s economy

* How to use the “feeling of involvement/ownership” in your Internet marketing campaign to drive sales to new heights

* 2 quick-start tips for anyone thinking about breaking into the copywriting field

* The simple phrase Joe used that tripled his response rate overnight

Joe says if you want to be successful in business, you should learn all the rules so you can carefully follow them one by one.

But if you want to be super-successful, you’ve got to learn all those rules so you can break them right and left.

And in this audio, you’ll hear how he did it, along with the other little-known insider secrets that super-successful people use to climb to the top.

Whistle back at me to senoff.michael@gmail.com and I’ll kiss over the link to the interview.

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.

Start clicking and get ready to discover this amazing gold mine!

Michael Senoff is the CEO and publisher of htt



Blood battle between 2 Copywriting Greats . . .

By senoff.michael@gmail.com On February 24, 2015 No Comments

John Carlton VS Ted Nicholas . . . U Decide

A simple question

But not easy to answer.

Who’s better, Ted Nicholas or John Carlton?

Ted Nicholas has sold more than $6 billion in products – that’s more than any other guru.

The interview I did with Ted is one of my all time favorites.

And just about all of Ted’s sales originated from sales copy that he wrote.

VS

John Carlton met his first copywriter while working in the art department at a catalog company and asked her how to do copywriting.

She told him it was way too hard and that he would never figure it out.

John made the decision that day that not only was he going to make it, but that he wasn’t going to withhold the secrets of his success from anyone after he did.

And according my interview, John has stuck to this promise.

Perhaps the writing ides from these extraordinary writers can help your writing improve too.

Who’s better?

A simple question but not easy to answer.

Contact me by email and I’ll send you links to both of these classic interviews.

PS. Today I am reminded why I live in San Diego.

The weather is perfectly perfect and sunny.

You can fly.

Reply now for the two interviews.

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.

Start clicking and get ready to discover this amazing gold mine!

Michael may be contacted at Michael@michaelsenoff.com  or at (858) 274-7851