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Archive for the ‘Direct mail’ Category

Pheasant Burritos Don’t Pay The Bills . . .

By senoff.michael@gmail.com On November 20, 2015 No Comments

How to write a rambling email.

Lets get started.

After I dropped my son off at a friend’s home in La Jolla, I had to go to Costco to pick up some but whipes and a case of Nai Antioxidant Infusion drinks.

Each 18 ounce drink has only 10 calories and they taste Greaaaaat.

They also take the edge off on Hungry when you want to gorge out on Pita Chips and Pasta.

So if you’re ever hungry for something you don’t want to eat, I suggest you high tail it down to Costco to grab you some while they’re still on sale.

Anyway, I called my buddy from the parking lot while waiting for a parking space to see if he was going to be slumming free samples on the runway.

He was not.

He was dog walking his two dogs and a new dog named Marcus at Fiesta Island.

The owner of the new dog had gone on a hunting trip.

I asked him if he’s going to be making 100 bucks per day for dog sitting Marcus.

And he says . . .

“I don’t know, we’ll see what happens”.

I asked him, “who dictate your price, you or him?”

He told me the owner of the dog may be bringing him back some pheasant burritos.

I laughed and replied with the classic headline of this email . . .

Pheasant Burritos Don’t Pay The Bills . . .

And the lesson here is . . .

YOU are the boss!

If you’re selling something, don’t let the customer dictate your price.

You tell them what to pay.

It all comes down to confidence.

Now, since you’re still reading, I want to make you so berry happeeee.

Yesterday, I interviewed a heavy hitter kind of guy.

His name is Brian Kurtz.

He was the list manager for Boardroom, Inc for over 30 years.

Boardroom is an American newsletter publishing company.

It was founded in 1972 by Martin Edelston, who served as the company’s chairman until his death on Oct 2 2013.

Brian and Marty Edeltston built Boardroom from 3 million to over $200 million in sales.

Brian met all the top dogs in the newsletter publishing business.

He was the link to the greatest copywriters that ever walked the planet.

Including Gary Bencivenga, the late Jim Rutz, Eugene Schwartz, Bill Jamie and Gary Halbert.

So if you want to hear what we wrapped about yesterday, reply to this email.

I think you gonna like it a long long time.

It’s 90 minutes of marketing gold.

What you get in return will be far greater than the energy and effort you take to reply to this email.

PS. I’m only sending you a link to the unedited play audio.

Also, you’ll get a good glimpse into some of the pre-call banter that goes on before a call like this.

Contact me now.

Don’t be a lazy sloth!

Please share this email in my name to as many entrepreneurs, friends, subscribers or colleagues as possible.

Let them know you’re a subscriber and they should opt-in to my e-lert too at http://www.hardtofindseminars.com/Newsletter.htm

And they too can get all my informative easy to listen to interviews too.

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.



“The Day I met David Ogilvy” . . .

By senoff.michael@gmail.com On February 24, 2015 No Comments

Get a low to this

The late David Ogilvy said “Drayton Bird knows more about direct marketing than anyone in the world.”

Drayton Bird’s agency partners would complain and say . .

“Look Drayton, you waltz in here with your little white poodle, you sit down and write a bit of copy and then your off to the wine bar.

And we think that’s not right.”

So Drayton quit the agency and never looked back.

You’ll hear this hilarious story in my exclusive interview with the direct marketing legend, Drayton Bird . .

I’ve never interviewed a expert who’s laughed so much during an interview.

Drayton is the coolest and most down to earth direct marketing genius I know.

Drayton’s book, Commonsense Direct and Interactive Marketing has sold over 200,000 copies and is out in 14 languages.

Some claim it’s the best-selling British work on the subject of Direct Marketing.

He’s worked in 50 countries for many of the world’s leading brands, major advertising agency groups, business schools, universities and management consultants.

His clients have included American Express, British Airways, Mercedes, Volkswagen, Microsoft, Nestle, The London Business School, McKinsey, IBM, Visa and many others.

His firm Drayton Bird Associates’ motto is “Results – nothing less”.

And I’ve got this two part exclusive interview for ya all ready for you to listen in on.

And all you have to do to get it is contact me by email.

Once I get your little reply, I’ll send back the link to the play buttons and downloads.

Here’s what you’ll hear in Drayton’s own words.

1.  My first job in advertising – when I learned hardly anyone studies, so I did.

2.  My first leap ahead in advertising, when I learned that asking for a little more usually pays

3.  My first business disaster – when I learned that whatever can go wrong will.

4.  My second business disaster – when I learned that if you get your numbers wrong you could be in serious trouble

5.  My first almost-made-a-fortune when I learned a) don’t count your chickens and b) find out who REALLY makes the decisions

6.  My first lessons in real copy – when I learned from some of the world’s best direct response copywriters

7.  My first business partnership, when I learned that appearances often matter more than reality – and three equal partners usually fall out.

8.  My second business partnership, when I learned that 50/50 partnerships also have their problems as no-one has control … and that you should keep your eye on the money

9.  My first experience of building a business when I learned you shouldn’t try to do too many things

10. My first experience of publishing, when I made three big mistakes that almost ruined me

11. My first dealing with real crooks, when I learned (again) to keep an eye on the money

12. My first experience of being libeled, when I learned you can’t beat people with big pockets and no scruples.

13. My first experience of a firm going broke, when I learned to keep my businesses separate.

14. My second experience of a firm going broke, when I learned all about currency fluctuations, conversion rates and how they can kill you.

15. My seven years in the wilderness, when I learned you can survive under a false name for a surprisingly long time, and that doing things you don’t like is good for you

16  The Day I met David Ogilvy

And much much more.

Contact me now for the link to one of my most fascinating interviews yet.

PMS. You can fly

Michael Senoff

About the Author

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name  marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s  work away for free.

These interviews are designed to be superior to any lecture out there.

They’re more informative, natural and the information is more dynamic and dense.

Michael Senoff is the CEO and publisher of www.hardtofindseminars.com and http://www.myfirsthmaclient.com



The Strangest Secret Story . . .

By senoff.michael@gmail.com On December 21, 2013 No Comments

The Strangest Secret Story . . .

I know, I know.

I’ve sent this one out before.

But it’s so good and you may have never taken the time to listen to how great this interview is.

So here we go again.

This is an interview with Vic Conant, President of Nightingale-Conant.

You’ll learn the real story behind “The Strangest Secret.”

Go to   http://hardtofindseminars.com/Vic_Thanks_Inter.htm

Loyde Conant was an early direct marketer in the 1950s and Earl Nightingale had just recorded a message called . .

“The Strangest Secret”,

This was an audio message about how one becomes what they think about.

Earl Nightingale was looking for someone to market that audio message.

And Loyde came along and eventually sold over a million of “The Strangest Secret” recordings.

Now, Nightingale-Conant is the world’s largest producer and publisher of personal development products and services.

For over 45 years, they have been bringing people the information, skills, and motivation they need to create the life of their dreams.

There is no one company better and more experienced at developing and selling audio information products.

You should get loads of value from this interview below.

http://hardtofindseminars.com/Vic_Thanks_Inter.htm

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of http://www.myfirsthmaclient.com

The world’s leading free digital consulting audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer. Michael has taught 100% online around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California. He has a successful audio publishing business. Michael is originally from Atlanta Georgia and is now based in San Diego, California. Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel: AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.  Michael may be contacted at Michael@michaelsenoff.com  or at (858) 274-7851 is at the link below.