Blog For Marketing By Michael Senoff

Melvin Powers is a legend. He owns a thriving mail-order business, negotiates his own deals, makes a great living, and has a lot of fun. And with over 60 years of experience, he’s just the person to ask marketing and publishing questions to. That’s probably why I got so many responses when I asked listeners if they had any questions for this book publishing giant.

So in Part Two and Three of the Melvin Powers interview, you’ll hear Melvin field those questions. And because he truly likes to help people succeed, he gives step-by-step, thoroughly honest answers. But best of all, he illustrates his answers with examples from his own life to show just how practical success can be, if you put your mind to it.  

Part Two: The Power Of Asking It doesn’t matter whether your goal is to obtain rights to a book, get your product on TV, promote yourself at Barnes and Noble or lecture at the community college. Things aren’t going to just fall in your lap. And in Part Two, you’ll hear how Melvin has done all of those things – and how easily you can do them too – just by asking the right people the right questions.

You’ll Also Hear…
√  How Melvin used local community colleges and bookstores to promote his seminars – and how you can do that too
√  How to get your product reviewed for infomercials – and what kind of deal you can expect
√  How much infomercials cost to produce and what products are hot in the market right now
√  The resources Melvin would use if he had a new venture to get off the ground – and the ones he wouldn’t give up without a fight
√  Which is better – self-publishing or selling the rights to your book
√  How to get the best mailing lists for your target market – and how to make the most of them
√  How Melvin uses PR to promote his books and products

Melvin didn’t just write books and advertising copy – he wrote songs as well. And in Part One you’ll also hear all about his time as a songwriter including the hit he wrote that was based on a true story. (He even sings part of it.)

Part Three: The Key To Never “Missing The Boat” According to Melvin, you’ve only missed the boat if you think you have. It’s never too late to succeed. And in Part Three, you’ll hear how Melvin made his way to the top along with steps for getting there yourself. 

You’ll Also Hear…
√  How Melvin obtained the rights to one of his biggest sellers, Psycho-Cybernetics, and how he knew that book was going to be a winner
√  What you need to know to break into the self-help industry
√  How to get books translated into another language
√  How direct marketing has changed over the years – and where it’s headed
√  Where Melvin gets contracts for his deals without ever contacting a lawyer
√  And much more!

Melvin has more years of experience than most people will ever know. And in this interview, you’ll hear his advice on how to succeed in business and in life.

You can access the interview at http://www.hardtofindseminars.com/Melvin_Powers.htm

If you take a quick look through your local Yellow Pages, you’ll see hundreds of similar ads, each claiming to be the best company around. And since everyone’s ad is basically the same, consumers are left to choose a business based on price alone.

So in this interview, you’ll hear a new strategy that will help you set your business apart from the competition while also weeding out price-checkers in the process.

Meet Jeff Troyer. Jeff is the Vice President of Automatic Response Technologies (ART), a company that specializes in helping businesses transform their marketing strategies using little more than the phone and an automated voice system.

The idea behind ART is simple. Consumers are directed to an 800-number where they’ll hear a no-pressure 24 hour free recorded message. After listening to the message, they’ll be prompted to select an option. They can request your newsletter, hear testimonials, leave their contact information, etc. And because they’re choosing to take action steps without being pressured, you’re qualifying and educating prospects without ever lifting a finger.

You’ll Also Hear…

√ Exactly how ART works – – even the biggest techno-phobes will easily be able to work this system
√ Why consumers prefer to listen to an automated message rather than talk to a salesperson directly – and strategic ways to take advantage of that
√ A Yellow Page ad that will get prospects to call you – before they call anyone else
√ How to use the system to track callers, export phone numbers and create as many lists as you want
√ Easy tips for using automated messages to get new clients – and stay in touch with old ones
√ How an automated system can be used in conjunction with a help-wanted ad – and screen out unqualified applicants before the interview process even begins
√ How to use the system to get a highly targeted direct mail list – Jeff says his system can retrieve more than 70% of your callers’ addresses!

Most business people spend way too much time answering the same two or three questions every time they pick up the phone. With an automated message system, you can put an end to all that hassle while also giving customers 24-hour access to your message.

So for the next hour, you’ll hear how you can use an automated voice system to save time and money, generate better leads, and stay connected to your existing clients. And if you’re interested, at the end of the recording you’ll also hear about a special offer being offered to only hardtofindseminars.com listeners that will get you started right away for less then what others have to pay. Enjoy the interview.

Now lets get going.  www.hardtofindseminars.com