Mari Smith is a social networking expert who admits there’s a “gold-rush” kind of hype surrounding social media sites and what they can do for marketing. While it’s true social networking can bring tremendous results if done correctly, it’s also true that it can be a huge waste of time for anyone who doesn’t know what they’re doing. So in this audio, you’ll hear how to properly use social networking as the strategic marketing tool you need.
According to Mari, “when marketers move in, users move out.” In other words, you should look at sites like Twitter and Facebook the same way you look at networking events. You would never step through the door and start handing out business cards to every stranger there. You would build rapport and establish connections first. Social networking is no different. It’s about positioning and branding without being pushy and salesman-y, and in this audio you’ll hear exactly how to do that.
You’ll Also Hear…
√ How to use “attraction marketing” and “curiosity marketing” in your social networking so that you pique interest without blatantly “selling” anything
√ Exactly what gets indexed by Google on social networking sites and how to use that to your advantage
√ How to use keywords in your messages so that you’re never wasting space and why you’ll want to listen for keywords in other people’s messages too
√ How to be strategic about reaching out and asking for friends and why you should be picky about the friends you keep
√ Great reference sites that will help you make the most of your social networking
√ How to broadcast to your followers without looking like you’re blasting Spam
√ Ways to get your friends and fans to jump off your social networking page and onto your business website
From baby steps for the beginner to tips for the seasoned pro, Mari’s got social networking down to a science. Her approach, which she calls Radical Strategic Visibility, combines social networking with more traditional marketing tactics for both online and offline exposure. And in this audio you’ll hear all about it.
By email@example.com On November 21, 2008 No Comments
Just about every business owner dreams of free publicity. And why not – two minutes of fame could mean thousands and thousands in profits. So if you’re wondering how to get the press coverage you need to drive your sales through the roof, this is the interview for you.
In it you’ll meet Margie, a Public Relations Specialist who has also created a product called the Do-It-Yourself PR Kit. And she’s going to walk you through some of the key steps to take for creating the kind of publicity you crave.
According to Margie, before you even think of contacting the media, you’ll need to think of an angle to present to them. Media contacts are usually very busy, so you’ll be lucky to get 30 seconds to pitch your idea. But if you make those seconds worth their time, you’ll have free press coverage and a future media contact. And in this interview you’ll hear how to do it.
You’ll Also Hear…
√ How to pitch an idea to the media and how to measure the results of your free publicity
√ How to write and send press releases – and examples of the script Margie uses when she talks to her media contacts
√ Why the media likes “exclusives” and how to get many different networks vying for your time
√ The number one mistake Do-It-Yourselfers make when it comes to public relations – and how to avoid it
√ Real case studies that illustrate the steps Margie takes to get her clients publicity
√ How to include a celebrity in your publicity and how to compile a simple media kit
√ The most underutilized tactics for creating publicity that you thought were beyond your limits
√ What one PR tactic every small business owner should be doing – especially if you only have time to do one
√ Internet resources that come straight from the “Favorites” section of Margie’s computer
√ And much more…
When you’re mentioned in a top-tier media outlet like CNN or USA Today, it instantly raises your credibility and opens the doors you never dreamed were available. And in this interview, you’ll hear how to do that, with even the tightest of budgets.
By firstname.lastname@example.org On November 3, 2008 No Comments
Marcia is a publicity and marketing expert who charges $800 per student for her by-phone seminar courses. And with 12 people in each class, she’s earning almost $10,000 a session! According to her, anyone can teach classes and make a nice living doing it.
All you have to do is pick a subject you’re good at and follow her easy steps for success. And in this audio, you’ll hear all about the strategies and tools you’ll need to get started today.
The beauty of teaching classes by phone is that it can all be done from the comfort of your home. So it doesn’t matter where you live, when you conduct your classes or even if you’re teaching in your pajamas. You’re the boss so you’ll get to decide all the details.
But the best part of conducting by-phone seminars is that you can record all your sessions and sell them as an informational home-study product when you’re done – and make even more money!
You’ll Also Hear…
√ All about these tele-courses and ideas for bumping up the “perceived value” of yours
√ How to promote and fill your classes – even if you don’t have a list to mail to!
√ Why you may want to limit the number of students in each session – and why Marcia suggests a maximum of 12
√ Some challenges of putting on courses – and how to overcome them
√ How long each session should be and how many sessions Marcia recommends you conduct
√ What kind of deposit Marcia charges and what refund policy works best for her
√ How to make sure you’re not excluding international students from your classes
√ Why Marcia always ends her sessions with a question and answer period and how she keeps all her students on track
According to Marcia, these audio courses are similar to college classes where students learn set principles, have homework, receive handouts and work toward achieving goals. This is what sets her courses apart from regular tele-seminars and is also what makes them appealing to people from all walks of life.
So it doesn’t matter whether you’re good at sales, marketing, Italian cooking or reading palms. If you can teach someone a skill, you’ll be able to find an audience for your classes – and get paid thousands of dollars for your time. And this 45-minute interview is just the place to get started.
At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets.
Go to . . .