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Archive for the ‘Information Product Development’ Category

Hurricane Certain . . .

By senoff.michael@gmail.com On November 8, 2015 No Comments

It happened in high school

My best friend, my brother and I had built an on ground fort in the back yard 250 feet behind our house.

This was way better then a tree house.

It eventually became famous in our neighborhood and was dubbed “The Studio.”

We built the Studio into the ground with left-over plywood and two-by-fours we had from a remodel of our home’s basement.

The Studio started out in the shape of a big rectangle.

It mesured 15 feet long, 8 feet wide and 3 1/2 feet tall.

Just tall enough to sit up without our heads hitting the wood roof.

The Studio had a hinged and locking door.

We ran electrical by connecting five 50 foot extension cords that plugged into our home’s electrical outlet.

There was a secret knock you had to do to get in.

The Studio had a left over mattress, blankets, heater, wall-to-wall carpet and was decorated with a rainbow of Christmas lights.

And it became our favorite place that summer of 1979.

All of our friends in the neighborhood would come to the Studio.

Our parents were so impressed with it they would bring their friends into the studio to look.

Kids from the neighborhood when they ran away from home, they would stay in the studio.

We eventually upgraded with a corded telephone, strobe lights, lava lamps, and even sweet smelling incense.

My sister’s friends would come into the studio and I have memories there I’ll never forget.

It was a gathering place for family and neighborhood friends.

And one summer night the fun was over.

Storm Certain.

Atlanta Georgia poured with rain.

And the studio flooded.

We were so excited to get the Studio built that the thought of rain proofing the Studio never crossed our minds.

And that’s how it is with most people.

Glen Turner said it best.

He said . . .

“In fact most of us at the age of 65, over 85% won’t even be worth $600.

You’ll depend on social security, welfare, unemployment to take care of you.

This is the way most of our lives end.

In fact the most of us won’t ever amount to anything; we know it and we accept it because we’ve been taught this by our friends and neighbors.

And our friends and neighbors don’t know any better because that’s what they’ve been taught also.”

PS. We eventually rebuilt the Studio, even bigger this time.

We planed ahead for the next Atlanta rain storm.

All so the good times would last.

What plans do you have for your next rainy storm?

None you say?

Check out a few of my back up plans I’ll use when the hurricane blows.

Fly to

http://www.hardtofindseminars.com/seminars.htm

About the author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.

About the Author

Michael Senoff



The Money Room Interview . . .

By senoff.michael@gmail.com On September 17, 2014 No Comments

When I first started doing audio interviews, I was lazy and cheap.

I cut corners, and my audios suffered because of it.

Now I do things right the first time.

So when an interview goes on my site, I know I’m never going to have to touch it again.

And the audios are “evergreen products” because they’re timeless.

The topics are what my listeners want to hear; the quality of the audio is the best that I can make it, and the editing is impeccable.

In other words, I make sure those audios are going to make me money for years to come.

So in this audio you’ll hear Michael Lamb, the host of an Internet radio program called the Moneyroom, interview me about making timeless and profitable informational products.

And we cover it all, from how I got started to how I make money on my audios without spending a lot of time doing it.

You’ll Also Hear . .

– Why you should research your market before you do anything else – and some tips on how to do that

– Common mistakes people make when trying to start an online business and how to avoid them

– The two components that make up a good audio informational product   – Why it’s important to make listeners feel like they’re a part of your interview conversation – and how to do that

– All about the audio editing phase – and why you shouldn’t be afraid of it

– How to make money off the audios you create

People ask me why I prefer audio, and the answer is simple.

You can create and upload all your audios to a website for pennies.

The margins on digital products are incredible – nearly 100%!

People can take audios with them anywhere on their mp3 players.

And if you make your audios timeless, they’ll make you money year after year after year.

And in this hour-long interview, you’ll hear how to do that.

Just taps your little toes on the keys to let me know you want the link and I’ll send it right over.

Rover.

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of http://www.hardtofindseminars.com

The world’s leading free digital audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer. Michael has taught 100% on line around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California. He has a successful audio publishing business. Michael is originally from Atlanta Georgia and is now based in San Diego, California. Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel: AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.  Michael may be contacted at Michael@michaelsenoff.com  or at (858) 274-7851



I Adore This Interview . . .

By senoff.michael@gmail.com On May 8, 2014 No Comments

You may have seen this one already, but it’s worth another listen.

Anyone can do what I teach Tim to do for their own business.

Check it out.

Tim could literally be cleaning house financially because he already knows how to clean.

He says if he wasn’t so lazy, he could have retired a millionaire times over.

He’s been in the janitorial business for more than 20 years, so he knows where to find dirt, the best products and methods to clean it, and how to do it in the fastest way possible.

Problem is, he doesn’t want to do it anymore.

He’s getting older (and wiser), and he knows it’s time for him to figure out how to make money off his expertise without breaking his back.

Tim’s been thinking about making an audio information product, and he’s come to me for advice on how to do it.

The good news is, with his knowledge he can easily teach anyone how to set up a cleaning business for cheap (and out of the trunk of their own car).

But I think his best bet is to build a business that sells cleaning accounts to cleaning companies.

In other words, all he has to do is hire canvassers to close cleaning accounts, then hand those accounts over to other cleaning companies – and enjoy a monthly percentage off the deal.

And in this audio, you’ll hear exactly how to do it, along with a “bonus” guide from Tim on how to clean like a “clock” to save time, money and hassle.

You’ll Also Hear . . .

* Everything you need to get started in the cleaning business for under $300 – and how to grow that business so you can possibly retire after only five years

* The main reason prospects switch their service providers – and how to cash in on it

* A step-by-step look at the effective (and almost sneaky) way Tim gets his accounts – the script he uses when he knocks on a business door, how he sells them without really saying a thing, and how he writes up his proposals

* The four best products you need in your home – because they clean in half the time with half the effort

* A quick-start guide to selling business accounts – how to find quality canvassers and how to find companies to sell those accounts to (all from the comfort of your couch)

* The art of hiring workers on Craig’s List – from placing an ad to spotting flakes before you hire them

* “Real-life” examples of how to shortcut the writing process on your next e-book

* The one place most people waste time cleaning that doesn’t need to be cleaned – and the three areas most people overlook (check your own home… and see)

What are you good at?

Whether it’s cleaning, cooking, painting houses, or juggling – you can make money off your expertise, and you don’t have to kill yourself doing it.

You just need to know how to make money off your know-how.

And in this audio interview, you’ll hear all about it.

Email me and I’ll show you how to grab the interview.

PS. I don’t send direct links to my interviews any longer so you’ll have to get back to me personally for the link.

PPS. My wife picked up three packs of Foster’s Farms Chicken thighs for only 47 cents per lb.

I’ve got them cooking on my new electric smoker, long and slow at 225 F.

If you want me to send you some photos later with the link to Tim’s interview, say so in your reply.

And if you have any BBQ tips, send them over. I want to know what you know.

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of the world’s leading free digital consulting audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer. Michael has taught

100% on line around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California. He has a successful audio publishing business.

Michael is originally from Atlanta Georgia and is now based in San Diego, California. Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to

make more money with audio interviews and the soon to be released sequel:

AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.  Michael may be contacted at

Michael@michaelsenoff.com  or at (858) 274-7851