Blog For Marketing By Michael Senoff

From the moment this interview starts, you’ll understand why Jill Lublin is considered a publicity expert. She directs the structure of the interview before I even ask the first question.

And Jill really knows what she’s talking about. As the author of three books on publicity and networking, she’s spoken around the world and has done countless TV and radio interviews.

So in this audio, you’ll hear her tips and techniques for building the kind of publicity that will get you noticed including how to develop a message, how to deliver that message, and how to make the most of the press coverage you get. She’s also including a deal for hardtofindseminars.com listeners on a full-day course that will help you craft the perfect publicity package – bio, message, press releases and more.

Key Interview Points…
√  How to land TV and radio spots and ways to make the most of them
√  How to structure your message so that it’s media-friendly and media-worthy
√  Examples of how Jill “name drops” her products into every interview
√  Simple strategies that will get you ongoing recognition so you can capitalize on that “I-heard-of-you-somewhere” factor
√  All about Jill’s book deals – how much she got paid and how they made her career
√  Why you should always say “yes” when the media asks for an interview – even if you don’t know a thing about the subject matter
√  How to prepare a press release that won’t end up in the recycling bin of your media contacts
√  Internet tools for leveraging your publicity
√  The biggest mistake Jill’s ever made – and how you can easily avoid making something similar

According to Jill, even if you’ve written a successful book, you can’t rely on your publisher to promote it. So in this interview you’ll learn how to take charge of your publicity no matter what you’re selling. Remember, you’re the only one who’s going to make sure your name gets out there – and that it’s spelled correctly when it does.  

To listen to the this interview, go to:  http://www.hardtofindseminars.com/Jill_Lublin_Interview.htm

If you take a quick look through your local Yellow Pages, you’ll see hundreds of similar ads, each claiming to be the best company around. And since everyone’s ad is basically the same, consumers are left to choose a business based on price alone.

So in this interview, you’ll hear a new strategy that will help you set your business apart from the competition while also weeding out price-checkers in the process.

Meet Jeff Troyer. Jeff is the Vice President of Automatic Response Technologies (ART), a company that specializes in helping businesses transform their marketing strategies using little more than the phone and an automated voice system.

The idea behind ART is simple. Consumers are directed to an 800-number where they’ll hear a no-pressure 24 hour free recorded message. After listening to the message, they’ll be prompted to select an option. They can request your newsletter, hear testimonials, leave their contact information, etc. And because they’re choosing to take action steps without being pressured, you’re qualifying and educating prospects without ever lifting a finger.

You’ll Also Hear…

√ Exactly how ART works – – even the biggest techno-phobes will easily be able to work this system
√ Why consumers prefer to listen to an automated message rather than talk to a salesperson directly – and strategic ways to take advantage of that
√ A Yellow Page ad that will get prospects to call you – before they call anyone else
√ How to use the system to track callers, export phone numbers and create as many lists as you want
√ Easy tips for using automated messages to get new clients – and stay in touch with old ones
√ How an automated system can be used in conjunction with a help-wanted ad – and screen out unqualified applicants before the interview process even begins
√ How to use the system to get a highly targeted direct mail list – Jeff says his system can retrieve more than 70% of your callers’ addresses!

Most business people spend way too much time answering the same two or three questions every time they pick up the phone. With an automated message system, you can put an end to all that hassle while also giving customers 24-hour access to your message.

So for the next hour, you’ll hear how you can use an automated voice system to save time and money, generate better leads, and stay connected to your existing clients. And if you’re interested, at the end of the recording you’ll also hear about a special offer being offered to only hardtofindseminars.com listeners that will get you started right away for less then what others have to pay. Enjoy the interview.

Now lets get going.  www.hardtofindseminars.com

Tim is a struggling home painter. Even though he works his butt off every day, he’s really only taking home about $5 an hour after taxes and other expenses. He’d like to earn $100,000 a year but isn’t sure how to go about doing it. So in this interview, you’ll hear my business strategies for Tim that will turn his simple painting business into a high-end service provider. And with JV deals doing most the work, Tim will actually be working less while making a lot more. And these strategies can be used for any business, not just painting.

So over the next hour, you’ll hear me tell Tim how to set himself up as the go-to guy for all of his customers’ household needs from gardening and tile to electrical and drywall repair. If Tim sets up JV deals with many different kinds of businesses and collects a percentage from those referrals, he’ll be making money for nothing and growing his business with little effort. But you have to know how to do it the right way.

So In This Interview, You’ll Hear…

√  How to set up a referral network
√  Easy incentives that will entice homeowners to go with you for all of their household needs
√  How to make sure you’re getting paid for your JV deals
√  How to check up on your affiliates to make sure they’re giving your hard-earned customers the quality they deserve
√  How to throw together a CD to easily promote you and your affiliates
√  14 of the best and cheapest ways I know for drumming up new leads

Tim works way too hard for $5 an hour, and I show him how he can end all of that. But the best part is, he’ll be making more while working less. The trick for Tim is to use the time he’s at the homeowner’s house to sell them on his affiliates’ services.

Then, he can just sit back and let other people do all the work while he collects 25%. How easy is that?  Enjoy.

Go to http://www.hardtofindseminars.com/Tim_The_Painter.htm

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets.

Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm