Blog For Marketing By Michael Senoff » Innternet Marketing

The Wicked Wager . . .

admin — Tue, 15 May 2012 00:23:59 +0000

Back in the day, high school, I had a job as a bus boy at a BBQ restaurant called Tony Roma’s Ribs.

You may have heard of it.

Anyway,

The worst job you could have there was that of dish washer.

If it was you washing dishes that night, you were low man on the totem pole.

Everyone knew Booth, the dishwasher at Tony Romas.

Booth was a big and fat man with a blond greasy mop.

His hair was always falling over his eyes.

And there was gambling going on in the kitchen on most slow nights.

Frank, the kitchen manager and the line cooks would pitch pennies against the walk-in.

Busboys would play cards on the slaw prep table.

And on one summer night, Booth made the busboys a wicked wager.

He bet us $10 that he could drink a full class of whatever kind of liquid food we offered up without throwing it up.

And we took Booth up on his bet and began to make him a concoction of some of the grossest things we could find.

We filled up a big glass with ketchup, mustard, mayonnaise, A1 Steak Sauce, relish and the hickory smoke sauce that Tony Roma’s would use to bake the ribs in.

We put in Tabasco, pepper and even milk.

And we all gathered around to watch Booth try to drink the goo down without barfing all over the place.

We did not want to loose our tips so we all secretly wanted Booth to fail.

Booth took the first sip and snapped his head back.

His eyes squeezed shut and he let out a red neck kind of yell.

We all started chanting.

Soft a first.

Then loader.

Booth….. Booth…… Booth….. Booth…… BOoth……. BOOth…….BOOTh……..BOOTH!

And before you knew it, Booth chocked down the entire glass of gross.

He slams the glass down and wipes his mouth with his sleeve.

We were all laughing.

Slapping our aprons.

And gagging at the same time.

Gary told Booth how gross that was and how he could not believe that he drank that stuff.

And I’ll never forget it.

Booth smiled, held out his hand and happily took our $10.

This story reminds me of all the gross stuff I’ve had to do in my life to get to where I am now.

Like late nights

Long tedious days

Setback after setback.

And I know I am not telling you anything new.

You’ve probably had it a lot worse off than Senoff.

You’ve got your glass of gross stories too.

Marketing Consulting can be gross.

Rejection is part of the game.

Setbacks will challenge your spirit.

And you’ll want to quit.

Hell, you’ll want to quit often.

But, if you can stomach these setbacks and frustrations for 90 days, you could be on your way to one of the sweetest careers a man or woman can have.

There are no secrets . . .

But if you’re willing to work, willing to sweat and willing to fail, you can make it doing your thing.

I’ve got HMA Marketing Consultants doing their thang.

And if you would like to know more about what they are accomplishing in their consulting practice, replay to this blog by e-mail at michael@michaelsenoff.com and I will send you their stories.

In the subject line type in ALL CAPS

“THERE ARE NO SECRETS”

And I’ll send you their stories.

PS. I’m willing to make you a wager that you’re going to like what you see.

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com

The world’s leading free digital consulting audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% online
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews. Michael may be contacted at
Michael@michaelsenoff.com or at (858) 274-7851

Ken McCarthy Interview . . .

admin — Sun, 06 Mar 2011 20:49:03 +0000

Here’s a free interview with Ken McCarthy.

You get the transcripts, mp3 downloads and all.

Anyone who’s into Internet marketing knows, trusts, and respects Ken
McCarthy.

After all, he’s the guy who organized and sponsored the very first
conference ever held on the subject of the commercial potential of
the World Wide Web.

What an honor.

The title of this interview is called . . .

Three Big Money-Making Secrets From Ken McCarthy You Can Use Right
Now To Put More Cash In Your Pocket…Even In This Rotten Economy.

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

Most people expect a free lunch when it comes to making money on
the Internet.

And because the Internet is full of fraud, most people only look
for magical ways to make their millions, instead of taking
realistic steps.

It’s only after they get burned they start looking for real
answers.

And that’s when you look for Ken McCarthy.

Ken McCarthy has been teaching Internet marketing since the early
years back in 1993. So he knows the techniques that work.

And according to Ken, the beauty of the Internet is that you don’t
have to be a marketing genius to make money.

You just have to be able to respond to reality. In other words,
never guess at how your market will react to something.

Test it; then act on your results.

And in this audio, you’ll hear exactly how to do that.

You’ll Also Learn. . .

* Why you should never be content on simply getting the first sale

* What’s the real goal of every Internet marketing campaign

* How to tweak and apply direct marketing principles from marketing
icons like Eugene Schwartz and Gary Halbert to grow your sales.

* The most important thing to do when marketing to your email list

* How “traffic brokers” drive a flood of traffic to promotions

* The book Ken discovered at a used book store that changed his
life forever

* The single most broken rule of Internet marketing.

Ken says you can do everything else right, but still fail if you do
this.

Ken’s been running conferences on Internet marketing since the
early 1990s, and was the only person Dan Kennedy trusted to talk
about it at his seminars.

His well-rounded, yet grounded, approach tackles all elements that
make up a “no-BS” online marketing strategy including SEO,
pay-per-clicks, traffic generation, direct marketing, and more.

And in this interview, you’ll hear how you can start taking
realistic steps toward your Internet marketing goals today.

Go to

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

Enjoy the interview and let me know what you think.

PS. If you have an interesting guest for me to interview,
I want to know about it.

Send me something about them with a link to their site or replay
with some details.

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of

http://www.myfirsthmaclient.com

The world’s leading free consulting audio business library.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Tell Me What You Want . . .

admin — Mon, 13 Dec 2010 06:58:40 +0000

For over two years I’ve been promising my kids we’d get a Nintendo Wii
Gaming System.

And this short story reveals a profound, yet overlooked marketing
lesson.

Saturday, we bought Nintendo’s Limited Edition Red Wii Console
bundled with the New Super Mario Bros.(TM)

But the problem was it only came with one controller.

So we did exactly what Nintendo wanted us to do.

We want back to Walmart to get another controller so both boys
could play together.

Joe, my oldest son, wanted to go and look at the Bakugans.

Bakugan are the latest toy craze among the 6-12 year old boys.

They’re plastic balls that pop open and transform into small
fighting creatures.

Spin Master’s Bakugans, won 2010′s toy of the year award.

Before we left the house, I told the boys we are NOT buying
anything other then the Wii controller.

And I was serious.

No problem, Joe says, as he spots a Bakugan called Zeon Hylash.

And then he starts with me.

Dad! . .

Can I get just this one?

I’ve been looking for this forever.

Dad! . .

Lets make a deal . . .

Ok . .

Dad . . .

I’ll do anything . .

And then Joe turns to me . .

He looks me dead straight in the eyes . .

He’s got his arms held up and out to the side.

His left hand’s holding the toy.

And he says . . .

“Dad . . .

Just tell me WHAT IS IT THAT YOU WANT!

And at that second, I knew my 11 year old son understands the most
basic yet overlooked lesson in marketing.

Find out what your market wants first, before you make an offer.

So, the next time you want something, do what Joe did.

Ask them this question . . .

Just tell me WHAT IS IT THAT YOU WANT?

And it’s the same when it comes to product creation.

In my interview with Ken McCarthy, he reveals his simple “Road
Repair” model for creating a product that’s almost guaranteed to
sell.

He says . . .

What I do is just get out of my car and I walk along the road.

If there’s a hole in the road, I fill it.

If there’s a bump in the road, I even it out.

Holes in the road would be an existing market place where there’s
something missing.

Every marketplace has something where people want more, they
want something bigger, they want something smaller, they want
something faster, they want something more convenient, or they want
something more glamorous.

Every existing marketplace always has a hole, or two in it.

So, your job is not to come up with the world’s greatest product,
your job is to get out of your car, slow down, walk along the road,
look for the holes and fill them.

The beautiful thing about holes is they tell you exactly what you
need to do to fill them.

You don’t have to be a rocket scientist or an Einstein character.

You just sort of say “Oh well that’s missing, let me bring it to
the market.”

Another way to look at this is the bumps in the road.

Most markets have inconveniences, they have hassles, they have
things that don’t work well.

Another opportunity is to be the guy that smooths that stuff out,
that delivers on time, delivers fast, or delivers things with a
smile.

Whatever it might be there’s always a lot of aggravations in the
marketplace.

If you could be the person that removes those, that’s your entry in
to a market.

That’s really what we’re looking for, as marketers.”

END

For the full word for word transcripts and the mp3 download of my
audio interview with Ken McCarthy, go to

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

Anyone who’s into Internet marketing knows, trusts, and respects
him.

He’s been writing copy since he was seven years old.

Ken’s the guy who organized and sponsored the very first conference
ever held on the subject of the commercial potential of the World
Wide Web.

The title of this interview is called . . .

Three Big Money-Making Secrets From Ken McCarthy You Can Use Right
Now To Put More Cash In Your Pocket…Even In This Rotten Economy.

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

Most people expect a free lunch when it comes to making money on
the Internet.

And because the Internet is full of fraud, most people only look
for magical ways to make their millions, instead of taking
realistic steps.

It’s only after they get burned they start looking for real
answers.

And that’s when you look for Ken McCarthy.

Ken McCarthy has been teaching Internet marketing since the early
years back in 1993. So he knows the techniques that work.

And according to Ken, the beauty of the Internet is that you don’t
have to be a marketing genius to make money.

You just have to be able to respond to reality. In other words,
never guess at how your market will react to something.

Test it; then act on your results.

And in this audio, you’ll hear exactly how to do that.

You’ll Also Learn. . .

* Why you should never be content on simply getting the first sale

* What’s the real goal of every Internet marketing campaign

* How to tweak and apply direct marketing principles from marketing
icons like Eugene Schwartz and Gary Halbert to grow your sales.

* The most important thing to do when marketing to your email list

* How “traffic brokers” drive a flood of traffic to promotions

* The book Ken discovered at a used book store that changed his
life forever

* The single most broken rule of Internet marketing.

Ken says you can do everything else right, but still fail if you do
this.

Ken’s been running conferences on Internet marketing since the
early 1990s, and was the only person Dan Kennedy trusted to talk
about it at his seminars.

His well-rounded, yet grounded, approach tackles all elements that
make up a “no-BS” online marketing strategy including SEO,
pay-per-clicks, traffic generation, direct marketing, and more.

And in this interview, you’ll hear how you can start taking
realistic steps toward your Internet marketing goals today.

Go to

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

PS. I really did want to buy Joseph the Bakugan Zeon Hylash, even
though I said no. I, like your prospects, was just looking for a
reason to say yes.

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com

The world’s leading free consulting audio business library.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

How To Become Your Own Santa . . .

admin — Sat, 11 Dec 2010 07:14:15 +0000

How To Become Your Own Santa . . .

Here’s a short story about how to become your own Santa this Christmas.

The message is simple.

It was delivered in the late 1960s by Glenn W Turner.

It goes like this . . .

“I remember I wrote to Santa Claus when I was nine years old.

My cousin wrote to Santa Claus and I wrote my letter exactly
like his.

I asked for a new pony because that’s what he asked for and
he was pretty smart and I decided to follow him.

Christmas morning I didn’t have no new pony but he had a new
pony.

I knew Santa Claus must have made a mistake because I was just
as good as he was so I didn’t bother worrying about it.

Next year I wrote to Santa Claus and I asked him for a bicycle
because that’s what my cousin asked for.

I looked at his letter and I spelled it exactly right and got
the right address because I wasn’t too bright in school.

The next morning no bicycle but he had the most beautiful red
and white bike with the bebop birds on it and the flaps and the
whole works.

I went out behind the barn and I cried most of that day.

He wouldn’t even let me play with his bicycle.

The next year I wrote and I asked for a new rifle, and he asked
for a new rifle and the same story.

All I got was apples and oranges.

I went out behind the barn and I said, “Okay Santa, if that’s
the way you want to play it.

From that day on I made up my mind to become my own Santa Claus.

I challenge you to become your own Santa Claus.

I challenge you to get out of life what you and your family
deserve.

Here’s a man who can help you become your own Santa.

His name is Ken McCarthy.

Anyone who’s into Internet marketing knows, trusts, and respects
him.

He’s been writing copy since he was seven years old.

Ken’s the guy who organized and sponsored the very first conference
ever held on the subject of the commercial potential of the World Wide Web.

The title of this interview is called . . .

Three Big Money-Making Secrets From Ken McCarthy You Can Use Right
Now To Put More Cash In Your Pocket…Even In This Rotten Economy.

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

Most people expect a free lunch when it comes to making money on
the Internet.

And because the Internet is full of fraud, most people only look
for magical ways to make their millions, instead of taking
realistic steps.

It’s only after they get burned they start looking for real
answers.

And that’s when you look for Ken McCarthy.

Ken McCarthy has been teaching Internet marketing since the early
years back in 1993. So he knows the techniques that work.

And according to Ken, the beauty of the Internet is that you don’t
have to be a marketing genius to make money.

You just have to be able to respond to reality. In other words,
never guess at how your market will react to something.

Test it; then act on your results.

And in this audio, you’ll hear exactly how to do that.

You’ll Also Learn. . .

* Why you should never be content on simply getting the first sale

* What’s the real goal of every Internet marketing campaign

* How to tweak and apply direct marketing principles from marketing
icons like Eugene Schwartz and Gary Halbert to grow your sales.

* The most important thing to do when marketing to your email list

* How “traffic brokers” drive a flood of traffic to promotions

* The book Ken discovered at a used book store that changed his
life forever

* The single most broken rule of Internet marketing.

Ken says you can do everything else right, but still fail if you do
this.

Ken’s been running conferences on Internet marketing since the
early 1990s, and was the only person Dan Kennedy trusted to talk
about it at his seminars.

His well-rounded, yet grounded, approach tackles all elements that
make up a “no-BS” online marketing strategy including SEO,
pay-per-clicks, traffic generation, direct marketing, and more.

And in this interview, you’ll hear how you can start taking
realistic steps toward your Internet marketing goals today.

Go to

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

PS. Little Elf Judy from the movie Santa Clause had it right all along when she said “Seeing isn’t believing. Believing is seeing.”

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com

The world’s leading free consulting audio business library.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Night Games . . .

admin — Thu, 09 Dec 2010 22:33:26 +0000

Night Games . . .

Before the kids go to bed we try and do something silly or fun.

And lately, we’ve been doing this game called Make Me Laugh.

Make me laugh is real easy to play.

You tell your kids, or your partner, wife or hubby, that you’re
going to make them laugh before they hit la la land.

( we’ve made this a daily thing in our home. )

You can’t touch the other person.

You have to only use words and sounds.

This is not always easy, especially if your kids are tired or in a
bad mood.

But after playing for months, I’ve found some simple things to get
my boys laughing and smiling fast before they drift off to sleep
for the night.

And it using simple letters this way.

You make exaggerated sounds like this below.

And the closer it has to do with bodily functions, the better it
works.

( Why is that ? )

Ok try these tonight.

Peeeeeeeeeeeee

Pooooooooooooo

Dooooooooooooo

Or, you can combine all three for thrice the effect.

Peeeeee Pooooooo Doooooo

Next, if that doesn’t work, go with . . .

The Stupid Technique.

All you do is say words that are random and have nothing to do with
anything.

Here’s some of the words that work on my kids.

Naugahyde

or you can exaggerate it . .

Naaaaaauuuugaaaaahyyyyyyyyyyyde

Sauerkraut

Booger

Exaggerate it and it’s

Booooooooooooogeeeeer

Belly Button Lint

Here’s Joe’s all time favorite . . .

Ready?

Pimple Glasses.

That’s right.

I kid you not.

Pimple Glasses has gotten my older son, Joe busting out laughing
for five nights straight.

It’ll wear off but there will always be more that work.

And this little game is no different then writing great copy.

The words you use fire up emotions.

And there’s one guy who knows this all too well.

He’s been writing since he was seven years old.

Anyone who’s into Internet marketing knows, trusts, and respects
him.

His name is Ken McCarthy.

Ken’s the guy who organized and sponsored the very first conference
ever held on the subject of the commercial potential of the World Wide Web.

The title of this interview is called . . .

Three Big Money-Making Secrets From Ken McCarthy You Can Use Right
Now To Put More Cash In Your Pocket…Even In This Rotten Economy.

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

Most people expect a free lunch when it comes to making money on
the Internet.

And because the Internet is full of fraud, most people only look
for magical ways to make their millions, instead of taking
realistic steps.

It’s only after they get burned they start looking for real
answers.

And that’s when you look for Ken McCarthy.

Ken McCarthy has been teaching Internet marketing since the early
years back in 1993. So he knows the techniques that work.

And according to Ken, the beauty of the Internet is that you don’t
have to be a marketing genius to make money.

You just have to be able to respond to reality. In other words,
never guess at how your market will react to something.

Test it; then act on your results.

And in this audio, you’ll hear exactly how to do that.

You’ll Also Learn. . .

* Why you should never be content on simply getting the first sale

* What’s the real goal of every Internet marketing campaign

* How to tweak and apply direct marketing principles from marketing
icons like Eugene Schwartz and Gary Halbert to grow your sales.

* The most important thing to do when marketing to your email list

* How “traffic brokers” drive a flood of traffic to promotions

* The book Ken discovered at a used book store that changed his
life forever

* The single most broken rule of Internet marketing.

Ken says you can do everything else right, but still fail if you do
this.

Ken’s been running conferences on Internet marketing since the
early 1990s, and was the only person Dan Kennedy trusted to talk
about it at his seminars.

His well-rounded, yet grounded, approach tackles all elements that
make up a “no-BS” online marketing strategy including SEO,
pay-per-clicks, traffic generation, direct marketing, and more.

And in this interview, you’ll hear how you can start taking
realistic steps toward your Internet marketing goals today.

Go to

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

PS. Victor Borge would always say . . that laughter is the shortest
distance between two people.

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com

The world’s leading free consulting audio business library.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

{!firstname_fix}

Free Ken McCarthy Interview Downlaod. . .

admin — Wed, 08 Dec 2010 20:42:16 +0000

Here’s the (NEW) interview I just completed with Ken McCarthy,
transcripts, mp3 downloads and all.

Over the years, I’ve learned something important about doing these
interviews.

And it’s that one good interview leads to another good interview.

It was shortly after my interview with direct mail icon, Drayton
Bird ( Link to Drayton’s interview below if you missed it ) that I
got an e-mail from Ken McCarthy.

http://www.hardtofindseminars.com/Drayton_Bird_Interview.htm

He said . . . he liked my work and invited me to interview him.

I said heck YES . . .

Because . .

Anyone who’s into Internet marketing knows, trusts, and respects Ken
McCarthy.

After all, he the guy who organized and sponsored the very first
conference ever held on the subject of the commercial potential of
the World Wide Web.

What an honor.

The title of this interview is called . . .

Three Big Money-Making Secrets From Ken McCarthy You Can Use Right
Now To Put More Cash In Your Pocket…Even In This Rotten Economy.

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

Most people expect a free lunch when it comes to making money on
the Internet.

And because the Internet is full of fraud, most people only look
for magical ways to make their millions, instead of taking
realistic steps.

It’s only after they get burned they start looking for real
answers.

And that’s when you look for Ken McCarthy.

Ken McCarthy has been teaching Internet marketing since the early
years back in 1993. So he knows the techniques that work.

And according to Ken, the beauty of the Internet is that you don’t
have to be a marketing genius to make money.

You just have to be able to respond to reality. In other words,
never guess at how your market will react to something.

Test it; then act on your results.

And in this audio, you’ll hear exactly how to do that.

You’ll Also Learn. . .

* Why you should never be content on simply getting the first sale

* What’s the real goal of every Internet marketing campaign

* How to tweak and apply direct marketing principles from marketing
icons like Eugene Schwartz and Gary Halbert to grow your sales.

* The most important thing to do when marketing to your email list

* How “traffic brokers” drive a flood of traffic to promotions

* The book Ken discovered at a used book store that changed his
life forever

* The single most broken rule of Internet marketing.

Ken says you can do everything else right, but still fail if you do
this.

Ken’s been running conferences on Internet marketing since the
early 1990s, and was the only person Dan Kennedy trusted to talk
about it at his seminars.

His well-rounded, yet grounded, approach tackles all elements that
make up a “no-BS” online marketing strategy including SEO,
pay-per-clicks, traffic generation, direct marketing, and more.

And in this interview, you’ll hear how you can start taking
realistic steps toward your Internet marketing goals today.

Go to

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

Enjoy the interview and let me know what you think.

PS. If you have an interesting guest for me to interview,
I want to know about it.

Send me something about them with a link to their site or replay
with some details.

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com

The world’s leading free consulting audio business library.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.