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Archive for the ‘Direct Sales’ Category

Magic 12 Line Letter . . .

By senoff.michael@gmail.com On February 7, 2013 No Comments

Here is yet another great story from one of the HMA crew.

From: Tony Spurrier
Sent: Thursday, February 07, 2013 3:34 PM
To: Michael Senoff

Subject: Up and Running

Hi Michael

I’ll try and keep this as brief as possible.

When I first ordered the HMA course I said I would get my first client by the end of October but that was until I saw all the information you had on the website.

I then bypassed the trial because there was so much information I wanted to listen/read everything and digest as much information as possible.

During November, I decided that I should concentrate on restaurants as I had worked in the hotel industry for 20 years.

Of course this would mean starting during the busy run up to Christmas when restaurants were naturally full and business owners would be pre-occupied, so decided that I would start Jan/Feb depending on the weather (we got snowed in).

I targeted 5 restaurants that were advertising via an independent website which is a membership site that gives 50% off selected restaurants.

I narrowed these down from a larger selection of restaurants, as these hadn’t excluded Friday and Saturday nights from the offer so were obviously in need of extra business.

I sent them a very short 12 line letter offering them a free 30 minute marketing consultation.

This was really just a test run to see whether the letter was effective and being such a small selection could easily follow-up.

I received one call to make an appointment, I followed-up on the others, got 3 more appointments and I haven’t managed to catch the owner of the 5th.

Had the first appointment tonight.

To take the pressure off myself I told the owner that this wasn’t a sales presentation but a mini-marketing course designed specifically for his own restaurant and if there was something that I felt I could help with I would send him a proposal through the post.

Before even finishing the opportunity analysis he just said ‘how much?’, I think we were talking about joint ventures, so I said ” how much to discount?’, he said ‘no, how much for you?’.

I looked down at the analysis sheet making it look like I was calculating something.

I said £3k over 3 months, so £1k a month for the next 3 months.

He said ‘but what if it doesn’t work?’, I said ‘It will work and it’s guaranteed, if I don’t get the extra business to pay my fee I work with you until I do’.

Shook on it and done deal!

Michael you are a star!

I personally think the lifetime value of a customer once explained is the clincher.

We calculated the lifetime value together and once I explained that when he sees a new face enter his restaurant that isn’t £22 walking through the door it’s £1,188.

Also explaining that the customer service given should be representative off the lifetime value not just the nights value especially if it’s a discounted price, secures future business especially when you capture the contact details and can invite them back.

Anyway, thanks for the course, I think tonight just paid for it!!!

Thanks, Tony

PS. It really is a case of positioning yourself in a comfortable situation to use the information from the course and it all takes care of itself.

I approached the appointment like a trial run, my mind set was just practice the opportunity analysis.

It would always be a win-win situation, I get to practice in real time with a real business and the business owner gets a new take on his marketing.

If he didn’t want to take it further we have both benefited, and if he did we both benefited even further.

Much of this mind set really came from the negotiations interviews.

PPS. If you want a copy of Tony’s 12 line letter that got the ball rolling, get back to me and I’ll send it to you just as fast as a can.

I am beat and am going to bed early.

Have a great evening.

Michael Senoff

Michael Senoff is the CEO and publisher of http://www.hardtofindseminars.com The world’s leading free digital audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer. Michael has taught 100% on line around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California. He has a successful audio publishing business. Michael is originally from Atlanta Georgia and is now based in San Diego, California. Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews. Michael may be contacted at Michael@Michelson.com or at (858) 274-7851

Use This Bird Dog Letter To Find Valuable Stuff To Sell . . .

By senoff.michael@gmail.com On February 4, 2013 No Comments

A bird dog is a hunting dog used to retrieve birds by tracking their scent in the air.

Bird dogs are receptive to being trained.

And if you’re open to being trained like a good bird dog, you’ll soon agree that Craiglist is great place for making a small fortune.

Use the Bird Dog Junk Sniffer Letter in your area to make hunting down the great stuff to buy in your area a snap.

You’ll have full use and information on how to distribute it in your neighborhood with out paying for postage.

All with your order today . . .

You can be up and running making cash seconds after you grab my special offer on How I Make and Save A Fortune Buying And Selling On Craig’s List.

Now run to the link below and order now while you can.

http://www.hardtofindseminars.com/cl.html

HERE’S WHAT YOU GET . . .

1. Neighborhood Junk Sniffer Letter

- This letter will help you find valuable item in your own backyard for free. You get both the word and PDF version of this letter.

For the full description of each interview click on the link below.

http://www.hardtofindseminars.com/cl.html

2. Outrageous Option Agreement

- This agreement will help you legally take ownership of valuable property for an agreed time frame without you having to pay or take ownership. It will virtually erase off of you downside risk in buying and selling items too large to take possession of.

You get both the word and PDF versions of this letter.

For the full description of each interview click on the link below.

http://www.hardtofindseminars.com/cl.html

3. How To Make Your Money For Nothing By Working The Free Section Of Craigslist

- Part One: 43-minute audio, Part Two: 59-minute audio, 44-page transcript containing both parts, photos

For the full description of each interview click on the link below.

http://www.hardtofindseminars.com/cl.html

4. Trash Or Treasure… Ten “Real-Life” Craigslist Deals That Will Help You Know The Difference

- 25-minute audio, xx-page transcript, item photos

For the full description of each interview click on the link below.

http://www.hardtofindseminars.com/cl.html

5. I SCORED! I was able to acquire all five of these great items for only $5 without any negotiating

- Photos and descriptions of 5 great items that I was able to acquire at a local garage sale.

For the full description of each interview click on the link below.

http://www.hardtofindseminars.com/cl.html

6. Here’s The One Thing You Have To Change If You Want To Make Easy Money On Craigslist

- 29-minutes, xx-page transcript, item photos and descriptions

For the full description of each interview click on the link below.

http://www.hardtofindseminars.com/cl.html

7. 6 Ways To Turn A Craigslist Ad Into Money And Other Little-Known Tricks For Making More On Every Listing

- 56-minute audio, xx-page transcript

For the full description of each interview click on the link below.

http://www.hardtofindseminars.com/cl.html

8. One Man’s Amazing Story: “How I Made $8,000 Selling Books On Craigslist”

- 23-minute audio, 16-page transcript

For the full description of each interview click on the link below.

http://www.hardtofindseminars.com/cl.html

9. Help Me Sell On eBay Seminar: How To Dominate On EBay With These Direct Marketing Tricks

- Part One: 46-minute audio, Part Two: 46-minute audio, Part Three: 49-minute audio, 61-page transcript containing all three parts

For the full description of each interview click on the link below.

http://www.hardtofindseminars.com/cl.html

10. eBay 101: Everything You Need To Know To Get Started Today

- Part One: 55-minute audio, Part Two: 57-minute audio, 51-page transcript containing both parts

For the full description of each interview click on the link below.

http://www.hardtofindseminars.com/cl.html

HERE’S WHAT MY CRAIGSLIST TRAINING WILL DO FOR YOU . . .

Download, listen to or read the transcripts to all eight (8) parts of my How I Make & Save a Fortune Buying And Selling On Craigslist & How You Can Too Training.

Then study and use my stories as a way to short cut your way to doing the same thing.

And now you can get all of this training without any ongoing payments.

HERE’S HOW TO ORDER . . .

Go to

http://www.hardtofindseminars.com/cl.html

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of the world’s leading free digital consulting audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer. Michael has taught

100% on line around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California. He has a successful audio publishing business.

Michael is originally from Atlanta Georgia and is now based in San Diego, California. Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to

make more money with audio interviews and the soon to be released sequel:

AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.

Michael may be contacted at Michael@michaelsenoff.com or at (858) 274-7851

Best $ I’d ever spent . . .

By senoff.michael@gmail.com On February 4, 2013 No Comments

Im telling you this Craig’s List stuff works.

Need proof?

Read what Doc Carney’s doing . . .

Sent: Monday, February 04, 2013 7:58 AM
To: Michael Senoff

Subject: Craig’s List

I emailed you to make sure I had not invested any money in this product before.

I have a number of your products and I’m never disappointed.

Well as soon as you told me, “You don’t have this.”

I bought it.

I listened to some of it that day.

The rest that night laying on the bed, with the mouse at my side.

(here’s the funny part Michael)

I bought a Porsche 928S on Craigslist.

Guess what? Cost me $2,200.

I’ll sell it for at least three times what I paid for it.

Then I sold a motor.

$2,500.

I was at $3,000 but when you told me on the tapes to let the marketing decide the price, I immediately went with $2,500 when people started to email and call.

So that happened Saturday.

In fact, he’s driving in from Las Vegas to pick it up with CASH this Tuesday.

And I also listed a ladder rack that sells for $595 new.

I sold it for $250.

Had it listed for $275, but after listening to you, I dropped the price $25 and it was GONE.

So I am listing even more items today, but I just wanted you to know that your product is again the best product I’ve invested in for years.

A person would have to be brain dead not to get it.

You have my endorsement.

If I had to, I’d buy it again.

Talk later,

Dr. Carney

—-

You can be up and running making cash seconds after you grab my $20 special introductory offer on How I Make and Save A Fortune Buying And Selling On Craig’s List.

Don’t get beat out on this offer.

Race to the link below and order now while you can.