• Top FREE digital audio business marketing library available online!

    Here you’ll find personal advice and professional tips from the world’s most successful business and marketing experts with subjects ranging from marketing and advertising to negotiations and business buying. Tap into the most experienced minds in the industry—and gain that knowledge for yourself by downloading free mp3 interviews and word for word transcripts.

  •  
  • Watch This Message From Michael

    Get the Flash Player to see this player.
  •  
Archive for the ‘Experts Over the Age of 70’ Category

A Parable O-Bout Pricing  .   .   .

By senoff.michael@gmail.com On November 20, 2015 No Comments

Last year, my son received a table top Foosball set for his birthday from one of his classmates.

He never opened it.

He has no room for it and it’s been sitting in our attic collecting dust.

And it’s a nice Foosbakk set too!

We looked it up on eBay and it retailed for $120 US.

So we want to sell it.

I snap a photo of it on my iPhone and I list it for sale on Craigslist.

I’m asking only $80

And I get a call from a she man named Carlos at 1:30 PM.

He said . . .

“would you take 20 bucks for it?”

And I say sure I will . . .

but I’ll need to keep the box, one of the two balls and part of the handles you use to operate the game.

. . . . . And this is the sort of sarcastic response you should say to your low ball price shoppers.

This incident reminds me of an interview on the subject of pricing.

And one that will teach you about how to price your products in a way that will make you more margins and make your life better.

In it, you’re going to meet a strategic pricing expert who’ll show you exactly how to stay competitive by raising your prices and maintaining your profit margins.

Here are a few of the issues covered . .

* The three basic rules you absolutely must know if you want loyal customers paying premium prices

* How responding with the word “so…” to shoppers will lead to a sale more often than not

* What a “price buyer” is, how to spot one, and why you shouldn’t care about pleasing them

* Why most people don’t really make purchases based on price, even though they think they do – and the actual reasons why they’ll break out their wallets

* The two things that customers will do to try to beat up a sales rep on price – and the ways you can turn the table on them

* How increasing volume actually decreases your profit margin and what you should do instead.

Reply back and I’ll send you the link to this interview.

Do what I say.

Reply to this email for the interview download.

PS. Eventually, we sold the set for $75 because I listened to this interview 10 times.

About the author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away for free.

These interviews are designed to be superior to any lecture out there.

They’re more informative, natural and the information is more dynamic and dense.

Copyrights © 2001-2015 JS&M Sales and Marketing Inc.



You’re Just The Tonic I Needed . . .

By senoff.michael@gmail.com On January 16, 2013 No Comments

If you don’t have an 82 year old uncle to give you selling advice you can take to the bank, now you do.

This interview is called . . .

Lifelong Marketing & Selling Secrets From My Uncle Mort.

Go to

http://www.hardtofindseminars.com/Uncle_Mort.htm

Mort’s been a “true” entrepreneur for more than fifty years.

You know, the “real kind” – – selling in streets of Harlem.

New York City style.

Listen in as Mort gives you all the goods on his long jack-of-all-trades career in a saucy style that only Mort can tell.

Mort’s early sales experience was the direct kind.

Face to face, eye ball to eye ball, in-home sales.

Hustling products like . . .

* Home improvement

* Pots and pans

* Vacuum cleaners

* Exercise machines

Whatever products Mort worked, he always became the top dog.

He has unique sales techniques that he refers to as “Secrets According to Mort”.

To hear Mort describe how to quickly live at the top of your sales game,

Go to

http://www.hardtofindseminars.com/Uncle_Mort.htm

I was at Wal-Mart over the weekend and I filmed a guy selling cutlery from the end caps of blender isle.

You’ll see hands go up for about $350.00 worth of platic cutlery.

This is the kind of sales my Uncle Mord did.

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.hardtofindseminars.com

The world’s leading free digital audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% on line
around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@michaelsenoff.com  or at (858) 274-7851



Secrets According to Mort . . .

By senoff.michael@gmail.com On February 21, 2012 No Comments

Secrets According to Mort  .  .  .

Go to

http://www.hardtofindseminars.com/Uncle_Mort.htm

If you don’t have an 82 year old uncle to give you selling advice you can take to the bank, now you do.

This interview is called . . .

Lifelong Marketing & Selling Secrets From Uncle Mort.

Morty has been an true entrepreneur for more than fifty years.

You know, the “real kind” selling the streets of Harlem in New York City.

Listen as Morty gives you the details of his long jack-of-all-trades career in a saucy style that only Mort can tell.

Mort’s early sales experience was the direct, in-the-home sales of products such as . . .

* Home improvement products

* Pots and pans

* Vacuum cleaners

* Exercise machines

Whatever product Mort worked, he always became the top salesman.

He has unique sales techniques that he refers to as “Secrets According to Mort”.

To hear Mort describe how to quickly became top sales dog in your field,

Go to

http://www.hardtofindseminars.com/Uncle_Mort.htm

PS. If you’re offended from some bad language, you may want turn your speakers down if the kids are around.

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.hardtofindseminars.com

The world’s leading free digital audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% on line
around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@michaelsenoff.com or at (858) 274-7851

LinkedIN:

http://www.linkedin.com/pub/dir/michael/senoff

Facebook:

http://www.facebook.com/michael.senoff

Twitter:

http://twitter.com/Michael_Senoff