Blog For Marketing By Michael Senoff

You’ll hear all kinds of cool e-mail headlines when you listen for
them.

http://www.emailsellingsystem.com

Take this one, for example . . .

“You Little Dweeb.”

This one, I heard from my 10 year old son when I told him I was
going to have Barney, the purple dinosaur show up at his birthday
party.

And Alan, my 8 year old son, came up with this doozy while in the
bathroom.

He said .. “Dad . . . I Poo Fast.”

And so, I ran to write this headline down too.

Two headline and story ideas in one day just by having my headline
antenna turned on.

And . . . I wasn’t even trying.

And maybe that’s the point.

If you keep your ears open for great headlines and stories, you’ll
hear great headline and stories . . .

. . . . ALL THE TIME!

And if you capture them in writing, you’ll own them forever to use
as attention grabbers for your next e-mail promotion.

But don’t forget to write them down the second you hear them or
you may loose them and that one great idea may never return to your
memory.

And here’s another interesting thing I’ve noticed about my story
and headline creation efforts.

Recently, I had stopped looking for headlines and story ideas.

My antenna was switched off for 21 days.

And when I turned it back on, I could not believe how fast and
intense the headline and story ideas started rushing back into my
mind.

There was an avalanche of ideas and stories.

My antenna was now more receptive than ever.

And more powerful.

I’ve heard alcoholics, sex addicts or food addicts experience
something like this during relapse.

This “headline relapse” is the same kind of thing, but it’s a good
thing.

For more bizarre e-mail headline writing tips

go to

http://www.emailsellingsystem.com

PS. Would you like help creating headline and story ideas for your
on and offline promotions? For a few select students, I’m offering
personal one on one phone and e-mail coaching on e-mail story and
headline writing.

If interested, simply write to michael@michaelsenoff.com and in all CAPS . . . type

“E-MAIL COACHING INFO”

And I’ll send you more details and availability.

go to

http://www.emailsellingsystem.com

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.hardtofindseminars.com

The world’s leading free digital audio business library.

Michael is an experienced internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% online
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@michaelsenoff.com or at (858) 274-7851

For more details go to http://www.myfirsthmaclient.com

Master Po: Close your eyes. What do you hear?

Young Caine: I hear the water, I hear the birds.

Master Po: Do you hear your own heartbeat?

Young Caine: No.

Master Po: Do you hear the grasshopper that is at your feet?

Young Caine: [looking down and seeing the insect] Old man, how is
it that you hear these things?

Master Po: Young man, how is it that you do not?

This is a Quote from a great 1972, US TV show called “Kung Fu” starred David Carradine.

And it’s designed to get one to ask questions.

Important questions that shape destiny.

Perhaps you’ve asked questions like this before.

Can e-mail marketing the “Ben Settle Way” benefit me?

Can it help my business?

Sell more of my stuff?

Get me more clients?

Get me better qualified leads?

Get me in front of more buying prospects?

Make me more visible to my niche?

Make me the obvious expert?

Here’s a gift.

It’s a short interview with Ben Settle about his $795 E-mail course.

Go now Grasshopper.

Listen.

For you have the answer.

http://www.emailsellingsystem.com/

PS. $795 too much?
My $20 special for the Ben Settle E-mail Selling System Audios series is over but if you don’t mind paying $47

Jump to . . .

http://www.hardtofindseminars.com/e-mail.htm
Michael Senoff is the CEO and publisher of
http://www.hardtofindseminars.com The world’s leading free digital
audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% on line
around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@Michelson.com or at (858) 274-7851

There’s a problem with Michael Senoff . .

And this is a good problem .

I really have a problem with “Michael Senoff”…

I have signed up on to so many e-mail lists that I have no time
to go through what I get in one day…

I erase Alex Mandossian, and Mark Joyner and others who I KNOW ARE
FANTASTIC…

But.. MICHAEL SENOFF e-mails are different… they are a big
problem, because I DON’T ERASE THEM…

I open them, and then I am HOOKED.

http://www.hardtofindseminars.com/e-mail.htm

**************************************************************

Mr. Senoff,

I’m making a speech at the ETR event later this year, and the
bastards have asked me to reveal just one thing that can transform
their marketing.

I wanted something nobody has ever said to them before and I
believe I have found it.

It is the quality of charm, which is so conspicuously lacking from
most marketing messages.

Yours, however, are a shining exception.

Can you send me one of your folksy emails that did really well,
please?

http://www.hardtofindseminars.com/e-mail.htm

**************************************************************

Subject: You excelled yourself with the dead crickets, Michael.

What a subject line!

http://www.hardtofindseminars.com/e-mail.htm

**************************************************************

I always quote you as the master of storytelling copy, by the way.

http://www.hardtofindseminars.com/e-mail.htm

***************************************************************

“There are just a few writers whose skills I envy.

Michael Senoff is one.

Nobody has better mastered the art of telling stories -
seemingly artless stories – that lure you and beguile
you so effectively that you hardly realise you’re being
persuaded – until it’s too late.”

http://www.hardtofindseminars.com/e-mail.htm

***************************************************************
Michael,

I enjoy you emails.

Although you send out tons of them and I receive tons
of others throughout the day I will find the time to read yours.

They are very entertaining.

I still really haven’t put my finger on what you do, but I’m
gaining on it.
http://www.hardtofindseminars.com/e-mail.htm

***************************************************************

Subject: “Mike Senoff is my hero . . .

gents–

I played around wth the mike senoff $97 sale to my small list of
school owners and it worked out good, payed a car payment and a
good portion of new laptop–

http://www.hardtofindseminars.com/e-mail.htm

******************************************************************

Michael:

Of all the daily emails I receive, your are the most valuable by
far.

Regards,

http://www.hardtofindseminars.com/e-mail.htm

******************************************************************

Subject: RE: An odd incident at the park . . .

Loved the story.

It’s one of your best!

http://www.hardtofindseminars.com/e-mail.htm

******************************************************************

Michael,

I am very impressed with your email marketing, it’s one of the few
I still open in the “email avalanche” lately.

Your disagreeable friend,

http://www.hardtofindseminars.com/e-mail.htm

******************************************************************

Michael,

You know,sometimes your emails seem like you’re speaking directly
to me.

That’s why I like studying your works.

Your loyal friend,

http://www.hardtofindseminars.com/e-mail.htm

******************************************************************

Subject: RE: Germans Make Good Stuff . . .

Mike you write the best freakin emails !!!!!!

http://www.hardtofindseminars.com/e-mail.htm

******************************************************************

Subject: Re: Hate Mail, Fat Jokes and Violence . . .

Hi Michael,

Thanks for your email.

I have set up a folder specifically for your emails so I can always
go back to it whenever I need to.

http://www.hardtofindseminars.com/e-mail.htm

******************************************************************

Hey Michael,

I absolutely LOVE this. It’s brilliant. It hooks you in and you
can’t stop reading.

Thanks so much for this great email. A true learning lesson.

And not just because of the copy that’s written

http://www.hardtofindseminars.com/e-mail.htm

******************************************************************

Hey Michael..

That was one of the coolest, fun to read emails I’ve EVER received
from a marketer.  Thanks!

http://www.hardtofindseminars.com/e-mail.htm

******************************************************************

Hi Michael……

your writing and your ideas are brilliant….your style
is so unique.

http://www.hardtofindseminars.com/e-mail.htm
******************************************************************

Subject: Re: The Best Sunday Ever . . .

Dude,

I’m really starting to love your emails.

Keep up the GREAT work!

http://www.hardtofindseminars.com/e-mail.htm

******************************************************************

This email was, truly, one of your better ones!

Thank you.

http://www.hardtofindseminars.com/e-mail.htm

******************************************************************

Hey Michael,

You are my most beloved guru and virtually the only one that gets
opened and read.

Kudos to you,

http://www.hardtofindseminars.com/e-mail.htm

******************************************************************

Michael -

Of all the stuff you’ve sent me, “Two Dads” is my favorite by far!

In fact, it was so good, I signed up just to see what would happen
next!

Keep up the good work, young man!

You are really something!

http://www.hardtofindseminars.com/e-mail.htm

******************************************************************

Subject: Re: Valley of Kings . . .

Michael, what a beautiful and touching story! Thank you sharing it.

http://www.hardtofindseminars.com/e-mail.htm

******************************************************************

Subject: Re: Sleep With Me

You deserve a gold medal for your email.

That is one of the most arresting subject lines I’ve been
confronted by.

It’s gained you a place in my Platinum Swipe File.

http://www.hardtofindseminars.com/e-mail.htm

Want problems like these?

Before I lerned how to write B-mail, I was struggling.

I had not found my voice.

Hell, I did not know I even had a voice until I learned how to
write B-Mail the “Ben Settle Way”.

And you have a voice too.

Let’s find it together with my 10 part audio interview series on
B-Mail marketing for only $97.

Ben Settle’s my B-Mail expert and I’ve asked if he would ok this $97 price.

And he’s reluctantly agreed.

Ben does not like this information being given away this inexpensively.

At $97, this is a no brainer.

So I’m happy to say that I’ve got the green light.

Go to

http://www.hardtofindseminars.com/e-mail.htm

Now, you can own this incredible ten part audio series for $97.

Plus, you’ll get 400 of my best e-mails to use, copy and swipe.

But this offer ends Monday, May 9th at 12:00 noon PST.

After Monday, the only way to get it is to buy my HMA Marketing
Consulting System or Ben’s Copywriting Grab Bag product, both of
which are expensive.

And this is not a fake internet marketing offer.

I do not own the rights to sell this at $97 for very long.

For $97, you should jump on it, even if you think you don’t have
time to study or listen to them now.

And you’re protected by my no risk, no BS, 90 day, 100% money back
guarantee.

This is an all new audio interview series I did with my email
marketing and copywriting expert, Ben Settle.

The information in these 10 audio recordings have made more impact
on my marketing than any other one factor.

And for the first time, I’m making them available to you.

It’s called The Ben Settle Email Selling System

Go to

http://www.hardtofindseminars.com/e-mail.htm

$97 is all you pay.

Nothing more to buy and no monthly fees of any kind.

HERE’S WHAT THIS INFORMATION WILL DO FOR YOU . . .

Ben’s the one who introduced me to an email writing formula
that changed how I market forever.

He’s the one who got me writing emails in a totally new way that
has grown my sales like nothing I’ve ever done.

I’ve learned so much from Ben about writing e*mails.

And today, I’d like to pass on what I’ve learned to you in this
exclusive ten part audio series.

In it, you’ll learn . . .

* How to write emails that can make $5,000 a day for you or your
clients.

* Spend only 5-12 minutes without correcting your work or editing

* Learn the number one secret for writing emails on DEMAND

* Find an endless stream of clients for your e-mail writing services

* Uncover the one thing all your e-mail must contain . . and the
big mistake almost ALL emails have.

* And so much more.
HERE’S WHAT YOU GET . . .

You’ll get downloadable audio mp3 files and the online play buttons
with detailed answers to 135 questions asked by my students.

Subjects include . . .

1) Don’t Just Get Your Emails Opened… Get People To Search For
Them In Their Inboxes

* 27*minutes, 115*page transcript containing all Ten Parts
2) The Art Of The Rush Limbaugh Email

* 30*minutes, 115*page transcript containing all Ten Parts

3) The Do*It*Yourself Guide To Managing Your Lists

* 31*minutes, 115*page transcript containing all Ten Parts

4) Getting Action From Your List: How To Create Movement And
Responses

* 21*minutes, 115*page transcript containing all Ten Parts
5) How To Be The “Welcomed Email”

* 23*minutes, 115*page transcript containing all Ten Parts

6) Key Strategies For Keeping Things Interesting… And Efficient

* 17*minutes, 115*page transcript containing all Ten Parts
7) List Building 101: Creating A Snowball Effect

* 20*minutes, 115*page transcript containing all Ten Parts
How To Make Money On Even The Smallest Of Lists

* 20*minutes, 115*page transcript containing all Ten Parts
9) Where To Find A Never*Ending Supply Of Story Ideas

* 34*minutes, 115*page transcript containing all Ten Parts
10) Once You Become An Expert At Email Marketing… It’ll Be Like
Typing Out Money Whenever You Need It

* 16*minutes, 115*page transcript containing all Ten Parts

http://www.hardtofindseminars.com/e-mail.htm

Until now, The Ben Settle Email Selling System Audio Series has
only been made available to my HMA Marketing Consultants.

Each consultant pays over $6000 to get it.

You’ll definitely want to order now.  It’s not available anywhere
else and may end without warning at any time.

This is a 100% digital product.

You’ll be protected with my 100%, 90 day money back guarantee.

You’ll be able to immediately download The Ben Settle Email Selling
System Audio Series which includes:

1) Don’t Just Get Your Emails Opened… Get People To Search For
Them In Their Inboxes

Very few people are looking for informative articles in their email
boxes anymore. That may have been big in the early part of the 21st
century, but now there are millions of places on the Internet
people can go to find content.

And since everybody has a personal favorite, you may want to save
yourself the frustration and stop trying to compete.

Still, you’ve got to give people on your list a reason to open your
emails. And the best way to do that is to make your messages so
much fun, people will actually look forward to getting them – and
won’t even mind that you’re selling them stuff.

And in Part One of this Q*and*A section, you’ll hear the best way
to do that – by taking personal stories from your life that will
convert into sales.

You’ll Also Hear…

* The kind of emails that deliver value – what gets opened, what
gets sales, and how to make sure you have what it takes

* A simple trick that will keep your emails out of the junk folder

* A five*second exercise for finding stories from your everyday
life that you can use in your emails – even if you think you have
the most boring life ever

* How to use stories to build credibility and “bond” with your list

* Exactly what you need to do every day to become good at writing
emails

* The only length your emails should be – any shorter and you’re
not hooking them in, any longer and you’re losing their interest

When it comes to email marketing, you’re always selling. Not every
email will have a call to action, but they will all help you build
trust and credibility, bond with your audience, or promote
yourself.

And in this audio, you’ll hear how to take the kind of strategic
approach to your content that will keep your email list interested,
connected and searching for more.

Part One is 27*minutes and includes an accompanying 115*page
transcript containing all Ten Parts

http://www.hardtofindseminars.com/e-mail.htm

************************************************************

2) The Art Of The Rush Limbaugh Email

Email marketing is a dynamic medium. What works today might not do
much tomorrow. So it’s important to keep things a lot like Rush
Limbaugh.

Rush wouldn’t nearly be as popular if he sounded like everyone
else, or if he talked about the same stories, jokes and headlines
over and over again. And neither will you.

In order to make money, you have to stand out from the other 20
emails sitting in your client’s inbox at any given moment. But that
doesn’t mean you have to give away valuable stuff for free, or that
you can’t constantly be selling.

And in Part Two of this Q*and*A session, you’ll hear what works to
set you apart from the rest – without ever having to go the
“constant freebie” route.

You’ll Also Hear…

* The simple, one*sentence secret to persuasion – do this and you
won’t need any Black Hat or NLP stuff

* The 3 ingredients that make up the perfect email

* The do’s and don’ts of attention*grabbing words, benefits
statements, swipe files and whether or not you need to keep your
email stories real

* A trick for writing copy that makes it so easy, you’ll never
stare at a blank page again

* The 2 email lists you should join today if you want to see
examples of effective email marketing in action

* The real reason you should never use the word “now” in any of
your emails – and exactly what to say instead

* Clear and straight*forward advice for getting over the fear of
failure – it’s easier than you think

When it comes to email marketing, a lot of experts will tell you
that you have to give away a bunch of valuable stuff for free
before you can “earn the right to sell” to your list later.

Don’t listen to them.

In fact, you’ll actually be doing your list a disservice if you
don’t sell to them often… and right away. But in order to do
that, you have to keep them entertained in the process.

And in this audio, you’ll hear what works to do it.

Part Two is 30*minutes and includes an accompanying 115*page
transcript containing all Ten Parts

http://www.hardtofindseminars.com/e-mail.htm

************************************************************

3) The Do*It*Yourself Guide To Managing Your Lists

Everyone on your list is different. They look different, act
different, have different interests, desires, dislikes, and bank
accounts.

It can sometimes seem like there’s no way to know who will respond
to what, or how to manage their responses.

So in Part Three of this Q*and*A section, you’ll hear the smartest
ways to manage your lists using auto*responder*techniques that will
help you split, segment, and keep track of every client, and every
lead.

You’ll Also Hear…

* The ins and outs of the 3 most popular auto*responders – which
ones are easy to use, how to use them, what you can expect to pay,
and what kinds of lists they’re best for

* Exactly how to use an auto*responder to track, segment and split
your list – and how the top moneymakers generally segment theirs

* Why you may want to pare down your list so you have a “lean*mean”
ATM machine, and the best strategies for doing that

* Quick and easy ways to test your list and your price points

* The scary side of the “free auto*responder” – and 2 free options
that will actually work

* The ugly little secret about being considered “spam” – and how to
minimize your chances of receiving that label

* The best place to go to get one*on*one, personal help setting up
auto*responders and email marketing – and how to NAME YOUR OWN
PRICE to get it! (Even if you’re so low*tech, you hardly know how
to turn a computer on)

* The art of the daily email – how to use it to gain credibility
and make more money

A lot of people get hung up on conversion rates or un*subscribers,
when none of that matters. You can really only judge your email
marketing by the money you make. And in this audio, you’ll hear how
to manage your lists so you make the most (and easiest) money
possible.

Part Three is 31*minutes and includes an accompanying 115*page
transcript containing all Ten Parts

http://www.hardtofindseminars.com/e-mail.htm

************************************************************

4) Getting Action From Your List: How To Create Movement And
Responses

Like most anything in life, when it comes to email marketing,
timing is everything. But that “right place, right time” will be
different for everyone on your list because they’re not all sitting
at the computer when your email comes in.

That’s why it’s possible to send out the same exact email more than
once, and get different responses each time.

But there are strategies you can use to analyze your list and
increase your action.

And in Part Four of this Q*and*A session, you’ll hear how you can
easily use a daily email to do that including…

* A simple phrase to add to the end of emails that will let you
know exactly who’s alive and paying attention

* The biggest red*flag to look out for that should tell you people
aren’t even getting your emails – and a simple free way to test
that theory out

* The only known ways to create and capitalize on sub*lists and
split*testing

* How to stay on the “safer spot” of all the Gmail accounts on your
list… an especially important move now that email services are
getting smarter and smarter

* The email that got a world*famous copywriter’s attention (and
endorsement to his list) ** and other door*opening opportunities a
daily email may get you

* How to run two different emails in the same day that will help
you “earn the right to sell” on the second one

* Why you should ALWAYS be testing the times you send out your
emails and how to use timing to set your emails apart from the
other 30 ones in any random inbox

* How to gauge your email responses to know if your competition is
on your list – (spying on your stuff and copying your moves)

A big part of creating movement and action is in getting to know
your list. And sending out a daily email will definitely help you
do that. So, don’t be afraid to send one out.

With the methods outlined in this audio, you won’t be seen as the
“run*of*the*mill” marketer. You’ll actually be the highlight of
many people’s day, and they’ll look forward to opening your
emails… and taking action on your offers.

Part Four is 21*minutes and includes an accompanying 115*page
transcript containing all Ten Parts

http://www.hardtofindseminars.com/e-mail.htm

************************************************************

5) How To Be The “Welcomed Email”

If your neighbor’s house is on fire, and you knock at their door to
tell them about it – even if it’s 2:00 in the morning – you’ll be a
welcomed guest at their house. And that’s the way you have to think
about your email marketing.

In order to be the welcomed email, you have to help solve a problem
that your list is currently suffering from.

But being the “welcomed email” doesn’t mean you can’t (or
shouldn’t) aggressively promote to your list. As long as you’re
talking about their problems and are in their world, you can’t go
wrong – no matter how many emails or promotions you send out.

And in Part Five of this Q*and*A session, you’ll learn some
strategies for writing the types of emails that do that.

You’ll Also Hear…

* Why you should never believe any “hard*and*fast” rules about
email marketing, and examples of how to test your list to find out
for yourself what really works

* The best way to get people onto your list fast, and other tips
for increasing that all*important subscriber rate

* The little*known (and often*overlooked) times of the year for
email marketing that currently get some of the greatest results for
most any promotion

* How to easily create and post audio interviews if you don’t know
the first thing about anything technical – and a few simple ways to
format interviews for flow and interest

* How to use a daily email to land “big name” interviews

* The one surefire way for making a creative product that’s almost
guaranteed to sell to your list

Most people worry about un*subscribers, when they shouldn’t.
There’s really no way around them when you’re promoting to a list -
and the only thing that really matters is profit.

Still, there are key strategies for minimizing un*subscribers while
maximizing profits.

And in this audio, you’ll hear how to do that… by being the
welcomed email.

Part Five is 23*minutes and includes an accompanying 115*page
transcript containing all Ten Parts

http://www.hardtofindseminars.com/e-mail.htm

************************************************************

6) Key Strategies For Keeping Things Interesting… And Efficient

Think about those little variety*pack boxes of cereal. They’re so
popular because people like having something different every day.
They like colorful, fresh “open*me” packaging that makes their day
fun.

That’s the way your emails should be – they should take people on a
little adventure, and make them wonder just what you could possibly
be up to today.

But that doesn’t mean you have to spend a huge chunk of your time
writing. In fact, there are strategies you can use that will help
cut the creative process in half.

And in Part 6 of this Q*and*A session, you’ll hear all about them -
including where to find the best topics for emails that will have
you writing them in as little as 20 minutes, subject lines and all.

You’ll Also Hear…

* Exactly what to do to get experts to spill their secrets in an
interview ** and what you can expect to happen if you go too far
and ask a question they don’t want to answer

* The 3 best ways to develop an email list and make money FAST
using only audio interviews – even if you’re currently at square
one with no list and no products

* 5 can’t*miss places to find the best subject lines in a hurry -
and a few real*life examples of how to piggy*back on the popularity
of current events and holidays

* The one and only instance when you’ll ever want to take your time
writing an email

* How to create a useful swipe file for all your subject lines -
using only a spam folder and a cut*and*paste tool

* The only kind of tracking that’s worth it

Keeping things interesting is the key to success when it comes to
email marketing – because if you bore someone even once, you could
lose a customer for life. But that doesn’t mean you have to
overanalyze every sentence. You just need a plan.

And in Part 6, you’ll hear how simple that plan can be.

Part Six is 23*minutes and includes an accompanying 115*page
transcript containing all Ten Parts

http://www.hardtofindseminars.com/e-mail.htm

************************************************************

7) List Building 101: Creating A Snowball Effect

When it comes to list building and traffic, it may only take a few
good strategic moves to cause the kind of snowball effect that can
instantly transform a business. Every email you do or article you
write will have more power than you think, if you run them
correctly.

And in Part 7 of this Q*and*A session, you’ll hear how to repurpose
your content and make the kind of strategic moves that will build
your list quickly. Although it can be a time*consuming process if
you’re doing it yourself, there are shortcuts that will make the
process much easier.

And you’ll hear all about them including…

* 5 of the hottest, most proven ways to get the best mileage out of
every e*zine article – write the article once, and let it be your
hardest worker

* How to use joint ventures to make money on the front*end AND grow
an email list in the fastest known “snowball effect” way possible

* A quick “idiot’s guide” to finding content for Youtube and iTunes
that will quickly drive traffic to your site

* Everything you need to know to compile a collection of your
emails or articles and repurpose them into an eBook or opt*in gift

* The truth about viral url list*builders and why you should never,
ever buy a list or spam anybody

* A real*life example of how to ethically swipe a headline and
email and turn it into your own

* The almost fool*proof way honesty can be used as a sales tactic
especially in today’s skeptical society where everyone has been
conned or scammed

* Exploding the myth that a “free opt*in” gift is the best way to
build a list and what you can do instead

Growing your list is all about showing up and doing something.
It’s about finding opportunities and making things happen because
there’s no hotter list than your own.

And because small moves can cause a significant chain reaction,
getting started is by far your most important step.

Part Seven is 20*minutes and includes an accompanying 115*page
transcript containing all Ten Parts

http://www.hardtofindseminars.com/e-mail.htm

************************************************************

How To Make Money On Even The Smallest Of Lists

Many people think they’ll only be able to make money if they have a
humongous list, when size actually doesn’t matter very much at all.
It’s quality.

Even if you only have a few hundred people on your list – if they
know you and have opted in to receive your emails – that’s worth
much more than a list of 60,000 or more that have no clue why
you’re emailing them.

And in Part 8 of this Q*and*A session, you’ll hear how to maximize
your marketing and make the most of your list, no matter what the
size.

You’ll Also Hear…

* How to get a good response rate without “yelling the loudest” or
making outrageous claims and obnoxious emails

* Why you shouldn’t worry about Facebook or Twitter killing off
your email marketing – and the one best thing social marketing is
actually good for

* The perfect one*two punch your emails need to have – that will
make them an almost unstoppable force

* All the details about the business possibilities that can come
from selling your skills as an email writer (once you’re good at
it) and how much you can expect to pay for a good writer if you
choose to outsource

* The surprising opportunities service providers (like painters and
plumbers) can do with email marketing to expand their businesses
while making extra money on the side

* Why you’ll never, ever want to worry about spam filters when you
write your first draft  and a simple test to run when you’re
finished that will let you know where you stand

* The dark truth about “safe lists” and why you may want to stay
away from them

If you run your email campaigns right, you’ll not only be keeping
your prospects entertained you’ll also be proving your worth to
them. And that kind of honest marketing is going to make you more
money than blindly emailing hundreds of thousands ever will.

And in this audio, you’ll hear how to do that.

Part Eight is 20*minutes and includes an accompanying 115*page
transcript containing all Ten Parts

http://www.hardtofindseminars.com/e-mail.htm

************************************************************

9) Where To Find A Never*Ending Supply Of Story Ideas

You don’t need to stare at a blank page and wonder where your next
story idea is going to come from. And you don’t need to be a genius
to figure it out either.

If you know your market – read the forums, stories and problems
they’re having – then you’ll never have to create an email from
thin air again. You’ll just be organizing, compiling and polishing
up what’s already around you.

And in Part 9 of this Q*and*A session, you’ll hear how to do that
along with some of the best places to go to find ideas, headlines,
and whole stories – just waiting for you to adapt and make your own.

You’ll Also Hear…

* The little*known (but highly effective) way to use your PayPal
account to create a marketing list

* The sneaky little way to personalize a canned “cut and paste”
response and make it look like you just typed it out

* How to run the numbers – and know exactly how much you can invest
in order to get the response rate you need

* Why you should never worry too much about writing a bad email,
even if you send out a horrible, regrettable one

* The exact headline of the email that got the best response rate
yet

* The most profitable ways to use freebies as incentives

* The one idea that will grow your joint ventures and referral rate
faster than any other method

* Debunking the myth that your emails need to be 80% content and
20% offer – and the percentages that really work

When you first start writing, you’re going to fumble and make
mistakes. But the more you write, the more you’ll be training
yourself how to write and how to keep your antennae up for good
story ideas.

Part Nine is 34*minutes and includes an accompanying 115*page
transcript containing all Ten Parts

http://www.hardtofindseminars.com/e-mail.htm

************************************************************

10) Once You Become An Expert At Email Marketing… It’ll Be Like
Typing Out Money Whenever You Need It

So many gurus get email marketing wrong – probably because they can
afford to make as many mistakes as they want.

But Ben writes emails for a living, so he’s had to learn what works
and not just in theory. And what he’s learned is amazing.

He’s learned that there’s actually a nuance and a formula to
putting offers in your emails that won’t make you sound phony.
He’s also learned how to keep story ideas flowing – where to look,
how to look, and how to recycle old content so it’s current and
fresh. And much more.

And you’ll hear all about Ben’s methods in this audio. From writing
subject lines to writing the body and putting in links, with Ben’s
course, you’ll have step*by*step guidance the whole way through.

And in Part 10 of this Q*and*A session, you’ll hear all about that
course along with the email marketing principles that work for any
business.

You’ll Also Hear…

* The 8 different “no*sweat, no*brainer” ways to write emails -
telling stories is just one of them

* All the details about Ben’s “30*day challenge” that will have you
writing your first 20 emails in no time flat – while looking
forward to doing it!

* The “can’t miss” way to hire yourself out as an email copywriter-
and exactly what you can expect to earn

* Exactly who will benefit the most from Ben’s email course – (It
isn’t for everyone, so find out if you might be a good prospect)

* The quickest way to stop agonizing over email subject lines once
and for all

* Exploding the myth that you need to spend months studying before
you’ll be ready to write your first email – and the surprisingly
short amount of time it will take you

Your unique personality, mannerisms, and voice are a huge reason
people buy from you, so you’re going to want to make sure they
stand out in all your emails.

And that’s one of the best things about the way Ben teaches email
marketing – it’s a systematized and user*friendly approach, but you
won’t sound like anybody else when you’re done.

And in this audio, you’ll hear all about it.

Part Ten is 16*minutes and includes an accompanying 115*page
transcript containing all Ten Parts

http://www.hardtofindseminars.com/e-mail.htm

************************************************************

HERE’S WHAT THE BEN SETTLE EMAIL SELLING AUDIO SERIES
WILL DO FOR YOU . . .

* Learn how to write emails that can make $5,000 a day for you or
your clients.

* Spend only 5-12 minutes without correcting your work or editing

* Learn the number one secret for writing emails on DEMAND

* Find an endless stream of clients for your e-mail writing services

* Uncover the one thing all your e-mail must contain . . and the
big mistake almost ALL emails have.

* And so much more.
HERE’S HOW TO ORDER . . .

Go to

http://www.hardtofindseminars.com/e-mail.htm

The second I get your order I’ll e*mail you your download link
where you can download and play everything.

Note that after you make your Paypal payment, Paypal will have a
button that says “Go Back To JS&M Sales & Marketing. Click on that
button and that will take you to the downloads.

One more thing. If you are on your cell phone or away from internet
access and can’t use Paypal now, you can send me your Paypal e*mail
address and a short note that you want The Ben Settle Email Selling
System Audio Series for $97

I’ll then send you an e*mail back with a Paypal invoice and when
you get back in front of your computer, you can pay.

But you must do it now because this offer can end at any time.

I’ve spent the last five years of my life creating fascinating
streaming audio interviews with big name marketers and getting them
to spill the beans on how they got rich and famous and I’m giving
most of my life’s work away for free.

These interviews are designed to be superior to any lecture out
there.

They’re more informative, natural and the information is more
dynamic and dense.

Michael Senoff is the CEO and publisher of
http://www.hardtofindseminars.com The world’s leading free digital
audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% on line
around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@Michelson.com or at (858) 274-7851