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Archive for the ‘Experts Over the Age of 70’ Category

Melvin Powers Interview Parts Two And Three – Lessons From A Book-Publishing Giant Part

By senoff.michael@gmail.com On November 3, 2008 No Comments

Melvin Powers is a legend. He owns a thriving mail-order business, negotiates his own deals, makes a great living, and has a lot of fun. And with over 60 years of experience, he’s just the person to ask marketing and publishing questions to. That’s probably why I got so many responses when I asked listeners if they had any questions for this book publishing giant.

So in Part Two and Three of the Melvin Powers interview, you’ll hear Melvin field those questions. And because he truly likes to help people succeed, he gives step-by-step, thoroughly honest answers. But best of all, he illustrates his answers with examples from his own life to show just how practical success can be, if you put your mind to it.  

Part Two: The Power Of Asking It doesn’t matter whether your goal is to obtain rights to a book, get your product on TV, promote yourself at Barnes and Noble or lecture at the community college. Things aren’t going to just fall in your lap. And in Part Two, you’ll hear how Melvin has done all of those things – and how easily you can do them too – just by asking the right people the right questions.

You’ll Also Hear…
√  How Melvin used local community colleges and bookstores to promote his seminars – and how you can do that too
√  How to get your product reviewed for infomercials – and what kind of deal you can expect
√  How much infomercials cost to produce and what products are hot in the market right now
√  The resources Melvin would use if he had a new venture to get off the ground – and the ones he wouldn’t give up without a fight
√  Which is better – self-publishing or selling the rights to your book
√  How to get the best mailing lists for your target market – and how to make the most of them
√  How Melvin uses PR to promote his books and products

Melvin didn’t just write books and advertising copy – he wrote songs as well. And in Part One you’ll also hear all about his time as a songwriter including the hit he wrote that was based on a true story. (He even sings part of it.)

Part Three: The Key To Never “Missing The Boat” According to Melvin, you’ve only missed the boat if you think you have. It’s never too late to succeed. And in Part Three, you’ll hear how Melvin made his way to the top along with steps for getting there yourself. 

You’ll Also Hear…
√  How Melvin obtained the rights to one of his biggest sellers, Psycho-Cybernetics, and how he knew that book was going to be a winner
√  What you need to know to break into the self-help industry
√  How to get books translated into another language
√  How direct marketing has changed over the years – and where it’s headed
√  Where Melvin gets contracts for his deals without ever contacting a lawyer
√  And much more!

Melvin has more years of experience than most people will ever know. And in this interview, you’ll hear his advice on how to succeed in business and in life.

You can access the interview at http://www.hardtofindseminars.com/Melvin_Powers.htm

Here’s The Exact Plan Of How A 70 Year Old Nashville Man Turns $120 Into $10,000 Twice A Month

By senoff.michael@gmail.com On November 9, 2007 No Comments

Have you ever considered owning your own consulting business? In this interview, I talk with Sam Bowman, a successful marketing consultant from Nashville, Tennessee, who was trained in a sales and marketing system that is almost identical to the Hidden Marketing Assets (HMA) system. Based upon his experience with real face-to face selling and all the planning that goes with it, Sam explains what it takes to be successful as a marketing consultant.

The purpose of this audio tape is to share Sam Bowman’s key strategies for starting and operating a successful consulting business and how he applied a sales and marketing system that works.

During this discussion, you will learn about:

√  Required traits and competencies of a successful consultant
√  Getting started and projecting revenue
√  How to get clients, number of calls, and ratio of calls to appointments
√  Identifying the right clients and which clients to avoid
√  Setting appointments and pre-qualifying
√  Pre-call planning and handling appointments
√  Importance of a client needs assessment and what to look for
√  The proposal, agreement, pricing, and getting paid.

Once you listen and learn from Sam’s consulting experience, you will be able to apply these methods to your own consulting business and reap the rewards of owning this type of business.

For more information, go to http://www.hardtofindseminars.com/AudioclipsD.htm.

Here’s A Rare Recording From Gary C. Halbert A Marketing Legend In The Direct Response Mail Order Business

By senoff.michael@gmail.com On November 9, 2007 No Comments

If you are unfamiliar with Gary Halbert, you are in for a treat. This guy is my favorite marketing instructor on the subjects of direct mail and how to write killer advertising copy. He delivers marketing information in a powerful style, without all the BS. Gary’s pre-1994 material is hard to find. Jay Abraham has done several joint ventures with Gary so I have run across a lot of his work.

Go to my Products page to see which Gary Halbert programs I have available. How much would you pay to attend a Gary Halbert seminar? Here is a recording from a Group M Marketing seminar in Hot Springs, Arkansas, put on by Bill Myers in the early 1990s. Enjoy this 31-minute recording featuring Gary Halbert. You’ll love it!

For more information, go to http://www.hardtofindseminars.com/Copywriting.html.