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Archive for the ‘Direct mail’ Category

problem . . .

By senoff.michael@gmail.com On April 12, 2011 No Comments

I’ve got a little problem.

When I interview marketing experts, it’s hard for me to really pay
attention during the interview.

And therefore, I miss a lot of what the interview is about.

So I listen to the interview again, after I do the editing.

Sometimes, even years later, I’ll listen to it again.

I just listened to this interview I did in 2007 with direct mail
expert, Denny Hatch.

And after four years, I now realize this is of the best interviews
on the subject of direct mail that I’ve ever heard.

I hope you’ll agree.

The interview is titled . . .

Money-Making Secrets Straight from the Lips of the Legendary Direct
Market Guru, Denny Hatch

Go to

http://www.hardtofindseminars.com/Denny_Hatch_interview.htm

Denny Hatch is a freelance writer, designer, and consultant of
direct mail/direct marketing and the author of four books on
marketing and business.

Denny has analyzed thousands of direct mailings in more than 200
categories in the past 25 years.

In this interview, he shows you how your businesses can take
advantage of marketing, sales, PR, and communications while
avoiding the pitfalls.

What’s the cornerstone of Denny’s success?

No matter what you’re selling you’re in the business of acquiring
repeat customers!

Listen as Denny reveals historic and fascinating stories about . .

* The Bazillion $ offer that still brings in subscribers

* The 4-martini lunch that launched Who’s Mailing What!

* Sensational snake oil salesmen

* How the Supreme Court kept a promotion alive

Hear Denny talk about marketers like:

* Melvin Becker

* Ed Mayers

* Ted Goldsmith

* Bob Hacke

* Melvin Powers

* Curt Strohacker

* Bill Jayme

* Gary Halbert

* Drew Kaplan

* Lea Pierce

* Jay Abraham

and many others.

Lean how to…..

* Leverage competitive intelligence

* Develop breakthrough test ideas

* Identify new opportunities

* Write more compelling copy

* Get your sales letter opened and read

* Phrase powerful offers

* Pick the surefire option

* Bump your response rate

* Tell a story and connect emotionally

* Successfully negotiate rights

And much, much more!

Denny will help you understand that Direct Marketing techniques are
not only relevant; they are critical and indispensable if your
business hopes to stand out in this madding crowd.

Don’t miss this opportunity to learn from a master.

Go to

http://www.hardtofindseminars.com/Denny_Hatch_interview.htm

I’ve spent the last five years of my life creating fascinating
streaming audio interviews with big name marketers and getting them
to spill the beans on how they got rich and famous and I’m giving
most of my life’s work away for free.

These interviews are designed to be superior to any lecture out
there.

They’re more informative, natural and the information is more
dynamic and dense.

DO YOU? DO YOU? Do you have the GUTS to forward this hard to find
seminars E-Lert to your friends, family and associates?

Do you? Do you?

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com
The world’s leading free digital consulting business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% on line
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews. Michael may be contacted at
Michael@michaelsenoff.com or at (858) 274-7851



Are You A Pinball Publisher . . .

By senoff.michael@gmail.com On February 6, 2011 No Comments

How

Click here to continue reading


Free Ken McCarthy Interview Downlaod. . .

By senoff.michael@gmail.com On December 8, 2010 No Comments

Here’s the (NEW) interview I just completed with Ken McCarthy,
transcripts, mp3 downloads and all.

Over the years, I’ve learned something important about doing these
interviews.

And it’s that one good interview leads to another good interview.

It was shortly after my interview with direct mail icon, Drayton
Bird ( Link to Drayton’s interview below if you missed it ) that I
got an e-mail from Ken McCarthy.

http://www.hardtofindseminars.com/Drayton_Bird_Interview.htm

He said . . . he liked my work and invited me to interview him.

I said heck YES . . .

Because . .

Anyone who’s into Internet marketing knows, trusts, and respects Ken
McCarthy.

After all, he the guy who organized and sponsored the very first
conference ever held on the subject of the commercial potential of
the World Wide Web.

What an honor.

The title of this interview is called . . .

Three Big Money-Making Secrets From Ken McCarthy You Can Use Right
Now To Put More Cash In Your Pocket…Even In This Rotten Economy.

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

Most people expect a free lunch when it comes to making money on
the Internet.

And because the Internet is full of fraud, most people only look
for magical ways to make their millions, instead of taking
realistic steps.

It’s only after they get burned they start looking for real
answers.

And that’s when you look for Ken McCarthy.

Ken McCarthy has been teaching Internet marketing since the early
years back in 1993. So he knows the techniques that work.

And according to Ken, the beauty of the Internet is that you don’t
have to be a marketing genius to make money.

You just have to be able to respond to reality. In other words,
never guess at how your market will react to something.

Test it; then act on your results.

And in this audio, you’ll hear exactly how to do that.

You’ll Also Learn. . .

* Why you should never be content on simply getting the first sale

* What’s the real goal of every Internet marketing campaign

* How to tweak and apply direct marketing principles from marketing
icons like Eugene Schwartz and Gary Halbert to grow your sales.

* The most important thing to do when marketing to your email list

* How “traffic brokers” drive a flood of traffic to promotions

* The book Ken discovered at a used book store that changed his
life forever

* The single most broken rule of Internet marketing.

Ken says you can do everything else right, but still fail if you do
this.

Ken’s been running conferences on Internet marketing since the
early 1990s, and was the only person Dan Kennedy trusted to talk
about it at his seminars.

His well-rounded, yet grounded, approach tackles all elements that
make up a “no-BS” online marketing strategy including SEO,
pay-per-clicks, traffic generation, direct marketing, and more.

And in this interview, you’ll hear how you can start taking
realistic steps toward your Internet marketing goals today.

Go to

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

Enjoy the interview and let me know what you think.

PS. If you have an interesting guest for me to interview,
I want to know about it.

Send me something about them with a link to their site or replay
with some details.

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com

The world’s leading free consulting audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% online
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@michaelsenoff.com or at (858) 274-7851