Blog For Marketing By Michael Senoff

Welcome to another insightful two-part interview with business-buying expert, Art Hamel. In these audios, Art concentrates on how you can buy a business with investor money. This isn’t something that he just thought up. All of the content you are about to hear is based on Art’s actual experience for over twenty-five years.

You’ll hear questions and Answers from my students about buying businesses.

When you buy a business using investor money, there are some great advantages. First of all, you pay for your business entirely by cash! That gives you an advantage over other buyers. The other important aspect is that most investors don’t expect you to pay them some kind of a return every month or quarter. They will ride with you for five years or more until they expect their return. That means that you get to use all of that investor money for the entire investment term!

You will also hear Art’s opinions on business brokers and how to know a good one, how to value a business, buying businesses which fit into a consumer buying cycle such as businesses that fit well with baby boomers, how to protect yourself from overpaying for a business, and much, much more!

Near the end of this Q & A session you’ll hear Art’s anecdotes about how he got into the seminar business in the early 1970’s, how he started teaching marketing and business buying sessions that were both IRS and IBM approved, and how his one-hour infomercial on a shopping network made him such a recognized personality wherever he went.

BONUS! I have added an audio clip on how you can qualify to work with Art to buy a business with investor financing. Art has about fifty years of business experience and more than twenty-five years of business-buying and seminar experience. His track record is so great that people (buyers, sellers and investors) listen to him!

Art can help to make sure that your homework is done. He can insure that everything is in place and that all of the paperwork is completed to a status of excellence. He can insure that you have a “million dollar” business plan to present – one that will leave no stone unturned for any investor.

He discusses how his fee structure works and what investors really want out of the deal. He tells you what he requires from you to develop the business plan, what types of businesses that investors like to invest in, and those types of business that they don’t like to invest in.

In short, working with Art Hamel personally to buy your business takes the guesswork out of what you need and what needs to be done. With his track record of success, you are almost guaranteed success.

For more information, go to http://www.hardtofindseminars.com.

Arthur B. Hamel has bought over 200 businesses in the past 50 years, and is a well-known author, consultant, investor, business owner, and dynamic lecturer who has shared the stage with such business greats as Robert Allen of “No Money Down” fame. For the past 20 years Art has taught thousands of people around the world — even so-called “little guys” with no formal education or money — how to quickly and easily buy large, multi-million dollar businesses with no credit, banks or prior business experience. He has recently decided to share his unique business-buying secrets and tactics free of charge at: http://arthurhamel.com

You can be sure that this interview with Uncle Mort will become one of my most memorable. You will hear how Mort has been a salesman for more than fifty years. Listen as he gives details of his long jack-of-all-trades sales career in a saucy style that only Mort can tell.

After serving in World War II as a CB, Mort got into sales. He owned and managed a tire store at an early age and also got into the business of selling unique scooters.

Many of Mort’s early sales experience was the direct, in-the-home sales of products such as:

√  Home improvement products

√  Pots and pans

√  Vacuum cleaners

√  Exercise machines

Wherever Mort worked, he was always became the top salesman very quickly. He had unique sales techniques that he refers to as “secrets.” According to Mort, his unique marketing styles just about guaranteed every sale he attempted.

Mort tells of sometimes opposing the sales techniques used by company owners. Listen as he describes how he out-sold even the company owners through ingenuity and his personable style. Mort explains why direct sales is the best sales training for the new salesperson.

Later in his career, Mort began to get into the sales of business opportunities. He goes into great detail selling a swimming pool business opportunity. You will hear him describe his sales methodology and how he quickly became the top swimming pool salesman. His secrets are simple to remember: Be a good listener, be personable, and be honest. Mort was proud to tell me how he made twenty people who bought the swimming pool business opportunity from him became millionaires because of Mort’s advice in marketing, advertising, and sales. He also relates several anecdotes associated with the swimming pool business. You will smile more than once.

Following his departure from the swimming pool business, Mort invented the mobile dog grooming business. He tells the story of how he came up with the idea and some of the trials and tribulations he had during his start-up period. However, the business was a smashing success and was written up in many, many magazines. Additionally, Mort was actually a guest on the television show, “To Tell The Truth.” Yes, Mort’s mobile dog grooming business got tons of publicity.>

Another of Mort’s ventures was promoting a swimming pool enclosure named the Stratadome. Listen to the deal the Mort made with them and he ultimately made the company successful.

Mort explains why his prefers selling business opportunities as opposed to franchises. He gives a great example when he sold a business opportunity for auto parts, specifically brakes. At his height, Mort had almost six thousand dealers. There aren’t many people that can make that claim!

At the age of eighty-one, Mort is still very active in building businesses. He has the strength of growing businesses fast. He tells how to determine a good product that can be grown quickly and how can help you. Mort says that, if you use his formulas, he will make you rich. He also will tell you how to find high-ticket business opportunities.

Mort and I talk about a fascinating venture that he is currently involved in. He has partnered with a tour organization to sell great little glass-bottom tour boats to be housed at prime locations around the world. It sounds pretty lucrative. You will be amazed with how this deal works and may wish to look at Mort’s web site for more detailed information

Mort tells of a few other ventures that he has headed up and how he feels that sometimes he chose bad partners. I know that you will enjoy the banter that goes on between Mort and I. It was certainly an experience for me listening to Mort’s life stories and I’m sure you’ll enjoy them too.

For more information, go to http://www.hardtofindseminars.com/AudioclipsB.htm.

You’ll own get the entire one day seminar on CD with your free trial offer described in the letter below.

Business Conditions At the Time of the London Lectures

In 1958 and 1959 The United States and Great Britain were gripped in a bitter recession.

Advertisers were struggling. Some went out of business. Budgets were cut and sales plummeted.

Then, as now, the vast bulk of advertising was mind-boggling wasteful. It failed to meet even the minimum standards vast
research proves are necessary to achieve maximum sales results and profits.

Roy Thomson, the enlightened maverick Canadian and at the time publisher of the Scotsman, was keenly aware of this fact: the way to sell more advertising tomorrow is to help existing and potential advertisers avoid costly errors
and use the medium with utmost effectiveness today.

(Thomson later went on to acquire the London Times, The Sunday Times and dozens of regional newspapers, ultimately owning the largest media empire in Europe.)

Consistent with Thomson’s philosophy, The Scotsman engaged Clyde Badell, top-ten copywriter, author and international consultant, to present “The Advertising Job,” which came to be known as the London Lectures.

For more information, go to http://www.hardtofindseminars.com/Over_70_Audio_Series.htm.