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Archive for the ‘Internet Copywriting’ Category

Make Your Sales Whistle Like The Old Spice Man . . .

By senoff.michael@gmail.com On November 20, 2015 No Comments
Pucker up baby . . .

And open your mind.

Because Joe Sugarman is going to reveal how to turn sales obstacles into opportunities.

Joe is one of the country’s greatest copywriters.

He’s has had some amazing (and memorable) successes.

He revolutionized mail-order marketing in the 1970s, started the mega-famous Blue Blocker sunglasses company, and has written three very profitable books.

And in this audio, you’ll hear how he became super-successful and how you can do it too – and it might just be as simple as changing your philosophy on failure.

Joe says very few people have had as many failures as he’s had in life.

But because he believes that there’s a hidden opportunity in every problem, he’s never let failure keep him down for long.

And in this audio, you’ll hear exactly how he turned his problems into super-success stories and how you can learn to find hidden opportunities too.

You’ll Also Hear . . .

* The surefire (yet unexpected) way you can look around at your friends and family and know for certain you’ve got a winning business idea

* How to create the ultimate goal of marketing – branding – and how to know when you’ve achieved it

* Why you should NEVER focus on money if you want to have money in life – and what you should be focusing on instead

* The 3 things you must do if you want to have a super successful business in today’s economy

* How to use the “feeling of involvement/ownership” in your Internet marketing campaign to drive sales to new heights

* 2 quick-start tips for anyone thinking about breaking into the copywriting field

* The simple phrase Joe used that tripled his response rate overnight

Joe says if you want to be successful in business, you should learn all the rules so you can carefully follow them one by one.

But if you want to be super-successful, you’ve got to learn all those rules so you can break them right and left.

And in this audio, you’ll hear how he did it, along with the other little-known insider secrets that super-successful people use to climb to the top.

Whistle back at me to senoff.michael@gmail.com and I’ll kiss over the link to the interview.

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.

Start clicking and get ready to discover this amazing gold mine!

Michael Senoff is the CEO and publisher of htt



Blood battle between 2 Copywriting Greats . . .

By senoff.michael@gmail.com On February 24, 2015 No Comments

John Carlton VS Ted Nicholas . . . U Decide

A simple question

But not easy to answer.

Who’s better, Ted Nicholas or John Carlton?

Ted Nicholas has sold more than $6 billion in products – that’s more than any other guru.

The interview I did with Ted is one of my all time favorites.

And just about all of Ted’s sales originated from sales copy that he wrote.

VS

John Carlton met his first copywriter while working in the art department at a catalog company and asked her how to do copywriting.

She told him it was way too hard and that he would never figure it out.

John made the decision that day that not only was he going to make it, but that he wasn’t going to withhold the secrets of his success from anyone after he did.

And according my interview, John has stuck to this promise.

Perhaps the writing ides from these extraordinary writers can help your writing improve too.

Who’s better?

A simple question but not easy to answer.

Contact me by email and I’ll send you links to both of these classic interviews.

PS. Today I am reminded why I live in San Diego.

The weather is perfectly perfect and sunny.

You can fly.

Reply now for the two interviews.

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.

Start clicking and get ready to discover this amazing gold mine!

Michael may be contacted at Michael@michaelsenoff.com  or at (858) 274-7851



Magic 12 Line Letter . . .

By senoff.michael@gmail.com On February 7, 2013 No Comments

Here is yet another great story from one of the HMA crew.

From: Tony Spurrier
Sent: Thursday, February 07, 2013 3:34 PM
To: Michael Senoff

Subject: Up and Running

Hi Michael

I’ll try and keep this as brief as possible.

When I first ordered the HMA course I said I would get my first client by the end of October but that was until I saw all the information you had on the website.

I then bypassed the trial because there was so much information I wanted to listen/read everything and digest as much information as possible.

During November, I decided that I should concentrate on restaurants as I had worked in the hotel industry for 20 years.

Of course this would mean starting during the busy run up to Christmas when restaurants were naturally full and business owners would be pre-occupied, so decided that I would start Jan/Feb depending on the weather (we got snowed in).

I targeted 5 restaurants that were advertising via an independent website which is a membership site that gives 50% off selected restaurants.

I narrowed these down from a larger selection of restaurants, as these hadn’t excluded Friday and Saturday nights from the offer so were obviously in need of extra business.

I sent them a very short 12 line letter offering them a free 30 minute marketing consultation.

This was really just a test run to see whether the letter was effective and being such a small selection could easily follow-up.

I received one call to make an appointment, I followed-up on the others, got 3 more appointments and I haven’t managed to catch the owner of the 5th.

Had the first appointment tonight.

To take the pressure off myself I told the owner that this wasn’t a sales presentation but a mini-marketing course designed specifically for his own restaurant and if there was something that I felt I could help with I would send him a proposal through the post.

Before even finishing the opportunity analysis he just said ‘how much?’, I think we were talking about joint ventures, so I said ” how much to discount?’, he said ‘no, how much for you?’.

I looked down at the analysis sheet making it look like I was calculating something.

I said £3k over 3 months, so £1k a month for the next 3 months.

He said ‘but what if it doesn’t work?’, I said ‘It will work and it’s guaranteed, if I don’t get the extra business to pay my fee I work with you until I do’.

Shook on it and done deal!

Michael you are a star!

I personally think the lifetime value of a customer once explained is the clincher.

We calculated the lifetime value together and once I explained that when he sees a new face enter his restaurant that isn’t £22 walking through the door it’s £1,188.

Also explaining that the customer service given should be representative off the lifetime value not just the nights value especially if it’s a discounted price, secures future business especially when you capture the contact details and can invite them back.

Anyway, thanks for the course, I think tonight just paid for it!!!

Thanks, Tony

PS. It really is a case of positioning yourself in a comfortable situation to use the information from the course and it all takes care of itself.

I approached the appointment like a trial run, my mind set was just practice the opportunity analysis.

It would always be a win-win situation, I get to practice in real time with a real business and the business owner gets a new take on his marketing.

If he didn’t want to take it further we have both benefited, and if he did we both benefited even further.

Much of this mind set really came from the negotiations interviews.

PPS. If you want a copy of Tony’s 12 line letter that got the ball rolling, get back to me and I’ll send it to you just as fast as a can.

I am beat and am going to bed early.

Have a great evening.

Michael Senoff

Michael Senoff is the CEO and publisher of http://www.hardtofindseminars.com The world’s leading free digital audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer. Michael has taught 100% on line around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California. He has a successful audio publishing business. Michael is originally from Atlanta Georgia and is now based in San Diego, California. Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.  Michael may be contacted at Michael@Michelson.com  or at (858) 274-7851