Blog For Marketing By Michael Senoff

I just did the most incredible interview with a guy who had listened to one of my interviews.

And then he want out and did exactly what the interview told him to do.

He did one Joint Venture was able to make up to six grand per month washing windows.

And because of the deal he set up, he completely eliminated all cold calling.

http://www.hardtofindseminars.com/Window_Washing_Expert.htm

The title of this interview is called . . .

$7 Into $5,000 A Month Washing Windows . . . Using Lessons From Just One Of My Interviews

Nineteen months and 3 days ago, Jeremy was unemployed and looking for ways to make fast cash. Although he’d dabbled in marketing consulting, he’d never really gotten things off the ground, so he needed something to fall back on, and quick.

He found exactly what he was looking for after listening to my interview on window cleaning.

He immediately got off the couch, went to the 99-Cent Store, and for less than $10, was knocking on doors and landing clients.

But it wasn’t until he started incorporating joint ventures into his marketing plan that he really started seeing serious (and easy) money.

And in this interview, you’ll hear exactly how he took that initial $7 investment and grew it into a thriving business.

Now, he’s at the point where he’s thinking about selling his company, taking on a partner, or getting back into consulting – but no matter what happens, he knows he’ll always have a skill he can fall back onto if he ever needs to make fast money again.

You’ll Also Hear . . .

• The free and easy way Jeremy trained himself to develop a professional window-cleaning technique, and the “almost magical” products you can get that will have you doing an expert job your first time out

• The one deadly mistake Jeremy says he used to make with his sales pitches – and the word-for-word script he uses to land clients now

• All the details about the joint venture that changed Jeremy’s life – how he approached the largest window cleaning business in his area and exactly what he said that got the giant to throw him more jobs than he could handle

• Jeremy’s pricing structure per window, what he averages per job – along with an easy (maybe even sneaky) trick for landing repeat clients as soon as your first job is finished

• Two can’t-miss ways to scout out the kind of big-money companies that can afford to do joint ventures with you (and 3 reasons why they’ll be more than happy to)

• How to find out if you’re accidentally cutting yourself out of your own joint venture deals (nothing is worse than getting everything set up and then not getting paid on the job) – and the one simple $5 trick that will make sure that never happens

• A quick cure for what went wrong with Jeremy’s marketing consulting practice using secret techniques straight from the HMA system

• How to convey “a valuable product” when you’re selling marketing consulting services – so you can get paid upfront and say good-bye to sketchy contingency deals

When it comes to entrepreneurialism, whether it’s window cleaning or consulting, the most important thing is taking action. If you get off the couch and are consistent, it won’t take long to build a nice little business.

Jeremy built his window cleaning business right off the bat without spending a dime on advertising. And in this audio, you’ll hear how he did it, and how easily you can do it too.

If you like this interview, you want to check out my new offer called How To Make a Million Dollar Per Year Office Cleaning System Go to http://www.hardtofindseminars.com/oc.htm

To hear all about it, go to

http://www.hardtofindseminars.com/Window_Washing_Expert.htm

PS. I’ve been hearing from a lot of you with great Craig’s List buying and selling stories.

Keep your stories coming in.

I love them and I pay for great stories that I publish – up to $100!

Cha Ching . . .

Let me know you are alive out there on the other end of the wire.

Michael Senoff

Michael Senoff is the CEO and publisher of
http://www.hardtofindseminars.com
The world’s leading free digital audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% on line
around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@Michelson.com  or at (858) 274-7851

Here is yet another great story from one of the HMA crew.

From: Tony Spurrier
Sent: Thursday, February 07, 2013 3:34 PM
To: Michael Senoff

Subject: Up and Running

Hi Michael

I’ll try and keep this as brief as possible.

When I first ordered the HMA course I said I would get my first client by the end of October but that was until I saw all the information you had on the website.

I then bypassed the trial because there was so much information I wanted to listen/read everything and digest as much information as possible.

During November, I decided that I should concentrate on restaurants as I had worked in the hotel industry for 20 years.

Of course this would mean starting during the busy run up to Christmas when restaurants were naturally full and business owners would be pre-occupied, so decided that I would start Jan/Feb depending on the weather (we got snowed in).

I targeted 5 restaurants that were advertising via an independent website which is a membership site that gives 50% off selected restaurants.

I narrowed these down from a larger selection of restaurants, as these hadn’t excluded Friday and Saturday nights from the offer so were obviously in need of extra business.

I sent them a very short 12 line letter offering them a free 30 minute marketing consultation.

This was really just a test run to see whether the letter was effective and being such a small selection could easily follow-up.

I received one call to make an appointment, I followed-up on the others, got 3 more appointments and I haven’t managed to catch the owner of the 5th.

Had the first appointment tonight.

To take the pressure off myself I told the owner that this wasn’t a sales presentation but a mini-marketing course designed specifically for his own restaurant and if there was something that I felt I could help with I would send him a proposal through the post.

Before even finishing the opportunity analysis he just said ‘how much?’, I think we were talking about joint ventures, so I said ” how much to discount?’, he said ‘no, how much for you?’.

I looked down at the analysis sheet making it look like I was calculating something.

I said £3k over 3 months, so £1k a month for the next 3 months.

He said ‘but what if it doesn’t work?’, I said ‘It will work and it’s guaranteed, if I don’t get the extra business to pay my fee I work with you until I do’.

Shook on it and done deal!

Michael you are a star!

I personally think the lifetime value of a customer once explained is the clincher.

We calculated the lifetime value together and once I explained that when he sees a new face enter his restaurant that isn’t £22 walking through the door it’s £1,188.

Also explaining that the customer service given should be representative off the lifetime value not just the nights value especially if it’s a discounted price, secures future business especially when you capture the contact details and can invite them back.

Anyway, thanks for the course, I think tonight just paid for it!!!

Thanks, Tony

PS. It really is a case of positioning yourself in a comfortable situation to use the information from the course and it all takes care of itself.

I approached the appointment like a trial run, my mind set was just practice the opportunity analysis.

It would always be a win-win situation, I get to practice in real time with a real business and the business owner gets a new take on his marketing.

If he didn’t want to take it further we have both benefited, and if he did we both benefited even further.

Much of this mind set really came from the negotiations interviews.

PPS. If you want a copy of Tony’s 12 line letter that got the ball rolling, get back to me and I’ll send it to you just as fast as a can.

I am beat and am going to bed early.

Have a great evening.

Michael Senoff

Michael Senoff is the CEO and publisher of http://www.hardtofindseminars.com The world’s leading free digital audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer. Michael has taught 100% on line around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California. He has a successful audio publishing business. Michael is originally from Atlanta Georgia and is now based in San Diego, California. Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.  Michael may be contacted at Michael@Michelson.com  or at (858) 274-7851

On Sunday, the kids and I hit the Kobey’s Swap Meet at 3500 Sports Arena Boulevard, San Diego, CA 92110.

We were looking for some bikes for the kids.

They’re growing tall so fast that their old bikes are too small to ride.

We found the perfect bike for Alan, my ten year old.

And the best part, I didn’t have to blow three to four hundred dollars.

That’s what I’d pay for a decent new youth sized bike at a bike shop retailer.

I got this used bike from a nice Mexican man back on Row J, booth 22 for only $20.

The back rows are where all the good deals are at Kobey’s.

All I had to do was to change out the back tube.

Another $6

So, for $26 and some effort, Alan’s set with a decent BMX bike that’ll fit him for the next year or two.

Plus, this bike has peddle brakes and a kick stand.

He likes that.

Anyway, that’s not what this lesson is about.

I saw an idea at one of the booths while at the swap meet that I thought was very interesting.

And potentially very profitable.

It’s simple too.

I’ve never seen it done in this sort of way.

There was a booth that was selling access to Porta potties restrooms.

It was strategically located towards the entrance of Kobey’s Swap Meet.

The booth had eight individual porta potties enclosed by a chain linked fence.

They were charging one dollar to use the bathroom.

Kobe’s Swap Meet does have washroom facilities but you’ll have to take a long hike over to the Valley View Center to get to them.

And who want’s to walk that far anyway?

When you’ve got to go, you’ve go to go.

Hence, the name of the small bathroom business.

I was interested to know what these Porta Potties cost to rent.

So I called the rental company to find out.

The phone number was on the door of each unit.

Here’s what I found.

You’ll pay $85 for the rental for each Porta Potty unit.

But you’ve got to rent at least five units.

You can rent a fence too for about $200 to enclose all the units just like this vendor did.

I’ve got photos of his set up.

They’ll deliver the Porta Potties on a Friday.

You get to use them all weekend long.

Then, they pick them up on Sunday.

You don’t lift a finger, they do all the work, including the supply of toilet paper and soap.

Each unit with the fence is going to cost you about $115 bucks.

I only called two places, so you may be able to get even better pricing.

And you don’t have to rent the fence.

I estimate the vendor’s cost for the three day weekend at the swap meet was under $1000 for everything.

This includes the booth rental from Kobeys and the cost of manning the location for the three days.

Any money made after one thousand pees and pooos is pure profit.

The short time I was there taking photos of this unique set up, I did see multiple one dollar bills entering the hands of the tee tee toll booth operator.

I don’t know if the vendor is getting rich off of this idea, but it’s something to consider especially for very large events that have either zero or poor access to restrooms.

Every person there was a potential prospect.

If you want me to send you the photos I took of this set up, email me at senoff.michael@gmail.com.

You’ll also see his great sign.

PS. If you keep your eye balls OPEN and your mind tuned-n-set to receive great ideas to make money and act on them and you’ll be making extra cash faster than ever before.

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.

Start clicking and get ready to discover this amazing gold mine!

Michael Senoff is the CEO and publisher of http://www.hardtofindseminars.com and http://www.myfirsthmaclient.com

The world’s leading free digital consulting audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer.

Michael has taught 100% online around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California.

He has a successful audio publishing business.

Michael is originally from Atlanta Georgia and is now based in San Diego, California.

Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel:

AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.

Michael may be contacted at Michael@michaelsenoff.com  or at (858) 274-7851 Michael Senoff Founder and Executive Editor

On Sunday, we hit the Kobe’s Swap Meet looking for some bikes for the kids.

They’re growing so fast that their old bikes are too small.

We found the perfect bike for Alan.

And the best part, we didn’t blow three to four hundred dollars on new.

That’s what we’d pay for a new bike at an over priced retailer.

We got this used bike from a nice Mexican man for only $20.

All I had to do was to change out the back tube due to a flat tire.

Another $6

So, for $26 and some effort on my part, Alan’s set with a decent bike that’ll fit him for the next year or two.

Plus, this one has peddle brakes and a kick stand.

Anyway, that’s not what this e-mail is about.

I saw an idea at one of the booths while at the swap meet that I thought was very interesting.

It’s simple too.

I’ve never seen it done in this sort of way.

There was a booth that was selling access to Porta potties restrooms.

It was strategically located towards the entrance of Kobe’s.

The booth had eight individual porta potties enclosed by a chain linked fence.

They were charging one dollar to use the bathroom.

Kobe’s Swap Meet does have washroom facilities but you’ll have to take a long hike over to the Valley View Center to get to them.

And when you’ve got to go, you’ve go to go.

Hence, the name of the small bathroom business.

I was interested to know what these Porta Potties cost to rent each.

So I called the rental company to see how much.

Here’s what I found.

You’ll pay about $85 for the rental for each Porta Potty unit.

You can rent a fence too for about $100 to enclose all the units like this vendor did.

I have photos of his set up.

They’ll deliver the Porta Potties on a Friday.

You get them all weekend.

So this vendor had use of them for the three best days of the swap meet.

He had them on Friday, Saturday and Sunday.

Then, they pick them up on a Sunday.

You don’t lift a finger, they do all the work, including the supply of toilet paper and soap.

Each unit with the fence is going to cost you about $100 bucks.

I only called two places, so you may be able to get even better pricing.

I estimate the vendor’s cost for the three day weekend at the swap meet was under $1000 for everything.

Any income made after one thousand pees and pooos is pure profit.

I don’t know how many people actually used their port a potty on all three days.

But the short time I was there taking photos of this unique set up, I did see multiple one dollar bills entering the hands of the tee tee toll booth operator.

I don’t know if the vendor is getting rich off of this idea, but it’s something to consider especially for very large events that have no or poor access to restrooms.

Every person there was a potential prospect.

And when you or your kid has to go take a pee, you’re going to come up with $1 to go.

If you want me to send you the photos I took of this set up, reply back to this blog post.

You’ll also see his great sign.

If you keep your eyes open for great ideas to make money and act on them and you’ll be making extra cash faster than ever before.

That’s it for now.

I’ve really got to go.

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.

Start clicking and get ready to discover this amazing gold mine!

Michael Senoff is the CEO and publisher of http://www.hardtofindseminars.com and http://www.myfirsthmaclient.com

The world’s leading free digital consulting audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer.

Michael has taught 100% online around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California.

He has a successful audio publishing business.

Michael is originally from Atlanta Georgia and is now based in San Diego, California.

Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel:

AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.

Michael may be contacted at Michael@michaelsenoff.com  or at (858) 274-7851 Michael Senoff Founder and Executive Editor